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Full schedule for Darlington and Canadian Tire
RELATED: Find NBCSN in your area " Watch live online at NBCSports.com The NASCAR Sprint Cup and XFINITY Series will gather for a doubleheader showing at Darlington Raceway this weekend while the Camping World Truck Series makes a stop at Canadian Tire Motorsport Park . Check out the full schedule below. Note: All times are ET FRIDAY, SEPT. 2: ON TRACK: DARLINGTON -- noon-1:25 p.m.: NASCAR XFINITY Series first practice, NBCSN/NBC Sports App ( Follow live ) -- 1:30-2:25 p.m.: NASCAR Sprint Cup Series first practice, NBCSN/NBC Sports App ( Follow live ) -- 2:30-3:25 p.m.: NASCAR XFINITY Series final practice, NBCSN/NBC Sports App ( Follow live ) -- 3:30-4:55 p.m.: NASCAR Sprint Cup Series final practice, NBCSN/NBC Sports App ( Follow live ) GARAGECAM ( Watch live ) -- 11:30 a.m.: NASCAR XFINITY Series -- 1 p.m.: NASCAR Sprint Cup Series SATURDAY, SEPT. 3: ON TRACK: DARLINGTON -- 11:45 a.m.: NASCAR XFINITY Series Coors Light Pole Qualifying, NBCSN/NBC Sports App ( Follow live ) -- 1:45 p.m.: NASCAR Sprint Cup Series Coors Light Pole Qualifying, NBCSN/NBC Sports App ( Follow live ) -- 3:30 p.m.: NASCAR XFINITY Series VFW Sport Clips Help a Hero 200 (147 laps, 200 .8 miles), NBC/NBC Sports App ( Follow live ) ON TRACK: CANADIAN TIRE -- 9:30-10:25 a.m.: NASCAR Camping World Truck Series first practice ( Follow live ) -- 11:35 a.m.-12:55 p.m.: NASCAR Camping World Truck Series final practice ( Follow live ) -- 5:45 p.m.: NASCAR Camping World Truck Series Keystone Light Pole Qualifying, FS2 ( Follow live ) SUNDAY, SEPT. 4: ON TRACK: DARLINGTON -- 6 p.m.: NASCAR Sprint Cup Series Bojangles' Southern 500 (367 laps, 501.3 miles), NBC/NBC Sports App ( Follow live ) ON TRACK: CANADIAN TIRE -- 2:30 p.m.: NASCAR Camping World Truck Series Chevrolet Silverado 250 (64 laps, 157.37 miles), FS1 ( Follow live )
NASCAR TV schedule: August 29 - September 4
RELATED: Find NBCSN in your area All times ET Monday, August 29 1:30 a.m., NASCAR Victory Lane (re-air), FS1 9 a.m., NASCAR Victory Lane (re-air), FS1 9:30 a.m., NASCAR Camping World Truck Series: Careers for Veterans 200 presented by Cooper Standard and Brad Keselowski 's Checkered Flag Foundation (re-air), FS1 2 p.m., NASCAR: The List - Texas Motor Speedway (re-air), NBCSN 2:30 p.m., NASCAR: The List - Daytona Memories (re-air), NBCSN 3 p.m., NASCAR 120, NBCSN 5 p.m., NASCAR Race Hub, FS1 6 p.m., NASCAR America, NBCSN Tuesday, August 30 6:30 a.m., WeatherTech SportsCar Championship: Virginia International Raceway (re-air), FS1 5 p.m., NASCAR Race Hub, FS1 5:30 p.m., NASCAR Scan All Special: Charlotte, Pocono, Michigan, NBCSN 6 p.m., NASCAR America, NBCSN Wednesday, August 31 5 p.m., NASCAR Race Hub, FS1 8 p.m., NASCAR America, NBCSN 9 p.m., NASCAR Southern Speed: Legend of Darlington, NBCSN 9:30 p.m., NASCAR Camping World Truck Series: Careers for Veterans 200 presented by Cooper Standard and Brad Keselowski 's Checkered Flag Foundation (re-air), FS2 Thursday, Sept. 1 6 p.m., NASCAR America, NBCSN 7 p.m., NASCAR Whelen Modified Series: Riverhead Raceway (taped), NBCSN Friday, Sept. 2 7 a.m., NASCAR America (re-air), NBCSN 10 a.m., NASCAR Southern Speed: Legend of Darlington (re-air), NBCSN Noon, NASCAR XFINITY Series practice, NBCSN 1:30 p.m., NASCAR Sprint Cup Series practice, NBCSN 2:30 p.m., NASCAR XFINITY Series final practice, NBCSN 3:30 p.m., NASCAR Sprint Cup Series final practice, NBCSN 5 p.m., NASCAR America, NBCSN 7 p.m., NASCAR K&N Pro Series Race: Douglas County Speedway (taped), NBCSN 8 p.m., NASCAR Sprint Cup Series practice (re-air), NBCSN 9 p.m., NASCAR Sprint Cup Series final practice (re-air), NBCSN Saturday, Sept. 3 Midnight, NASCAR K&N Pro Series Race: Douglas County Speedway (re-air), NBCSN 11:30 a.m., NASCAR XFINITY Series Coors Light Pole Qualifying, NBCSN 1:30 p.m., NASCAR Sprint Cup Series Coors Light Pole Qualifying, NBCSN 3 p.m., NASCAR XFINITY Series Countdown to Green, NBC 3:30 p.m., NASCAR XFINITY Series VFW Sport Clips Help A Hero 200 , NBC 5:30 p.m., NASCAR Camping World Truck Series Keystone Light Pole Qualifying, FS2 11 p.m., NASCAR Sprint Cup Series Coors Light Pole Qualifying (re-air), NBCSN Sunday, Sept. 4 12:30 a.m., NASCAR Southern Speed: Legend of Darlington (re-air), NBCSN 2 p.m., NASCAR Camping World Truck Series SetUp, FS1 2:30 p.m., NASCAR Camping World Truck Series Chevrolet Silverado 250 , FS1 5 p.m., NASCAR America Sunday, NBCSN 6 p.m., NASCAR Sprint Cup Series Bojangles' Southern 500 , NBC 11 p.m., NASCAR Sprint Cup Series Post-Race Show, NBCSN Midnight, NASCAR Victory Lane, FS1 Midnight, NASCAR Southern Speed: Legend of Darlington (re-air), NBCSN &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;nbsp;
How Darlington's distinctive design was made
RELATED: Buy tickets " See all the throwback paint schemes Editor's Note: This story first ran on NASCAR.com on September 2, 2015 ahead of last season's throwback race at Darlington Raceway . The unique, oblong layout of Darlington Raceway was made by design in 1949, a year before it welcomed NASCAR's big leagues for its first 500-mile race. How it happened is no small fish tale, in a manner of speaking. When Harold Brasington purchased 70 acres of land from farm owner Sherman Ramsey for the site of NASCAR's first superspeedway, there was one condition -- Ramsey requested that the minnow pond on his property not be disturbed. The result was a set of turns on one end of the track that was tighter than the opposite end, which gives the track its distinctive egg shape. The abstract layout continues to challenge NASCAR drivers and crew chiefs alike, some 65-plus years after its debut. Among the track’s many traditions is the "Darlington Stripe," a black tire mark created from cars’ frequent brushes along the outside retaining wall. RELATED: See the best Darlington Stripes in NASCAR history Kyle Petty -- who had a history of futility on the 1.366-mile track, with zero top-five finishes in 51 Cup starts at Darlington -- famously quipped in an ESPN interview after a crash that the track would be better served to be filled with water for bass fishing. Had that unlikely conversion ever happened, Petty would have had a ready source for bait in Ramsey's pond. The track, known as "The Lady in Black," has also been known as one that is "Too Tough to Tame" and is one of the more unique configurations in NASCAR and will provide quite the challenge for drivers in both the NASCAR XFINITY Series and the NASCAR Sprint Cup Series on Labor Day weekend. The XFINITY Series VFW Sports Clips Help A Hero 200 is on Sept. 3 (3:30 p.m. ET, NBC, MRN, SiriusXM NASCAR Radio). The Sprint Cup Series Bojangles' Southern 500 is on Sept. 4 (6 p.m. ET, NBC, MRN, SiriusXM NASCAR Radio). &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/p&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;
Cale Yarborough named honorary pace car driver at Darlington
RELATED: See all the paint schemes " Vote for your favorite DARLINGTON, S.C. -- Cale Yarborough once again will be driving on the legendary high banks of Darlington Raceway . On Sunday, Sept. 4, Yarborough, a South Carolina native and NASCAR Hall of Famer, will pace the field as the honorary pace car driver for the 67th running of the NASCAR Sprint Cup Series Bojangles' Southern 500 . "This is quite an honor and I'm really looking forward to being the honorary pace car driver for the Bojangles' Southern 500 ," Yarborough said. "The Southern 500 is the reason I got into racing. When I saw my first one, I knew that's what I wanted to do. Darlington is a tough, ol' race track that can give you fits. When I was racing, I wanted to win the Southern 500 more than any other race. I still get goose bumps when I drive by the race track. I just may have to run a few laps and show those young folks how it's done." Yarborough has five career wins at his hometown track, all coming in the Southern 500 on Labor Day weekend (1968, 1973, 1974, 1978 and 1982). Yarborough won three consecutive NASCAR premier series championships from 1976-78. He also won four Daytona 500 races and posted 83 career NASCAR Cup Series victories with 69 career pole awards. Yarborough also will be honored by Darlington Raceway with a special ceremony during the Bojangles' Southern 500 race weekend for his contributions to the sport. Additionally, he will participate in the Bojangles' Legends Breakfast Sunday morning (Sept. 4), along with other NASCAR Hall of Fame members. He was elected to the NASCAR Hall of Fame as part of the Class of 2012. The Tradition Continues on Labor Day weekend as the NASCAR Sprint Cup Series Bojangles' Southern 500 ® is set for Sunday, Sept. 4, 2016 (6 p.m. ET on NBC, MRN, SiriusXM Ch. 90). The NASCAR XFINITY Series VFW Sport Clips Help A Hero 200 will race Saturday, Sept. 3, 2016 (3:30 p.m. ET on NBC, MRN, SiriusXM Ch. 90). You can keep up with all of the latest news from Darlington Raceway at DarlingtonRaceway.com , on Facebook at Facebook.com/DarlingtonRaceway and on Twitter at Twitter.com/TooToughToTame . Fans are encouraged to post their Bojangles’ Southern 500 stories and memories at #TraditionContinues, #BojanglesSo500 and #SportClips200. Darlington Raceway has been recognized by the following: • 2016 SportsBusiness Journal “Sports Event of the Year” Nominee • 2015 NMPA Myers Brothers Award • 2015 NASCAR Marketing Team of the Year • 2015 NASCAR Track PR Representative of the Year (Dennis Worden) • 2015 Community Pride Award (presented by the Greater Darlington Chamber of Commerce) &lt;/p&gt;
McDowell earns first XFINITY Series win at Road America
RELATED: Full race results " Standings " Chase Grid ELKHART LAKE, Wis. -- Michael McDowell ’s Twitter handle is @Mc_Driver. After Saturday, he may want to consider changing it -- to something like @Mc_Winner. McDowell led 24 of the final 25 laps of the NASCAR XFINITY Series Road America 180 Fired Up by Johnsonville for his first victory in 94 series races. The NASCAR Sprint Cup Series regular finished .534 seconds ahead of his Richard Childress Racing teammate Brendan Gaughan after two late restarts, including a green-white-checkered that pushed the race to 48 laps from its scheduled 45. Chip Ganassi Racing ’s Brennan Poole was the top-finishing rookie, third, in his first start at Road America , after starting 12th. The top three drivers were in Chevrolets. The victory was the perfect finish to some unfinished business McDowell had at the 14-turn, 4.048-mile racetrack. In 2011, he started from the pole position and led a race-high 30 laps, but ultimately finished 12th. In 2012, he started second and finished second. "It means a tremendous amount to me," said McDowell, who will compete in Sunday's Sprint Cup race at Michigan International Speedway . "I've been so close here at Road America . To finally finish it off was huge." It almost wasn't, as Gaughan's late charge nearly spoiled McDowell's day. The 2014 race winner spent much of the day running in the second half of the top 10 after getting out of pit stop sequence with the leaders. On the penultimate lap, though, Gaughan bolted from fourth-place to second after making a three-wide pass of Daniel Suarez and Justin Marks in Turn 5. From there, McDowell -- and victory -- was within reach. "When you're racing your teammate you've got to have a little more respect maybe than normal," Gaughan said. "I almost got close enough to him to make him make a mistake." McDowell didn't waver and pushed the Childress team's winning streak at Road America to three, joining Paul Menard (2015) and Gaughan (2014). The win was not without incident. Team Penske 's Alex Tagliani , who started from the pole position for the second time in two NASCAR XFINITY Series races at Road America , maintained that a Lap-29 tangle with McDowell was deliberate. "We were the car to beat," said Tagliani, who led 17 laps and had just regained the top spot going into Turn 5 when he was bumped from behind by McDowell and spun going into Turn 6. "The opportunity presented itself and he took the fastest car on the track out." Tagliani, who finished second here in 2014, wound up seventh. McDowell, when asked about the incident during his post-race press conference, said it wasn't intentional. "He went wide in Turn 5 and I got under ( Justin Marks ) and (Tagliani)," McDowell said. "I was alongside of him and he just decided to turn in. Once we made contact, I just came off the brake and pushed him out of the way. And the reason I did that is because if had I not, I'd have been stuck there too and I would have got run over." The race was slowed by six caution flags for 13 laps, including one for light rain. Elliott Sadler leads the NASCAR XFINITY Series championship standings by 47 points over Daniel Suarez .
Trio of NASCAR Hall of Famers named Darlington grand marshals
Richard Childress, Rick Hendrick and Mark Martin , all of whom will be inducted into the 2017 class of the NASCAR Hall of Fame, will serve as Grand Marshals for the Bojangles’ Southern 500 at Darlington Raceway on Sunday, Sept. 4. All three will give the command to start engines accompanied by Bojangles' CEO Clifton Rutledge. Childress, Hendrick and Martin's involvement in the Bojangles' Southern 500 further enhances the track's throwback platform of celebrating the history and heritage of the sport. Childress and Hendrick are two of the most successful owners in NASCAR Sprint Cup Series history. " Darlington Raceway is one of my favorite racetracks. I remember going there when I was very young and seeing some of my heroes race there," Childress said. "Now, it's really neat to say that I'm going to be the grand marshal for the race, and I couldn't think of two better people to do it alongside of than Mark Martin and Rick Hendrick. The race weekend is already special enough with the 'throwback' theme, but this will make it that much more special." Childress and his team, Richard Childress Racing , have posted 105 NSCS wins since he founded the team in 1969. His team has recorded 472 top-five NSCS finishes and won 12 national series championships, which is second all-time in the sport's history. RCR is the first organization to win championships in all three of NASCAR's national series. Much of his success came with driver Dale Earnhardt, who won 67 career Cup races for RCR, including eight victories at Darlington Raceway . Hendrick, founder of Hendrick Motorsports in 1984, owns an all-time record 11 NASCAR Sprint Cup Series car owner championship titles -- six with Jimmie Johnson , four with Jeff Gordon and one with Terry Labonte . Hendrick also has 14 total NASCAR national series owner championships, which is most in NASCAR history. His drivers have won 242 NSCS races with 1,000 top-five finishes. He has 14 NASCAR Cup wins at Darlington Raceway , including seven with Gordon. Johnson's victory at Darlington in 2012 gave Hendrick his 200th career NSCS win in the sport. "Darlington is very special to me, and I'm so grateful to the track for this honor," Hendrick said. "It’s still sinking in that I'm a part of such an incredible Hall of Fame class. Richard and Mark are great friends and competitors, and it means a lot to share these experiences with them." In a 31-year career, Martin won 40 career NASCAR Cup races, including the 1993 and 2009 Southern 500 at Darlington Raceway . He also won eight NASCAR XFINITY Series races at Darlington, which is still the most in series history. "It is my honor to be co-grand marshal for the Bojangles' Southern 500 with two of my heroes," said Martin. "Richard Childress and Rick Hendrick are two of my favorite people in racing. I'm also looking forward to being inducted into the NASCAR Hall of Fame with them, along with Benny Parsons and Raymond Parks in January." Rutledge, who has served as Bojangles' CEO for the past three years, will say the command alongside three of the sports legends. Rutledge gave the command with 2016 NASCAR Hall of Fame inductee Terry Labonte before last year's Bojangles' Southern 500 . "I am blessed to represent Bojangles' and give the command to start the Bojangles' Southern 500 alongside three legends of the sport, Richard Childress, Rick Hendrick and Mark Martin ," Rutledge said. "Bojangles' is proud to be the entitlement partner of the Southern 500, a partnership we've enjoyed since 2012." The Famous Chicken 'n' Biscuits restaurant chain has more than 680 locations throughout the Southeast. Bojangles' has the naming rights to the Southern 500 through the 2019 season. The NASCAR Hall of Fame inductions ceremonies will take place in January of 2017 in Charlotte, N.C. The Tradition Continues on Labor Day weekend as the NASCAR Sprint Cup Series Bojangles' Southern 500 ® is set for Sunday, Sept. 4, 2016. The NASCAR XFINITY Series VFW Sport Clips Help A Hero 200 will race on Saturday, Sept. 3, 2016. Tickets are still available for all events.
Post-Race Reactions: VFW 200
Jason White, Parker Kligerman and Dakoda Armstrong discuss their top-five finishes at Michigan.
Truex leads speedsters in first practice at Michigan
RELATED: Practice 1 results " Top 10 consecutive lap averages Martin Truex Jr . flew to the top of the NASCAR Sprint Cup Series leaderboard Friday as soaring speeds dominated opening practice at Michigan International Speedway . Truex pushed the Furniture Row No. 78 Toyota to a best lap of 201.545 mph on the 2-mile track. He was the fastest of 10 drivers to break the 200 -mph barrier. The clocking was well above the 199.557 mph lap that clinched the Coors Light Pole Award for Joey Logano in Michigan qualifying in June. Jimmie Johnson was second-fastest in opening preparation for Sunday's Pure Michigan 400 (2 p.m. ET, NBCSN, MRN, SiriusXM), recording a lap of 201.134 mph in the Hendrick Motorsports No. 48 Chevrolet. Logano ( 200 .966 mph), rookie Ryan Blaney ( 200 .775 mph) and Kyle Larson ( 200 .730 mph) completed the top five. This weekend marks what is expected to be the final audition for the premier series' 2017 aerodynamic rules package, which is intended to reduce the effects of downforce and sideforce. The series also used the package in Michigan's 400-miler in June. Race officials also took measures to try to widen the racing groove, using a tire-dragging vehicle to build rubber into the asphalt. The "Tire Dragon" truck was used in the days leading up to Friday's on-track activity. Jeffrey Earnhardt brought out the practice's only stoppage with just less than 10 minutes remaining, scraping the outside retaining wall in Turn 2 and causing significant damage to his Go FAS Racing No. 32 Ford. Earnhardt indicated to NBCSN that the team would unload a reserve car before qualifying. Defending Sprint Cup champion Kyle Busch was sixth-fastest in the Joe Gibbs Racing No. 18 Toyota. Defending race winner Matt Kenseth , his JGR teammate in the No. 20 Toyota, was 18th-fastest in the 85-minute session. Four drivers were docked 15 minutes of practice time for minor infractions. Those were Joe Gibbs Racing teammates Denny Hamlin and Carl Edwards , Richard Childress Racing driver Paul Menard and BK Racing 's Matt DiBenedetto . Coors Light Pole Qualifying is scheduled for 5:15 p.m. ET (NBCSN). Two additional Sprint Cup practices are set Saturday (8:30-9:25 a.m. ET, 11:30 a.m.-12:20 p.m. ET). Both Saturday practices will be televised on CNBC.
Elliott foiled on final restart, takes second at Michigan
RELATED: Race results " Standings " Chase Grid BROOKLYN, Mich. -- Unable to park his No. 24 in Victory Lane for the first time in his young career, Chase Elliott stood on pit road Sunday at Michigan International Speedway visibly disappointed as he was comforted by the man who won three premier series championships in the very same Hendrick Motorsports Chevrolet, Jeff Gordon . "We just talked about the race a little bit," the dejected Elliott said of his conversation with Gordon. "And some of the things we battled and just looking at the positives, I guess, and trying to get down the road." The Pure Michigan 400 was a familiar scene at the 2-mile track for the Sunoco Rookie of the Year Candidate, who walked away with a dominant car but earned a less-than-satisfying runner-up finish. During the June stop at MIS, Elliott led for 35 circuits but finished second, behind Joey Logano . Elliott battled 1-2 at the second Michigan stop with eventual race winner Kyle Larson , even leading 31 of 200 laps, but watched the No. 42 Chip Ganassi Racing Chevrolet take the lead following a Lap 191 restart; Larson never let go. "Once that guy (Larson) got out front, it was really hard to pass," Elliott said of the restart. "My guys did such a good job today of making the most of pit road. That was the only place you could make a large sum of ground in a short period of time. They did exactly what I asked them to do. I said, 'You guys are going to have to bail me out here, I messed up.' (And) they did. They got us the lead just like I asked and I gave it away again." Alan Gustafson, crew chief of the No. 24 team, saw other issues during the day's final restart. "(It's) just a huge factor getting into Turn 1," Gustafson explained while decompressing with the team, sans Elliott, in the garage area. "It's the push, obviously. The guys in (the) second row were pushing really hard and the 2 (of third-place finisher, Brad Keselowski ) and 42 (of Larson) did a little better than the 24 and the 21 (of Ryan Blaney , fourth)." The 20-year-old clocked in his seventh top-five finish and his first since the season's first race at the Irish Hills, breaking a stretch of nine consecutive results outside not only the top five, but the top 10. Elliott now sits 11th in standings -- six points ahead of Austin Dillon -- and 14th on 16-spot Chase Grid, the highest for anyone in the 2016 rookie class. The Sprint Cup Series field heads to Darlington Raceway for the Bojangles' Southern 500 (Sept. 4, 6 p.m. ET, NBC, MRN, SiriusXM NASCAR Radio) and Elliott only wishes for one thing. "Hopefully another fast car (which) is all you can ask for," he said. "Just trying to hunker down and keep everybody's head up." And Gustaftson promises, "We're gonna do everything we can to do that."
Keselowski hits home with Careers for Veterans
RELATED: Reddick tops final practice at Michigan BROOKLYN, Mich. -- As the owner of a two-truck organization, Brad Keselowski has more than a passing interest in the NASCAR Camping World Truck Series. That interest increased exponentially this weekend as the series visits Michigan International Speedway . The 2-mile track hosts Saturday's Careers for Veterans 200 , a collaborative sponsorship effort between Cooper Standard and Keselowski's own Checkered Flag Foundation. Cooper Standard, which has been affiliated with Keselowski since 2011, is also the primary sponsor for the organization's No. 29 Ford driven by Tyler Reddick , one of two entries fielded by Brad Keselowski Racing. Teammate Daniel Hemric competes in the No. 19 Ford. The Careers for Veterans program, run by Cooper Standard, provides career opportunities for military veterans as well as those transitioning from active service. It's an endeavor embraced by Keselowski's Checkered Flag Foundation as well. "It started through my foundation, which has some similar efforts helping members of the community," Keselowski said of the sponsorship association. "Careers for Veterans is one of those examples. It kind of grew into this relationship -- 'Hey, we're both from Michigan, we both have the same goals and initiatives. What can we put together?' " Keselowski, the 2012 NASCAR Sprint Cup Series champion, hails from Rochester Hills, Michigan. Cooper Standard, based in Novi, Michigan, specializes in the production and marketing of various automotive components and systems. Keselowski competes for Team Penske and is used to dealing with a variety of sponsors and understands their various goals. The connection between Cooper Standard and his foundation, "is not your typical pact," he said. "Usually there are B-to-B (business-to-business) plays, marketing plays, but usually it's not foundation-related," he said. "The way Cooper Standard allows me to give back to the sport is two-fold. One, it's with the race team, the people that are on it that have a spot to work and hopefully grow and prosper whether it be for their families or their future career which is something I enjoy immensely. "But also I get the chance to connect the foundation to what I do which is very difficult. I think it's very important to show to others that we have a commitment to looking out to others who are less fortunate or have had some tough times. "I think that's an important part of the sport, the ability to realize and acknowledge how well off we have it and to try to ... be an example of that realization and efforts to do something with it." The race sponsorship at MIS has been in place since 2014. Keselowski said 3,000 guests of Cooper Standard will be on hand this weekend for the event. Reddick, 10th in points, said everyone in the organization understands the added importance of this weekend's race. "This is my first year of driving (with Cooper Standard sponsorship), but I've been a part of this team long enough to know how important it is to everybody," he said. "It goes unsaid. "Everyone understands and knows what this race means to Brad and Cooper Standard, all the veterans that will be here and all the ones watching at home. "We all understand what we have to do and hopefully we can go do just that."