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Post-Race Reactions: Eldora
Kyle Larson, Brendan Gaughan, Ryan Newman and Joey Coulter reflect on a The CarCash Mudsummer Classic presented by CNBC Prime's The Profit at Eldora Speedway.
Victory Lane: Austin Dillon
Austin Dillon wins The CarCash Mudsummer Classic presented by CNBC Prime's The Profit at Eldora Speedway.
'The Profit' returns on NASCAR investment
Chairman and CEO of Camping World talks sponsorship, CNBC show Marcus Lemonis has managed to create the ultimate fusion between that which is nearest and dearest to his heart -- big business, small business, NASCAR and his reality television show, " The Profit ." As Chairman and CEO of one of NASCAR's national series title sponsors, Camping World and Good Sam Enterprises, a diehard race fan and a burgeoning television star of the CNBC hit show (Tuesdays at 10 p.m. ET/PT), Lemonis has enviably and smartly positioned himself and his companies to share in one another's success. And there's been plenty of that. The 40-year-old entrepreneur signed a seven-year extension in May for Camping World to remain title sponsor of NASCAR's Camping World Truck Series -- he says a sign of commitment and a signal of his satisfaction with the series that has truly featured some of the most competitive product on track among a group of NASCAR's most highly motivated young and diverse drivers. "In most cases, it's an expensive sport -- expensive to find sponsors, expensive to operate, expensive to make the trips -- and NASCAR has done a nice job of recognizing that these truck team owners are a lot like small businesses. And as you go up the ranks, the Nationwide Series turns into medium business and Cup Series Fortune 500 businesses," Lemonis explained. "I like that they've made it easier, more competitive and for me, (provide) far more opportunity for these younger and more diverse drivers and that's what's exciting. You could literally start a race on any given night and not have even four or five predictable winners. A 16-year-old kid could win, and it doesn't get any better than that for me." That connection between the Camping World Truck Series and small business is viable and strong for Lemonis, whose starring role on " The Profit " includes finding struggling small businesses around the country and helping them gain their footing -- sometimes with a complete makeover. And in turn, he invests his own money to make it happen. From day one on his popular show -- whose third season begins tonight at 10 ET/PT -- Lemonis has promoted a tangible link between some of the small businesses he salvages and the world of NASCAR. One of the first businesses featured on the show, CarCash , became the race title sponsor for one of the Camping World Truck Series' most successful and perennially anticipated events, the 1-800- CARCASH Mudsummer Classic at the famed Tony Stewart -owned Eldora Speedway . "I've used NASCAR from the first episode of season one," Lemonis said. "It is still heavily integrated and actually sponsors the dirt track event at Eldora -- and that was first business ever featured on the show. "Sometimes the episodes fit (naturally with NASCAR) and sometimes they don't, but it's been great for CarCash and every time that race airs or is mentioned, we get an influx of business. "I love the sport of racing, but if I didn't feel like it helped my business, Camping World or other businesses that have invested, I don't think I would do it. At the end of the day, you have to do things that make sense. NASCAR, for me, has had a phenomenal return on my investment. "I think the thing I'm most grateful for and I can't stress this enough is that these fans do not have to support the companies that sponsor their favorite driver, but they do and they do it religiously. And I think there's something to be said for that. "I can't think of any other sport in this country where the fans are as committed to the teams and committed to the sponsors that make it all happen and I think that's why these big and small companies keep coming back. "It's what I call the NASCAR effect, and it really makes a difference." MORE: READ: Latest Chase news PLAY: Monitor your Chase Grid Game picks WATCH: Latest NASCAR video FOLLOW LIVE: Get RaceView FULL SERIES COVERAGE • Latest news • Standings • Schedule
Watch the full Carl Edwards press conference as he steps away from NASCAR
Carl Edwards announced he is stepping away from NASCAR, before the start of the 2017 Monster Energy NASCAR Cup Series season.
Qualifying tweaks among changes to Eldora race
1-800- CarCash Mudsummer Classic set for July 23
How Suarez heard the Edwards news
Daniel Suarez tells the story of where he was when he heard the news that he will be taking over for Carl Edwards in the No. 19 for Joe Gibbs Racing in the Monster Energy NASCAR Cup Series.
Edwards: 'I'm not saying the R-word here'
Carl Edwards leaves the door open to racing in the future, but emphasizes that Joe Gibbs would be the first person he would call if he ever wanted to come back to NASCAR.
Carl Edwards through the years
Edwards through the years gallery
Gibbs: 'I was totally surprised' by Edwards' decision
Joe Gibbs explains his reaction to the decision that Carl Edwards made to step away from the Monster Energy NASCAR Cup Series.
Edwards' decision caught Kenseth by surprise
RELATED: Full timeline of Edwards announcement Joe Gibbs Racing driver Matt Kenseth said he was "as surprised as anyone" when he learned that teammate Carl Edwards was stepping away from auto racing. Kenseth addressed the changing guard at Joe Gibbs Racing on Wednesday following a Goodyear tire test at Las Vegas. "I didn't find out until late Sunday night, and I was probably as shocked as anybody else was," Kenseth said. "I guess the more I think about, probably the less surprised I am knowing some of the conversations we've had in the past. He's a great teammate, and a great competitor. "You hate to see him go, but on the other hand, it's what he wants to do so I applaud him for doing it." RELATED: Three reasons for Edwards' decision Edwards revealed in Wednesday's press conference that Kenseth was his first competitor that he talked to about his decision. The pair have a deep history. The two were teammates at Roush Fenway Racing from 2004-2012, then again at Joe Gibbs Racing from 2015-2016. Kenseth also added that he thought Daniel Suarez would do a fine job filling the seat, but that the two hadn't spoken yet. The veteran will turn 45 in March, and he's coming off a two-win season and a near-trip to the Championship 4. As for his future? He's not planning on leaving any time soon. "I feel great," Kenseth said. "I enjoy what I'm doing, I love the race team I drive for and all the people there. I'm looking forward to the start of the season." Denny Hamlin , a fellow JGR teammate, has tweeted out the following as well: Thank you #carledwards for what you did for our team over the last 2 years, and welcome @Daniel_SuarezG to @JoeGibbsRacing cup team. — Denny Hamlin (@dennyhamlin) January 12, 2017 &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/p&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;