Track is the latest to announce safety enhancements Play: NASCAR Fantasy Live Atlanta Motor Speedway announced Tuesday morning that it will expand its use of impact-absorbing barriers ahead of this weekend's on-track activity. The move comes three days after Kyle Busch was injured in a NASCAR XFINITY Series race at Daytona International Speedway, his car slamming into a concrete retaining wall without the benefit of the Steel and Foam Energy Reduction (SAFER) barriers. "As promised, we expedited a review of potential safety advancements at each of our racing venues," said Steve O'Donnell, NASCAR Executive Vice President and Chief Racing Development Officer. "We're pleased with the additional safety enhancements Atlanta Motor Speedway will be making leading into our events this weekend. As we've stated, NASCAR and its track partners remain steadfastly committed to safety." According to the statement, the Atlanta track -- which has hosted NASCAR's top series since its 1960 opening -- will add 130 linear feet of protective barrier for this weekend, extending coverage of the protective wall at the exit of pit road near Turn 1 and an additional tire barrier along the inside wall of Turn 4. All three NASCAR national series will be racing at the 1.54-mile Georgia track this weekend, culminating with Sunday's Folds of Honor QuikTrip 500 (1 p.m. ET, FOX), the second race of the year for the Sprint Cup Series. Officials at the speedway said they would conduct a further review of additional SAFER barriers after Sunday's race. Hours after Busch's injury, Daytona track president Joie Chitwood III said the 2.5-mile track would take every measure to ring its facility with the SAFER technology . Atlanta's decision comes one day after similar announcements by officials at 2.66-mile Talladega Superspeedway and 1.5-mile Kentucky Speedway to expand their coverage with protective walls. MORE: READ: Latest NASCAR news PLAY: Sign up for Fantasy Live WATCH: Latest NASCAR video FOLLOW LIVE: Get RaceView today FULL SERIES COVERAGE • Latest news • Standings • Schedule
Six-time champion bounced back for fifth-place finish at Daytona SHOP: Buy Daytona 500 gear RELATED: Get full race results " Series standings DAYTONA BEACH, Fla. -- NASCAR installed a new pit road officiating system for the 2015 season designed to increase safety and add extra levels of technological precision to ensure teams were being held fully accountable for their in-race actions. In Sunday's 57th running of the Daytona 500 at Daytona International Speedway in the first full-field NASCAR Sprint Cup Series race under the new format, plenty of teams were hit with penalties detected by the new system -- including the typically flawless No. 48 Hendrick Motorsports crew for six-time champion Jimmie Johnson. PHOTOS: Get an inside look at the new pit road technology On Lap 87, NASCAR hit the 48 team with a pass-through penalty for an infraction of having a crew member over the wall too soon, one of six teams hit during that round of green-flag stops. The only problem? Johnson and crew chief Chad Knaus had no idea what they'd done wrong. "NASCAR … I would appreciate an explanation," Knaus asked over the 48 team radio. "We do not know what we did wrong." After serving the penalty, the 48 car stood in 35th place -- the last car on the lead lap. Johnson had plenty of race left to make up the track position lost -- he ultimately finished fifth -- but the Hendrick Motorsports driver really needed to battle on the 2.5-mile superspeedway to get back to the front of the pack. "(It made our day) more difficult," Johnson said. "To almost lose a lap and then come back and have to start dead last and climb my way up through the middle, I took a lot of risks to get up there. We did have to work a lot today." The biggest issue that Johnson and Knaus had with the penalty was that despite their efforts to contact NASCAR through the radio, they said no response was given -- the two still were in the dark as to what happened and why they were penalized long after the checkered flag fell in favor of race-winner Joey Logano. In essence, the penalties could've kept happening for the 48 team and they wouldn't have known how to correct them, Johnson said. "We couldn't get clarification on why we were penalized, so in order for us to make a correction for the other three or four stops, we didn't know what to do," Johnson said. "We just kind of went back to doing our thing like we had been and fortunately there were no more penalties. "We'll get clarification (from NASCAR) as the week develops. It'd be nice to know during the race so we can make an adjustment." As far as if Knaus plans on reaching out to NASCAR officials for an explanation of what went wrong prior to the Sprint Cup Series' next race, the Folds of Honor QuikTrip 500 at Atlanta Motor Speedway on Sunday (1 p.m. ET, FOX), the longtime 48 pit boss said "I'm sure at some point (we will)." MORE: READ: Latest NASCAR news PLAY: Sign up for Fantasy Live WATCH: Latest NASCAR video FOLLOW LIVE: Get RaceView today FULL SERIES COVERAGE • Latest news • Standings • Schedule
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Four-hour session offers crucial audition for 2015 rules package
Marty Snider and Chris Rice preview the weekend ahead as the NASCAR Sprint Cup series takes on one of the oldest surfaces on the circuit at the Atlanta Motor Speedway.
Groundbreaking system will change landscape of sport MORE: Data rules, but human element still key CONCORD, N.C. -- NASCAR officials will no longer be standing alongside crewmen to police pit stops in 2015, but that doesn’t mean the sanctioning body won’t be watching what takes place. A new, technologically driven system that incorporates the use of 45 cameras will feed video of every stop made by every team to a central location, where eight officials will log pertinent information and report any violations. "This is a great new innovation," Shawn Rogers, Managing Director of Business Operations for NASCAR, said Tuesday as he previewed the system for members of the media. "I think it will probably change our sport, put us finally at the tip of the spear with technology . "Paramount to us, we always want to increase our safety when possible, increase our accuracy … be consistent and above all these days, be transparent." How will it work? Each of the cameras will display two specific pit stalls. Once a car is on pit road, the individual cameras will record its progress as it moves through each area. The use of tracking software and pit road scoring loops identifies and verifies each car. That same system software tracking its movement will indicate any infractions, such as too many men over the wall or driving through too many pit boxes when entering or exiting the pits based on information ingested prior to the event. If there are no infractions logged by the system, one of the eight officials will still monitor the stop, noting the number of tires taken, whether fuel was added and whether any changes (chassis adjustments or repair to a damaged area, for example) to the car were made. Infractions fall into three groups -- vehicle (such as pitting outside pit box), equipment (leaving pit box with gas can still attached, etc.) and personnel/crew (too many men over the wall; over the wall too soon, etc.) When the software picks up an infraction, it will be displayed on the monitor where an official will quickly view the stop and either confirm the issue (and subsequently notify the tower) or clear it if it can be determined that no infraction took place. As an example, Rogers provided video of a driver that stopped just beyond his pit box last year when pitting, and the system flagged the infraction. However, crewmen quickly pushed the car back into its box before beginning to service it. Therefore, there was no penalty, and under the new system, an official has the ability to remove and clear the infraction notation. Although it was in place during the final portion of the ’14 season, the system was tested, but not used for official purposes. "We ran the system, full parallel testing, the final 11 races," Rogers said. "Our focus was to test out our hardware and software … train our officials and give them lots of reps with the system … and train our (operations) group." The expectation is for each pit stop to be viewed and cleared in no more than eight seconds and stops are prioritized -- those that are flagged as infractions are moved to the top of the list for immediate attention. The eight officials work through each stop until all have been cleared, reported when necessary and logged. Teams will be notified of any penalties that occur once a stop has been completed. "We’re not going to tell anyone of any violations until they leave pit road," Rodgers said. "That's how we do speeding violations now. So we don't get into this person found out a little bit sooner than that person. That could be different depending on circumstances, he said. "If 35 cars pit at once on the third lap of the Daytona 500 , some … could be told sooner than others." The use of the technology will change the number of officials along pit road. Instead of the approximately two dozen that policed pit stops last year, only 10 will be in the pits this year. And Rogers said they would be stationed behind pit wall where they can respond to any team inquiries and monitor actions from that side of the car when necessary. The officiating system will not be used at stand-alone events for the NASCAR XFINITY and Camping World Truck Series, according to Rogers. FULL SERIES COVERAGE • Latest news • Standings • Schedule
NASCAR's executive vice president and chief racing development officer Steve O'Donnell talks about the new pit road technology and rules package for 2015.
'Nowhere but NASCAR' brings to life the thrill of the sport DAYTONA BEACH, Fla. -- Riding a surge of momentum generated by the most thrilling Chase for the NASCAR Sprint Cup™ ever, NASCAR® and FOX are releasing a broad portfolio of original creative promoting the return of the most unpredictable and dramatic experience in sports. Variations of nine unique spots across two national series comprise NASCAR's robust season launch campaign, including three exciting pieces of creative showcasing the NASCAR XFINITY Series™. The new ads were designed to reach casual and avid fans and feature appearances from many of the sport's notable drivers. "We wanted to capture and capitalize on the unprecedented excitement fueled by last year's Chase for the NASCAR Sprint Cup," said Kim Brink, NASCAR senior vice president, marketing. "NASCAR's new creative puts its stars at the forefront and conveys the message that our sport is unlike any other -- and that we're anything but ordinary." NASCAR and FOX worked with a pair of agencies to develop the creative across the two national series. NASCAR partners Ogilvy & Mather New York created the prolific NASCAR Sprint Cup Series campaign while Pereira O’Dell New York, FOX’s agency partner, worked on the NASCAR XFINITY Series spots. "What If" will air during the Daytona 500® on Sunday, Feb. 22 (1 p.m. ET on FOX). The spot connects fans with the extraordinary nature of NASCAR, developed over time from a grassroots beginning to a modern era dominated by intense racing competition and driver rivalries. "The Daytona 500 is a large-scale celebration of what makes NASCAR truly unique," said Terry Finley, senior partner, group creative director, Ogilvy & Mather. "By bringing to life these unique qualities -- from the scale and pageantry, to the driver star power, the rich historical roots, or the embrace of technology , among others -- the work makes a compelling case to existing and new fans alike that this type of experience can be found 'nowhere but NASCAR.' " "Ice Cream" will promote the launch of NASCAR Acceleration Nation™, the sport's new national youth platform. The remaining spots -- "Thank You" and "Fantasy Owner" -- highlight the NASCAR digital experience and suite of apps including Raceview and Fantasy Live. The first of three NASCAR XFINITY Series spots will debut during the series' race on Saturday, Feb. 21 (3:30 p.m. ET on FOX Sports 1). The original creative, to be released over the next several months, will drive home the narrative that "Names Are Made Here" and feature popular, up-and-coming drivers. "The sheer energy and momentum being felt in the NASCAR community creates a tremendous environment to work in," said Robert Gottlieb, FOX Sports EVP of marketing. "We are entering our 15th year of working together with NASCAR and our brands are part of each other's DNA. This collaboration -- in this environment -- combines our strong history together with a series of fresh, new ideas that tap into the passion surrounding the sport." The overall NASCAR creative campaign spots are: • What If: Features a fresh and authentic take on NASCAR, highlighting the sport's evolution into the greatest show on pavement. o Click here to view the spot: http://youtu.be/FdIYvsCjEf4 • Regular Season : In NASCAR, every race and every win matters. The intensity, the pressure, and the stakes are higher each week and if you win…you’re in the Chase. NASCAR's regular season is anything but regular. o Click here to view the spot: http://youtu.be/YD2ZWRabgoE • Ice Cream: Introduces NASCAR Acceleration Nation, the sport's first-ever youth platform designed to make learning math and science fun for kids. o Click here to view the spot: http://youtu.be/m5uXQandkJE • Thank You : Promotes NASCAR.com’s Raceview app, which brings fans all the information they need to follow the race when on-the-go. o Click here to view the spot: http://youtu.be/GbDIIxhiv5k • Fantasy Owner : Promotes NASCAR.com's Fantasy product and encourages fans to sign up and engage all season long. o Click here to view the spot: http://youtu.be/lt_sOU3ToSM • Names : Introduces viewers to up-and-coming NASCAR XFINITY Series drivers who work tirelessly to prepare for their shot at glory on the track. o Click here to view the spot: http://youtu.be/Sb50axXbwaQ
Each week a tech question is answered on GarageCam presented by Mobil 1 RELATED: Mobil 1 Technology Center Each week the host of NASCAR.com's GarageCam presented by Mobil 1 will take an automotive technology question and get it answered by the experts in a NASCAR garage. This week, Clay Rogers explains the technology of the dashboard gauges in a NASCAR Sprint Cup Series car. Be sure to tune in to GarageCam presented by Mobil 1 next week at Homestead-Miami Speedway and see another question answered. Sprint Cup Series GarageCam, presented by Mobil 1: noon ET, Friday, Nov. 14. ( Watch here ) Nationwide Series GarageCam, presented by Mobil 1: 11 a.m. ET, Friday, Nov. 14. ( Watch here ) MORE: READ: Latest Chase news PLAY: Monitor your Chase Grid Game picks WATCH: Latest NASCAR video FOLLOW LIVE: Get RaceView
Find out what the NASCAR Research & Development Center is doing to improve safety, innovation and technology in the sport.