Update available for NASCAR Heat Evolution
BUY TICKETS: See the Daytona 500 live! Can't get enough NASCAR Heat Evolution? Well, get ready. The game is about to get even more real. An update to the Dusenberry Martin Racing game launched Feb. 21. It's $9.99 on the PlayStation Store, Xbox Marketplace and Steam. The update includes team and roster updates, new drivers, new 2017 paint schemes, the 2017 schedule, new Toyota Camry model and the video debuts of the No. 41 Monster Energy and No. 77 5-hour Energy cars. Dusenberry Martin Racing's long-term and deeply rooted relationship with NASCAR has allowed the company to develop a wide range of games across multiple interactive entertainment platforms, giving fans a uniquely NASCAR gaming experience. NASCAR Heat Evolution features fun and exciting gameplay for all skill levels, up to 40 player online multiplayer races (a console gaming first), more than 40 drivers, all 23 licensed Monster Energy NASCAR Cup Series tracks and a variety of thrilling gameplay modes. In today's world of technology , video games can often take much time and skill to master, leaving a novice or causal gamer frustrated. Finding the balance between realism and fun, NASCAR Heat Evolution features an adaptive artificial intelligence (AI), which adjusts to gamers' competence, keeping them challenged based on their skill level. Equal to the importance of the game's adaptive AI is the players' ability to relate and understand the connection between racing for hours in a video game and doing the same in real life. NASCAR Heat Evolution features numerous game play modes that allow gamers to run just a few laps or up to an entire race. Along with full-length races, the game includes a career mode that gives users an understanding of acquiring sponsors and how to improve their car race after race. Brad Keselowski played a sample of the game last year with NASCAR.com and gave his insights. You can re-watch that video here.
Kurt Busch, Matt Kenseth have monstrous fun at Media Day
Kurt Busch tells NASCAR.com that the CEO of Monster thought his ride through the grass in 'The Clash' looked cool -- and Matt Kenseth isn't one to boast about eating organic salmon.
ISC announces multiyear, multi-track partnership with Ingenuity Sun Media
BUY TICKETS: See the Daytona 500 live! DAYTONA BEACH, Fla. -- International Speedway Corporation (ISC), owner/operator of 13 of the nation's major motorsports entertainment facilities, today announced its partnership with ISM, a pioneer and leader in sports venue digital activation, to form ISM Vision Powered by BoldVu®, the World's Largest 360-degree Digital Engagement Venue Network. The new technology will debut during Speedweeks, beginning Feb. 18 and running through the 59th DAYTONA 500 on Feb. 26, at Daytona International Speedway . In addition, ISM Vision Powered by BoldVu® will be employed at all ISC facilities beginning in 2017. "I look forward to working with ISC to revolutionize fan engagement at large sporting venues," said ISM CEO Nelson Martinez. "ISC's long and distinguished history in motorsports, its power as a brand and distinctive collection of key sports venues, is the ideal partner for ISM's far-reaching and ambitious rethinking of how to better engage with and improve the fan experience." ISC's trackside network of modular, large-format digital video boards will become ISM Vision Powered by BoldVu®. Displaying thrilling racing action, driver interviews and promotional content, ISM Vision Powered by BoldVu® will also be fully integrated with each track's and Motor Racing Network's (MRN) mobile app allowing fans to utilize way-finding technologies, and realize real-time traffic and weather alerts and event schedules. The ISM platform allows for a more integrated marketing experience and provides rich onsite activation opportunities. In addition, ISC and its advertisers and partners will benefit from expanded consumer analytics and for the first time, consumer insights on fan behavior, campaign engagement and the overall visitor experience. "We are very excited about the long-term partnership with ISM to reinvent our digital video boards across the enterprise," said ISC CMO Daryl Wolfe. "Our modular program puts the fans first and ISM has gone above and beyond to create an even more entertaining product which continues to improve the overall fan experience." Manufacturing Resources International (MRI), the technology leader in outdoor LCD displays, has partnered with ISM to be the cornerstone sponsor of ISM Vision Powered by BoldVu® at all ISC facilities. ISM Vision, Powered by BoldVu®, will include nearly 200 IP-connected digital displays, including each track's large-format digital screens and dozens of 86-inch BoldVu® displays. Initially temporary, these displays will become permanent by the end of 2017. "The ISM platform is a fan-focused technology that allows the venue, sponsors, and teams to interact in a way they have never been able to before," said Jeff Hutchins, president of ISM. &amp;amp;amp;amp;amp;amp;lt;/p&amp;amp;amp;amp;amp;amp;gt;
Arris renews multi-year partnership with Joe Gibbs Racing
BUY TICKETS: See the Daytona 500 live! RELATED: Suarez's rise to NASCAR stardom SUWANEE, Ga. -- ARRIS International today announced that it has renewed its multi-year sponsorship agreement with Joe Gibbs Racing (JGR). Under the agreement, ARRIS will extend its primary sponsorship of Daniel Suárez to 22 races (up from 17 last year) in this season's Monster Energy NASCAR Cup Series, following Carl Edwards ' decision to step away from racing in January. Following his momentous win as the first foreign-born driver to win a NASCAR championship, Suárez will move up as the driver of the No. 19 ARRIS Toyota Camry to compete in NASCAR's highest series. From the start, ARRIS Racing has shared a passion for developing young talent in racing, alongside Carlos "Slim" Domit and Escudería. Today, ARRIS also announced that it is continuing its support of young Latin American drivers -- renewing its sponsorship of Abraham Calderón, who last season won the Freightliner Truck Series in Mexico, and sponsoring 21-year-old Mexican driver Fabián Welter, who is currently Driver 1 in the Telmex Driver Development Program. "ARRIS is a strategic and dedicated partner on and off the track," said Joe Gibbs, founder and owner of JGR. "Their commitment to advancing the sport -- from a sponsorship and technology perspective -- makes them a genuine leader that our fans have recognized and embraced. We look forward to years of rewarding collaboration and to many more trips to Victory Lane." "Our partnership with JGR and our involvement with NASCAR has been instrumental in introducing the ARRIS brand to millions of NASCAR fans. We had a great run with the legendary Carl Edwards , and now we're proud to continue our work with JGR by extending our race-day sponsorship to 22 events in support of Daniel Suárez's history-making trajectory," said Ron Coppock, Executive Vice President, Global Marketing and Customer Operations at ARRIS. "Daniel represents the future of racing, and we're looking forward to joining him on the podium in his first Monster Energy NASCAR Cup Series season. "ARRIS Racing is also proud to play an important role in the development of young Latin American racing talent," continued Coppock. "Fabián and Abraham are two drivers who, like a young Daniel Suárez, show great potential on the Mexican racing scene. We are excited to contribute to their growth as drivers and as the next generation of this sport." "It's a dream to be competing for the first time in the Monster Energy NASCAR Cup Series," said Daniel Suárez, JGR driver. "With the full support of ARRIS and JGR, I know the whole team will be able to make the most of this coming season and give us every chance of success." ARRIS joined the NASCAR family in 2014 with its primary sponsorship of JGR drivers Carl Edwards and Daniel Suárez. In 2016, the company installed the most comprehensive Wi-Fi deployment in NASCAR history at Daytona International Speedway , which serves tens of thousands of fans on race days. The company also powers the communications between NASCAR drivers and their teams through its SURFboard SB6183 modem, E6000 CER, and integration and support from its Global Services team.
Elgin Sweeper renews partnership as official sweeper of NASCAR Green
BUY TICKETS: See the Daytona 500 live! ELGIN, Ill. – Elgin Sweeper , the leading manufacturer of street sweepers for general street maintenance, special industrial and airport applications, has renewed its partnership with NASCAR Green™ for three years and will continue to serve as the Official Sweeper of NASCAR Green . "Elgin Sweeper has provided trackside support for NASCAR for more than 15 years. Since we entered into our NASCAR Green partnership four years ago, we have experienced incredible success," said Mike Higgins, vice president and general manager of Elgin Sweeper. "Our company shares NASCAR's passion for, and commitment to, protecting the environment through sustainable practices." "Elgin Sweepers are essential to maintaining a clean and dry surface during our events," said Jim Cassidy, senior vice president, racing operations at NASCAR. "Every race weekend, Elgin Sweepers deliver dependable and clean technology that helps us return to green flagging racing more efficiently." Official Sweeper of NASCAR Green As the Official Sweeper of NASCAR Green, Elgin Sweeper is present at each NASCAR race event weekend to support NASCAR's Air Titan equipment to dry rain-soaked racetracks, saving jet fuel and reduce NASCAR's overall carbon footprint. In addition to supporting the Air Titan equipment with the revolutionary Elgin Crosswind ® Specialty Track Sweeper , the company helps clean and dry the tracks during caution periods when necessary. "For years, most racetracks borrowed a local street sweeper, or used a small machine designed for sweeping parking lots," Higgins said. "As the Official Sweeper of NASCAR Green, Elgin Sweeper has raised the bar in terms of racetrack sweeping, drying and conditioning, mitigating dust left behind from absorbent products used to clean fuel spills on the track, and removing rubber and debris in and around the pit area." Elgin Crosswind Specialty Track Sweeper In 2016, the Elgin Track Sweeper helped with drying rain-soaked tracks and vacuuming up standing water, rubber and debris around the pit area at 76 races of the National Series and more than 200 National Series practice sessions. "Based on our Crosswind GRS unit used to vacuum liquid glycol from airport runways, the Elgin Track Sweeper includes unique technology features developed specifically for a racetrack setting," said James Crockett, product manager at Elgin Sweeper. "These features include a thermal imaging camera that helps the operator locate liquids that may be camouflaged from the naked eye; a side air-blast nozzle capable of moving air at 270 mph for locations such as grass on the inside field, pit areas and weepers; a reverse sweep system equipped with radar; a 20,000 CFM-rated fan; a hydraulically-driven side broom with plastic bristles; and a soft-wall attachment to vacuum out behind the cracks on the racetrack and the soft wall before and after each race. "By speeding up the time it takes to clean and dry the track, the Elgin Track Sweeper assists the overall process of keeping the race event on schedule," Crockett said. "By doing so, the overall operations energy usage around the track – electricity used in the suites, media centers and lighting systems – is also significantly reduced." Crockett added that the powerful and effective technology incorporated in the Elgin Track Sweeper has been used in sweepers purchased globally by military customers to help keep their respective air force and navy runways clean of debris. Shared Power technology The company's proprietary shared technology system diverts the formerly wasted energy from the sweeper's chassis engine back to power the Elgin Track Sweeper itself. "This technology offsets about 16 metric tons of carbon dioxide being put into the environment over the course of a full NASCAR season, which is the equivalent of planting 372 new tree seedlings," Crockett said. Elgin Track Sweeper by the numbers • The first Elgin Track Sweeper was built in 2001 for the Kansas Speedway . • The sweeper picks up to 50 gallons of water per minute. • The sweeper saves roughly one gallon of diesel fuel per hour. • The sweeper's 10-foot sweep path covers the width of 1.5 race cars. • 16 NASCAR-certified drivers operate the Elgin Track Sweeper throughout the race season.
Meet Julia Landauer: A new role model in NASCAR
CHARLOTTE, N.C. -- Growing up in New York City, her parents encouraged her to play against the boys in order to be tough. Fast-forward two decades and that's exactly what Julia Landauer is doing with her racing career booming and off-track accolades, including a recent Forbes feature, helping to form her growing brand. Coming off a fourth-place finish in the standings in NASCAR's K&N Pro Series West, Landauer, who got her start in go-kart racing, is coming back for more in 2017 with a new team, crew chief and car as well as a fresh set of goals. "We're going for the championship," the NASCAR Next product said of her '17 crew -- Bob Bruncati's Sunrise Ford team. "We're really excited to try to win races and hopefully make some more history." And with seasoned crew chief Bill Sedgwick heading the No. 6 team, Landauer could be on track for a record year. "She's probably one of the best female drivers I've seen in awhile," Sedgwick, who owns two K&N Pro Series West titles (1991, '92) and is a championship-winning crew chief, told NASCAR.com. "She handles herself really well on the race track. ... She's very competitive, she's always looking to whatever she's doing to be better and I think that's a good goal to have." Wins are the likely next step for Landauer, 25, who in her rookie year posted the highest finish for a female driver in the 62-year history of the series. She scored 13 top 10s in just 14 starts -- an 11th-place finish at Sonoma being the sole outlier. While her racing achievements have helped her stay relevant on the race track, Landauer's off-track endeavors are helping cement her staying power in the sport. "I learned early on to be a superstar in NASCAR I was going to be able to share my story with the fans and to have that really resonate with them and have them support me," she said. "And so really I've tried to be very vulnerable in who I am and really play up the fact that I love education and science, technology , engineering and math (STEM). ... I've been very conscious of the steps I've taken and the associations I've had, to make sure they really fit what I consider my brand to be and what I want my fans to see." The Stanford University graduate's "brand" became more recognizable in January after becoming an honoree for the Forbes "30 Under 30" list in sports -- she also was a contestant on reality TV show "Survivor" in 2013. "We selected Julia for the Forbes "30 Under 30" list, not only for her remarkable success behind the wheel, but also for what she's done to promote women in sports," Forbes reporter Christopher Smith said. Forbes honored Landauer for, yes, her uniqueness but also for what she has done for the sport as a whole. "I don't think there are many race car drivers who have made that (list) in general," Landauer said. "So to be able to represent the sport of racing and NASCAR by being so different and being from New York City and having gone to college, it's just really cool and really great to see that it's motivating for people and inspiring." Thus, her dream of becoming "a Monster Energy NASCAR Cup Series champion" is off to a good start with her starpower growing at a fast rate. Looks like she's pretty fortunate her parents encouraged her all those years ago in New York City.
DC Solar brings technology to the track for Poole
LAS VEGAS -- Chip Ganassi Racing and team partner DC Solar announced Friday at Las Vegas Motor Speedway that they're bringing mobile solar technology to the race track, starting with this weekend's NASCAR XFINITY Series Boyd Gaming 300 (Saturday, 4 p.m. ET, FS1, PRN, SiriusXM NASCAR Radio). DC Solar President and CEO Jeff Carpoff came up with the idea after standing on Daytona International Speedway 's pit road for the season-opener race with Brennan Poole , driver of the No. 48 Chevrolet, and wasn't able to keep conversation with Poole over the roar of generators and wave of fumes on pit road. "We were able to find a solution to that by using our patented solar hybrid system," Carpoff said. "We'll be the first ones on pit road with a solar-powered cool-down box generator unit, 100 percent silent, no fumes, no fuel." DC Solar has constructed the technology in less than two weeks for this Saturday's event. The solar power can also be used at night. It was announced before the 2016 season began that DC Solar would be the primary sponsor of the No. 48 XFINITY Series Chevrolet. "The real rubber-hits-the-road for us as a team when we can take the expertise of our partners and help us get better," Steve Lauletta, President of Chip Ganassi Racing said. "Just being able to have Jeff and his team think of this opportunity helps the team get greater, helps us get more innovative, which is what our team is all about." Poole, 24, voiced the importance for more green initiatives in today's world and how the younger generation is putting forth effort to do so. "I think there's so many young people that are looking for a way to be greener," Poole said. "You even hear the talks at the Oscars from a week ago about the environment and protecting it and it's becoming an issue that younger people really want to be apart of, so I think it's really awesome for our sport to show the strides that we're making to make it greener." Poole, who is competing for Sunoco Rookie of the Year honors, drove a part-time schedule last season with two top-10 finishes in 17 starts.
Truex Jr. inspired by car technology for people with disabilities
As a professional race car driver competing in NASCAR's premier Sprint Cup Series, Martin Truex Jr . gets to do a lot of interesting and innovative things as part of his job. But this Wednesday was special by any standards. Truex gave rides around Pikes Peak International Raceway to a paraplegic and quadriplegic in a specially designed "adaptive" stock car whose smart glass technology allows drivers a operate a car using head movement. Furniture Row Racing owner Barney Visser donated one of the team's No. 78 Chevys to the program and the race team volunteered many hours transforming it with the new technology . Truex flew out to Colorado from Charlotte -- where he'll be competing in Saturday night's Bank of America 500 -- just to participate in Wendesday's Falci Adaptive Motorsports NeuroGroove RaceDay. It was difficult to tell who was enjoying the experience more. "What an awesome day to be a firsthand witness to some incredible technology ," said Truex. "Life is about giving back and Dr. (Scott) Falci and his partners are doing just that. To see the joy of the individuals I gave a ride to was very inspirational." One of Truex's passengers, Stewart Lundy, a paraplegic from Denver, Col., considered it a ride of a lifetime, joking, "And he (Truex) gets paid to do this!" "I need to reassess my life goals. That is probably one them now. I loved every minute of it -- I'm coming down from an adrenalin high." The technology used in the car can also be used in steering a wheelchair and has the potential of increasing mobilization and independence for many disabled. "I wanted to add another adapted sport for the spinal cord and disabled population," said Dr. Scott Falci, a neurosurgeon at Denver's Craig Hospital. "Motorsports is a real exciting sport and we're utilizing the No. 78 Furniture Row car as a platform to get involved in a new adaptive sporting event and also getting involved with the NASCAR community." "The emotional thrill of having Martin and his Furniture Row race car was an uplifting experience not only for the spinal cord injured individuals and their families but for all of our partners who have been passionately working on this new adaptive technology ."
Technology plays vital role for Piquet Jr.
Find out how Qualcomm and other technology partners help NASCAR Nationwide Series driver Nelson Piquet Jr. perform at the track.
Mobil 1 Technology Question of the Week
Each week a tech question is answered on GarageCam presented by Mobil 1 RELATED: Mobil 1 Technology Center Each week the host of NASCAR.com's GarageCam presented by Mobil 1 will take an automotive technology question and get it answered by the experts in a NASCAR garage. This week, Clay Rogers explains the technology of the dashboard gauges in a NASCAR Sprint Cup Series car. Be sure to tune in to GarageCam presented by Mobil 1 next week at Homestead-Miami Speedway and see another question answered. Sprint Cup Series GarageCam, presented by Mobil 1: noon ET, Friday, Nov. 14. ( Watch here ) Nationwide Series GarageCam, presented by Mobil 1: 11 a.m. ET, Friday, Nov. 14. ( Watch here ) MORE: READ: Latest Chase news PLAY: Monitor your Chase Grid Game picks WATCH: Latest NASCAR video FOLLOW LIVE: Get RaceView
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