Talladega Chase race to be called Hellmann's 500
RELATED: Buy tickets for Talladega TALLADEGA , AL – Hellmann's mayonnaise, which has been a staple in American kitchens for generations, and NASCAR's Most Competitive Track – Talladega Superspeedway - announced today that Sunday’s (Oct. 23) much anticipated elimination race in the 2016 Chase for the NASCAR Sprint Cup will now be known as the Hellmann's 500. Hellmann's, a brand of Unilever, has been involved in the sport of NASCAR since 2004 and has a reputation for delivering fans with quality, delicious products. In addition to the new Talladega Superspeedway y (TSS) partnership, the Hellmann’s brand has a long-time relationship with six-time TSS winner Dale Earnhardt Jr . and JR Motorsports. NASCAR fans have embraced many of the attributes that resonate with the Hellmann's family of products – plain and simple, they are the real deal. Hellmann's flagship product, Hellmann's Real Mayonnaise, is the best-selling mayonnaise in the United States. "In honor of our long-standing partnership with NASCAR, Hellmann's is thrilled to show our dedication to the race car community by becoming the exclusive, title sponsor of the Talladega race," said Hellmann's Marketing Director Russel Lilly. "We've been a staple on the speedway for years, getting to know Dale Jr. and establishing his No. 88 Hellmann’s Chevrolet as the car to beat. Whether on the track or cheering from the stands, Hellmann's is a life-time fan of the sport of racing and we’re honored to be a part of such an iconic race." "Hellmann's is an incredible nationally known product that fits in perfectly with our facility and the fans who attend the events here," said Talladega Superspeedway Chairman Grant Lynch. "We have an incredible fan base who are here all week and love to cook up a variety of tasty dishes to eat while they are enjoying the best racing in the world. Take a walk on our property and you will see campers and tailgaters using a host of Hellmann’s spreads. We are glad to welcome them to our Talladega family with the Hellmann's 500." Sunday’s Hellmann's 500 at the mammoth 2.66-mile, 33-degree banked layout, will be the pivotal third and final race in the Round of 12 in the Chase for the NASCAR Sprint Cup . When the checkered flag falls in the pressure-packed event, the field of title contenders will be reduced from 12 drivers to eight. While he won’t be competing in the Hellmann's 500, Earnhardt Jr. will be at Talladega and will be interacting with fans as part of the Fan Question & Answer session at the start-finish line as part of the track’s " Pre-Race Pit Pass Upgrade ." Weekend preparations for the Hellmann's 500 get underway Friday (Oct. 21) with two different practice sessions (1:00-1:55 p.m. CDT & 3:30-4:25 p.m. CDT). Foodland/Food Giant Qualifying, which will determine the starting lineup for the Hellmann's 500 NASCAR Sprint Cup Series race, is set for Saturday (Oct. 22) at 3:00 p.m. CDT. A ticket to the Hellmann's 500 also gets fans into the traditional Saturday Night Infield Concert, which will feature country star Jerrod Niemann, Tim Dugger and DJ Michaelis. The Hellmann's 500 is set for a 1:00 p.m. (CDT) start Sunday (Oct. 23).
Dale Earnhardt Jr. will join broadcasts for Talladega , Martinsville
RELATED: Talladega schedule " Junior injury timeline Dale Earnhardt Jr . will join NBC's broadcast team for parts of the network's coverage of the NASCAR Sprint Cup Series races at Talladega Superspeedway and Martinsville Speedway , NBC announced Wednesday on "NASCAR America." Junior, who has not raced since July as he recovers from a concussion, will reunite with his former crew chief Steve Letarte and work alongside race announcer Rick Allen and fellow analyst Jeff Burton . Sunday will mark Earnhardt's first ever NASCAR Sprint Cup broadcasting assignment. "I'm excited to see these races from a different vantage point and hopefully offer some insight to the viewers," Earnhardt Jr. said in an NBC release. "I thoroughly enjoyed my opportunity to broadcast the XFINITY race at Michigan earlier this year, so I expect getting to spend time in the booth with the NBC team to be just as fun." NBCSN presents the second elimination race of the Chase for the NASCAR Sprint Cup from Talladega on Sunday at 2 p.m. ET. Next weekend, NBCSN presents the first race in the playoff Round of 8 from Martinsville Speedway on Sunday, Oct. 30, at 1 p.m. ET. "With five races left in the Sprint Cup playoffs, we are thrilled to welcome Dale Earnhardt Jr . into our broadcast booth as we present two of the most unpredictable and exciting races in the Chase," said Jeff Behnke, VP of NASCAR Production for the NBC Sports Group. "Dale is incredibly respected and the viewers and fans will be treated to his perspective on two very different race tracks." &amp;amp;amp;amp;amp;lt;/p&amp;amp;amp;amp;amp;gt;
Heads up: Talladega weekend
Here are the hot topics, trending news and key story lines to get you ready for this weekend's races at Talladega Superspeedway . WEATHER Can you say "Chamber of Commerce weather?" That's what you'll get at Talladega . It'll be sunny all weekend, with a high of 70 on Friday and a high of 68 on Saturday, with the temperature nosing up to 77 degrees on Sunday, according to the National Weather Service. Beautiful outlook for a pair of elimination races. KEY TIMES Sprint Cup Series: The biggest change this weekend is Coors Light Qualifying. Rather than qualifying on Friday, the Sprint Cup Series will do so on Saturday afternoon after the NASCAR Camping World Truck Series race. The single-car spectacle is set for 4 p.m. ET on NBCSN. The race is Sunday at 2 p.m. ET, also on NBCSN. Camping World Truck Series: The Camping World Truck Series has a pair of Friday practices (beginning at 1 p.m. ET and 3 p.m. ET, both on FS1). The race is Saturday at 1 p.m. ET on FOX with Keystone Light Pole Qualifying just before at 10:30 a.m. ET (FS1). CATCH DRIVERS LIVE We'll stream every driver press conference in the Talladega media center at NASCAR.com/presspass . Among the notables Friday: Chase Elliott (12:30 p.m. ET), Joey Logano (12:45 p.m. ET) and Martin Truex Jr . (3:30 p.m. ET). Click here for a full schedule. LAST TIME Joey Logano swept the Round of 12 last year, beating Alabama's favorite son Dale Earnhardt Jr . -- and eliminating him from the Chase -- in the process. The Team Penske driver led 20 laps to Earnhardt Jr.'s 61, and he held off Junior on an abbreviated green-white-checkered finish. Logano was first and Earnhardt Jr. second as the field's only attempt at a GWC conclusion went green. A wreck just past the start/finish line brought out the caution, ending the race just as Logano and Earnhardt Jr. were racing for the lead. Logano was in the lead at the time and declared the winner. Eventually, NASCAR tweaked its green-white-checkered rule in the offseason, leading to the addition of the overtime line. YOU SHOULD KNOW • With Dale Jr. sidelined for the rest of the season, Brad Keselowski may hold the mantle as the best restrictor-plate racer in NASCAR. The driver of the No. 2 Ford has three top-five finishes in the past four Talladega races, including two wins -- to bring his total 'Dega wins to four. He also won at Daytona in July. And following a wreck at Kansas last week, Keselowski likely has to win to advance in the postseason. • It's not just Keselowski who is in win-or-else mode. Chase Elliott essentially is facing a "must-win" scenario to advance into the next round. The rookie is 25 points behind the cutoff line. • Keep an eye on Joey Logano and Austin Dillon . They are tied for the final transfer spot, with Logano currently owning the tiebreaker thanks to his third-place finish at Kansas. Their stories are quite different. Logano won all three Round of 12 races last year, but his performances and speed slipped this year; Dillon is in his first postseason and one race away from making the Round of 8 after being seeded 15th out of 16 drivers at the start of the Chase. • This is the first elimination race in the NASCAR Camping World Truck Series Chase, with two drivers getting knocked out of the postseason. Daniel Hemric and John Hunter Nemechek are both 15 points below the cutoff line and will need to make up some serious ground.
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