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Kligerman speaks out on Swan Racing restructure
Kligerman commends Brandon Davis for sticking out the Swan Racing restructuring
NASCAR celebrates best racing in years with return of Ready. Set. Race
BUY TICKETS: See the Daytona 500 live! DAYTONA BEACH, Fla. -- Following a season highlighted by some of the closest, side-by-side racing NASCAR® fans have seen in years, NASCAR today announced the return of its 2017 season launch marketing campaign, Ready. Set. Race. The new integrated campaign, including television creative promoting the Monster Energy NASCAR Cup Series ™, will launch during the 2017 DAYTONA 500® on Sunday (2 p.m. ET, FOX, MRN and SiriusXM NASCAR Radio). NASCAR fans received a first look at "Sensory Overdrive" Friday on Facebook, Twitter and Instagram. A 30-second thrill ride, the spot brings to life the high-stakes drama and intensity drivers experience competing in the sport's premier series. The campaign also includes social media videos featuring Monster Energy NASCAR Cup Series drivers shared this week and throughout the season. "The Ready. Set. Race campaign was so popular with our fans last year that we couldn't wait to bring it back with even more intense racing action," said Jill Gregory, NASCAR senior vice president and chief marketing officer. "The Monster Energy NASCAR Cup Series creative is unlike any advertising we've ever done. Monster Energy has built a bold, edgy brand, so we wanted to deliver creative that first and foremost is NASCAR but that also complements our new entitlement partner." The new Ready. Set. Race creative was developed in conjunction with agency partner 77 Ventures and acclaimed commercial director Gary Land. Additional creative breaking Sunday on FOX includes "A New Season," an action-packed, 60-second spot that accentuates the NASCAR racing experience across all three national series.
Dale Jr. talks emotional return to racing
Dale Earnhardt Jr. talks about his emotional return and the support shown from all racing fans at Daytona International Speedway.
Swan breakup leaves Kligerman without ride
No. 26 team merges with BK Racing ; No. 30 team sold to XxxTreme Motorsports
Bray Pemberton joins Tommy Baldwin Racing
Son of NASCAR executive joins TBR as general manager, chief legal counsel Bray Pemberton has joined Tommy Baldwin Racing as general manager and chief legal counsel for the two-car NASCAR Sprint Cup Series organization, according to the team. Pemberton is the son of Robin Pemberton, NASCAR senior vice president of competition and racing development. He previously served as general manager with the now defunct Swan Racing as well as Randy Humphrey Racing . "While I am grateful for all of the opportunities I have had with race teams in NASCAR, I can honestly say I've never been so excited about the possibilities I now have working alongside Tommy Baldwin," Pemberton said. "I have the utmost respect for what Tommy and Beth have done over the past few years in building this team, basically on their own. I see so many great opportunities to help continue to grow their dream and see TBR compete with the top teams in NASCAR." TBR, based in Mooresville, North Carolina, was formed in 2008 by the former premier series crew chief and has grown from a single-car team to a two-car organization. Michael Annett and Reed Sorenson drove for organization in 2014. "We are excited about bring Bray on board to manage the business and legal elements at Tommy Baldwin Racing ," Baldwin, president of TBR, said. "This will give me the opportunity to focus on the big picture and spend more time building TBR into a championship-caliber organization." FULL SERIES COVERAGE • Latest news • Standings • Schedule
Alex Bowman to drive for Tommy Baldwin Racing
Second-year Sprint Cup driver spent rookie year at BK Racing Play: NASCAR Fantasy Live Related: Who the 'F' is Alex Bowman ? Alex Bowman 's NASCAR Sprint Cup Series career will continue in 2015 with a new team in Tommy Baldwin Racing . The 21-year-old will drive the No. 7 Chevrolet this upcoming season, the team announced Friday. Bowman had a full-time ride with Swan Racing last year, the team that was eventually incorporated into BK Racing . He ended the year with a best finish of 13th at Daytona International Speedway in July. "I'm looking forward to working with TBR and the entire No. 7 team," Bowman said in a team release. "With Tommy's experience and his drive to run competitively, I feel like we can run well this year." Bowman made his NASCAR national series debut in 2012, with four starts in the NASCAR XFINITY Series. He drove full time for that series in 2013, netting six top-10s in 33 starts for RAB Racing . "Alex is the future of TBR, and he will be a great representative of our team," owner Tommy Baldwin Jr. said. "He is a young driver who displayed a great talent in both the XFINITY and Sprint Cup Series the past few years. We are pleased to give Alex the opportunity to further showcase his skills behind the wheel of the No. 7 Chevrolet this season." The team did not announce sponsorship or a crew chief. The team on Twitter promoted #TBR7in7, which promises seven team announcements in seven days. FULL SERIES COVERAGE • Latest news • Standings • Schedule
Get history of BK Racing and full crews
Swan Racing 'reviewing its current situation'
Two-car team says it is 'unable to secure the kind of sponsorship' needed
50 Cent partners with Swan Racing
SMS Audio to serve as associate sponsor for both of team's entries
Swan Racing adds new minority owner
Businessman Anthony Marlowe joins revamped two-car team