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Field, format set for 'The Clash' at Daytona
RELATED: Buy Tickets DAYTONA BEACH, Fla. -- Recently crowned seven-time NASCAR premier series champion Jimmie Johnson will join a star-studded elite field as NASCAR kicks off its 2017 season with The Clash at Daytona International Speedway on Saturday, Feb. 18, 2017. The annual season-opening event will be broadcast live on FS1, MRN and SiriusXM NASCAR Radio. The 75-lap race again will be split into two segments with a competition caution at Lap 25 separating the segments. "What better way to kick off the 2017 season than the sport's brightest stars under the lights at Daytona International Speedway ," said Steve O'Donnell, NASCAR executive vice president and chief racing development officer. "Coming off a thrilling season finale at Homestead-Miami, we're looking forward to continuing that momentum into Daytona. With bragging rights and no points on the line, The Clash will set the tone for what should be a season full of great racing and tough competition." "We're bringing back The Clash at Daytona," said Chip Wile, Daytona International Speedway president. "The Clash was a race name that has always been popular among both the competitors and race fans. We're looking forward to bringing it back and building on the rich history of this thrilling and always unpredictable event that kicks off the NASCAR season." The eligible drivers include 2016 Coors Light Pole Award winners, former Clash race winners and former Daytona 500 pole winners who competed full-time in 2016. All 16 drivers from the 2016 Chase are also eligible. Eligible drivers are: 2016 Coors Light Pole Awards winners (14) · Greg Biffle , Alex Bowman , Kurt Busch , Kyle Busch , Austin Dillon , Carl Edwards , Chase Elliott , Denny Hamlin , Kevin Harvick , Jimmie Johnson , Matt Kenseth , Brad Keselowski , Joey Logano , Martin Truex Jr . Former Clash Race Winners (2) · Dale Earnhardt Jr ., Tony Stewart Former DAYTONA 500 Coors Light Pole Award winners (1) · Danica Patrick 2016 Chase drivers (3) · Chris Buescher , Kyle Larson , Jamie McMurray Tickets for The Clash at Daytona are available online at DaytonaInternationalSpeedway.com or by calling 1-800-PITSHOP.
NASCAR, Monster Energy announce premier series entitlement partnership
RELATED: Official NASCAR release " NASCAR Nation reacts to news LAS VEGAS – NASCAR announced on Thursday at Wynn Las Vegas a multi-year deal that will make Monster Energy only the third entitlement sponsor in premier series history. The length and terms of the deal were not disclosed, but both parties hailed the partnership as the perfect fit for both brands. "Monster Energy is a brand built on excitement and enthusiasm, qualities that align with NASCAR," said Brian France, NASCAR Chairman and CEO. "This sponsorship position is the most unique in all of sports and entertainment, and we are thrilled to have a partner that will help us further elevate the series. Today's announcement is the culmination of a thorough search, one that resulted in the right partner at this important time in our sport’s history." Monster Energy has existing sponsorships with a number of motorsports sanctioning bodies, athletes and teams, but the NASCAR deal signals the biggest sponsorship step in the company's history. "Monster has built its brand on racing and motorsports, and NASCAR is the pinnacle of motorsports in America," said Mitch Covington, vice president of sports marketing at Monster Beverage Company. "It's American racing; we're an American brand that's a global company, and NASCAR is, too. When the opportunity came along to further associate yourself with a sport like NASCAR, it was the perfect fit for us. … NASCAR is just a hard-hitting, close-racing, fun property to be associated with." Along with naming rights to NASCAR's top series, Monster Energy will also hold race sponsorship to the NASCAR All-Star Race and become the Official Energy Drink of NASCAR. Monster Energy also said it will continue to sponsor Stewart-Haas Racing 's No. 41 car. Thursday's announcement is the culmination of a lengthy and thorough search by NASCAR to find the successor to Sprint, whose entitlement sponsorship will end on December 31, 2016. Steve Phelps, NASCAR executive vice president and chief global sales and marketing officer, said that the sanctioning body spoke with numerous companies throughout the process, ultimately choosing Monster Energy for a number of reasons, not the least of which was its lifestyle culture. "We have the good fortune of finding a brand that we believe works for our sport," Phelps said. "They're going to bring their lifestyle to their activation. … They're going to bring their brand, their excitement, their energy to this partnership, and the fans are going to be the winners. It's all about engaging the fans and having the fans have unique, fun experiences whether at the race track or through different mediums, through social, digital, content." Phelps said a number of ancillary details will be announced in the coming weeks. Among those still under discussion is the name of the series, the series mark and the championship trophy. Under the agreement, energy drink sponsors already involved in NASCAR may remain in place. Potential sponsors from the energy drink category will not be eligible for future sponsorship if not already involved in the sport.
Reactions to Monster Energy being named NASCAR entitlement sponsor
NASCAR announced on Thursday in Las Vegas that Monster Energy would become the new entitlement sponsor of stock car auto racing's premier series. Needless to say, the NASCAR community was thrilled with the news. Happy to see the fusion of @NASCAR , the sport I love & @MonsterEnergy , the brand I love. Future is bright...proud to be part of both. #KB41 pic.twitter.com/CpwnZRrukH — Kurt Busch (@KurtBusch) December 1, 2016 Wow! @MonsterEnergy https://t.co/asVCzDghNZ — Brad Keselowski (@keselowski) December 1, 2016 Cutting edge brand that has the potential to bring a millennial fan base to our sport. https://t.co/tqpAf52B0F — Brad Keselowski (@keselowski) December 1, 2016 Big for the sport. https://t.co/avLVnaR6bg — Ryan Blaney (@Blaney) December 1, 2016 Pretty fired up about this. Welcome @MonsterEnergy https://t.co/72QVMLe4S8 — Ryan Truex (@Ryan_Truex) December 1, 2016 Looks like @MonsterEnergy will be the new sponsors for the Cup Series! #Nascar pic.twitter.com/dRvhWz8o9j — Joey Gase Racing (@JoeyGaseRacing) December 1, 2016 Wow that's great! Hopefully this will bring a younger crowd to @NASCAR . Congrats @MonsterEnergy ! https://t.co/04gtBzVRMh — Tanner Berryhill (@tannerberryhill) December 1, 2016 Way to go @NASCAR , big initiative to engage younger audience. This is a huge step in that direction! @MonsterEnergy — Darrell Wallace Jr (@BubbaWallace) December 1, 2016 Awesome to see @MonsterEnergy as the new entitlement partner. Great brand with a lot of energy. Can't wait for Daytona #NASCAR — Ben Kennedy (@BenKennedy33) December 1, 2016 Excited for @MonsterEnergy to sponsor the series i think it's a great move for our sport! — Ty Dillon (@tydillon) December 1, 2016 We're excited to hear @MonsterEnergy , "The Official Energy Drink of Pocono Raceway " is now sponsoring @NASCAR 's Premier Series in 2017! pic.twitter.com/LTlx3AodjZ — Pocono Raceway (@poconoraceway) December 1, 2016 Thrilled to have you on board, @MonsterEnergy ! https://t.co/YBRfWos4KE — Richmond Raceway (@RIRInsider) December 1, 2016 Welcome to the @NASCAR family @MonsterEnergy ! We'll see you soon for #Speedweeks and the #DAYTONA500 ! https://t.co/oRIZmXJQoo — Daytona IntlSpeedway (@DISupdates) December 1, 2016 It’s Official, Monster Energy replace Sprint as the new NASCAR Premier Series Sponsor! #NASCAR Welcome to the Family @MonsterEnergy — Martinsville Spdway (@MartinsvilleSwy) December 1, 2016 Welcome to the family @MonsterEnergy @NASCAR pic.twitter.com/eCHuHPEjpJ — Steve O'Donnell (@odsteve) December 1, 2016
Hook, line and sinker
After earlier trouble, Austin Dillon gets caught up again in an incident, this time with the No. 32 of Steve Arpin .
Drivers get real at NASCAR After the Lap
All 16 Chase for the NASCAR Sprint Cup drivers let loose during NASCAR's After the Lap in Las Vegas and a surprise guest shows up to help send Tony Stewart off in style.
Chad Knaus accepts Crew Chief of the Year Award
Chad Knaus, crew chief of the No. 48 team, accepts the Crew Chief of the Year Award at the 2016 Myers Brothers Awards Luncheon.
Hamlin gets emotional at the NSCS Awards
Denny Hamlin gets emotional during his speech during the 2016 NASCAR Sprint Cup Series Awards.
Watch NASCAR's Victory Lap on the Vegas Strip
Watch the full replay of NASCAR's Victory Lap on the Las Vegas Strip as all 16 drivers in the Chase for the NASCAR Sprint Cup take to the streets with their best burnouts.
Every week is like a Super Bowl for NASCAR on NBC's team
RELATED: An inside look at Dale Jr. joining the NBC team in the booth A black Suburban pulls into the NBC TV compound just outside of Turn 3 at Talladega Superspeedway . Pit reporters Dave Burns, Marty Snider, Kelli Stavast and Mike Massaro jump out into the brisk, fall morning. "All right, we can get started, now that we're here," Burns jokes as he fake yawns theatrically. It is 9:42 a.m. local time, more than three hours before the green flag will drop on this Sunday in mid-October. Someone standing nearby offers helpful advice: "Don't screw it up." "We'll try not to," Burns replies. The pit reporters file into a portable trailer nearby called BP's Place. "BP" stands for Benny Parsons, the late and beloved NASCAR broadcaster who will be inducted into the NASCAR Hall of Fame early next year. Around the table sit analyst Steve Letarte; lead race announcer Rick Allen; Jeff Behnke, NBC's vice president of NASCAR production; Matt Marvin, the race producer; Mike Wells, the director; Rene Hatlelid, the pit road producer; the pit road reporters; and other NBC personnel. They represent a small fraction of the 230 people required to broadcast the race. The topic at hand is what stories they will cover during today's race. There are many to choose from. It's Talladega, so there's always the chance of a big wreck. It's a cutoff race in the Round of 12 in the Chase for the NASCAR Sprint Cup , so four drivers will be eliminated from the postseason. The table discusses the many different strategies drivers could use throughout the race. Some drivers will try to run up front. Others will hang out in the back. They will form and disband packs throughout the day. Keeping track of all of it all day will be a difficult but important task. "This could make for some very exciting things for the viewer all the way through," Behnke says in words that seem prophetic after the checkered flag falls late that afternoon.
Understanding Johnson, Truex penalties at Phoenix
NASCAR Executive Vice President and Chief Racing Development Officer, Steve O'Donnell, joined SiriusXM NASCAR Radio to elaborate on the penalty given to Martin Truex Jr. and Jimmie Johnson for passing the pace car while heading to pit road.