The First-timer's guide to the Daytona 500
BUY TICKETS: See the Daytona 500 live! RELATED: Read more Inside Groove So, you’ve decided to attend your first NASCAR race -- how exciting! You’ve chosen the Daytona 500 , the greatest spectacle of stock car racing, conquered by heroes like Jeff Gordon , Dale Earnhardt, Richard Petty, Darrell Waltrip, and Trevor Bayne . Here are some tips and tricks on how you can make your maiden trip to this year's Daytona 500 the most enjoyable experience at the track possible. -- Wear sunscreen! The sun is hot in Daytona Beach. It's common practice to wear a sunscreen with an SPF (sun protection factor) of your favorite driver's car number. Don't have a favorite driver yet? Jamie McMurray is a popular choice -- he's No. 1, really. --During the race, you'll hear a lot of people seated around you shouting, "Go Dale Jr.!" This is normal. Junior Nation has been asked to remind their driver to keep going -- he's been out of the car for a few months and his fans are trying to be helpful in case he forgot how to do his job. -- Purchase tickets well in advance of the Daytona 500 ! You can no longer arrive at the hallowed grounds of motorsports and expect to answer the Grand Marshal's three riddles to gain entry to the race. Times have indeed changed. -- Bump drafting is NOT encouraged in the line for the bathrooms. Trust me. Leave it to the professionals. -- On Lap 14 of the Daytona 500 , you'll be asked to hold up 14 fingers in honor of the now-retired Tony Stewart . Be sure to comply, lest you be ribbed and taunted by fellow racegoers for the remainder of the event. -- It's customary to perform "the wave" on each of the race's 200 laps as the pack races by where you're seated. Remind your neighbors of this if they forget. -- If you fall off your boat into Lake Lloyd, simply put yourself in a bag of rice for 24 hours to dry off. -- It'll be SUPER awkward walking into the track wearing your Scott Speed 2012 team t-shirt. Stop by the merchandise tent as soon as possible if that's the case. -- Upon gaining entry to the track, you'll be handed a race program that explains the race festivities. It's part of your ticket agreement with the track that you list the program for sale on eBay immediately following completion of the race. -- When 40 cars bolt past you at full speed after the green flag waves, the noise can be rather startling. Most race car drivers, however, are quite respectful if you give them a "shush" as they race on. Don't be shy -- race car drivers are people, too, and they're happy to comply with a fan's polite request! -- In the event of rain, the race will be delayed until the track is sufficiently dried. Avoid sitting in the grandstands for hours, thinking the cars will come back around the track any time now -- it's quite likely the cars are actually stopped on pit road, disguised by car covers! -- Do not utter the words, "Drivers, start your engines!" before the official command is given by the Grand Marshal. Reciting this phrase could startle drivers into accidentally starting their race cars sooner than expected -- and you don't want responsibility for that magnitude of disaster on your hands. -- Open bowls of cereal are not permitted in the facility. Finish those flakes and leave your bowl in the car before you attend The Great American Race! Better yet, meet up with other racing/cereal enthusiasts at one of the designated "cereal bowl zones" in the parking lot outside the track. -- You'll notice the cars look quite a bit different in person than they do on TV. That's simply because the camera adds ten pounds. Enjoy your slimmed and unfettered view of those speed machines! -- When there's a crash on the track, the cars always seem to end up at the end of skid marks. That means trouble! When you start to see skid marks appear, recite the customary Daytona skid marks chant to alert race fans around you: " Women and men 'round these hallowed grounds; hark -- now rise -- for trouble abounds!" -- Before the race begins, airplanes will fly in formation over the track -- this is called the "fly-over" and it's perfectly normal. Don't feel embarrassed -- you didn't accidentally go to the air show instead of the biggest race of the NASCAR season! -- Most food vendors within the gates of the race track do not offer free refills on cans of Monster Energy. -- Speaking of food vendors, try out some Daytona 500 specialties! Ask for the secret menu to get access to delicacies like "Race Puppies," "Busch Ears," "Cassill Greens," "Dale's Famous Gus Drops," and Daytona's own "Pasta Logano," named after the 2015 winner of The Great American Race. -- Fellow fans wearing a shirt bearing your favorite driver are required to return all high-fives and fist bumps. Promptly report any suspicious refusals to return high-fives to track security. -- If you forget to print out this guide and bring it with you to the track, just remember DAYTONA: -- DAY le Earnhardt, Jr. is a common driver for whom you can cheer in case you forget the name of your favorite driver -- TON y Stewart isn't racing in the Daytona 500 this year -- he retired. (Remember, 14 fingers on Lap 14!) -- A good idea would have been to print out the First Timer's Daytona 500 Guide. Most of all, have fun and enjoy yourself! In most cases, you can head back home at the conclusion of the race. It's the mark of a Daytona novice to accidentally sit in the grandstands for weeks following the race -- don't embarrass yourself! &amp;amp;lt;/p&amp;amp;gt;
'Cars 3' gears up for season-long ride with NASCAR
BUY TICKETS: See the Daytona 500 live! RELATED: Drivers thrilled to be a part of Cars 3 DAYTONA BEACH, FLA. -- Disney•Pixar's "Cars 3" is teaming up with NASCAR this year as crowd favorite Lightning McQueen prepares to return to the big screen June 16. Plans for the joint effort were shared by "Cars 3" director Brian Fee, Cristela Alonzo -- the voice of the film's elite trainer Cruz Ramirez -- and NASCAR's vice president of entertainment marketing and content development, Zane Stoddard, today at the Daytona International Speedway in Florida as fans gear up for the DAYTONA 500 (Sunday at 2 p.m. ET on FOX). Owen Wilson, the voice of Lightning McQueen, will serve as grand marshal for the 59th annual "Great American Race." NASCAR drivers Chase Elliott , Ryan Blaney , Daniel Suárez and Bubba Wallace will join NASCAR legends Jeff Gordon and Richard Petty as voices in the upcoming film. "'Cars 3' very much pays homage to stock car racing and its rich history," Fee said. "Our story leans into the drama, emotion and excitement NASCAR fans find at every race." "We're excited to take part in delivering the 'Cars 3' experience to our current and next generation of fans, at-track, in school, online and across the country," Stoddard added. "In addition to all the engaging NASCAR 'Cars 3' elements industry-wide, we think our fans will really enjoy the roles of several young drivers in the film." According to Lylle Breier, senior vice president worldwide marketing partnerships and special events for the Walt Disney Studios, the movie inspired an expanded program with NASCAR. "This collaboration marks the biggest between the 'Cars' franchise and NASCAR," Breier said. "We're looking forward to a fun and exciting season-long program with a host of activities." FAST FORWARD Kicking off at the DAYTONA 500 with the premiere of a new on-air promo, the NASCAR-"Cars 3" collaboration continues throughout the entire race season. * The joint effort will include a variety of marketing initiatives, including digital and social cross promotional activities and sweepstakes. * Throughout the 2017 Monster Energy NASCAR Cup Series , races will feature a "Cars 3" at-track presence via a wide array of promotions. * A co-branded merchandise program with Fanatics -- the first of its kind for NASCAR and the "Cars" franchise -- will also kick off at the DAYTONA 500 featuring the first film-related product available for fans to purchase. Product will be available at the Fanatics Trackside Superstore continuing at race tracks throughout the season, as well as online at the NASCAR.com Superstore . * NASCAR Acceleration Nation, the sport's youth program, and the NASCAR Hall of Fame will be featured throughout the duration of a "Cars 3" nationwide tour. * Later this year, NASCAR and Disney will release NASCAR Acceleration Nation and "Cars 3" co-branded in-classroom learning materials for elementary school students. THE VOICES OF NASCAR The announcement included the introduction of NASCAR greats -- from rookie drivers and legends to the voices behind the sport -- tapped by Pixar Animation Studios to voice characters in the film. * CHASE ELLIOTT , 21, was named 2016's Sunoco Rookie of the Year after finishing last season 10th in the driver standings. Elliott, who pilots the No. 24 car previously driven by four-time champion Jeff Gordon , lends his voice to second-generation Piston Cup racer CHASE RACELOTT in "Cars 3." Racelott's blend of skills, track smarts and top-of-the-line technology make this rookie a real contender. * RYAN BLANEY , a 23-year-old, third-generation racer, pilots the No. 21 Ford in the Monster Energy NASCAR Cup series. He voices third-generation racer RYAN "INSIDE" LANEY in "Cars 3." Known for his racing passion and ability to have fun on the track, Laney races with talent, speed and precision. * DANIEL SUÁREZ , who just turned 25, pilots the No. 19 ARRIS Toyota Camry in the Monster Energy NASCAR Cup Series . The 2016 NASCAR XFINITY Series champion can be heard in the film voicing DANNY SWERVEZ, a next-gen racer who's ascending the Piston-Cup ladder against all odds. A mid-season replacement, Swervez is a quick learner who pushes himself to the limit. * BUBBA WALLACE , 23, won the NASCAR Camping World Truck Series race at Martinsville Speedway in 2013, becoming the first African-American to win in one of the top three touring divisions since Wendell Scott in 1963. In "Cars 3," Wallace voices next-gen stock car racer BUBBA WHEELHOUSE, a fast and tenacious young racer who knows how to win. * DARRELL WALTRIP , the NASCAR Hall of Fame racer-turned-NASCAR on FOX color analyst lends his voice to DARRELL CARTRIP. Cartrip, a veteran Piston-Cup announcer also heard in "Cars" and "Cars 2," may think he's seen it all -- but this new season might still have a surprise or two in store. * SHANNON SPAKE , NASCAR on FOX correspondent and college football and basketball reporter for FOX Sports, voices on-the-track reporter SHANNON SPOKES in the film. Spokes weaves her way into the middle of the action for in-the-moment interviews, and she's not afraid to ask racers the tough questions. * HOWARD AUGUSTINE "HUMPY" WHEELER JR ., the legendary NASCAR promoter and former president and general manager of Charlotte Motor Speedway , lends his voice to iconic Dinoco team owner TEX DINOCO in "Cars 3." Tex, who met Lightning McQueen in "Cars," would love nothing more than to see No. 95 decked out in Dinoco blue. * JEFF GORDON , four-time NASCAR champion, current NASCAR on FOX analyst, and story consultant for "Cars 3," lends his voice to JEFF GORVETTE. Gorvette, whose number of top-10 finishes remains unmatched, may have hung up his racing tires -- but his heart remains on the track. His ability to succeed at all levels turned hoods wherever he raced. * RICHARD "THE KING" PETTY , team owner and champion NASCAR driver with 200 wins, returns to the role of STRIP "THE KING" WEATHERS. From his humble beginnings on the Piston-Cup circuit to the glitzy sponsorship and media attention, the champion racer now serves as crew chief for his nephew, Cal Weathers. * KYLE PETTY , retired NASCAR driver and current NASCAR commentator on NBC, helps bring CAL WEATHERS to life in "Cars 3." Weathers grew up around the track watching his uncle, Strip "The King" Weathers, tear it up. The veteran racer finds himself taking a step back to make room for the next generation on the track. * MIKE JOY is FOX Sports' lead NASCAR announcer who will call his 38th DAYTONA 500 this Sunday. He lends his iconic voice to on-the-spot radio talk show host MIKE JOYRIDE in the movie. Joyride stays one step ahead in the racing news game by keeping a keen eye on where the racing season is headed. * RAY EVERNHAM , winner of three NASCAR championships as crew chief for Jeff Gordon and current consultant to Hendrick Motorsports , lends his voice to RAY REVERHAM, Jackson Storm's crew chief, and an expert at training in the cutting edge technology and tactics being used by the next-gen racers. Evernham also serves as a story consultant for filmmakers. LIFE-SIZED CHARACTERS NASCAR fans can picture themselves with Lightning McQueen and Cruz Ramirez -- or at least life-sized cars designed to look like the big-screen characters. The Cruz Ramirez lookalike premiered in Daytona on Thursday, alongside No. 95 -- the Lightning McQueen car made its debut at the North American International Auto Show (NAIAS) in January. Comedian and actress Cristela Alonzo got to hang with her character lookalike at the event. "I am excited to be here as race fans get to see these two life-sized characters together for the first time," Alonzo said. The Lightning McQueen and Cruz Ramirez lookalike cars are slated to make appearances at select races throughout the season as part of a "Cars 3" nationwide tour. Joining them on the tour will be a lookalike of Lightning McQueen's on-track rival, Jackson Storm. GOING GRAND As previously announced, Owen Wilson, the voice of Lightning McQueen, will serve as grand marshal of the DAYTONA 500 this Sunday, Feb. 26. Wilson has provided the voice of the red car in all of the "Cars" films. ABOUT THE MOVIE Blindsided by a new generation of blazing-fast racers, the legendary Lightning McQueen (voice of Owen Wilson) is suddenly pushed out of the sport he loves. To get back in the game, he will need the help of an eager young race technician, Cruz Ramirez (voice of Cristela Alonzo), with her own plan to win, plus inspiration from the late Fabulous Hudson Hornet and a few unexpected turns. Proving that No. 95 isn't through yet will test the heart of a champion on Piston Cup Racing's biggest stage! Directed by Brian Fee (storyboard artist "Cars," "Cars 2") and produced by Kevin Reher ("A Bug's Life," "La Luna" short), "Cars 3" cruises into theaters on June 16. &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/p&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;
Purple punch: Earnhardt Jr.'s classic North Wilkesboro memory
RELATED: North Wilkesboro, 20 years later Dale Earnhardt Jr . didn't begin his career in NASCAR's premier series until 1999, three years after the series had moved on from North Wilkesboro Speedway. But Earnhardt Jr., a student of NASCAR history, did compete at the .625-mile track, racing a Late Model entry on at least a couple of occasions. "I ran the Sun Drop (sponsored) car there," Earnhardt Jr. recalled. "Actually, I think we went there twice. With the Sun Drop car I remember qualifying 19th or something; I don't remember how many cars were there but I'm sure they sent a few home so it was cool to make the race." The contentment was short-lived. According to Earnhardt, he "T-boned a guy and had to run the rest of the race with no fenders or hood or anything. So it wasn't a whole lot of fun." The following year, all three Earnhardt siblings -- Earnhardt Jr., older brother Kerry and older sister Kelley -- made the trek to the legendary track to compete in the Late Model race. None of the three managed to qualify, a situation that didn't sit well with their father and team owner, Dale Earnhardt. "Dad had assumed that I would make the race because we'd been running so good at Myrtle Beach," Earnhardt Jr. said. "He said, 'You guys run this race' and there was a race at Myrtle Beach that night; he was going to fly us in his King Air to the beach so we could compete that night and stay in the track points (battle)." But when Dale Jr. failed to make the show, "He told me and my guys to screw off, that we had to drive the damn van all the way from North Wilkesboro to Myrtle Beach to try to make the race. "We had to hustle; we barely made it. He was pissed off that all three cars missed the race." MORE: How end of "tire war" started at track Failing to qualify and having to drive all day to that night's race wasn't the only issue. An incident with "questionable" fuel also took place, but Earnhardt Jr. laughs when he recounts the incident today. "I had a jug of trick fuel for my car," he said. "It was a purple gas jug. We kept it in that purple gas jug so we wouldn't mix it up with the other fuel. It was probably Elf fuel or something just to give my car a little more speed. Or it might have had some propylene oxide in there or something. "One of Kerry or Kelley's guys walked over to get some gas for their car and grabbed the purple jug and a fight ensued between their crew and my crew; it sort of let the cat out of the bag that whatever was in that jug was pretty special. That was kind of comical." Something to laugh about, no doubt, on the long drive from the hills of North Wilkesboro to the sands of Myrtle Beach. &amp;amp;amp;amp;amp;lt;/p&amp;amp;amp;amp;amp;gt;
Full stage lengths for every race revealed
RELATED: Fast facts on race enhancements BUY TICKETS: See the Daytona 500 live! DAYTONA BEACH, Fla. -- NASCAR today announced the 2017 stage lengths for each race in all three of its national series. A number of factors went into determining the lap count for Stage 1, Stage 2 and the Final Stage of each race, with a singular goal in mind -- the best racing for NASCAR fans. "Every track is unique for its characteristics in length, surface and overall racing conditions," said Scott Miller, NASCAR senior vice president of competition. "We worked closely with race teams on expected fuel and tire runs over the entirety of an event when considering stage lengths. And in the end, stage lengths were decided based upon what would provide the best race for fans." Last week, NASCAR announced the stage lengths for the Monster Energy NASCAR Cup Series season-opening DAYTONA 500 (Feb. 26 at 2 p.m. ET on FOX, MRN and SiriusXM NASCAR Radio). For "The Great American Race," the stages are scheduled to end on Lap 60, Lap 120 and Lap 200 . For the full list of stages for the remainder of the Monster Energy NASCAR Cup Series season, as well as the NASCAR XFINITY Series and NASCAR Camping World Truck Series seasons, see below. * Note: Laps listed below are what lap each segment will end
Kyle Petty Charity Ride route announced for its 23rd annual trek
BUY TICKETS: See the Daytona 500 live! CHARLOTTE, N.C. -- The Kyle Petty Charity Ride Across America, one of the most successful and popular charity rides in the country, today announced the route for its 23rd annual motorcycle trek. For the first time in almost a decade, the Ride led by former NASCAR driver and NBC Sports racing analyst Kyle Petty, will travel across the Pacific Northwest. With Manheim, North America's leading provider of used vehicle services, as returning presenting sponsor, the Ride will leave Portland, Oregon, on May 13 and arrive in Milwaukee, Wisconsin, on May 19, covering eight states in seven days. Petty will lead 200 bikers on the weeklong, 2,400-mile route to raise funds and awareness for Victory Junction - a camp dedicated to providing life-changing camping experiences for children with chronic or life-threatening illnesses. What started out as Petty and a small group of friends riding together for fun in 1995, has grown into one of the most successful and popular charity rides in the country. This year, more than 20 first-time riders will join the dedicated team of men and women riding for the cause, along with new sponsors and a continued sense of passion. "It's pretty straightforward: every single mile we ride is for one cause, and that is to send chronically ill children to camp at Victory Junction at no cost to their families," said Petty. "The Ride is an enriching experience for everyone involved, and this year we'll be riding through some spectacular parts of the country like Mount Rushmore, and for the very first time the Columbia River Gorge." The Ride will see many of our country's historic landmarks including Yellowstone and Badlands National Parks; Bighorn National Forest; and the iconic Harley-Davidson Museum, the birthplace of the all-American motorcycle manufacturing company. Emblematic of the American open road, riders will also take in roadside attractions, including the world's largest ball of twine rolled by one man in Darwin, Minnesota. Fans are encouraged to come support the cause and greet riders at one of the Ride's seven overnight stops or daily pit stops. Spectators along the route may also purchase memorabilia or contribute to the Ride's "Small Change. Big Impact." program, which accepts donations at each stop. 23rd Anniversary Kyle Petty Charity Ride Across America Schedule: (Information about scheduled pit stops can be found on the Ride's Facebook page.) Day 1, Saturday, May 13 - Portland, Oregon to Walla Walla, Washington Day 2, Sunday, May 14 - Walla Walla, Washington to Missoula, Montana Day 3, Monday, May 15 - Missoula, Montana to Cody, Wyoming Day 4, Tuesday, May 16 - Cody, Wyoming to Deadwood, South Dakota Day 5, Wednesday, May 17 - Deadwood, South Dakota to Mitchell, South Dakota Day 6, Thursday, May 18 - Mitchell, South Dakota to Minneapolis, Minnesota Day 7, Friday, May 19 - Minneapolis, Minnesota to Milwaukee, Wisconsin As a result of the Ride, 7,985 children have attended Victory Junction at no cost to their families. Last year alone, the Ride raised more than $1 million, sending 100 children to camp. Victory Junction has served as the Ride's primary beneficiary since its establishment by Petty and his family in 2004 in honor of his late son, Adam. This year's Ride will feature several celebrity riders, including: NASCAR Hall of Famer and seven-time champion Richard Petty NASCAR legends Harry Gant, Hershel McGriff and Donnie Allison Former NFL great and ESPN's 2016 Coaches Poll greatest college football player of all time, Herschel Walker Heisman Trophy winner (1980) and Super Bowl champion (XXII) George Rogers NBC Sports NASCAR personalities Rick Allen and Rutledge Wood Harley-Davidson Museum president, Bill Davidson, who comes from a long list of Harley-Davidson greats starting with his great grandfather who founded the company. "As we travel to new parts of our country - or ones we haven't seen in a while - the Ride brings with it a passion for sharing the great work of Victory Junction and a comradery that can't be matched. That's what makes it one of the most popular motorcycle rides in the country," said Kyle's father Richard Petty. The 2017 Ride is made possible by presenting sponsor Manheim, as well as Coca-Cola, Harley-Davidson Motor Company, FCA Fleet, Racing Electronics, WinCraft Racing, FLUIDYNE Racing Products, Petty Family Foundation, Krispy Kreme Doughnuts, Headbands of Hope, Piedmont Moving Systems, ArticBlu, Select-A-Vision and Goody's. "Giving back to the community is a core value of Manheim, so we're thrilled once again to be supporting Victory Junction and the children who camp there," said Janet Barnard, president, Cox Automotive Inventory Solutions. "Our teams are excited to welcome the Ride at two of our operating locations, Manheim Portland and Manheim Minneapolis, and offering their local support to this worthwhile cause." To keep up with Petty and the riders live, follow along on social media: Facebook: www.facebook.com/kpcharityride and www.facebook.com/kylepetty45 Instagram: www.instagram.com/kpcharityride and www.instagram.com/kylepetty Twitter: www.twitter.com/kpcharityride and www.twitter.com/kylepetty For more information about the 23rd Annual Kyle Petty Charity Ride Across America or to make a donation, please visit www.kylepettycharityride.com .
TV star Ty Pennington to serve as Atlanta grand marshal
BUY TICKETS: Special Chase Elliott-inspired plan HAMPTON, Ga. -- Acclaimed television personality and designer Ty Pennington has been named grand marshal for the Folds of Honor QuikTrip 500 Monster Energy NASCAR Cup Series race at Atlanta Motor Speedway Sunday, March 5, 2017. An Atlanta native and alumnus of The Art Institute of Atlanta, Pennington will return to his home state to visit with race fans, attend the pre-race drivers' meeting and give the command as part of his grand marshal duties. "I am very excited to be coming home to Atlanta to work with Atlanta Motor Speedway ," said Pennington of the opportunity. "The fans at their events are always filled with energy and love to have a good time. I can't wait." Pennington first won national attention as the quirky and creative carpenter on the groundbreaking home-improvement series Trading Spaces. Later, as host of Extreme Makeover: Home Edition, Pennington helped transform the lives of thousands while inspiring millions more around the world to volunteer their time to help others. Pennington recently was the host of Food Network's American Diner Revival , a hit show that showcases both design and food in an emotionally charged format. Ty travels the country breathing new life into the heart and soul of many communities and local diners. Ty also worked with the legendary Chef Emeril Lagasse in the TBS show On The Menu. The Mark Burnett-produced show is "the first cooking competition show to give viewers at home the chance to taste the dishes they see on screen." NASCAR racing returns to Atlanta Motor Speedway March 3-5, 2017, featuring the Rinnai 250 XFINITY Series and Active Pest Control 200 Camping World Truck Series doubleheader on Saturday, March 4 and the Folds of Honor QuikTrip 500 Monster Energy NASCAR Cup Series race on Sunday, March 5. For more information or to purchase tickets today, contact the Atlanta Motor Speedway ticket office at (770) 946-4211, (877) 9-AMS-TIX or visit www.atlantamotorspeedway.com .
Aspen Dental becomes lead sponsor for Danica Patrick
BUY TICKETS: See the Daytona 500 live! Stewart-Haas Racing and Aspen Dental expanded their partnership on Tuesday, with the dental company becoming the lead sponsor for Danica Patrick in the Monster Energy NASCAR Cup Series . Aspen Dental will debut on the No. 10 Ford Fusion for the season-opening Daytona 500 on Feb. 26 and will be the primary sponsor for a double-digit slate of races, the team announced Tuesday. Aspen Dental has had a relationship with SHR since 2012, and Patrick has been aligned with the brand since 2014. Notably Patrick's car featured an Aspen Dental paint scheme in 2015 at Chicagoland Speedway in which the names of 2, 200 veterans adorned it as part of the Healthy Mouth Movement, an initiative that has contributed $7.5 million in donated dentistry for veterans. "From the first time I visited Aspen Dental's headquarters in 2013, I was struck by their commitment to helping people and changing lives," Patrick said in a team release. "I love working with organizations that care about people, and teaming up with a group that has such an important mission -- breaking down barriers and helping patients get the dental care they need -- is very rewarding." This will be Patrick's fifth full-time season in a premier series ride for SHR; one of her highlights was winning the pole for the 2013 Daytona 500 . "Our commitment to Danica Patrick goes back almost four years and our relationship with SHR even further," said Bob Fontana, chairman and CEO of Aspen Dental Management, Inc. "She is a strong advocate for the Aspen Dental brand and a wonderful ambassador for programs like the Healthy Mouth Movement." In addition to the Healthy Mouth Movement, Patrick's other work with Aspen Dental included "A Taste of the Future," a hidden-camera video campaign designed to raise awareness about the long-term consequences of delaying dental care. "Aspen Dental has been a great partner for Stewart-Haas Racing for many years," said Tony Stewart , co-owner for SHR. "We've both grown with this sponsorship and we know we can achieve even more thanks to their increased role with Danica and our No. 10 team." &amp;amp;amp;lt;/p&amp;amp;amp;gt;
ISC announces multiyear, multi-track partnership with Ingenuity Sun Media
BUY TICKETS: See the Daytona 500 live! DAYTONA BEACH, Fla. -- International Speedway Corporation (ISC), owner/operator of 13 of the nation's major motorsports entertainment facilities, today announced its partnership with ISM, a pioneer and leader in sports venue digital activation, to form ISM Vision Powered by BoldVu®, the World's Largest 360-degree Digital Engagement Venue Network. The new technology will debut during Speedweeks, beginning Feb. 18 and running through the 59th DAYTONA 500 on Feb. 26, at Daytona International Speedway . In addition, ISM Vision Powered by BoldVu® will be employed at all ISC facilities beginning in 2017. "I look forward to working with ISC to revolutionize fan engagement at large sporting venues," said ISM CEO Nelson Martinez. "ISC's long and distinguished history in motorsports, its power as a brand and distinctive collection of key sports venues, is the ideal partner for ISM's far-reaching and ambitious rethinking of how to better engage with and improve the fan experience." ISC's trackside network of modular, large-format digital video boards will become ISM Vision Powered by BoldVu®. Displaying thrilling racing action, driver interviews and promotional content, ISM Vision Powered by BoldVu® will also be fully integrated with each track's and Motor Racing Network's (MRN) mobile app allowing fans to utilize way-finding technologies, and realize real-time traffic and weather alerts and event schedules. The ISM platform allows for a more integrated marketing experience and provides rich onsite activation opportunities. In addition, ISC and its advertisers and partners will benefit from expanded consumer analytics and for the first time, consumer insights on fan behavior, campaign engagement and the overall visitor experience. "We are very excited about the long-term partnership with ISM to reinvent our digital video boards across the enterprise," said ISC CMO Daryl Wolfe. "Our modular program puts the fans first and ISM has gone above and beyond to create an even more entertaining product which continues to improve the overall fan experience." Manufacturing Resources International (MRI), the technology leader in outdoor LCD displays, has partnered with ISM to be the cornerstone sponsor of ISM Vision Powered by BoldVu® at all ISC facilities. ISM Vision, Powered by BoldVu®, will include nearly 200 IP-connected digital displays, including each track's large-format digital screens and dozens of 86-inch BoldVu® displays. Initially temporary, these displays will become permanent by the end of 2017. "The ISM platform is a fan-focused technology that allows the venue, sponsors, and teams to interact in a way they have never been able to before," said Jeff Hutchins, president of ISM. &amp;amp;amp;amp;amp;amp;lt;/p&amp;amp;amp;amp;amp;amp;gt;
Updated deterrence system aims to 'police within the event'
RELATED: Stage lengths revealed for 2017 races NASCAR competition officials issued an updated deterrence system Thursday for its three national series, shifting toward an officiating process that penalizes pre-race infractions within a given race weekend. The updated system is months in the making, with the sanctioning body and teams working concurrently on the new procedures. The move was one of several fundamental changes made to the penalty structure ahead of on-track activity this week at Daytona International Speedway. The new system replaces the P1-through-P6 penalty classification which had been in effect since the start of the 2014 season. The new structure grades significant penalties into Levels 1 and 2, both of which involve points deductions and crew chief or team member suspensions that increase with a given violation's severity. Elton Sawyer, NASCAR Vice President of Officiating and Technical Inspection, said that in the event that less severe infractions are found before a race, teams or crew members would be disciplined from a menu of penalty options available to NASCAR's three series directors. Those range from the loss of practice time to loss of lap(s) at the start of a race. "Our goal was to be able to, more like football or basketball or any sporting event to where we could officiate and police within the event," Sawyer told NASCAR.com. "I think the real message is that we want to get these infractions, the smaller infractions, we want to get them corrected at the race track. "It's very similar to a 15-yard penalty. If you can get three 15-yard penalties and you can still win the game or drive down and score a touchdown, then good for you. If we can issue these penalties and you lose pit selection or you start at the back or a drive-through (penalty), and you can still come back and win the race, well then we feel like what that infraction was, the penalty fits the crime." A chief reasoning behind the updated policy is to mete out potential penalties more closely to the time – and at the event – in which they occur. "The Tuesday penalties, they wouldn't necessarily go away," Sawyer told NASCAR.com. "We're hoping that we don't have to write those penalties. That's not what we look forward to. We want all the positive storylines to be around the excitement of the race, and as the stewards of the sport -- or the umpires, if you will -- we want to kind of be in the background. But we have a role and responsibility in this as well to make sure it's a level playing field for all." RELATED: Tire limits among '17 rules updates " Learn about the rules package The updates also detail the schematics of a new pre-race inspection protocol, which requires that vehicles must proceed through all four inspection stations, regardless of whether issues are found in any stage in the process. Fixes must now be made in each team's garage stall, rather than off to the side of any given station, and then vehicles must proceed through all four inspection sites again. Sawyer said that the additional time it takes to make a full inspection pass serves as a deterrent for teams, which could miss portions of practice or qualifying in the event of an issue. Eliminating repairs made off to the side of inspection stations also tightens up any gray areas on the fringes of the garage. "I think it's fair to say that if we make them go back to the garage, then that's a central location for all cars to be fixed," Sawyer told NASCAR.com. "They know they have to come back through every station again, so it does put the deterrent back on the teams and puts the responsibility back on the teams to present their vehicles in compliance with the rule book." RELATED: New participation guidelines put limits in place for 2017 Among the other highlights from Thursday's updates to the rule book: • The penalty structure for violations that rise to the L1 or L2 level were unveiled, subject to enforcement at the following event(s): L1 penalties concern areas of minimum heights and weights, the Laser Inspection Station (LIS), gear ratios, and flagrant lug nut violations where 17 or fewer are properly secured. L2 penalties involve more egregious infractions concerning tampering with the three "no man's land" technical areas of tires, engine and fuel. Major safety violations, the use of telemetry or traction control, plus breaches of the testing policy also fall under the L2 designation. Penalty options for all three NASCAR national series call for the deduction of 10 to 40 points for L1 violations and 75 points for L2 infractions. In the Monster Energy NASCAR Cup Series, L1 penalties call for crew chief or team member suspensions for 1 to 3 races, plus a $25,000 to $75,000 fine. L2 penalties in the Monster Energy NASCAR Cup Series come with a six-race suspension and fines ranging from $100,000 to $ 200 ,000. The disciplinary action is scaled back in the other two national series. In the NASCAR XFINITY Series, L1 penalties will result in the same one- to three-race suspension range, but with fines from $10,000-$40,000. L2 violations in XFINITY events also come with a six-race suspension guideline, but a $50,000-$100,000 range for fines. In the NASCAR Camping World Truck Series, L1 penalties carry a one- or two-race suspension with fines from $5,000 to $20,000. L2 infractions will result in a four-race suspension with monetary penalties of $25,000 to $50,000. • Specific penalties were outlined for lug-nut and LIS violations in the Monster Energy Series. LIS infractions discovered after Coors Light Pole Qualifying will result in a team's time being disallowed. Post-race, the violation falls under an L1 heading with a three-race crew chief suspension, a $65,000 fine and the loss of 35 championship points. Teams with one improperly attached or missing lug nut post-race are subject to a $10,000 fine. That fine doubles and includes a one-race suspension for the crew chief if two lug nuts are improperly attached or missing. If three or more lug nuts are in violation of the rules, the penalty rises to the L1 level with three-race suspension for the crew chief, a $65,000 fine and the deduction of 35 championship points. • "Encumbered" finishes -- a rules concept introduced before the Monster Energy Series' playoffs last year -- will remain in effect this season for post-race L1 and L2 violations. The rules allow a victory to stand in the event of an infraction, but a winning team will be stripped of the benefits associated with the win. • The list of pre-race penalties within a race weekend at the series directors' disposal, in order of increasing severity: Loss of annual "hard card" credential, loss of practice time, loss of pit selection position, tail of the field penalty, a green-flag pass-through on pit road after the initial start, a green-flag stop-and-go in the pits after the start, and lap(s) penalty. • Sawyer said that NASCAR competition officials will continue the practice of taking select cars back to the R&D center for further inspection after a race weekend. &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/p&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;
Purple reign: Champ Kyle Busch pays tribute to Prince
The music community has been mourning the death of Prince (full name Prince Rogers Nelson) in recent days. The musician, best known for hits such as " Purple Rain," "When Doves Cry," "Let's Go Crazy" and countless other songs, passed away Thursday. Fellow musicians have been honoring him with tributes on stage and on social media, and those tributes extended to the NASCAR Sprint Cup Series garage this weekend at Richmond International Raceway for Sunday's Toyota Owners 400 (1 p.m. ET, FOX, MRN, SiriusXM NASCAR Radio). Defending series champion Kyle Busch has a special decal near the left rear quarter panel honoring the Minnesota native on his No. 18 Joe Gibbs Racing Toyota. In Memory of #Prince : @KyleBusch 's #NASCAR race car will carry a decal today in honor of the musician. pic.twitter.com/4YZjJBfBhH — Joe Gibbs Racing (@JoeGibbsRacing) April 24, 2016
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