Richard Childress Racing debuts newly designed website
RELATED: See the new website WELCOME, N.C. -- In honor of Richard Childress' upcoming induction into the NASCAR Hall of Fame, Richard Childress Racing (RCR) has rolled out a digital video series highlighting milestones throughout his illustrious career. Entitled 'Richard Childress : A Career of Firsts,' the series features Richard Childress himself recounting significant 'firsts' from his long career in motorsports, from the first race car he purchased to the first time he took grandsons Austin and Ty Dillon to drive at a racetrack. RCR has partnered with Chevrolet for the video series. "I was thrilled to work on a project like this with such a longstanding partner as Chevrolet," said Childress . "This video series has been a unique trip down memory lane. I really hope NASCAR fans and RCR employees enjoy the stories as much as I have enjoyed the adventure over the last 48 years." The retrospective video series is featured on RCR's newly relaunched website, for which they partnered with NASCAR Digital Media (NDM) in the second half of 2016 to develop. The new website will support RCR's focus on producing and distributing original content and give visitors an improved overall digital experience. "Our digital efforts and original content have become a major focus for RCR and many of our partners over the past few years," said Ben Schlosser, Chief Marketing Officer of RCR. "How better to celebrate Richard ’s induction into the NASCAR Hall of Fame and launch our new website than to have Richard tell the stories about his 'firsts' over his amazing career? The website designed and built by NDM allows RCR to fully showcase this type of engaging content."
With long history in sport, Childress ready for Friday's Hall of Fame induction
RELATED: Mark Martin on what drove him to success Richard Childress will go into the NASCAR Hall of Fame Friday night with perhaps a bit more of an appreciation than most, having spent the better part of his life tied snugly to the sport of stock car racing . It's been his livelihood and his lifeblood. From selling snacks as a youngster in the grandstands at a local track to overseeing a racing organization today that boasts more than 500 employees, Childress is one of the few still around that has seen and done it all. Childress , 71, will be inducted into the NASCAR Hall of Fame Friday along with fellow team owners Rick Hendrick and Raymond Parks and former drivers Mark Martin and Benny Parsons (8 p.m. ET, NBCSN). Incredible stories shadow each of this year's inductees. The story of Childress' rise from dropout to multi-millionaire is no less so. Today, his Richard Childress Racing organization fields three full-time teams in the Monster Energy NASCAR Cup Series and three in the NASCAR XFINITY Series . His teams have won 12 championships and 214 races across NASCAR's three national series (Monster Energy NASCAR Cup, XFINITY and Camping World Truck). Six of his championships came with driver Dale Earnhardt, an inaugural member of the NASCAR Hall of Fame and regarded by many as one of the sport's most talented and influential drivers. "I'm sure every one of the inductees are very proud," Childress said last week during a round of media availabilities for this year's Hall of Fame Class. "My feeling is, I started out selling peanuts and popcorn at Bowman-Gray Stadium watching my heroes, Billy and Bobby Myers, Curtis Turner and Glen Wood, these guys race and that's all I ever wanted to do was become a race driver." He worked full time to live his dream part-time until the pull of the racing won out and for the longest time it looked like a fool's errand. Money didn't flow and bills piled up but like everyone else chasing a dream, Childress was undeterred. At 24, he got his first big break, competing at Talladega Superspeedway after many of NASCAR's top stars, citing tire concerns, boycotted the race. He returned home to purchase a small parcel of land with the money he earned from that weekend's races, and started his own auto repair business. "I left there with more money than I'd ever seen at one time," he said. Being his own boss also kept his NASCAR dream alive. He jumped in full time in 1976 as an owner/driver at a time when only a handful of teams had the support and the finances to contend for wins on a consistent basis. "I can remember the days when we had to syphon the fuel out of the race car to get home, put it in the tow car," Childress said. "A lot of people don't understand how it was back in the early '70s … what not just me but everyone was going through. You had the Pettys, Junior Johnson, Bud Moore, there were about four big teams … those were the guys you were racing against." His second big break came in the early '80s when he made the decision to focus on ownership and leave the driving to someone else. Earnhardt came and went, driving a handful of races at the end of the '81 season. A two-year stint with Ricky Rudd helped the team turn the corner and build the consistency necessary to compete for wins on a regular basis. By '84, Earnhardt had returned and RCR had improved its product tremendously. "Ricky was a young, up and coming driver and I think we both helped each other a lot," Childress said. "He helped me as a car owner and I think we helped him as a driver, with the past driving experience I had and as an owner being able to work with a driver was totally different. I think it was a learning experience for all of us. "When Dale came back in '84 I was much more comfortable as an owner at that point." It's been three years since a driver for RCR won in the Monster Energy NASCAR Cup Series although all three of its current drivers -- Austin Dillon , Paul Menard and Ryan Newman -- have qualified for the Chase on one or more occasions. Childress , winless as a driver in 285 career starts, remains positive and focused. No different than when he was just starting out with little more than a dream and a desire. "You had to have a passion," he said. "Even when I was driving and wasn't winning … I never started a race that I didn't think this was going to be the day that the big boys had a problem and I was going to be able to come in there and win. "Just the sheer drive of wanting to succeed, that's what kept me going." And it's led him right into the NASCAR Hall of Fame. &amp;amp;amp;amp;amp;lt;/p&amp;amp;amp;amp;amp;gt;
Prolonged excellence has Childress Hall of Fame bound
RELATED: Learn more about the Class of 2017 MORE: Photos from voting day, of class Journeyman stock car racer Richard Childress caught lightning in a bottle, not once but twice. NASCAR's only driver strike, on the eve of the 1969 inaugural race at Talladega Superspeedway , gave Childress the opportunity to earn enough money to build his first race shop and lay the foundation for Richard Childress Racing , the powerhouse Chevrolet organization which to date has claimed 11 owner titles across NASCAR’s three national series. Nearly a decade later, the Winston-Salem, North Carolina native met Dale Earnhardt. Together, the pair won six NASCAR premier series championships along with 67 races between 1984 and 2000. Earnhardt entered the NASCAR Hall of Fame as a member of its 2010 inaugural class. Childress will be enshrined in the hall on Jan. 20 in Charlotte, N.C. (8 p.m. ET on NBCSN), along with Rick Hendrick, Mark Martin, Raymond Parks and Benny Parsons. Childress , 71, grew up selling peanuts and popcorn at Winston-Salem's legendary Bowman Gray Stadium. Soon after, he bought a 1947 Plymouth for $20. "That's where it started," he said in a Grainger.com interview. "It's the best investment I ever made." Top drivers – those with factory contracts – made a decent living while independents like Childress barely scraped by. He went to Talladega in the fall of 1969 to compete in a preliminary event but was asked by NASCAR founder Bill France Sr. to enter the Talladega 500 when Professional Driver Association members withdrew, citing high speeds and tire failures. "I had made three or four thousand dollars on Saturday," Childress told The Birmingham News in 2009. "The money that (France) paid us to run – we called it deal money in those days – plus my winnings, I came back with seven, eight, 10 thousand dollars. In those days it was big money. "It was my big break. Life’s all about the breaks and when you take advantage of them. That was the difference between making it and not making it." Childress never won a race as a driver but was able to secure enough sponsorship to keep going. His equipment generally was immaculate and pleased supporters, who ultimately would provide much greater – and crucial – financial backing. Earnhardt, who'd won his first championship in 1980, chose not to accompany Rod Osterlund's team upon its sale to J.D. Stacy. He joined Childress for 11 races, replacing the owner in the driver's seat. "I didn't want to get out of the car but I knew the opportunity was there – and I didn't want to pass it up," Childress told Foxnews.com last year. "I knew Dale was a championship driver. That was one of the biggest breaks in the history of RCR and Richard Childress . "I was maxxed out. I did everything I could do on my home. I sold everything I thought I had that I could sell just to run Dale in those (11) races." Earnhardt left to race for Bud Moore, and Childress – thanks to a bail-out from primary sponsor Wrangler Jeans – was able to continue. With Ricky Rudd, RCR scored its first victory in June 1983 at Riverside International Raceway. Earnhardt returned to RCR the following season, capturing the team’s first premier series title in 1986. Additional championships followed in 1987, 1990-91 and 1993-94. Longtime racing executive and Charlotte Motor Speedway promoter H.A. “Humpy” Wheeler credited Childress for molding Earnhardt into one of NASCAR's greatest drivers. "In his own, quiet Southern way, Richard instilled in Dale all he knew," Wheeler wrote in "Growing Up NASCAR." " Richard knew what to say and when to say it and he knew how to get the best out of his driver. Richard was a brilliant, brilliant coach, something most drivers never get." Earnhardt and Childress finally won the long-elusive Daytona 500 in 1998, three years before the driver's death on the final lap of the "Great American Race." Childress considered leaving the sport – "Probably all the way up until Tuesday. Sunday night, definitely," he said – but recalled a hunting incident after which he and Earnhardt agreed each would go on if something happened to the other. RCR promoted its NASCAR XFINITY Series driver Kevin Harvick to drive its Chevrolets – retiring the iconic No. 3 in deference to the late Intimidator. Childress returned the number to its cars several years ago when his grandson, Austin Dillon , moved to the Monster Energy NASCAR Cup Series after winning NASCAR Camping World Truck and XFINITY titles. To date, RCR has won 105 NASCAR premier series races. The organization counts four XFINITY owner titles and the inaugural NASCAR Camping World Truck Series owner championship in 1995 with Mike Skinner. RCR also captured the XFINITY Series driver championship in 2013 and the Camping World Truck Series driver title in 2011, both with Austin Dillon . Childress , recipient of the 1986 Bill France Award of Excellence, is a member of the Motorsports Hall of Fame of America, International Motorsports Hall of Fame and North Carolina Sports Hall of Fame. &amp;amp;amp;amp;lt;/p&amp;amp;amp;amp;gt;
Newman, Richard Childress Racing announce extension
Ryan Newman and Richard Childress Racing announced Monday that they had agreed on a multi-year contract extension to keep the veteran in the No. 31 Chevrolet. Newman is wrapping up his third full-time season with Childress , and he's notched 12 top-five finishes -- including a fourth-place effort Sunday at Charlotte -- and 40 top-10s during that time span. "Ryan's consistency on the track has been a benefit to our organization and this extension solidifies the future of our racing program," said Richard Childress , Chairman and CEO of RCR. "Ryan proved the first year he was here that we could contend for championships and with this continuation, I believe we can fulfill our commitment to winning races and a championship. Ryan has worked hard to represent many of our partners, especially the primary sponsors Caterpillar, Grainger and WIX Filters, helping them to get the most out of their respective racing programs." While Newman and Childress have not won together, the driver advanced to the Championship 4 in 2014 and raced Kevin Harvick for the win -- and championship -- in the closing laps before finishing second. "I am pleased to continue driving for Richard Childress Racing ," said Newman. "Our goal to win a championship all but turned into a reality during our first year together. I feel like since then, we have some unfinished business to complete. I'm fortunate to have forged a great relationship with my crew chief Luke Lambert, and I very much want to not only help him reach our goal of winning a Cup championship but also getting him his first Cup victory." RCR's three-team lineup also includes Austin Dillon in the No. 3 and Paul Menard in the No. 27. Newman's return likely means Ty Dillon will not drive full time for the Richard Childress Racing contingent in 2017. Previously, Ty Dillon said he planned on being in the Sprint Cup Series full time in 2017. "We've got a lot of options on the table," Dillon said in July at Iowa Speedway . " … I had talks with other teams in the past couple years and had opportunities, but it's always been my dream to drive for RCR and be teammates with my brother."
Richard Childress Racing
The history of Richard Childress Racing and full crews for Ryan Newman, Paul Menard and Austin Dillon
Richard Childress Racing cars have parts confiscated
Richard Childress Racing 's three NASCAR Sprint Cup Series cars had trouble in pre-race inspection Sunday. After multiple trips through the line, NASCAR pulled the Nos. 3 of Austin Dillon , 27 of Paul Menard and 31 of Ryan Newman out of inspection and confiscated the braces in the right rear corners of their respective vehicles. According to NASCAR, the parts in question were optional braces (brackets) in the rear-wheel area of the cars. NASCAR officials had them removed and will take the parts back to the R&D Center in Concord, North Carolina. No penalties -- such as a loss of starting position -- are expected today or post-event, according to NASCAR. Mike Dillon, general manager of Richard Childress Racing , said the team didn't replace the parts due to time. For the race, Dillon finished 11th, while Menard finished 18th and Newman finished 24th. Kenny Bruce contributed to this story from Atlanta
Dale Earnhardt-Wrangler deal risky, but paid off big for Richard Childress
GREENSBORO, N.C. -- Richard Childress went all in. He wagered everything -- his yesterday, his today and his tomorrow. He bet it on a late-season deal with a driver who was a maverick, and he bet it on nothing more than a sliver of a sponsorship. And at the end of that 1981 season, less than a dozen races after the relationships began, the driver and the sponsor departed. The story could have ended there. Driver gone, sponsor gone and Childress , who had tried to scratch out a living as a racer before going the ownership route, hopelessly broke and perhaps finished with NASCAR. But it didn't. Two years later, both Dale Earnhardt and Wrangler reunited with Childress . The union produced a pair of championships and a slew of wins, and set Childress and Earnhardt on a path of success rarely seen in NASCAR. "I borrowed everything I could on my home; I sold everything I had that I thought I could sell just to run Dale those 10 races," Childress said Wednesday during a celebration at Wrangler's headquarters here in Greensboro. "At the end of it, I was just in debt. I had borrowed money from some folks and everything just to run those 10 races." It's fitting that the celebration of the region's textile community, dubbed Jeansboro Day, took place this week, just as NASCAR's premier series prepares to return to Talladega Superspeedway this weekend. Because it was at Talladega in the summer of '81 that all the pieces first came together that would unite Childress , Earnhardt and Wrangler. "I had already talked to Dale at the track earlier that day," Childress said, "and put our deal together." Later, at the long-gone Anniston Inn just east of the track, he met with Phil Holmer of Goodyear, Wrangler officials and Joe Whitlock, who handled Earnhardt's public relations at the time. Earnhardt had won the 1980 title while driving for team owner Rod Osterlund, but when the team was sold mid-season to J.D. Stacy in '81, the driver wanted out. A deal to run the final 11 races of the season was struck, with Childress and Wrangler. By year's end, Earnhardt had managed six top-10 finishes, but the strong runs were offset by mechanical issues and parts breakage. "We ran good, but I knew we didn't have what it took to run him for a championship," Childress said. Dale Earnhardt talks with Richard Childress after the two reunited in 1984. Dale Earnhardt Jr . remembers that season, in particular his father's second start with Childress . "I remember the race at Bristol where you had the accident on pit road that second race that dad drove for you in 1981," Earnhardt Jr. said Wednesday. "I was there. I know that because one of my most favorite photos of me and my father, they basically had these two tires stacked on top of each other and I'm standing in the wheel to get a better perspective to watch the race. I must have been 7 years old. "But Dad is standing with me and we're both watching the rest of the race; the car is in the background too damaged to continue. But my favorite photo of me and my father actually happened that day at Bristol." At the suggestion of Childress , Earnhardt left at the end of the year, taking the Wrangler funding with him to sign with veteran team owner Bud Moore. Childress hired driver Ricky Rudd, and a late deal put Piedmont Airlines on the car and helped stabilize the organization. Wrangler officials, knowing his dire financial situation, had kicked in an extra $50,000 at year's end to help Childress keep his operation upright. "That really helped me going into the following year," Childress said. What would have he done without it? "It's hard to say," he said. "I never look back. I just look ahead and that was one of those deals that helped me look ahead. I don't know where we would have been without it." Before the '84 season began, Childress said Wrangler officials wanted to reunite, with Earnhardt once again driving the No. 3 Chevrolet. The Earnhardt/Moore union had produced just three wins over the course of two years. Childress was more than willing to agree. "I'll never forget Bud told me at Riverside, 'Boy, that boy will break you,'" Childress recalled Moore telling him of Earnhardt. Instead, the pair flourished. A Legacy Continues In 2010, Earnhardt brought the brand back to the race track for a one-off race, winning the XFINITY Series event that summer at Daytona International Speedway . The car, prepared by his own JR Motorsports group, sported the No. 3 and a paint scheme similar to his father's. He continues to serve as a spokesperson for the company, and says it is "amazing" that the relationship has endured for so long. "My father first had Wrangler on the side of his car at the end of the 1980 season; he won the championship with Wrangler on the quarter panel of his car racing at Ontario in 1980 for the final race of the season," Earnhardt Jr. said. "Then he went into 1981 with Wrangler as a full-time sponsor. And we're still working together today. "I'm very proud of that relationship, very proud that it spanned so many years. Typically, relationships just don't last that long. So it says a lot about Wrangler and what they get out of the sport itself; their connection to race fans and the legacy of the Earnhardt family and Richard , everything that Richard and Dad did together."
Richard Childress Racing 2016 Team Preview
Richard Childress Racing drivers Ryan Newman, Paul Menard and Austin Dillon discuss what it takes to prepare for the 2016 NASCAR Sprint Cup Series season.
Richard Childress Racing pit crew coach steps down
Eric Wilson stepped down as head coach of Richard Childress Racing 's pit crews, effective immediately, PitTalks.com has learned. Wilson took over the coaching job three years ago, replacing Matt Clark. Wilson's plans are unclear at this time, but what is clear is Ray Wright will be the new coach. Wright has been the strength-and-conditioning coach for the past seven years. Wright was also the rear tire carrier for the No. 27 Chevrolet SS of Paul Menard . Taking his place over the wall will be Adam Mestemacher. As far as the strength-conditioning role, Tyler Rader will likely take over the void for the foreseeable future. Rader also fuels the No. 3 Chevrolet SS of Austin Dillon for NASCAR Sprint Cup Series races. RCR officials declined comment. For more pit crew news, visit PitTalks.com .
Childress' Hall of Fame career: 'only in America'
Richard Childress talks about living the American dream during his induction speech at the NASCAR Hall of Fame.