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NASCAR digital and social media numbers continue to grow in 2016
During his State of the Sport press conference prior to the Championship 4 race at Homestead-Miami Speedway earlier this month, NASCAR Chairman and CEO Brian France relayed an anecdote about watching a scaled-down, highlight-driven Duke college basketball game on his laptop. The story painted a broad picture of the shift in fan consumption habits. And for NASCAR , that has meant a shift in strategy to serve fans who want an immersive experience, whether attending live in-person, watching on TV, or engaging with sports at home or on the go. By all metrics, NASCAR ’s digital and social media numbers have shown strong growth over the 2016 season, validating a strategic choice to reach race fans in the multifaceted ways they opt to consume NASCAR content. Consider these numbers: Overall, NASCAR drew 256 million social engagements across all its digital platforms, an 87 percent increase year-over-year, and a massive increase of video content views. NASCAR saw a 14 percent growth in followers across its social and digital platforms. Of particular note was a spike in the growth of Snapchat followers after NASCAR announced its partnership with that platform in February. NASCAR competitors and fans provided live content from four races, starting with the Daytona 500 , under the aegis of "Snapchat Live Story." The Daytona 500 itself saw a 63-percent increase in race day impressions, while engagement with NASCAR content tripled. "It’s been fantastic," said Jill Gregory, NASCAR senior vice president and chief marketing officer. "I think that what it has done is validated our strategy that we set out at the very beginning of this season, when we talked about leading with digital and social and really trying to talk to our fans where they were and going to reach them at all the places they consume NASCAR . "We started that with our 'Ready.Set.Race' campaign and the Hashtag 500 around the Daytona 500 , and it’s really just continued to build throughout the whole season." The Hashtag 500, the race to win Dale Earnhardt Jr .'s firesuit, generated 13,000 NASCAR -related mentions in a single minute, a high-water mark for NASCAR content since the advent of the sanctioning body’s Fan and Media Engagement Center. Central to the success of the 2016 digital and social media campaign was heavy promotion of #TheChase across all platforms, leveraging Twitter, Vine, Periscope, Facebook, Instagram and Snapchat to engage fans throughout the 10-week playoff. Capturing the drama of the Chase, which concluded with Jimmie Johnson claiming his record-tying seventh NASCAR Sprint Cup Series Championship, was the digital film series "Ready.Set.Chase." All told, the five-film series garnered more than 13 million views. "I think we’re seeing it at NASCAR , and obviously we see it happening across the sports and entertainment landscape, that fans want to customize their experience regardless of what they’re watching or looking at," Gregory said. "If we want to talk to those fans, we have to go places that are convenient for them. "If they’re watching on their mobile app, if they’re watching via NASCAR .com, if they’re watching on television, it’s our job as the league to provide all of that great content in all of those places and then make sure that we deliver the right experience for each of those platforms."
Bowman lands first Coors Light Pole at Phoenix
RELATED: Starting lineup " See every car " Points standings " Chase Grid Alex Bowman stormed to his first Coors Light Pole Award in Friday's NASCAR Sprint Cup Series qualifying at Phoenix International Raceway . Bowman, prepping for his eighth start in place of the injured Dale Earnhardt Jr ., guided the Hendrick Motorsports No. 88 Chevrolet to a best lap of 140.521 mph around the 1-mile track. The Arizona native's first pole position comes in the 80th start of his Sprint Cup career. "Man, it's amazing," said the 23-year-old from nearby Tucson. "We weren’t really that strong in qualifying trim in practice (earlier on Friday). I don't really know where that came from, but I just can't thank everybody at Hendrick Motorsports enough. "To do this in Phoenix, so close to home, means so much to me. We have had such fast race cars. We haven't had an ounce of luck, but to get a pole here means a lot." Kyle Larson posted the second-fastest lap, turning a 140.263 mph qualifying pass in the final round in the Chip Ganassi Racing No. 42 Chevrolet. He'll start on the front row alongside Bowman in Sunday's Can-Am 500 (2:30 p.m. ET, NBC, MRN, SiriusXM NASCAR Radio), the ninth of 10 events in the Chase for the NASCAR Sprint Cup playoffs. Rookie Chase Elliott was third-fastest at 140.236 mph, completing a 1-2-3 sweep by drivers out of the eight-driver playoff picture. Sunday's 312-lapper is the final race in the Round of 8 to determine the final four qualifiers for the Nov. 20 Championship 4 finale at Homestead-Miami Speedway . Only Jimmie Johnson , who qualified 17th Friday, and Carl Edwards (11th) have clinched title shots, leaving two open spots up for grabs among the six remaining postseason hopefuls. The rest of the Chase field's qualifying spots: Joey Logano (fourth), Denny Hamlin (fifth), Kevin Harvick (sixth), Matt Kenseth (10th), Kurt Busch (12th) and Kyle Busch (19th). Harvick, who tops the series with eight Phoenix victories, has won five of the last six races for the series on the Arizona oval. Fourth on the grid wasn't what Logano wanted in his quest to make the Championship 4 at Homestead, but his position on the outside of the second row could be an advantage at the start of the race. "No, it's not first, right?" said Logano, who is tied for third in the Chase standings with Kyle Busch . "We had a fast Shell Pennzoil Ford again in qualifying and didn't get the pole. That part is frustrating. The good part is we are fourth and not that far back, and the outside lane is usually a good place to be here at Phoenix on the restarts. "Usually the leader takes the outside, and that works out pretty well. Overall, we should get a decent pit stall and be able to race toward the front. I'm frustrated because I am not first, which I guess is a good thing -- but it kind of stinks." The Chase drivers aside, the story in qualifying was Bowman, who ran a third lap after posting his fast time in the second, not knowing he had run fast enough to secure the pole. Earnhardt, who watched from pit road, was elated at the success of his relief driver. "This is his hometown, kind of, so it's awesome that all his friends are around to see him do this," Earnhardt said. "This is great for his career. This is exactly what we were hoping to happen for him. Hopefully, he can put it together on Sunday." Austin Dillon was second-fastest in the opening round of qualifying, but committed a "blend-line" violation with an improper merge onto the race track early in the second round. It mattered little as last weekend's pole winner at Texas wound up seventh in Friday's qualifying in the desert. Martin Truex Jr ., whose Chase hopes ended in the Round of 12, will start last in the 40-car field after his Furniture Row Racing No. 78 Toyota failed to make a lap. After a wreck with its primary car in Friday practice, the team had difficulties getting its reserve through inspection. The backup car cleared with roughly one minute left in the opening 20-minute round, and time ran out before Truex could get buckled in. Tony Stewart , scheduled to run his final Sprint Cup race at Phoenix, just missed a chance at advancing past the first elimination in qualifying. His 137.825 mph lap was just .014 seconds slower than Casey Mears , who took the 24th and final spot in the first round. Contributing: Reid Spencer , NASCAR Wire Service &amp;amp;amp;amp;amp;amp;amp;lt;/p&amp;amp;amp;amp;amp;amp;amp;gt;
NASCAR celebrates best racing in years with return of Ready. Set. Race
BUY TICKETS: See the Daytona 500 live! DAYTONA BEACH, Fla. -- Following a season highlighted by some of the closest, side-by-side racing NASCAR ® fans have seen in years, NASCAR today announced the return of its 2017 season launch marketing campaign, Ready. Set. Race. The new integrated campaign, including television creative promoting the Monster Energy NASCAR Cup Series ™, will launch during the 2017 DAYTONA 500® on Sunday (2 p.m. ET, FOX, MRN and SiriusXM NASCAR Radio). NASCAR fans received a first look at "Sensory Overdrive" Friday on Facebook, Twitter and Instagram. A 30-second thrill ride, the spot brings to life the high-stakes drama and intensity drivers experience competing in the sport's premier series. The campaign also includes social media videos featuring Monster Energy NASCAR Cup Series drivers shared this week and throughout the season. "The Ready. Set. Race campaign was so popular with our fans last year that we couldn't wait to bring it back with even more intense racing action," said Jill Gregory, NASCAR senior vice president and chief marketing officer. "The Monster Energy NASCAR Cup Series creative is unlike any advertising we've ever done. Monster Energy has built a bold, edgy brand, so we wanted to deliver creative that first and foremost is NASCAR but that also complements our new entitlement partner." The new Ready. Set. Race creative was developed in conjunction with agency partner 77 Ventures and acclaimed commercial director Gary Land. Additional creative breaking Sunday on FOX includes "A New Season," an action-packed, 60-second spot that accentuates the NASCAR racing experience across all three national series.
'Cars 3' gears up for season-long ride with NASCAR
SHOP: Cars 3 NASCAR -related merchandise RELATED: Drivers thrilled to be a part of Cars 3 DAYTONA BEACH, FLA. -- Disney•Pixar's "Cars 3" is teaming up with NASCAR this year as crowd favorite Lightning McQueen prepares to return to the big screen June 16. Plans for the joint effort were shared by "Cars 3" director Brian Fee, Cristela Alonzo -- the voice of the film's elite trainer Cruz Ramirez -- and NASCAR's vice president of entertainment marketing and content development, Zane Stoddard, today at the Daytona International Speedway in Florida as fans gear up for the DAYTONA 500 (Sunday at 2 p.m. ET on FOX). Owen Wilson, the voice of Lightning McQueen, will serve as grand marshal for the 59th annual "Great American Race." NASCAR drivers Chase Elliott , Ryan Blaney , Daniel Suárez and Bubba Wallace will join NASCAR legends Jeff Gordon and Richard Petty as voices in the upcoming film. "'Cars 3' very much pays homage to stock car racing and its rich history," Fee said. "Our story leans into the drama, emotion and excitement NASCAR fans find at every race." "We're excited to take part in delivering the 'Cars 3' experience to our current and next generation of fans, at-track, in school, online and across the country," Stoddard added. "In addition to all the engaging NASCAR 'Cars 3' elements industry-wide, we think our fans will really enjoy the roles of several young drivers in the film." According to Lylle Breier, senior vice president worldwide marketing partnerships and special events for the Walt Disney Studios, the movie inspired an expanded program with NASCAR . "This collaboration marks the biggest between the 'Cars' franchise and NASCAR ," Breier said. "We're looking forward to a fun and exciting season-long program with a host of activities." FAST FORWARD Kicking off at the DAYTONA 500 with the premiere of a new on-air promo, the NASCAR -"Cars 3" collaboration continues throughout the entire race season. * The joint effort will include a variety of marketing initiatives, including digital and social cross promotional activities and sweepstakes. * Throughout the 2017 Monster Energy NASCAR Cup Series , races will feature a "Cars 3" at-track presence via a wide array of promotions. * A co-branded merchandise program with Fanatics -- the first of its kind for NASCAR and the "Cars" franchise -- will also kick off at the DAYTONA 500 featuring the first film-related product available for fans to purchase. Product will be available at the Fanatics Trackside Superstore continuing at race tracks throughout the season, as well as online at the NASCAR .com Superstore . * NASCAR Acceleration Nation, the sport's youth program, and the NASCAR Hall of Fame will be featured throughout the duration of a "Cars 3" nationwide tour. * Later this year, NASCAR and Disney will release NASCAR Acceleration Nation and "Cars 3" co-branded in-classroom learning materials for elementary school students. THE VOICES OF NASCAR The announcement included the introduction of NASCAR greats -- from rookie drivers and legends to the voices behind the sport -- tapped by Pixar Animation Studios to voice characters in the film. * CHASE ELLIOTT , 21, was named 2016's Sunoco Rookie of the Year after finishing last season 10th in the driver standings. Elliott, who pilots the No. 24 car previously driven by four-time champion Jeff Gordon , lends his voice to second-generation Piston Cup racer CHASE RACELOTT in "Cars 3." Racelott's blend of skills, track smarts and top-of-the-line technology make this rookie a real contender. * RYAN BLANEY , a 23-year-old, third-generation racer, pilots the No. 21 Ford in the Monster Energy NASCAR Cup series. He voices third-generation racer RYAN "INSIDE" LANEY in "Cars 3." Known for his racing passion and ability to have fun on the track, Laney races with talent, speed and precision. * DANIEL SUÁREZ , who just turned 25, pilots the No. 19 ARRIS Toyota Camry in the Monster Energy NASCAR Cup Series . The 2016 NASCAR XFINITY Series champion can be heard in the film voicing DANNY SWERVEZ, a next-gen racer who's ascending the Piston-Cup ladder against all odds. A mid-season replacement, Swervez is a quick learner who pushes himself to the limit. * BUBBA WALLACE , 23, won the NASCAR Camping World Truck Series race at Martinsville Speedway in 2013, becoming the first African-American to win in one of the top three touring divisions since Wendell Scott in 1963. In "Cars 3," Wallace voices next-gen stock car racer BUBBA WHEELHOUSE, a fast and tenacious young racer who knows how to win. * DARRELL WALTRIP , the NASCAR Hall of Fame racer-turned- NASCAR on FOX color analyst lends his voice to DARRELL CARTRIP. Cartrip, a veteran Piston-Cup announcer also heard in "Cars" and "Cars 2," may think he's seen it all -- but this new season might still have a surprise or two in store. * SHANNON SPAKE , NASCAR on FOX correspondent and college football and basketball reporter for FOX Sports, voices on-the-track reporter SHANNON SPOKES in the film. Spokes weaves her way into the middle of the action for in-the-moment interviews, and she's not afraid to ask racers the tough questions. * HOWARD AUGUSTINE "HUMPY" WHEELER JR ., the legendary NASCAR promoter and former president and general manager of Charlotte Motor Speedway , lends his voice to iconic Dinoco team owner TEX DINOCO in "Cars 3." Tex, who met Lightning McQueen in "Cars," would love nothing more than to see No. 95 decked out in Dinoco blue. * JEFF GORDON , four-time NASCAR champion, current NASCAR on FOX analyst, and story consultant for "Cars 3," lends his voice to JEFF GORVETTE. Gorvette, whose number of top-10 finishes remains unmatched, may have hung up his racing tires -- but his heart remains on the track. His ability to succeed at all levels turned hoods wherever he raced. * RICHARD "THE KING" PETTY , team owner and champion NASCAR driver with 200 wins, returns to the role of STRIP "THE KING" WEATHERS. From his humble beginnings on the Piston-Cup circuit to the glitzy sponsorship and media attention, the champion racer now serves as crew chief for his nephew, Cal Weathers. * KYLE PETTY , retired NASCAR driver and current NASCAR commentator on NBC, helps bring CAL WEATHERS to life in "Cars 3." Weathers grew up around the track watching his uncle, Strip "The King" Weathers, tear it up. The veteran racer finds himself taking a step back to make room for the next generation on the track. * MIKE JOY is FOX Sports' lead NASCAR announcer who will call his 38th DAYTONA 500 this Sunday. He lends his iconic voice to on-the-spot radio talk show host MIKE JOYRIDE in the movie. Joyride stays one step ahead in the racing news game by keeping a keen eye on where the racing season is headed. * RAY EVERNHAM , winner of three NASCAR championships as crew chief for Jeff Gordon and current consultant to Hendrick Motorsports , lends his voice to RAY REVERHAM, Jackson Storm's crew chief, and an expert at training in the cutting edge technology and tactics being used by the next-gen racers. Evernham also serves as a story consultant for filmmakers. LIFE-SIZED CHARACTERS NASCAR fans can picture themselves with Lightning McQueen and Cruz Ramirez -- or at least life-sized cars designed to look like the big-screen characters. The Cruz Ramirez lookalike premiered in Daytona on Thursday, alongside No. 95 -- the Lightning McQueen car made its debut at the North American International Auto Show (NAIAS) in January. Comedian and actress Cristela Alonzo got to hang with her character lookalike at the event. "I am excited to be here as race fans get to see these two life-sized characters together for the first time," Alonzo said. The Lightning McQueen and Cruz Ramirez lookalike cars are slated to make appearances at select races throughout the season as part of a "Cars 3" nationwide tour. Joining them on the tour will be a lookalike of Lightning McQueen's on-track rival, Jackson Storm. GOING GRAND As previously announced, Owen Wilson, the voice of Lightning McQueen, will serve as grand marshal of the DAYTONA 500 this Sunday, Feb. 26. Wilson has provided the voice of the red car in all of the "Cars" films. ABOUT THE MOVIE Blindsided by a new generation of blazing-fast racers, the legendary Lightning McQueen (voice of Owen Wilson) is suddenly pushed out of the sport he loves. To get back in the game, he will need the help of an eager young race technician, Cruz Ramirez (voice of Cristela Alonzo), with her own plan to win, plus inspiration from the late Fabulous Hudson Hornet and a few unexpected turns. Proving that No. 95 isn't through yet will test the heart of a champion on Piston Cup Racing's biggest stage! Directed by Brian Fee (storyboard artist "Cars," "Cars 2") and produced by Kevin Reher ("A Bug's Life," "La Luna" short), "Cars 3" cruises into theaters on June 16. &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/p&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;
NASCAR Snapchat: Live story from Daytona 500
BUY TICKETS: See the Daytona 500 live! Throughout the season, NASCAR takes you behind the scenes of the sport with first-person accounts from drivers and industry insiders. This exclusive content brings fans closer to race day than ever before. To add NASCAR on Snapchat, click here or search for " NASCAR " in the app when adding accounts by username. And don't miss NASCAR's latest Live Story on Snapchat this weekend as we take you inside race day at Daytona International Speedway . The Live Story will feature videos and photos submitted by drivers, teams and fans from in and around the track, showcasing behind-the-scenes access with your favorite stars along with the best of what fans experience around the track. Here's your chance to experience a day in the life at one of NASCAR's most exciting races, even if you can't make it to the track. If you're making the trip to Daytona, be sure share your race day Snaps into the Daytona 500 Live Story.
NASCAR is the France family business
RELATED: Key moments in family history MORE: Daytona Days: A France family affair • Bill France Sr.: Founder and President from 1947 – 1972 • Anne Bledsoe France: Secretary and Treasurer of NASCAR and International Speedway Corporation (ISC) from 1959 – 1992 • Bill France Jr.: President from 1972 – 2003 • Betty Jane France: Chairwoman/Chairwoman Emeritus of The NASCAR Foundation from 2006 to 2016 • Jim France: Vice Chairman of NASCAR and Chairman of International Speedway Corporation (ISC) and International Motor Sports Association (IMSA) • Brian France: Chairman and CEO of NASCAR from 2003 – present (Son of Bill France Jr.) • Lesa France Kennedy: CEO and Vice Chairperson of the Board of Directors for ISC. She also serves as a Vice Chairperson of NASCAR . (Daughter of Bill France Jr.) • Ben Kennedy : NASCAR XFINITY Series driver (Son of Lesa France Kennedy)
Weather cancels final Sprint Cup practice, postpones XFINITY race
RELATED: Live weather updates " Weekend schedule After spotty rain affected events all day Saturday at Dover, NASCAR postponed the XFINITY Series' Drive Sober 200 until 10 a.m. ET Sunday (CNBC, MRN, SIRIUS XM). The second race of the NASCAR XFINITY Series Chase was set to be the capstone to a day of action at Dover International Speedway . Fans with tickets to either race will be admitted for both. Tickets are available here . Chase for the NASCAR Sprint Cup drivers Kyle Busch , Joey Logano and Austin Dillon all were entered in both races and faced the prospect of 600 high-speed laps at the Monster Mile in a single day Sunday with the schedule change. Thus, Ryan Blaney now is scheduled to wheel the Team Penske entry for Logano, Regan Smith will replace Dillon and Drew Herring will drive for Busch. Saturday's on-track action started well for the second Sprint Cup practice at Dover . But sprinkles turned to heavier rain with 15 minutes left in that practice, bringing out the red flag after 45 minutes of the 55-minute session. XFINITY Series qualifying was also off to a good start, but was scrapped after just one round, handing Erik Jones the pole position. Final Sprint Cup practice was set for 1:30 p.m. ET, but ultimately was canceled due to inclement weather. Friday's Sprint Cup Coors Light qualifying also was canceled due to persistent rain. The field was set by owner standings, allowing Brad Keselowski to start P1 for the second time this year. The Sprint Cup Series will return to the track tomorrow for the Citizen Soldier 400 at 2 p.m. ET (NBCSN/NBC Sports App). * Contributing: Reid Spencer from the NASCAR Wire Service &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/p&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;
Monster Energy NASCAR Cup Series: Sensory Overdrive
In a race that stimulates all five senses, you’re going to need every single one of them. Ready. Set. Race # NASCAR
The Path: NASCAR XFINITY Series
Want to know who is going to be the next big thing? These guys have an idea. The NASCAR XFINITY Series ... Names are Made Here.
Kenseth holds off Larson, wins at chaotic Dover
RELATED: Race results " Updated series standings " SHOP: Kenseth gear Matt Kenseth roared to victory Sunday afternoon at Dover International Speedway , holding off a hard-charging Kyle Larson to score his first win of the season in the NASCAR Sprint Cup Series. Kenseth led 48 of 400 laps in the Joe Gibbs Racing No. 20 Toyota. His triumph in the AAA 400 Drive for Autism was his third at the 1-mile track and the 37th of his Sprint Cup career. But the victory also helped stem a rough start to the 2016 season as he virtually clinched a berth in the Chase for the NASCAR Sprint Cup playoffs. "It all worked out for us, kind of the opposite as I feel like it's been going the last couple months," said Kenseth, who has just one other top-five run this year -- a fourth place last weekend at Kansas. "We've had really fast race cars. We've been in position to win a lot. This wasn't our fastest car by any means. But we were able to be there at the end of the race and pull it off." RELATED: See all of Kenseth's wins in the sport's top series Larson, seeking his first premier series win, held on for second in the Chip Ganassi Racing No. 42 Chevrolet. He led 85 laps and wound up just .188 seconds behind at the checkered flag after a stirring challenge for the lead down the stretch. Sunoco Rookie of the Year candidate Chase Elliott surged within striking distance of the front-running pair, but settled for a career-best third-place finish. Kasey Kahne and Kurt Busch completed the top five in a topsy-turvy day. A massive, 18-car crash brought out an extended red flag on Lap 354, thinning the field of contenders. After a stoppage of 11 minutes, 22 seconds, the race restarted on Lap 360, with Kenseth leading. But on the restart lap, contact from Larson's No. 42 Chevrolet sent Carl Edwards ' No. 19 Toyota spinning hard against the inside wall. That set up the final restart on Lap 366, with Kenseth and Larson coming to the line side-by-side. On Lap 381, Elliott passed Larson for second but surrendered the position in traffic three laps later. During the final five laps, Larson pulled alongside Kenseth but couldn't complete the pass from the inside lane. "I had gotten close to his bumper a couple times. I may have even got into him once," Larson said of his close-quarters battle with Kenseth. "I didn't want to do anything dirty. I respect Matt Kenseth a lot. He's definitely in my eyes the cleanest racer out there. He always races me with respect. I try to do the same with him." Two pre-race favorites -- Jimmie Johnson and Kevin Harvick -- had rallied from their share of issues at the Monster Mile, including their involvement in the event's sixth yellow flag before the fateful 11th caution period and ensuing red flag. RELATED: Botched restart sets off 18-car wreck Johnson's No. 48 Chevrolet suffered a mechanical failure trying to get up to speed on a restart, with Martin Truex Jr ., Harvick and others piling in behind him. The chain reaction blocked the frontstretch, collecting several other cars in the melee. Harvick had started from the pole position and led three times for a race-high 117 laps, but lost ground on a series of early pit stops. "We just keep getting further and further back," Harvick radioed his Stewart-Haas Racing No. 4 Chevrolet crew on Lap 172, during the fourth caution period. Johnson, a 10-time Dover winner, started 21st in the 40-car field, but gradually moved up in the running order. But Johnson spun during the sixth caution, looping his Hendrick Motorsports No. 48 Chevy after Reed Sorenson 's spinning car dropped fluid through the first and second turns on Lap 212. Johnson avoided contact, catching a fortunate break when Harvick slowed his car to a halt just shy of a collision. Those strokes of luck for the two favorites went for naught after the large pileup nearly 140 laps later. Brad Keselowski , a winner two weeks ago at Talladega, led once for 49 laps Sunday, but dropped from contention after crunching into Austin Dillon 's slower car, damaged from an earlier wreck. Keselowski made multiple pit stops for repairs and rallied for a sixth-place finish. Tony Stewart finished 34th in just his fourth start of the season since missing the first eight Sprint Cup races with a back injury. His hopes were dimmed by a mechanical failure -- a broken track bar that punctured the oil tank -- that caused his Stewart-Haas Racing No. 14 Chevrolet to slow in the 341st lap. The result kept him 37th in the driver standings. He needs to finish the regular season 30th or better in the rankings and post a victory to qualify for the 10-race Chase for the NASCAR Sprint Cup playoffs. The series returns Saturday night for its traditional mid-spring invitational, the NASCAR Sprint All-Star Race (9 p.m. ET, FS1, MRN, SiriusXM) at Charlotte Motor Speedway . Note: Kahne's No. 5 Chevrolet failed post-race laser inspection station and will be taken to the NASCAR Research and Development Center in Concord, North Carolina, for further evaluation. If penalties are warranted, they will be announced later this week. Contributing: Reid Spencer , NASCAR Wire Service