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Ready. Set. Chase! NASCAR launches Chase for the NASCAR Sprint Cup campaign
RELATED: Breaking down the Chase field DAYTONA BEACH, Fla. (Sept. 13, 2016) -- NASCAR is bringing to life the drama and excitement of The Chase ® for fans online and on their mobile devices with Ready. Set. Chase, a new, integrated marketing campaign leading with digital and social media to promote the 2016 Chase for the NASCAR Sprint Cup ™. This year, to complement a robust, multi-platform social media push, NASCAR will engage and entertain fans with a heart-pounding action film series, starring NASCAR Sprint Cup Series™ drivers re-enacting the action and intensity of The Chase. The first digital video in the five-part series debuted today and can be viewed on NASCAR .com/TheChase . Inspired by the iconic chase scenes in classic Hollywood action films, the creative features reigning NASCAR Sprint Cup Series Champion Kyle Busch , on foot and being pursued by his Chase competitors. An original television spot, titled "The Chase is On," officially launched Ready. Set. Chase on Saturday during the regular season finale at Richmond International Raceway . "All season long NASCAR fans have been treated to some incredible racing on the track, but even still there’s nothing quite like The Chase," said NASCAR Senior Vice President and Chief Marketing Officer Jill Gregory. "Ready. Set. Chase plays off the passion, drama and tension that underscores these next 10 weeks, while creating multiple ways for fans to engage and be part of the fun." For the first time, all three NASCAR OEMs are inviting fans to get in on the action by participating in Chase sweepstakes on NASCAR .com . Chevrolet, Ford and Toyota will each award one grand prize winner a new vehicle and VIP trip for two to NASCAR Champion's Week in Las Vegas in December. Fans can register for a chance to win a Chevrolet SS, Ford Fusion Sport and Toyota Camry XSE by visiting the Chevrolet, Ford and Toyota sweepstake sites, or after making their weekly picks in the Chase Grid Game on NASCAR .com . "We're thrilled to have all three manufacturers activating around Ready. Set. Chase and creating unique content that elevates the overall Chase experience for our loyal and dedicated fans," said Gregory. In the Chase Grid Game, fans that correctly pick drivers to advance to each Chase round will be entered for a chance to win real gear from the drivers and race tracks, including firesuits, helmets and sheet metal from the race cars. NASCAR will promote #TheChase heavily across all platforms during the sport’s most social postseason ever, leveraging Twitter, Vine, Periscope, Facebook, Instagram and Snapchat to engage fans throughout the 10-week Chase for the NASCAR Sprint Cup . For each round leading up to Championship Weekend, NASCAR will execute unique activations on specific platforms in an effort to highlight its broad and extensive reach across the social media landscape. Beginning with the Round of 16, NASCAR fans will have access to a custom emoji for anytime they use #TheChase on Twitter. In addition, NASCAR will highlight its presence on Twitter, Vine and Periscope via a continued focus on compelling content and behind-the-scenes experiences. The Round of 12 will feature a Snapchat Live Story from the October 8 race at Charlotte Motor Speedway , and as The Chase field gets narrowed down to eight, NASCAR will go all in with social storytelling across all platforms, highlighted by innovations on Facebook and Instagram. Facebook Live, Instagram Stories, freelance designers and original production will tell the story of the most epic championship battle in sports. The Ready. Set. Chase digital films, developed with Ogilvy & Mather New York, will be shot after each Chase round and recreate the on-track highlights as part of dramatic chases. Last month, Chase drivers began hitting the road for social and traditional media blitzes to promote the Chase for the NASCAR Sprint Cup . Kyle Busch kicked off Chase Across America in Boston and each week different drivers will crisscross the nation to make special appearances and build excitement for The Chase. NASCAR will crown its 2016 NASCAR Sprint Cup Champion at the Ford Ecoboost 400 at Homestead-Miami Speedway in the fourth and final round of The Chase on Nov. 20 (2:30 p.m. ET, NBC, MRN and SiriusXM NASCAR Radio). Tickets for all Chase events in the NASCAR Sprint Cup Series are available at NASCAR .com/tickets . The 2016 Chase for the NASCAR Sprint Cup kicks off with the Teenage Mutant Ninja Turtles 400 on Sunday, Sept. 18 at 2:30 p.m. ET. The race will be broadcast live on NBCSN, MRN and SiriusXM NASCAR Radio, with additional coverage on NASCAR .com.
Chase for the NASCAR Sprint Cup timeline: 2016
With the Sprint Cup Series postseason in full swing, stay on top of all news concerning the 2016 Chase for the NASCAR Sprint Cup .
SMI to offer select $10 kids tickets for Sprint Cup races
CONCORD, N.C. (Aug. 29, 2016) – In conjunction with a NASCAR industry-wide effort to offer free NASCAR Camping World Truck Series and XFINITY Series tickets for children 12 and under next season, Speedway Motorsports, Inc. (NYSE: TRK) announced a company-wide Fans First initiative Monday to price select children's tickets at just $10 each to Cup Series events at its eight premier speedways beginning in 2017. "Coming to the races should be about fun, not finances," said Speedway Motorsports' President and Chief Executive Officer Marcus Smith. "Now a parent can get his or her child through the gates for an entire weekend of NASCAR events -- including pole night, a Camping World Truck or XFINITY Series race and a Sprint Cup Series race -- for just $10. This is one of the best, if not THE best, family values in all professional sports. " NASCAR fans have passed down their passion for motorsports from generation to generation for decades, and through this new Fans First initiative, we'll continue that legacy by introducing young fans to the sport and engaging them for years to come." With an adult ticket purchase, fans can buy up to two $10 tickets for children ages 12 and under to that same event in select seating sections. This offer is available at all of the 13 Sprint Cup Series events shown below next season. Tickets for many of Speedway Motorsports' 2017 events are already on sale. A complete schedule of the company's Sprint Cup Series races is below: March 5 : Folds of Honor QuikTrip 500 , Atlanta Motor Speedway March 12: Kobalt 400, Las Vegas Motor Speedway April 9: O'Reilly Auto Parts 500, Texas Motor Speedway April 23 : Food City 500, Bristol Motor Speedway May 20 : NASCAR All-Star Race, Charlotte Motor Speedway May 28: Coca-Cola 600 , Charlotte Motor Speedway June 25 : Toyota/Save Mart 350, Sonoma Raceway July 8 : Quaker State 400, Kentucky Speedway July 16 : New Hampshire 301, New Hampshire Motor Speedway Aug. 19 : Bass Pro Shops NRA Night Race, Bristol Motor Speedway Sept. 24 : New England 300, New Hampshire Motor Speedway Oct. 7 : Bank of America 500 , Charlotte Motor Speedway Nov. 5: AAA Texas 500 , Texas Motor Speedway Fans can obtain tickets to any Speedway Motorsports event by visiting www.ticketmaster.com or the individual Speedway Motorsports subsidiary facility websites.
Dillon wrecks in Larson-led first Sprint Cup practice
Related: Practice 1 results " Top 10 consecutive lap averages Chase for the NASCAR Sprint Cup driver Austin Dillon crashed into the outside wall of New Hampshire Motor Speedway 's Turn 1 late in Friday's first Sprint Cup Series practice session, and suffered significant damage to the right rear of the No. 3 Chevrolet that will require a move to a backup car. He finished the session 32nd (132.813 mph). WATCH: Dillon hit the wall The session was led by Kyle Larson , who topped the leaderboard at 135.941 mph in the No. 42 Chip Ganassi Racing Chevrolet. Right behind him was Chase Elliott in the No. 24 Hendrick Motorsports Chevrolet at 135.893 mph. Rounding out the top five were Kevin Harvick in the No. 4 Stewart-Haas Racing Chevrolet at 135.757 mph, Carl Edwards in the No. 19 Joe Gibbs Racing Toyota at 135.738 mph and series points leader Martin Truex Jr . in the No. 78 Furniture Row Racing Toyota 135.709 mph. Sprint Cup drivers return to the track at 4:45 p.m. ET for Coors Light Qualifying (NBCSN, NBC Sports App). The next practice session is Saturday at 9 a.m. ET (CNBC, NBC Sports App).
Larson sweeps all three Sprint Cup practices at New Hampshire
RELATED: Full results for final practice " Fastest 10-lap averages Kyle Larson made it a perfect sweep of NASCAR Sprint Cup Series practices, as his No. 42 Chip Ganassi Racing with Felix Sabates Chevrolet flew to the top of the leaderboard at 132.577 mph in Saturday's final practice session at New Hampshire Motor Speedway . Larson paced the field in Friday's lone session and tied Martin Truex Jr . for the fastest speed/time in Saturday's morning practice. Joe Gibbs Racing 's Denny Hamlin made a late surge to nab the second spot on the speed charts, wheeling his No. 11 Toyota at 132.549 mph. Hendrick Motorsports ' Kasey Kahne laid down the third-fastest speed, his No. 5 Chevrolet peaking at 132.489 mph. Kahne and teammate Alex Bowman (10th), who is driving the No. 88 Chevrolet for Dale Earnhardt Jr . this weekend, were the only non-Chase drivers to record top-15 speeds in the final session. Pole sitter Carl Edwards came up fourth in his No. 19 Joe Gibbs Racing Toyota (132.420 mph), while Hendrick Motorsports ' Jimmie Johnson completed the top five with a fast speed of 132.255 mph from his No. 48 Chevrolet. Points leader Truex Jr. -- who tied Larson for the fastest speed in practice earlier today -- ranked sixth in the field this session, propelling his No. 78 Furniture Row Racing Toyota at 132.250 mph. Reigning race winner Matt Kenseth was seventh-fastest, his No. 20 JGR Toyota topping out at 132.222 mph. Jamie McMurray (18th), Austin Dillon (22nd) and Chris Buescher (28th) were the only Chase drivers to record practice speeds outside the top 15. The Sprint Cup Series returns to the track Sunday for the Bad Boy Off Road 300 (2 p.m. ET, NBCSN/NBC Sports App, PRN, SiriusXM NASCAR Radio). RELATED: Full results for Practice 2 Kyle Larson and Martin Truex Jr . both reached 132.186 mph early in the second Sprint Cup Series practice at New Hampshire Motor Speedway on Saturday morning. The Chip Ganassi Racing with Felix Sabates driver also paced the field during Friday's lone Sprint Cup practice session in his No. 42 Chevrolet. Last weekend's Chicagoland winner, Truex Jr. in his No. 78 Furniture Row Racing Toyota laid down the exact same speed (132.186 mph) and lap time (28.814 seconds) as Larson in the 55-minute session. Reigning race winner Matt Kenseth was third-fastest, his No. 20 Joe Gibbs Racing Toyota reaching a top speed of 132.085 mph, while his JGR teammate Denny Hamlin came up fourth in the field (132.030 mph). Hendrick Motorsports ' Chase Elliott rounded out the top five with a top speed of 131.980 mph in his No. 24 Chevrolet. Coors Light Pole winner Carl Edwards was sixth-fastest in his No. 19 Joe Gibbs Racing Toyota. The top-nine performers in the second session were all Chase drivers and Chasers made up 11 of the top-15; Brad Keselowski (18th), Tony Stewart (19th), Austin Dillon (23rd) and Chris Buescher (33rd) were the outlying Chase competitors.
Sprint Cup Series GarageCam takes over NHMS
GarageCam host, Matthew Dillner, takes you on an exclusive and interactive tour of the NASCAR Sprint Cup Series garage before teams hit the track at New Hampshire Motor Speedway.
Chase for the NASCAR Sprint Cup clinching scenarios for Round of 12 spots
The Citizen Soldier 400 (Sunday, 2 p.m. ET, NBCSN, MRN, SiriusXM NASCAR Radio) at Dover International Speedway marks the first elimination of the Chase for the NASCAR Sprint Cup as the field shrinks from 16 drivers to 12. How can drivers advance to the Round of 12? Martin Truex Jr . and Kevin Harvick are already locked into the next round with victories at Chicagoland and New Hampshire, respectively. Here's a look at how drivers can clinch spots in the next round. Possible to Clinch: — Brad Keselowski (0 Wins, 2087 Points) - Would clinch on points with 12 Points (29th and no laps led, 30th and led at least one lap, 31st and led most laps) and a new winner. If there is a repeat winner, he would clinch on points with 7 Points (34th and no laps led, 35th and led at least one lap, 36th and led most laps). With a win, he would clinch a next round spot on wins. — Kyle Busch (0 Wins, 2085 Points) - Would clinch on points with 14 Points (27th and no laps led, 28th and led at least one lap, 29th and led most laps) and a new winner. If there is a repeat winner, he would clinch on points with 9 Points (32nd and no laps led, 33rd and led at least one lap, 34th and led most laps). With a win, he would clinch a next round spot on wins. — Matt Kenseth (0 Wins, 2078 Points) - Would clinch on points with 20 Points (21st and no laps led, 22nd and led at least one lap, 23rd and led most laps) and a new winner. If there is a repeat winner, he would clinch on points with 15 Points (26th and no laps led, 27th and led at least one lap, 28th and led most laps). With a win, he would clinch a next round spot on wins. — Joey Logano (0 Wins, 2073 Points) - Would clinch on points with 26 Points (15th and no laps led, 16th and led at least one lap, 17th and led most laps) and a new winner. If there is a repeat winner, he would clinch on points with 21 Points (20th and no laps led, 21st and led at least one lap, 22nd and led most laps). With a win, he would clinch a next round spot on wins. — Denny Hamlin (0 Wins, 2071 Points) - Would clinch on points with 28 Points (13th and no laps led, 14th and led at least one lap, 15th and led most laps) and a new winner. If there is a repeat winner, he would clinch on points with 23 Points (18th and no laps led, 19th and led at least one lap, 20th and led most laps). With a win, he would clinch a next round spot on wins. — Jimmie Johnson (0 Wins, 2070 Points) - Would clinch on points with 29 Points (12th and no laps led, 13th and led at least one lap, 14th and led most laps) and a new winner. If there is a repeat winner, he would clinch on points with 24 Points (17th and no laps led, 18th and led at least one lap, 19th and led most laps). With a win, he would clinch a next round spot on wins. — Chase Elliott (0 Wins, 2068 Points) - Would clinch on points with 31 Points (10th and no laps led, 11th and led at least one lap, 12th and led most laps) and a new winner. If there is a repeat winner, he would clinch on points with 26 Points (15th and no laps led, 16th and led at least one lap, 17th and led most laps). With a win, he would clinch a next round spot on wins. — Carl Edwards (0 Wins, 2068 Points) - Would clinch on points with 31 Points (10th and no laps led, 11th and led at least one lap, 12th and led most laps) and a new winner. If there is a repeat winner, he would clinch on points with 26 Points (15th and no laps led, 16th and led at least one lap, 17th and led most laps). With a win, he would clinch a next round spot on wins. — Kurt Busch (0 Wins, 2067 Points) - Would clinch on points with 32 Points (9th and no laps led, 10th and led at least one lap, 11th and led most laps) and a new winner. If there is a repeat winner, he would clinch on points with 27 Points (14th and no laps led, 15th and led at least one lap, 16th and led most laps). With a win, he would clinch a next round spot on wins. — Kyle Larson (0 Wins, 2057 Points) - If there is a repeat winner, he would clinch on points with 37 Points (4th and no laps led, 5th and led at least one lap, 6th and led most laps). With a win, he would clinch a next round spot on wins. Could clinch on points with a new winner and help. For the following, the only guaranteed clinch would be with a win. Each could clinch without a win, but would need varying levels of help, however: — Jamie McMurray (0 Wins, 2052 Points) — Austin Dillon (0 Wins, 2052 Points) — Tony Stewart (0 Wins, 2046 Points) — Chris Buescher (0 Wins, 2027 Points)
Preview Show: NASCAR Sprint All-Star Race
Denny Hamlin, driver of the No. 11 FedEx Toyota, joins Marty Snider and Chris Rice on the Preview show Presented by FedEx to help break down the changes for the upcoming NASCAR Sprint All-Star Race.
Race Rewind: NASCAR Sprint All-Star Race in 15
Relive all the moments from the NASCAR Sprint All-Star Race at Charlotte Motor Speedway in just 15 minutes.
NASCAR Foundation donates $1 million to NYU Langone Medical Center
NEW YORK -- The NASCAR Foundation will donate $1 million to NYU Langone Medical Center, as part of a multi-year partnership to benefit hospitalized children. Through this partnership, The NASCAR Foundation will enhance the Child Life Program at the Hassenfeld Children's Hospital of New York at NYU Langone. The partnership will be commemorated at the first-ever NASCAR Foundation Honors Gala taking place at The Marriott Marquis in New York on Sept. 27. This is The NASCAR Foundation's first multi-year partnership with a New York area hospital and marks its commitment to reach more kids nationally. NASCAR ’s charitable arm has donated $25 million and impacted more than one million children since its inception in 2006. "This is an important partnership for The NASCAR Foundation," said NASCAR Vice Chairman Mike Helton. "The work being done by the NYU Langone Medical Center is changing lives, each and every day. The NASCAR Foundation is proud to have an opportunity to support that important work and expand our commitment to improving the lives of children in need." Through this partnership, the Child Life Program will ease the anxiety of children and their families during their hospital stay, which is essential to recovery. The NASCAR Foundation will support an enhanced child and family experience, fund two Child Life specialists, and provide resources, equipment and supplies to complement the wide-range of supportive and therapeutic activities currently offered at Hassenfeld Children’s Hospital at no charge to patients. This marks an expansion of The NASCAR Foundation's commitment to supporting children with Child Life programming as part of its signature Speediatrics program, which has provided more than 500,000 children with state-of-the-art medical care. "As leaders in the field of pediatrics, we're proud to partner with The NASCAR Foundation whose generous philanthropic support provides extensive and meaningful programs to help children and their families," said Catherine S. Manno, MD, the Pat and John Rosenwald Professor and Chair of the Department of Pediatrics at NYU Langone. "This sponsorship, in concert with our Sala Institute for Child and Family Centered Care, will strengthen our national exemplar model of care for children and their families." The NASCAR Foundation Honors Gala, which was planned to celebrate "10 Years of Giving," has taken on additional significance following the unexpected passing of its Founder and Chairwoman Emeritus Betty Jane France last month. The Gala will be a tribute to Betty Jane France's life and is being hosted by the France family including NASCAR Chairman and CEO Brian France (son) and his wife Amy France, International Speedway Corporation CEO Lesa France Kennedy (daughter) and NASCAR Vice Chairman and International Speedway Corporation Chairman Jim France (brother-in-law). At the Honors Gala, various awards will be bestowed, including: -- Betty Jane France Humanitarian Award presented by Nationwide : One of four finalists will be announced as the winner following a fan vote which has taken place since July 13. The NASCAR Foundation will donate a total of $175,000 to the charities represented by the finalists -- with the winner's charity receiving a $100,000 donation. This year's finalists include Jim Giaccone of Bayville, New York, representing Tuesday's Children; Andy Hoffman of Atkinson, Nebraska, founder of the Team Jack Foundation; Logan Houptley of Bethlehem, Pennsylvania, a founding member of Mikayla's Voice; and Parker White of Greensboro, North Carolina, founder of BackPack Beginnings. Since the award's inception, nearly $900,000 has been contributed to charities represented by the finalists . -- Children's Champion Award: Dr. Howard B. Ginsburg : The William F. and Virginia Connolly Mitty Associate Professor of Pediatric Surgery, Department of Surgery, Associate Professor, Department of Pediatrics, and Division Chief, Pediatric Surgery at NYU Langone, will receive the award recognizing his commitment to children. -- Founder's Award: NBC Sports Group Chairman Mark Lazarus will receive the award recognizing his contributions to philanthropy. The Honors Gala will be headlined by Grammy® and Tony® nominated singer Sara Bareilles . The following NASCAR champions and rising stars will be in attendance: six-time NASCAR Sprint Cup Series Champion Jimmie Johnson , seven-time NASCAR Sprint Cup Series Champion Richard Petty , reigning NASCAR Sprint Cup Series Champion Kyle Busch , NASCAR Sprint Cup Series Champion, NASCAR Hall of Famer Rusty Wallace, two-time NASCAR XFINITY Series Champions Martin Truex Jr . and Ricky Stenhouse Jr ., Danica Patrick , Kyle Larson , Kasey Kahne , Ben Kennedy and Julia Landauer. This event builds on NASCAR's long history in New York. The racing organization opened its first office in Manhattan in 1996 and is based out of the newly renovated New York headquarters at 590 Madison Avenue. This partnership also marks further collaboration between NYU and NASCAR . In March, Brian France participated in NYU's first Social Responsibility of Sports Conference where he pledged NASCAR's support to improve social responsibility in sports. For ticket information or table sponsorships, please visit www.nascarfoundation.org/honors-gala .