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Ford Performance announces NASCAR driver development program
Ford Performance announced Thursday another major push in its NASCAR initiative, launching a driver development program ahead of the 2017 season. The first phase includes an agreement with Brad Keselowski Racing, placing new Ford signee Chase Briscoe in a full-time ride in the NASCAR Camping World Truck Series . Ford Performance indicated that other stages of the driver development program would be announced at a later time. The program is designed to cultivate home-grown talent for all Ford teams in NASCAR . According to the news release , current teams will be consulted about driver selection and placement, but their contractual ties will reside with Ford, which will also use signees in product development and testing. "We're making a commitment to win long-term in NASCAR ," Dave Pericak, Ford Performance's global director, said in a release provided by the manufacturer. "We have been increasing our engineering support and our technological development at the team level, and now we're looking to work with our teams to find the best available drivers coming up in the sport." The move further strengthens the ties with the automaker and team owner Brad Keselowski , which will field Ford trucks full-time for Austin Cindric and now Briscoe this season. Briscoe, a 22-year-old Indiana native with a rich sprint-car racing pedigree, landed the ARCA championship in 2016, riding a six-win season to the series crown. "This is a big day in the history of BKR," Keselowski said in the news release . "To be recognized as a true partner to Ford and Ford Performance and what they are trying to do speaks directly to the hard work our team has put in over the last several years. It is an honor, frankly, and it is really what BKR is all about -- providing young, talented drivers with championship-caliber equipment to continue to hone their craft and showcase their talents. "We have been fortunate to have had a lot of success together with Ford across the three major NASCAR touring series and to now elevate that relationship in an official capacity is a testament to what we set out to do." The move marks the second significant boost for Ford's racing program ahead of the season. Stewart-Haas Racing 's four-car organization has joined the Blue Oval camp for 2017, helping Ford Performance increase its numbers in the Monster Energy NASCAR Cup Series garage. That expansion also included the birth of a NASCAR XFINITY Series program for SHR, with Cole Custer competing full-time and Kevin Harvick driving on a part-time basis. </p>
Catch NASCAR Trackside Live at Charlotte Motor Speedway
Watch NASCAR Trackside Live at Charlotte Motor Speedway as hosts have fun with fans, recap Saturday's XFINITY race and get you geared up for the Coca-Cola 600,
Rearview Mirror: NASCAR Salutes and the No. 3 returns to Victory Lane
NASCAR .com's Kim Coon recaps an eventful Memorial Day weekend at Charlotte Motor Speedway.
NASCAR sees Fortune 500 involvement increase
NASCAR CMO Phelps: 'Technology is incredibly important for us' RELATED: NASCAR news release Technology, in the form of Fortune 500 investment, is reinforcing the notion that NASCAR makes good business sense. For the third consecutive year, the number of Fortune 500 companies utilizing NASCAR as part of their marketing mix has increased. In fact, nearly half of America’s Fortune 100 companies invest with NASCAR to help drive their business and more than one in four Fortune 500 companies are on board. The new analysis, conducted and released by NASCAR on Wednesday, indicated a 7 percent increase in Fortune 500 corporate involvement since the 2014 study. The 130 Fortune 500 companies now involved in the sport reflect a 20 percent increase since 2008. Now, investment is back in a big way, led by high tech involvement in the sport. "Technology is incredibly important for us," says Steve Phelps, NASCAR chief marketing officer. "It’s not only about helping us grow, financially, but how technology helps change people’s perception of NASCAR . Technology helps us on the race track with things like safety initiatives and brings fans closer to the sport they love in many ways." Phelps said the sport began to notice tech’s impact with Hewlett-Packard’s involvement three years ago. Now, NASCAR ’s partnership with Microsoft has other tech companies taking note. Tech corporation involvement is up 66 percent since 2013. "No question, this is great news for us," Phelps says. "We want our fan base to become younger and more diverse. Technology brings those fans. It’s important for us to be there, working with these companies." Phelps sees Microsoft’s collaboration with NASCAR as a true win-win that other tech firms might seek to emulate. "Microsoft, which signed deals with NASCAR and Hendrick Motorsports , has used NASCAR as a validator of their technology," Phelps said. "One existing piece is an app they developed that helps us with the inspection process prior to the race. We’re doing things in half the time we used to, using a mobile inspection app as opposed to collecting information manually. This helps with data collection and storage." Phelps is quick to point out that investment in NASCAR ’s sanctioning body, its tracks and its teams extends far beyond the Fortune 500 list. " NASCAR continues to be a great place for all companies to get their marketing message across," Phelps said. "When you look at NASCAR ’s recovery over the past three years, I think it speaks volumes about how NASCAR continues to do very well in attracting businesses of all sizes. "It’s a way for business to reach the most loyal fans in all of sport who vote with their wallets. This continues to be the case in every research report we’ve done: NASCAR fans support brands that support their favorite sport. We think this is a major point of differentiation for us." Brand exposure in NASCAR is especially valuable given the loyalty of its fans. Repucom’s SponsorLink tracker shows seven out of 10 NASCAR fans are loyal to a brand when it sponsors their sport, higher than all other major sports properties. NASCAR CEO Brent Dewar echoed Phelps’ assessment in analyzing the most recent study. "We are gratified that NASCAR continues to be a place where best-in-class corporations choose our sport to drive brand awareness, preference and purchase behavior," Dewar said. "Our fans are fiercely loyal to our sport and the Fortune 500 brands that are an integral part of the NASCAR eco-system. We collaborate with partners across the industry each and every day to grow the sport and help advance sponsors’ objectives." It hasn’t hurt that NASCAR has taken a proactive approach in attracting and discussing its business environment with its investors. An example is NASCAR ’s Fuel for Business Council, which meets quarterly, and gets business leaders talking about opportunities in NASCAR , including branding and business-to-business opportunities. This month’s meeting in San Francisco featured presentations by Microsoft and by Fanatics, which is in the process of revolutionizing the sport’s at-track merchandising operations. "It’s an opportunity for companies to talk to each other, and that’s really important," Phelps said. "Microsoft’s presentation answered the question: 'Why are we in NASCAR ?’ In the end, we do business-to-business better than any sport on the planet – an important point of differentiation for investors." Phelps points out that investment extends far beyond the scope of Fortune 500 corporations and does not include dozens of companies advertising with NASCAR ’s media partners or the hundreds of small- and mid-sized businesses with direct ties to the sport. To be eligible for the Fortune 500, a company must be based in the U.S. and be publicly traded. Though many more Fortune 500 companies advertise on NASCAR -related television programming, only those that are partners or licensees with the sanctioning body, teams and / or tracks were counted in the analysis. Although being a Fortune 500 company is the "gold standard" of success for publicly-traded companies in the U.S., several global corporations currently involved in NASCAR were not included in the analysis because they do not meet Fortune 500 criteria. Those include Ingersoll Rand, MillerCoors, Mars, McLaren and Toyota. FULL SERIES COVERAGE • Latest news • Standings • Schedule
Fifth annual NASCAR Race To Green celebrates industry-wide effort
DAYTONA BEACH, Fla. -- To commemorate the holistic effort being made to help protect and preserve the environment, NASCAR ® announced its fifth annual NASCAR Race to Green ™ initiative. Beginning today and culminating with Sunday's TOYOTA OWNERS 400 at Richmond International Raceway, the initiative will build awareness around the programs NASCAR , the industry and multiple partners have developed to help reduce its carbon footprint. A key pillar of NASCAR Race to Green is a call-to-action for fans and the industry to donate trees that will be planted across the country as well as in areas recently devastated by natural disasters. Fans can visit NASCAR .com/green to donate trees -- $1 per tree for a 2-3 foot sapling -- to be planted in those areas with the support of the Arbor Day Foundation. Fans are encouraged to share their own efforts around being green by using the hashtag #NASCARGreen. "The Race To Green initiative allows us to highlight the foundational partners that help reduce our impact on the environment all year long," said Brent Dewar, NASCAR Chief Operating Officer. "As an example of the wide range of initiatives taking place across the industry, American Ethanol has helped us eclipse 10 million miles on Sunoco Green E15, Safety-Kleen recycles all oil and lubricants at more than 200 race events a year, and collectively as an industry more than 400,000 trees have been planted to date. We are proud to continue those efforts under the Race to Green umbrella." As part of this year's initiative, NASCAR fans visiting NASCAR .com/green will be treated to a newly designed digital destination, complete with easy-to-access information, news , an interactive carbon calculator and more. NASCAR Green will debut a new TV spot today as well, featuring a newly created NASCAR Green logo. NASCAR Race To Green will highlight the sustainability efforts of its teams, tracks and NASCAR Official Partners, who work closely with NASCAR , year-round. While NASCAR Green initiatives span the entire year, the following additional activities will take place throughout this week-long effort: • In partnership with the Arbor Day Foundation, NASCAR Official Partners have committed to donate trees to Tennessee residents affected by the Chimney Tops 2 Fire in November 2016. NASCAR will match the donations made by its Official Partners. • As part of the 16th annual Comcast Cares Day, NASCAR XFINITY Series drivers will join Comcast volunteers for a Habitat for Humanity build in Johnson City, Tenn. NASCAR will donate trees for the newly built homes. • Pocono Raceway will release a Sustainability Report that details the initiatives it has in place to be environmentally responsible, including its recycling program, solar farm and more. • In partnership with Talladega Superspeedway, NASCAR XFINITY Series driver Elliot Sadler will visit Oak Mountain Elementary School in Birmingham, Ala. to donate 750 tree saplings provided by NASCAR and the Arbor Day Foundation. • Today, Danica Patrick will help Mobil 1 spotlight its Mobil 1TM Annual Protection, allowing drivers to go one full year -- or 20,000 miles -- between oil changes, with a ceremonial pour at Bristol Motor Speedway. NASCAR Green was launched because it was the right thing to do for the country, climate and fans. Since 2008, NASCAR has taken a holistic approach across its wide-ranging effort to reduce our impact on the environment, including: • NASCAR and the industry have planted enough trees to completely offset carbon emissions for all three national series racing for the past six years, plus the next 40 years. • NASCAR eclipsed more than 10 million competition miles on Sunoco Green E15, demonstrating that the ethanol blended biofuel stands up to high performance racing while significantly reducing emissions. • Safety-Kleen delivers its oil recycling and re-refining services to the track each weekend, ensuring all cleaning solvents, oil, fluids and lubricants are recaptured and incorporated into useable products. • NASCAR also features many teams and tracks using solar power as a renewable energy source, including: Daytona International Speedway, Indianapolis Motor Speedway, Michigan International Speedway, Pocono Raceway, Sonoma Raceway, Roush Fenway Racing and Kyle Busch Motorsports. For more information about NASCAR Race to Green , visit NASCAR .com/Green . The Monster Energy NASCAR Cup Series season will continue wit h the Food City 500 at Bristol Motor Speedway on Sunday, April 23 at 2 p.m. ET on FOX, P RN and SiriusXM NASCAR Radio.
NASCAR Hall of Fame Class of 2018 revealed
Robert Yates, Red Byron, Ray Evernham, Ken Squier and Ron Hornaday Jr. will be part of the Class of 2018 NASCAR Hall of Fame with Jim France being honored as the Landmark Award winner.
NASCAR drivers take on the 'Little 600'
Some of NASCAR's biggest names raced at GoPro Motorplex for the title of Little 600 Champion. Find out who was able to dominate in the rain, and go home a winner.
Robert Yates: 'Now I have a permanent place' in NASCAR
NASCAR Hall of Fame Class of 2018 member Robert Yates reacts to being inducted to the sports highest honor.
NASCAR releases 2018 schedule
NASCAR .com's Jonathan Merryman breaks down big changes in the 2018 Monster Energy NASCAR Cup Series schedule, including Charlotte Motor Speedway running the road course in the 2018 playoffs.
NASCAR , SiriusXM extend broadcasting agreement through 2022
BUY TICKETS: See the races in Las Vegas NEW YORK and DAYTONA BEACH, Fla. -- NASCAR and SiriusXM today announced a six-year renewal to extend their broadcasting and marketing agreement through 2022. SiriusXM will continue to deliver 24/7 racing content to millions of listeners across North America, including live broadcasts of every race, plus daily NASCAR talk and interviews with voices across the industry through its exclusive SiriusXM NASCAR Radio channel. NASCAR content is available to SiriusXM subscribers in their car, at home or on the go on satellite radios, on the SiriusXM app and online at SiriusXM.com . SiriusXM and NASCAR's agreement extension marks another important milestone in the history of collaboration between the two organizations, as 2017 is NASCAR's 16th season on satellite radio and listeners will have uninterrupted access to the sport for more than two decades. SiriusXM will also retain exclusive category rights to utilize NASCAR branding and trademarks for advertising and promotion. "We have more than a successful decade of partnership already under our belts with SiriusXM and look forward to continuing our relationship over the next six years," said Steve Herbst, senior vice president, broadcasting and production at NASCAR . "SiriusXM provides robust coverage of both our live events and breaking news , acting as a trusted resource for our sport and helping NASCAR content to reach new, diverse audiences nationwide." "For the last 15 years we’ve proudly delivered the excitement of NASCAR to fans nationwide, providing them with a level of coverage unmatched by anyone in audio entertainment, and we are very pleased to continue our relationship for years to come," said Steve Cohen, SiriusXM's SVP of Sports Programming. " NASCAR has always had one of the most loyal fan bases in sports, and it continues to innovate to constantly improve the racing on the track. SiriusXM NASCAR Radio will continue to give fans, no matter where they are in the country, a terrific platform to follow and discuss the new format put in place this season, and stay connected with their favorite drivers as they vie for the championship." The Monster Energy NASCAR Cup Series returns to the track this weekend with the Kobalt 400 at Las Vegas Motor Speedway, live March 12 at 3:30 p.m. ET on SiriusXM NASCAR Radio, channel 90. SiriusXM NASCAR Radio airs 24 hours a day, 365 days a year and delivers in-depth racing coverage and inside access to NASCAR news , including live broadcasts of every Monster Energy NASCAR Cup Series™, NASCAR XFINITY Series™ and NASCAR Camping World Truck Series™ event. Fans can call in to the channel to share their opinions and be a part of the daily discussion, and can also access SiriusXM NASCAR Radio programming when they want it on SiriusXM On Demand. The channel’s roster of expert hosts features current and former drivers, crew chiefs, crew members and a host of NASCAR insiders. For more info on SiriusXM NASCAR Radio's programming and personalities go to www.SiriusXM.com/ NASCAR .