At NASCAR Summit, a season starts anew
CONCORD, N.C. -- NASCAR has its own version of spring training in January, but instead of the drivers or teams, it's the folks working behind the scenes who are getting in preseason reps. The annual NASCAR Summit Presented by American Medical Response (AMR) concluded its three-day run Tuesday at the Embassy Suites Hotel & Conference Center, where hundreds of dedicated track services, medical, safety, and security workers prepared for the season ahead. Now in its 16th year, the NASCAR Summit has provided open forums and sessions for those workers to learn about best practices and innovations to help make the sport go from weekend to weekend. "This meeting is really one of the best meetings of the year and it really sets our tone for the season in terms of safety," said John Bobo, NASCAR Managing Director of Racing Operations. "We have operations here, security, we have our medical personnel and we really get to look at what we did in the past season and then we get to look at the season ahead and do everything we need to do to prepare for it, but it's the special people who run toward the blue light and run toward the siren and toward the fire. These are those people and it's great to be with them and to figure out everything we need to do to make sure every event is safe and all our competitors are safe." NASCAR Vice Chairman Mike Helton echoed those sentiments before Tuesday's awards ceremony, where unsung heroes in the medical, security and track services fields were recognized for their outstanding contributions. "One of the most particular reasons that I enjoy saying hello to you and a thanks to you is because in order for NASCAR to do what it does, it has to have a heart and soul of people who are of the character that run toward a situation instead of away from it," Helton said, "and there's nobody in our organization that is as significant as the group that is in here today for this summit that represents that character of our sport." Attendees of the annual conference gathered information and learned techniques from five general sessions Monday and then chose from 11 breakout sessions Tuesday in their various fields. Subjects ranging from proper jet dryer operation, injury trends among NASCAR pit crews, track painting and preparation and an update on the NASCAR Green Initiative were among the offerings. Summit participants also sampled wares from 26 exhibitors and vendors. Among the presenters was new premier series entitlement sponsor, Monster Energy, handing out stickers and free samples as its relationship with stock-car racing grows. "I think we're as interested in Monster as the general fan is interested in Monster and what changes that'll bring and how things are presented, what life is like at-track," Bobo said. "We certainly do appreciate Monster being here at the Summit and all they've done to support us. They've certainly kept us (going) through some of the sessions late in the afternoon, so it's been great." During the Summit's awards ceremony, the NASCAR Foundation announced that $4,845 had been raised from Sunday's Trivia Night, a charity raffle and other donations over the three-day convention. The honorees for exceptional service from the 2016 season were: Track Services • Mission Award: Daytona International Speedway • Teamwork Award: Kentucky Speedway • Innovation Award: Pocono Raceway • Excellence in Track Services Award: Jay Donnay, Homestead-Miami Speedway Medical • Above and Beyond Award: Dr. Angela Fiege, Dr. John Maino, Dr. Brian Nao • Nursing Director Award: Jackie Coats, Watkins Glen International • Teamwork Award: Darlington Raceway , Bristol Motor Speedway Security • Security Director's Award: George Brazzale, Las Vegas Motor Speedway ; Jim Hosfelt, Dover International Speedway Contributing: NASCAR Wire Service
NASCAR digital and social media numbers continue to grow in 2016
During his State of the Sport press conference prior to the Championship 4 race at Homestead-Miami Speedway earlier this month, NASCAR Chairman and CEO Brian France relayed an anecdote about watching a scaled-down, highlight-driven Duke college basketball game on his laptop. The story painted a broad picture of the shift in fan consumption habits. And for NASCAR , that has meant a shift in strategy to serve fans who want an immersive experience, whether attending live in-person, watching on TV, or engaging with sports at home or on the go. By all metrics, NASCAR ’s digital and social media numbers have shown strong growth over the 2016 season, validating a strategic choice to reach race fans in the multifaceted ways they opt to consume NASCAR content. Consider these numbers: Overall, NASCAR drew 256 million social engagements across all its digital platforms, an 87 percent increase year-over-year, and a massive increase of video content views. NASCAR saw a 14 percent growth in followers across its social and digital platforms. Of particular note was a spike in the growth of Snapchat followers after NASCAR announced its partnership with that platform in February. NASCAR competitors and fans provided live content from four races, starting with the Daytona 500 , under the aegis of "Snapchat Live Story." The Daytona 500 itself saw a 63-percent increase in race day impressions, while engagement with NASCAR content tripled. "It’s been fantastic," said Jill Gregory, NASCAR senior vice president and chief marketing officer. "I think that what it has done is validated our strategy that we set out at the very beginning of this season, when we talked about leading with digital and social and really trying to talk to our fans where they were and going to reach them at all the places they consume NASCAR . "We started that with our 'Ready.Set.Race' campaign and the Hashtag 500 around the Daytona 500 , and it’s really just continued to build throughout the whole season." The Hashtag 500, the race to win Dale Earnhardt Jr .'s firesuit, generated 13,000 NASCAR -related mentions in a single minute, a high-water mark for NASCAR content since the advent of the sanctioning body’s Fan and Media Engagement Center. Central to the success of the 2016 digital and social media campaign was heavy promotion of #TheChase across all platforms, leveraging Twitter, Vine, Periscope, Facebook, Instagram and Snapchat to engage fans throughout the 10-week playoff. Capturing the drama of the Chase, which concluded with Jimmie Johnson claiming his record-tying seventh NASCAR Sprint Cup Series Championship, was the digital film series "Ready.Set.Chase." All told, the five-film series garnered more than 13 million views. "I think we’re seeing it at NASCAR , and obviously we see it happening across the sports and entertainment landscape, that fans want to customize their experience regardless of what they’re watching or looking at," Gregory said. "If we want to talk to those fans, we have to go places that are convenient for them. "If they’re watching on their mobile app, if they’re watching via NASCAR .com, if they’re watching on television, it’s our job as the league to provide all of that great content in all of those places and then make sure that we deliver the right experience for each of those platforms."
NASCAR TV schedule: March 27-April 2
Atlanta repave delayed until after 2018 NASCAR races
RELATED: All the winners at Atlanta " Blaney pleased with Atlanta decision Atlanta Motor Speedway officials have put off a repaving project at the 1.54-mile facility until the track's 2018 Monster Energy NASCAR Cup Series race has been completed. Officials had planned to repave the worn racing surface following this year's Folds of Honor QuikTrip 500 on March 5. Several NASCAR drivers, however, urged track officials and Speedway Motorsports Inc., President Marcus Smith to reconsider the move. The track was last repaved in 1997. The worn, abrasive pavement creates tremendous tire falloff, and the slick surface typically provides some of the most exciting racing on the NASCAR schedule. "We're going to repave, it's just a matter of when we're going to do it," Ed Clark, AMS president and general manager, told NASCAR .com Tuesday. "We know we have to do it sooner rather than later. "We've talked to fans, to people in the NASCAR garage, spent a good bit of time with Rick Campbell of Goodyear, and we came to the conclusion that with a little bit of work, cutting out some spots and patching them, we could go another year. "If they can make it work, we'll go another year and evaluate it after next year's race. We are going to have to cut some patches out and repave them, mostly on the front straightaway." ICYMI --> 1997 was a good year for paving ... by popular demand, we are going to hold off on paving @amsupdates for one more season. https://t.co/CPSVmMdkFU — Marcus Smith (@MarcusSMI) March 28, 2017 Team Penske driver Brad Keselowski, the 2012 series champion and winner of this year's Folds of Honor QuikTrip race, said after his win that the decision to repave puts tracks in a difficult position. "It's tough, and I feel bad for those guys because all it takes is one race where there are weepers or where the track comes apart and you've got red flags and delays and everybody gets mad at them," Keselowski said. "So they're really in a no‑win spot. We pick on them and tell them don't do it and all these other things, but at some point you have to trust them to know their business. "... Drivers hate repaves. We want to see the surfaces last as long as they can. But the reality is nothing lasts forever, and this surface has made it a really, really long time, 20 years I think ... and they should be really proud of that." Speedway Motorsports Inc. owns eight tracks that host 12 points races on the 36-race Monster Energy NASCAR Cup Series schedule. One property, Texas Motor Speedway, was recently repaved and reconfigured in preparation for this year's two stops at that 1.5-mile venue. "I think we all appreciate tracks with so much character and to have the bad news that two of the tracks with the most character are going to be repaved this year, I think that shocked and upset a lot of us," seven-time series champion Jimmie Johnson said when asked about the Atlanta repave earlier this year. "We get it. We understand, but it's just going to take a long time for the track to get back to this condition." Clark said officials' biggest concern with the racing surface are parts of the track "unraveling" where cracks exist in the asphalt. "It's more of that," he said, "the gradual unraveling and a crack opening up. I'm not concerned necessarily about a big chunk of asphalt coming out or anything like that. We've looked at that pretty closely. "The good news about our place is we've kept this thing sealed up. We've done it every single year since it was paved, sealed every crack in the fall. We just haven't gotten the humps and bumps that some tracks get. From that standpoint, other than it just being absolutely worn out, that's not an issue. I think that's somewhat the comfort level drivers have in saying just leave it alone." NASCAR Camping World Truck Series driver Timothy Peters said he was "ecstatic" that officials are holding off on the AMS repaving project. "I think other tracks should look at that," he said. "Worn-out pavement is the way to go, in my opinion. "Atlanta ... is multi-groove, from the bottom to the middle to the top. It puts it back in the driver's hands. I guarantee they will get a lot of Christmas cards this year for electing not to repave the place." Atlanta Motor Speedway, located in Hampton, Georgia, has been hosting NASCAR -sanctioned races since 1960. In addition to the quad-oval featuring 24-degree banked turns, the site includes a 2.5-mile road course. Permanent seating capacity for the facility is 71,000. "We're going to let it ride, let them slip and slide in 2018 and figure it out after that I guess," Clark said. - RJ Kraft contributed to this story.
NASCAR may get 'the Boot' at Watkins Glen
RELATED: Learn more about Watkins Glen " Course breakdown by turn WATKINS GLEN, N.Y. – Now that Watkins Glen has started repaving its racing surface, running "the Boot" may be back on the table for NASCAR races. The current configuration of the Glen for NASCAR Sprint Cup and XFINITY Series races eliminates the Boot, which contains Turns 6 through 9, and shortens the course from 3.40 miles to 2.45 miles. But with repaving already having taken place in the Boot, smoothing the bumps in that portion of the track, NASCAR is considering running the full Grand Prix Course, which currently is used for the Tudor United Sports Car Championship. "We could," NASCAR Executive Vice President and Chief Racing Development Officer Steve O’Donnell told the NASCAR Wire Service before Sunday’s Cheez-It 355 at the Glen. "We're discussing it with the track. It's something we're looking at down the road." Even with the addition of the Boot, Watkins Glen wouldn't be the longest road course on the NASCAR rotation. Road America in Elkhart Lake, Wisconsin, which hosts the XFINITY Series, measures 4.048 miles.
Busch brothers relish prospect of second Las Vegas date
BUY TICKETS: See the races in Las Vegas LAS VEGAS -- Never mind that Kurt Busch has three Monster Energy NASCAR Cup Series victories at New Hampshire -- and none at Las Vegas Motor Speedway. Busch, a Las Vegas native, was delighted with the Wednesday announcement that Las Vegas would get a second date in NASCAR's top series -- along with accompanying XFINITY and Camping World Truck Series races. The second Las Vegas event, to be held on a yet-to-be-determined date in September starting in 2018, replaces the fall race at New Hampshire Motor Speedway in NASCAR's 10-race playoff. Busch's enthusiasm for the additional Las Vegas date was tempered only slightly by the absence of New Hampshire in the playoff. After all, the most recent of Busch's victories at the Magic Mile came in 2008. "That's big, to have Trucks on Friday, XFINITY on Saturday, Monster Energy Cup Series on Sunday," Busch said in advance of Sunday's Kobalt 400 at Las Vegas Motor Speedway (3:30 p.m. ET on FOX, PRN, SiriusXM NASCAR Radio). "That's big. And then it's a playoff atmosphere in September. It will be a little warm, but we'll see how that plays out, but the way this city continues to grow around sports … there's an NHL team that's now here, the Raiders continue to flirt with coming down here. With the way that this town evolves, you see it as a win-win with the entertainment side and the sporting side. "To lose a date at New Hampshire, I think that will really push the New Englanders out hard for their July race, and there will be much more support around their race then. I haven't won there in many years, so I'm OK with winning three times early in my career. I haven't won there as of late, so it doesn't matter." The way Busch sees it, the addition of a fall race at Las Vegas also will amplify the importance of the spring event. "Wherever the date is, you have to be ready for it, and now when you have a springtime race at a track such as Phoenix, Martinsville, Texas -- Vegas now fits in this category. All those races are that much more important in the spring because they are playoff races in the fall (at the same tracks)." Busch's brother Kyle, the 2015 Monster Energy NASCAR Cup Series champion, backed his brother's sentiments. "It's a great opportunity for the city of Las Vegas to have another race here and for NASCAR to come to town two times," Busch said. "I look forward to that." &amp;amp;amp;amp;amp;lt;/p&amp;amp;amp;amp;amp;gt;
Keselowski captures Las Vegas pole for first time
BUY TICKETS: See the races in Las Vegas RELATED: Full lineup LAS VEGAS -- Brad Keselowski blew the first and second corners on his money lap in Friday's Monster Energy NASCAR Cup Series qualifying at Las Vegas Motor Speedway. Then he blew away the rest of the field. Perhaps "blew away" is a bit of an exaggeration. Keselowski covered the 1.5-mile distance in 27.881 (193.680 mph) to edge Martin Truex Jr. (193.458 mph) for the top starting spot in Sunday's Kobalt 400 (3:30 p.m. ET on FOX, PRN, SiriusXM NASCAR Radio) by .003 seconds. The Coors Light Pole Award was Keselowski's first of the season, his first in nine attempts at Las Vegas Motor Speedway and the 13th of his career. With most drivers in the final round stronger through the first two corners before tightening up in Turns 3 and 4, it is conceivable that missing 1 and 2 actually helped Keselowski's lap. "I don't know what the answer is," said Keselowski, the defending winner at Las Vegas and last week's winner at Atlanta. "I'll have to look through a bunch of data, and the smart guys -- the engineers and crew chiefs -- will probably point some of that stuff out to me. But, yeah, every time I looked at the tracker, the cars that were fast in 1 and 2 weren't in 3 and 4, and we were the opposite. "We were really good in 3 and 4… but we'll take it either way." Ryan Blaney qualified third after setting the fastest lap of the day (194.147 mph) in the second of the three rounds. Matt Kenseth will start fourth, followed by Kyle Larson and Joey Logano. Like Keselowski, Truex missed Turns 1 and 2 on the lap that counted but was strong through Turns 3 and 4 in securing his front-row starting spot. "I felt like we had a pretty well-put-together lap, but it wasn't perfect," Truex said. "Not quite as good through Turns 1 and 2 with the bumps as I'd like to be, and it felt like we hit 3 and 4 good. I felt like the bumps in 1 and 2 got us. "All in all, I felt like we just missed the pace a little bit. We were really strong in practice and thought (the track) would pick up quite a bit of speed tonight, and it didn't. That threw us a little bit of a curve and kind of hurt our setup. It was a good recovery. We made a lot of changes as qualifying went on and got better at the end. That's all you can ask for." After a strong start to the season in Daytona and Atlanta, the Stewart-Haas Racing cars were sluggish in Friday's time trials, with none of the four advancing to the final round. Series leader Kevin Harvick will start 19th on Sunday, two spots behind Daytona 500 winner Kurt Busch. Clint Bowyer was the fastest of the SHR drivers, earning the 13th starting position after missing the final round by .001 seconds. &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/p&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;
NASCAR sees Fortune 500 involvement increase
NASCAR CMO Phelps: 'Technology is incredibly important for us' RELATED: NASCAR news release Technology, in the form of Fortune 500 investment, is reinforcing the notion that NASCAR makes good business sense. For the third consecutive year, the number of Fortune 500 companies utilizing NASCAR as part of their marketing mix has increased. In fact, nearly half of America’s Fortune 100 companies invest with NASCAR to help drive their business and more than one in four Fortune 500 companies are on board. The new analysis, conducted and released by NASCAR on Wednesday, indicated a 7 percent increase in Fortune 500 corporate involvement since the 2014 study. The 130 Fortune 500 companies now involved in the sport reflect a 20 percent increase since 2008. Now, investment is back in a big way, led by high tech involvement in the sport. "Technology is incredibly important for us," says Steve Phelps, NASCAR chief marketing officer. "It’s not only about helping us grow, financially, but how technology helps change people’s perception of NASCAR . Technology helps us on the race track with things like safety initiatives and brings fans closer to the sport they love in many ways." Phelps said the sport began to notice tech’s impact with Hewlett-Packard’s involvement three years ago. Now, NASCAR ’s partnership with Microsoft has other tech companies taking note. Tech corporation involvement is up 66 percent since 2013. "No question, this is great news for us," Phelps says. "We want our fan base to become younger and more diverse. Technology brings those fans. It’s important for us to be there, working with these companies." Phelps sees Microsoft’s collaboration with NASCAR as a true win-win that other tech firms might seek to emulate. "Microsoft, which signed deals with NASCAR and Hendrick Motorsports , has used NASCAR as a validator of their technology," Phelps said. "One existing piece is an app they developed that helps us with the inspection process prior to the race. We’re doing things in half the time we used to, using a mobile inspection app as opposed to collecting information manually. This helps with data collection and storage." Phelps is quick to point out that investment in NASCAR ’s sanctioning body, its tracks and its teams extends far beyond the Fortune 500 list. " NASCAR continues to be a great place for all companies to get their marketing message across," Phelps said. "When you look at NASCAR ’s recovery over the past three years, I think it speaks volumes about how NASCAR continues to do very well in attracting businesses of all sizes. "It’s a way for business to reach the most loyal fans in all of sport who vote with their wallets. This continues to be the case in every research report we’ve done: NASCAR fans support brands that support their favorite sport. We think this is a major point of differentiation for us." Brand exposure in NASCAR is especially valuable given the loyalty of its fans. Repucom’s SponsorLink tracker shows seven out of 10 NASCAR fans are loyal to a brand when it sponsors their sport, higher than all other major sports properties. NASCAR CEO Brent Dewar echoed Phelps’ assessment in analyzing the most recent study. "We are gratified that NASCAR continues to be a place where best-in-class corporations choose our sport to drive brand awareness, preference and purchase behavior," Dewar said. "Our fans are fiercely loyal to our sport and the Fortune 500 brands that are an integral part of the NASCAR eco-system. We collaborate with partners across the industry each and every day to grow the sport and help advance sponsors’ objectives." It hasn’t hurt that NASCAR has taken a proactive approach in attracting and discussing its business environment with its investors. An example is NASCAR ’s Fuel for Business Council, which meets quarterly, and gets business leaders talking about opportunities in NASCAR , including branding and business-to-business opportunities. This month’s meeting in San Francisco featured presentations by Microsoft and by Fanatics, which is in the process of revolutionizing the sport’s at-track merchandising operations. "It’s an opportunity for companies to talk to each other, and that’s really important," Phelps said. "Microsoft’s presentation answered the question: 'Why are we in NASCAR ?’ In the end, we do business-to-business better than any sport on the planet – an important point of differentiation for investors." Phelps points out that investment extends far beyond the scope of Fortune 500 corporations and does not include dozens of companies advertising with NASCAR ’s media partners or the hundreds of small- and mid-sized businesses with direct ties to the sport. To be eligible for the Fortune 500, a company must be based in the U.S. and be publicly traded. Though many more Fortune 500 companies advertise on NASCAR -related television programming, only those that are partners or licensees with the sanctioning body, teams and / or tracks were counted in the analysis. Although being a Fortune 500 company is the "gold standard" of success for publicly-traded companies in the U.S., several global corporations currently involved in NASCAR were not included in the analysis because they do not meet Fortune 500 criteria. Those include Ingersoll Rand, MillerCoors, Mars, McLaren and Toyota. FULL SERIES COVERAGE • Latest news • Standings • Schedule
NASCAR unveils huge social media effort surrounding Daytona 500
DAYTONA BEACH, Fla. -- At heart, we're all racers. That's the crux of NASCAR's massive marketing and social media platform surrounding Sunday’s Daytona 500 (1 p.m. ET, FOX, MRN, SiriusXM NASCAR Radio), one that includes activation on Twitter and Snapchat and gives fans a chance to win prized race-used memorabilia by "racing" each other in the Hashtag 500. In an integrated marketing campaign titled Ready.Set.Race, combining television creative and social engagement, NASCAR seeks to highlight the racers in all of us. "When you're a kid riding a bike and racing the other kids in the neighborhood," says Jill Gregory, NASCAR senior vice president, marketing and industry services. "Or when you're at the gym on the treadmill, and you're trying to secretly race the person next to you. "To us, all that just reinforces that love of racing, and what better way to get your racing fix than watching or attending a NASCAR race. We're absolutely focused on that in our television creative, but this digital and social component, where we're encouraging fans to race each other during one of our events, is a new and innovative way to make that love of racing come to life." MORE: Race-day experience elevated with Snapchat partnership During the Daytona 500 , fans wishing to compete for race-used memorabilia must watch the FOX broadcast (pre-race coverage starts at noon ET) and follow @ NASCAR on Twitter to receive a custom hashtag for each of 10 memorabilia items. Once each hashtag is unveiled, the 500th person to tweet that hashtag in concert with #DAYTONA500 will win that race and the prize that goes with it. That's not the only aspect of Twitter's expanded support around the Great American Race. Other activations will include the use of Vine and Periscope; Twitter Moments; @ NASCAR tweets featuring such celebrities as John Cena, Florida Georgia Line and Ken Griffey Jr.; Twitter Mirror, a tablet based application where celebrities pose for their own photos; and infield branding in Daytona International Speedway . RELATED: Exclusive Daytona content via Twitter To help tell the story of what it's like to attend a NASCAR race, Snapchat will at least double its Live Story coverage of NASCAR events in 2016, beginning with Sunday’s Daytona 500 . "(There will be) a curated stream of photos and videos submitted by fans at the race, and Snapchat will provide people outside the race track and outside the sport an inside look at what NASCAR's all about." The thousands of submitted Snaps from each event will be curated and packaged by Snapchat into a video stream that is shared globally with Snapchat's more than 100 million daily active users right on their mobile devices. Each NASCAR Live Story will be available to view on Snapchat for 24 hours. Facilitating the social media engagement is the recently completed $400-million Daytona Rising project, which transformed the Birthplace of Speed into the first true motorsports stadium. One of the many benefits of Daytona Rising includes enhanced WiFi capability designed to heighten social media engagement of fans at the races. In addition, broadcast partner FOX is asking fans to submit video content from Daytona 500 week for inclusion in a crowd-sourced documentary titled "100,000 Cameras," to air on FS1 in late February. NASCAR also offers a full range of digital and mobile products offering fans everything from in-car cameras to driver audio to social feeds and fantasy scoring. RaceView , for example, provides a 3-D representation of every car and track, real-time driver stats and multiple viewing angles for each NASCAR Sprint Cup Series race in real-time. Last year, NASCAR set a record with 1.1 billion page views across its NASCAR .com website and digital platforms, a 20-percent increase over 2014. "We know that our core fans are engaged quite a bit with these (social and digital) platforms, and we know younger, more diverse fans are users of these platforms," Gregory says. "So for us it's a win/win, because fans across all our segments have a way to engage with NASCAR ."
Bobby Isaac joins NASCAR Hall of Fame Class 2016
RELATED: Learn more about the NASCAR Hall of Fame In a different era, in which stock cars driven to and past their limits didn't break with frequency, there's no telling how many races or championships Bobby Isaac might have won. Isaac, the 1970 NASCAR premier series champion, won 37 of his 309 starts. But he was a DNF -- did not finish -- 129 times. His 49 poles rank 10th all-time, with 19 -- a still-standing, single-season mark -- coming in 1969. Only 38 drivers have won 19 or more poles in a career. Nobody ever had to tell Isaac to "stand on it." "Bobby was a never-give-up kind of guy," said Buddy Parrott, a member of Isaac's No. 71 K&K Insurance Dodge crew and a 49-time winner as a premier series crew chief for NASCAR Hall of Famers Richard Petty, Rusty Wallace and Darrell Waltrip among others. "Bobby had no fear." Isaac's accomplishments are such that he'll join the NASCAR Hall of Fame's Class of 2016 along with Jerry Cook, Terry Labonte , O. Bruton Smith and Curtis Turner. Their induction will take place Jan. 22 in Charlotte, N.C. The ceremonies will be broadcast live at 8 p.m. ET by NBCSN. Isaac, born on a farm near Catawba, North Carolina in 1932, saw his first stock car race at nearby Hickory (N.C.) Motor Speedway and at age 17 bought a 1937 Ford and put roll bars in it. He flipped the car on the race's second lap but that didn’t dampen his desire. Working at a variety of low-paying jobs, Isaac began racing the NASCAR late model sportsman circuit. He survived but sometimes just barely. "One time I drove 200 miles to drive a fellow's modified car with $4 in my pocket," he once said. "I figured that I'd have enough to buy gas and get down there and eat a hot dog before the race. The gas was $3 but I had to put two quarts of oil in my car so I was broke when I left town. When the feature started my stomach was not only growling but I didn’t have enough gas to get back home. "I drove that car as hard as I could and won. I had to win." Isaac, described by some as "mercurial," went sportsman racing fulltime in 1958, driving for Ralph Earnhardt. He won 28 feature events, competing against the likes of NASCAR Hall of Famers Ned Jarrett and David Pearson. Isaac, at age 28, competed in his first premier series event in 1961. Driving a Dodge for Ray Nichels, he won his first race in 1964 -- a 50-lap Daytona 500 qualifier in which he edged Jimmy Pardue in a photo finish after Richard Petty ran out of fuel. With factory-supported teams jumping in and out of the sport in the mid-1960s, Isaac went from top ride to no seat at all. His fortunes changed in 1968 when he was hired by Indiana insurance magnate Nord Krauskopf and paired with legendary crew chief Harry Hyde, whose larger than life persona was captured as Harry Hogg in the film "Days of Thunder." Over the course of five seasons, 1968 to 1972, the trio's "Poppy Red" Dodges won 36 times -- 17 alone in 1969 when Isaac won 17 times in 50 starts. Bedeviled by 19 failures to finish, Isaac wound up sixth in the championship standings. Isaac "only" won 11 times in his championship season, but the DNFs were reduced to just nine. The K&K team is remembered best for its winged Dodge Charger Daytona, the needle-nosed, high rear-wing version of the standard Charger. Remarkably, Isaac visited Victory Lane only once in that model, at Texas World Speedway in 1969, his 20th career win and first on a superspeedway. "We won a lot of short-races, but we couldn't pull it all together on the big tracks until the last race of the season," said Isaac in Greg Fielden's book " NASCAR : The Complete History." "Winning the championship gave me personal satisfaction, but I'd rank it second to the Texas win. "The way I look at it, it took me seven years to win a superspeedway race and only three years to win the championship." In September 1971 the team took its winged car to the Bonneville Salt Flats in western Utah where Isaac set 28 speed records, including a 217.368 mph "flying kilometer" mark. "That car weighed 3,900 pounds and it had 650 horses in the motor," Hyde told Car and Driver's Bob Zeller in May 2002. "And when Bobby set it sideways, it looked like a hydroplane on water. He came by at 200 mph broadside with a big rooster tail of salt comin' out the back." Driving part-time schedules for a number of owners, Isaac ran his last premier series race in 1976. He returned to Hickory Motor Speedway the following year where, on Aug. 14, he pulled out of a sportsman race feeling ill and was taken to a local hospital where he succumbed to heart failure at age 45. Isaac was inducted into the National Motorsports Hall of Fame in 1979 and the International Motorsports Hall of Fame in 1996. In 1998, NASCAR honored him as one of its 50 Greatest Drivers of all time. Tickets are available for the NASCAR Hall of Fame Induction Dinner and Ceremony (limited quantities available). Individual ticket and ticket packages are available at ticketmaster.com, the NASCAR Hall of Fame Box Office or by calling 800.745.3000.
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