NASCAR VP: 'A little infraction is an infraction'
NASCAR Senior VP of Competition, Scott Miller, explains why NASCAR took action on several infractions during Sprint Cup Series qualifying at Talladega Superspeedway.
NASCAR sees Fortune 500 involvement increase
NASCAR CMO Phelps: 'Technology is incredibly important for us' RELATED: NASCAR news release Technology, in the form of Fortune 500 investment, is reinforcing the notion that NASCAR makes good business sense. For the third consecutive year, the number of Fortune 500 companies utilizing NASCAR as part of their marketing mix has increased. In fact, nearly half of America’s Fortune 100 companies invest with NASCAR to help drive their business and more than one in four Fortune 500 companies are on board. The new analysis, conducted and released by NASCAR on Wednesday, indicated a 7 percent increase in Fortune 500 corporate involvement since the 2014 study. The 130 Fortune 500 companies now involved in the sport reflect a 20 percent increase since 2008. Now, investment is back in a big way, led by high tech involvement in the sport. "Technology is incredibly important for us," says Steve Phelps, NASCAR chief marketing officer. "It’s not only about helping us grow, financially, but how technology helps change people’s perception of NASCAR . Technology helps us on the race track with things like safety initiatives and brings fans closer to the sport they love in many ways." Phelps said the sport began to notice tech’s impact with Hewlett-Packard’s involvement three years ago. Now, NASCAR ’s partnership with Microsoft has other tech companies taking note. Tech corporation involvement is up 66 percent since 2013. "No question, this is great news for us," Phelps says. "We want our fan base to become younger and more diverse. Technology brings those fans. It’s important for us to be there, working with these companies." Phelps sees Microsoft’s collaboration with NASCAR as a true win-win that other tech firms might seek to emulate. "Microsoft, which signed deals with NASCAR and Hendrick Motorsports , has used NASCAR as a validator of their technology," Phelps said. "One existing piece is an app they developed that helps us with the inspection process prior to the race. We’re doing things in half the time we used to, using a mobile inspection app as opposed to collecting information manually. This helps with data collection and storage." Phelps is quick to point out that investment in NASCAR ’s sanctioning body, its tracks and its teams extends far beyond the Fortune 500 list. " NASCAR continues to be a great place for all companies to get their marketing message across," Phelps said. "When you look at NASCAR ’s recovery over the past three years, I think it speaks volumes about how NASCAR continues to do very well in attracting businesses of all sizes. "It’s a way for business to reach the most loyal fans in all of sport who vote with their wallets. This continues to be the case in every research report we’ve done: NASCAR fans support brands that support their favorite sport. We think this is a major point of differentiation for us." Brand exposure in NASCAR is especially valuable given the loyalty of its fans. Repucom’s SponsorLink tracker shows seven out of 10 NASCAR fans are loyal to a brand when it sponsors their sport, higher than all other major sports properties. NASCAR CEO Brent Dewar echoed Phelps’ assessment in analyzing the most recent study. "We are gratified that NASCAR continues to be a place where best-in-class corporations choose our sport to drive brand awareness, preference and purchase behavior," Dewar said. "Our fans are fiercely loyal to our sport and the Fortune 500 brands that are an integral part of the NASCAR eco-system. We collaborate with partners across the industry each and every day to grow the sport and help advance sponsors’ objectives." It hasn’t hurt that NASCAR has taken a proactive approach in attracting and discussing its business environment with its investors. An example is NASCAR ’s Fuel for Business Council, which meets quarterly, and gets business leaders talking about opportunities in NASCAR , including branding and business-to-business opportunities. This month’s meeting in San Francisco featured presentations by Microsoft and by Fanatics, which is in the process of revolutionizing the sport’s at-track merchandising operations. "It’s an opportunity for companies to talk to each other, and that’s really important," Phelps said. "Microsoft’s presentation answered the question: 'Why are we in NASCAR ?’ In the end, we do business-to-business better than any sport on the planet – an important point of differentiation for investors." Phelps points out that investment extends far beyond the scope of Fortune 500 corporations and does not include dozens of companies advertising with NASCAR ’s media partners or the hundreds of small- and mid-sized businesses with direct ties to the sport. To be eligible for the Fortune 500, a company must be based in the U.S. and be publicly traded. Though many more Fortune 500 companies advertise on NASCAR -related television programming, only those that are partners or licensees with the sanctioning body, teams and / or tracks were counted in the analysis. Although being a Fortune 500 company is the "gold standard" of success for publicly-traded companies in the U.S., several global corporations currently involved in NASCAR were not included in the analysis because they do not meet Fortune 500 criteria. Those include Ingersoll Rand, MillerCoors, Mars, McLaren and Toyota. FULL SERIES COVERAGE • Latest news • Standings • Schedule
NASCAR announces penalties after Kansas
NASCAR .com's Chuck Bush gets you caught up after penalties were announced following the race weekend at Kansas Speedway.
PEAK becomes title sponsor of NASCAR Mexico Series
RELATED: Peak becomes new sponsor for Mexico Series DAYTONA BEACH, Fla. (October 18, 2016) -- During an event with team owners, drivers, local dignitaries and media at the InterContinental Presidente Hotel in Mexico City, NASCAR today announced plans to strengthen its presence in Mexico for years to come with a full slate of races in 2017 and beyond. Also announced was a multi-year agreement with Old World Industries (OWI) to make PEAK® title sponsor of the NASCAR PEAK Mexico Series, only the third title sponsor in series history. Additionally, PEAK becomes an Official NASCAR Partner along with other key brands such as BlueDEF®. "The NASCAR PEAK Mexico Series is a place where young drivers are honing their skills and competing for a championship against the toughest competition in Latin America," said Steve O'Donnell, NASCAR executive vice president and chief racing development officer. "The series drives interest in stock car racing in Mexico, while cultivating talented drivers and pit crew members aspiring to compete at the NASCAR national series level." The NASCAR PEAK Mexico Series will make its return with an exhibition race on Dec. 3-4 in Mexico City. Celebrating its 10th season, the series will officially get underway in 2017, with a full championship schedule that will be announced at a later date. The NASCAR PEAK Mexico Series has helped develop some of NASCAR's best young drivers, including Daniel Suárez, who is the first Mexican-born driver to capture Sunoco Rookie of the Year honors; win a NASCAR national series race; lead a national series in points; and compete in the NASCAR XFINITY Series Chase for a championship – which he is currently pursuing. Furthermore, the continued development of young Mexican drivers, like reigning NASCAR PEAK Mexico Series Champion Ruben Garcia Jr., exemplifies the wealth of talent competing throughout the series. "I am extremely proud to be a Mexican driver competing against the best young drivers making a name for themselves in the NASCAR XFINITY Series," said Suárez, driver of the No. 19 ARRIS Toyota Camry for Joe Gibbs Racing . "I am lucky to have had the support of NASCAR's developmental programs along the way – including the NASCAR Mexico Series. I am excited to see that other talented Latin American drivers will continue to have similar opportunities for many years to come." "We remain steadfast in our commitment to develop young talent and engage our passionate fan base in Mexico," said Lou Garate, vice president, partnership marketing, NASCAR . "PEAK is a world-class brand, and its three decades of experience in motorsports will help elevate NASCAR -sanctioned racing in Mexico." Old World Industries' PEAK, BlueDEF and HURCULINER brands have a storied history in motorsports. PEAK held race entitlements in NASCAR throughout the 1990s and 2000s. In 2016, PEAK sponsored Clint Bowyer 's No. 15 Chevrolet, including two primary races and a season-long associate sponsorship. PEAK is also the title sponsor of NASCAR's eSports partner, iRacing.com, which has helped produce current NASCAR Camping World Truck Series points leader William Byron. "Old World Industries products have been a recognized part of the racing industry for decades, and we're proud to help bring NASCAR to the passionate fans in Mexico and the U.S. for years to come," said Bryan Emrich, chief marketing officer at Old World Industries. "Whether in the garage or on the track, we'll continue to deliver quality products that auto enthusiasts can count on." As an Official NASCAR Partner, race fans will see the NASCAR bar mark on select products including: PEAK Antifreeze & Coolant (Official Antifreeze/Coolant of NASCAR ®), PEAK Windshield Washer Fluid and Wipers (Official Washer Fluid and Wiper Blade of NASCAR ®), BlueDEF Diesel Exhaust Fluid and Equipment (Official Diesel Exhaust Fluid of NASCAR ® and Official Diesel Exhaust Fluid Equipment of NASCAR ®) and Herculiner Truck & Bed Liners (Official Roll-On and Spray-On Bed Liner of NASCAR ®). For more information on OWI products and the company's involvement in motorsports, please visit www.PeakAuto.com .
FOX Sports, NASCAR return for 'Beyond the Wheel'
DAYTONA BEACH, Fla. and CHARLOTTE, N.C. -- FS1 and NASCAR Productions will present the second season of the acclaimed documentary series Beyond the Wheel as part of FS1's NASCAR RACE HUB . Created to depict the sport's most pivotal moments and compelling narratives, the short films focus on influential characters -- both past and present -- and the unique stories that have shaped NASCAR as a sport since its inception. The first film premieres on Wednesday, Oct. 26 at 6 p.m. ET during NASCAR RACE HUB on FS1. The second season of the documentary short film series is comprised of the following: · Bonneville 71 details how NASCAR Hall of Fame driver Bobby Isaac set 28 land speed records with a banned Dodge Charger Daytona on the Bonneville Salt Flats in 1971, accompanied only by his crew members, a USAC official and a Chrysler engineer. Using the authentic No. 71 K&K Charger and featuring interviews with original crew members Buddy Parrott and Ken Troutt, the documentary pays homage to Isaac's historical runs by revisiting the Salt Flats to shoot all-new footage down a 10-mile straightaway. A remarkable story of innovation, the short film depicts Isaac's desire and dedication to always test the limits of speed, no matter the barriers. · Sueños de NASCAR follows NASCAR XFINITY Series driver Daniel Suárez from his roots in Monterrey, Mexico, to his rise in one of the sport's top series through the NASCAR Drive for Diversity program. As Suárez returns home to visit family and friends, the film explores his place in Mexican racing culture, how the country has embraced stock car racing, and the impact of Mexican drivers on the future of the sport. Illustrating the young driver as a source of inspiration, the documentary also examines Suárez's success as the first Mexican-born driver to win a NASCAR national series race and his current pursuit of the NASCAR XFINITY Series championship. · Miracle at Daytona -- The Tiny Lund Story recounts how DeWayne "Tiny" Lund risked his life to rescue fellow driver, Marvin Panch, from his burning Maserati at Daytona International Speedway before going on to win the 1963 Daytona 500 just days later. The true story of a journeyman driver who was one of the most likeable characters of his era, Lund was also awarded the Carnegie Hero's Medal for his selfless bravery in what became one of the greatest Daytona 500 stories of all time. The second film in the series featuring Daniel Suárez will premiere on Nov. 9 at 6 p.m. ET, while the original special on Tiny Lund will air in early 2017. Each documentary will also be available on FOX Sports GO and FOXSports.com following its premiere.
PEAK introduced as title sponsor of NASCAR's Mexico Series
NASCAR announced plans to strengthen its presence in Mexico with a full slate of races in 2017 along with making PEAK the title sponsor of the NASCAR PEAK Mexico Series.
Credit One Bank Offers NASCAR fans ultimate race weekend
LAS VEGAS , October 13, 2016 – As the Official Credit Card of NASCAR and one of the fastest growing credit card issuers in the United States, Credit One Bank is offering race fans a chance to win the Ultimate Race Weekend. The Credit One Bank Ultimate Race Weekend sweepstakes runs through December 31, 2016, and the winner will receive: • Two (2) tickets to a 2017 NASCAR Cup Series race of his or her choice from February through May • VIP experience and a behind-the-scenes tour • Roundtrip airfare from and to nearest major city, and hotel accommodations • $1,000 spending money “ NASCAR races provide unbeatable entertainment, but going behind the scenes is something that most fans only dream about,” said Laura Faulkner, vice president of marketing communications, Credit One Bank. “We want to give NASCAR fans the opportunity to have the Ultimate Race Weekend while learning more about the benefits and rewards of the Official Credit Card of NASCAR from Credit One Bank.” NASCAR fans can enter the Credit One Bank Ultimate Race Weekend sweepstakes by visiting CreditOneBank.com/ NASCAR to see if they pre-qualify for the Official Credit Card of NASCAR . Existing Credit One Bank NASCAR Visa primary card members will automatically receive one (1) entry into the sweepstakes. “This sweepstakes is an opportunity to introduce more fans to the Official Credit Card of NASCAR and reward them simply for seeing if they pre-qualify for the card,” continued Faulkner. “Plus, we’re able to thank all of our existing NASCAR Visa card members for their loyalty by providing them with an automatic entry for a chance to win.” The Credit One Bank NASCAR credit card offers 1 percent cash back on eligible purchases and 2 percent cash back on purchases made at NASCAR .com. Card members also benefit from exclusive discounts from retail partners such as Fanatics and the NASCAR Racing Experience.
NASCAR announces 2017 premier series rules package
NASCAR .com's Jonathan Merryman explains the changes NASCAR has made for the 2017 rules package in their premier series.
Catch Bonneville 71 on NASCAR RaceHub
Watch a sneak peak of Bonneville 71, which premieres on NASCAR RaceHub Wednesday, October 26th, at 6:00 PM
NASCAR Camping World Truck Series Owner Standings
After Race 19 of the 2016 season at Talladega Superspeedway