Ford Performance announces NASCAR driver development program
Ford Performance announced Thursday another major push in its NASCAR initiative, launching a driver development program ahead of the 2017 season. The first phase includes an agreement with Brad Keselowski Racing, placing new Ford signee Chase Briscoe in a full-time ride in the NASCAR Camping World Truck Series . Ford Performance indicated that other stages of the driver development program would be announced at a later time. The program is designed to cultivate home-grown talent for all Ford teams in NASCAR . According to the news release , current teams will be consulted about driver selection and placement, but their contractual ties will reside with Ford, which will also use signees in product development and testing. "We're making a commitment to win long-term in NASCAR ," Dave Pericak, Ford Performance's global director, said in a release provided by the manufacturer. "We have been increasing our engineering support and our technological development at the team level, and now we're looking to work with our teams to find the best available drivers coming up in the sport." The move further strengthens the ties with the automaker and team owner Brad Keselowski , which will field Ford trucks full-time for Austin Cindric and now Briscoe this season. Briscoe, a 22-year-old Indiana native with a rich sprint-car racing pedigree, landed the ARCA championship in 2016, riding a six-win season to the series crown. "This is a big day in the history of BKR," Keselowski said in the news release . "To be recognized as a true partner to Ford and Ford Performance and what they are trying to do speaks directly to the hard work our team has put in over the last several years. It is an honor, frankly, and it is really what BKR is all about -- providing young, talented drivers with championship-caliber equipment to continue to hone their craft and showcase their talents. "We have been fortunate to have had a lot of success together with Ford across the three major NASCAR touring series and to now elevate that relationship in an official capacity is a testament to what we set out to do." The move marks the second significant boost for Ford's racing program ahead of the season. Stewart-Haas Racing 's four-car organization has joined the Blue Oval camp for 2017, helping Ford Performance increase its numbers in the Monster Energy NASCAR Cup Series garage. That expansion also included the birth of a NASCAR XFINITY Series program for SHR, with Cole Custer competing full-time and Kevin Harvick driving on a part-time basis. </p>
Aspen Dental named 'Official Dentist of NASCAR ,' expands SHR partnership
BUY TICKETS: Celebrate Auto Club's 20th anniversary RELATED: Aspen Dental, NASCAR , Patrick grow relationship NASCAR ® and Aspen Dental , one of the largest and fastest-growing networks of independent dental care providers in the United States, announced today a multi-year official partnership, designating the brand as the "Official Dentist of NASCAR ." The announcement coincides with the launch of Aspen Dental's "Get Started" awareness building health initiative with NASCAR and Stewart-Haas Racing driver Danica Patrick. "Aspen Dental's level of dedication to drive awareness and educate fans about the importance of dental health, especially as it relates to quality of life for everyday Americans is inspiring and contagious," said Chad Seigler, vice president, business development, NASCAR . "We welcome Aspen Dental to our family of Official Partners and look forward to adding our voice to amplify the important message behind Aspen Dental's 'Get Started' initiative." This partnership is important because nearly 150 million Americans didn't visit a dentist in the past year, due to barriers like access, fears and lack of insurance. For many of these everyday Americans, poor oral health has resulted in chronic pain and inflammation, limiting many from living a healthy life, and sometimes, impacting other health conditions. Aspen Dental's "Get Started" initiative will help NASCAR fans take a simple step to start or restart and gain control of their oral health by seeing a dental professional. Aspen Dental-branded practices offer patients a safe, welcoming and judgment-free environment to get the full range of dental care they need along with the convenience and speed of onsite denture labs. "Our goal is to help race fans through Aspen Dental practices and encourage them through this official partnership with NASCAR to 'Get Started' on their road to better oral health and make dentistry easier," said Bob Fontana, chairman and CEO of ADMI. "Together, with the help of Danica Patrick, we want to tell race fans that all you need to do is 'Get Started' to gain control of their oral health." Aspen Dental has been a partner of Stewart-Haas Racing since 2012 and aligned with Patrick since 2014. This year, the brand will serve as the lead sponsor of Patrick's No. 10 Ford Fusion for a double-digit slate of races. Patrick has shined a spotlight on oral health across multiple channels, promoting Aspen Dental's Healthy Mouth Movement – a community-giving initiative which has delivered more than $7.5 million in donated dentistry for veterans since its inception. Additionally, she has appeared in "A Taste of the Future" – a hidden-camera video campaign designed to raise awareness about the long-term consequences of delaying dental care. "I'm really excited about working with Aspen Dental to support them in breaking down the barriers to better care, better smiles and better lives," said Patrick. "Starts and restarts are part of our sport. The same is true for gaining control of your oral health. Through 'Get Started,' we will encourage NASCAR fans to get started – or restarted – on their own road to better oral health." Fans can visit AspenDental.com/GetStarted to be entered to WIN an all-expense paid, VIP trip experience for two to the 2017 Monster Energy NASCAR Cup Series race November 5, 2017 at Texas Motor Speedway in Fort Worth for a VIP experience and a meet-and-greet with Patrick. The Monster Energy NASCAR Cup Series season will continue with the Auto Club 400 at Auto Club Speedway on Sunday, March 26 at 3:30 p.m. ET on FOX, MRN and SiriusXM NASCAR Radio.
Harvick to host 'Happy Hours' on SiriusXM NASCAR Radio
BUY TICKETS: See the races in Phoenix NEW YORK – March 14, 2017 – SiriusXM today announced that 2014 Monster Energy NASCAR Cup Series Champion Kevin Harvick, driver of the No. 4 Ford Fusion for Stewart-Haas Racing and one of the sport's most popular drivers, will host a new exclusive show on SiriusXM NASCAR Radio, available to listeners nationwide on satellite radios and the SiriusXM app. Happy Hours will debut on March 28 and air every Tuesday from 7 to 9 pm ET, featuring Harvick’s distinctive perspective on his sport and life outside the track. Harvick and co-host Matt Yocum will take calls from listeners and give NASCAR fans a unique view on the driver's life and interests when he is away from the race car. In June, the show will begin airing every other week. "I'm excited to partner up with SiriusXM NASCAR Radio and give the fans an inside look at what it's like to be a NASCAR driver in today's age," said Kevin Harvick. "It will be fun to give the listeners my opinion on things that are happening within our sport." "Kevin is one of the most exciting drivers on the track, and an extremely fun-loving person off the track," said Steve Cohen, SiriusXM's SVP of Sports Programming. "That combination of competitiveness and personality is perfect for SiriusXM. Kevin and Matt will create a show that is enlightening, entertaining and unlike anything else on the airwaves." Harvick has 35 career Monster Energy NASCAR Cup Series victories, including wins in such crown-jewel events as the DAYTONA 500 at Daytona International Speedway (Fla.), the Brickyard 400 at Indianapolis Motor Speedway (Ind.) and the Southern 500 at Darlington Raceway (S.C.). In addition to his impressive performance in the Monster Energy Series, Harvick is a two-time NASCAR XFINITY Series champion with 46 series wins and 14 NASCAR Camping World Truck Series victories. SiriusXM NASCAR Radio (channel 90) airs 24 hours a day, 365 days a year and delivers in-depth racing coverage and inside access to NASCAR news , including live broadcasts of every Monster Energy NASCAR Cup Series, NASCAR XFINITY Series and NASCAR Camping World Truck Series event. Fans can call in to the channel to share their opinions and be a part of the daily discussion, and can also access SiriusXM NASCAR Radio programming when they want it on SiriusXM On Demand. The channel's roster of expert hosts features current and former drivers, crew chiefs, crew members and a host of NASCAR insiders. For more info on SiriusXM NASCAR Radio's programming and personalities go to www.SiriusXM.com/ NASCAR .
NASCAR , SiriusXM extend broadcasting agreement through 2022
BUY TICKETS: See the races in Las Vegas NEW YORK and DAYTONA BEACH, Fla. -- NASCAR and SiriusXM today announced a six-year renewal to extend their broadcasting and marketing agreement through 2022. SiriusXM will continue to deliver 24/7 racing content to millions of listeners across North America, including live broadcasts of every race, plus daily NASCAR talk and interviews with voices across the industry through its exclusive SiriusXM NASCAR Radio channel. NASCAR content is available to SiriusXM subscribers in their car, at home or on the go on satellite radios, on the SiriusXM app and online at SiriusXM.com . SiriusXM and NASCAR's agreement extension marks another important milestone in the history of collaboration between the two organizations, as 2017 is NASCAR's 16th season on satellite radio and listeners will have uninterrupted access to the sport for more than two decades. SiriusXM will also retain exclusive category rights to utilize NASCAR branding and trademarks for advertising and promotion. "We have more than a successful decade of partnership already under our belts with SiriusXM and look forward to continuing our relationship over the next six years," said Steve Herbst, senior vice president, broadcasting and production at NASCAR . "SiriusXM provides robust coverage of both our live events and breaking news , acting as a trusted resource for our sport and helping NASCAR content to reach new, diverse audiences nationwide." "For the last 15 years we’ve proudly delivered the excitement of NASCAR to fans nationwide, providing them with a level of coverage unmatched by anyone in audio entertainment, and we are very pleased to continue our relationship for years to come," said Steve Cohen, SiriusXM's SVP of Sports Programming. " NASCAR has always had one of the most loyal fan bases in sports, and it continues to innovate to constantly improve the racing on the track. SiriusXM NASCAR Radio will continue to give fans, no matter where they are in the country, a terrific platform to follow and discuss the new format put in place this season, and stay connected with their favorite drivers as they vie for the championship." The Monster Energy NASCAR Cup Series returns to the track this weekend with the Kobalt 400 at Las Vegas Motor Speedway, live March 12 at 3:30 p.m. ET on SiriusXM NASCAR Radio, channel 90. SiriusXM NASCAR Radio airs 24 hours a day, 365 days a year and delivers in-depth racing coverage and inside access to NASCAR news , including live broadcasts of every Monster Energy NASCAR Cup Series™, NASCAR XFINITY Series™ and NASCAR Camping World Truck Series™ event. Fans can call in to the channel to share their opinions and be a part of the daily discussion, and can also access SiriusXM NASCAR Radio programming when they want it on SiriusXM On Demand. The channel’s roster of expert hosts features current and former drivers, crew chiefs, crew members and a host of NASCAR insiders. For more info on SiriusXM NASCAR Radio's programming and personalities go to www.SiriusXM.com/ NASCAR .
Getting started: Aspen Dental, NASCAR partnership expands
RELATED: Aspen Dental expands role with Patrick " Aspen Dental named 'Official Dentist of NASCAR' Five weeks ago, Aspen Dental expanded its backing of Stewart-Haas Racing and driver Danica Patrick by boosting the number of NASCAR races for its primary sponsorship into double digits. Friday, the company took another step in increasing its exposure through the sport. NASCAR and Aspen Dental announced a multiyear agreement Friday that makes the Syracuse, New York-based network of dental care providers the "Official Dentists of NASCAR ." The partnership dovetails with the advent of Aspen Dental's "Get Started" initiative, a program that promotes oral health awareness with the help of Patrick and NASCAR . Michelle Vaeth, Aspen Dental Management's vice president of communications, recalled sitting at a conference table with NASCAR officials several months ago in the sanctioning body's Charlotte, North Carolina, headquarters. The lively discussion turned to the 150 million Americans who avoided dental visits last year and how the company's next initiative, a program which would eventually become "Get Started," planned to combat that treatment gap.
Custer, Dillon meet with NASCAR officials after Phoenix incident
BUY TICKETS: See the races at Auto Club FONTANA, Calif. -- A week after an on-track run-in with Austin Dillon, NASCAR XFINITY Series rookie Cole Custer, 19, maintained the two had found a version of racing Kumbaya. The two drivers met with NASCAR officials early Friday morning at Auto Club Speedway, spoke their minds and shook hands, both ready to move on and race. Custer acknowledged he mistakenly hit Dillon, 26, last week during the Phoenix race, which resulted in on-track retaliation by Dillon. NASCAR did not feel Dillon's retaliatory move warranted a penalty this week, instead calling the two drivers in for a meeting and detente. "I got into the corner way too deep," Custer acknowledged. "It was a mistake and I wish I didn't do it. "I probably got in a half-car length too deep. ... Took him out and it was a mistake and I wish I didn't do it. I didn't have much anxiety (going into NASCAR meeting with Dillon) because I didn't think we were on bad terms. I wasn't too nervous. It went fairly well." And he added with a slight smile, "I've been in the NASCAR hauler before. It's not a new thing." WATCH: Custer sends Dillon into wall, Dillon bumps back The Ladera Ranch, California, native has two top-11 finishes in four XFINITY races this year driving the No. 00 Haas Automation Ford for Stewart-Haas Racing and appeared eager to put the Phoenix incident behind him as he prepared to race at his "home" track Saturday. "Cost us and the 2 (Dillon) a good finish, 100 percent my fault. Happy with how much better we got our car, pretty good there at the end," Custer tweeted earlier in the week before meeting up with Dillon at Auto Club. Mostly, Custer is looking forward to his "home track" racing debut. "I'm really excited. I've never raced here, just excited to get on track," Custer said. "We've had some pretty solid finishes, had good enough cars for top-10. Hopefully we can start out the weekend good. "A lot of things translate from track to track. We're looking forward to seeing what we have unloading here. We should be pretty good. I'm confident. It's just me getting used to the track since I've never been here before."
That's a hoot! Owl interrupts NASCAR practice
RELATED: Read more Inside Groove NASCAR's latest brush with wildlife stopped practice Friday at Auto Club Speedway as an owl decided to set up camp on the racing surface during opening Monster Energy NASCAR Cup Series practice. Practice was interrupted until safety workers were able to corral the bird, which initially took low-flying evasive action on the track apron. No word on whether NASCAR race official David Hoots or Chase Elliott sponsor Hooters were involved. Friday's incident marked the third consecutive year that nature has caused a disruption at the 2-mile California track. A swarm of bees crowded the Auto Club flag stand between practices last season. The previous year, bees were a menacing presence around Derrike Cope's hauler, trapping the team inside the transporter. MORE ANIMALS: Groundhog at Michigan " Bees at Auto Club
Suarez happy that NASCAR PEAK Mexico Series will start in hometown
Daniel Suarez, a native of Monterrey, Mexico, is happy that the NASCAR PEAK Mexico Series will begin this weekend in his hometown.
What a hoot! Owl delays Monster Energy NASCAR Cup Series practice
An owl flies onto to the track at Auto Club Speedway and delays Monster Energy NASCAR Cup Series practice.
NASCAR sees Fortune 500 involvement increase
NASCAR CMO Phelps: 'Technology is incredibly important for us' RELATED: NASCAR news release Technology, in the form of Fortune 500 investment, is reinforcing the notion that NASCAR makes good business sense. For the third consecutive year, the number of Fortune 500 companies utilizing NASCAR as part of their marketing mix has increased. In fact, nearly half of America’s Fortune 100 companies invest with NASCAR to help drive their business and more than one in four Fortune 500 companies are on board. The new analysis, conducted and released by NASCAR on Wednesday, indicated a 7 percent increase in Fortune 500 corporate involvement since the 2014 study. The 130 Fortune 500 companies now involved in the sport reflect a 20 percent increase since 2008. Now, investment is back in a big way, led by high tech involvement in the sport. "Technology is incredibly important for us," says Steve Phelps, NASCAR chief marketing officer. "It’s not only about helping us grow, financially, but how technology helps change people’s perception of NASCAR . Technology helps us on the race track with things like safety initiatives and brings fans closer to the sport they love in many ways." Phelps said the sport began to notice tech’s impact with Hewlett-Packard’s involvement three years ago. Now, NASCAR ’s partnership with Microsoft has other tech companies taking note. Tech corporation involvement is up 66 percent since 2013. "No question, this is great news for us," Phelps says. "We want our fan base to become younger and more diverse. Technology brings those fans. It’s important for us to be there, working with these companies." Phelps sees Microsoft’s collaboration with NASCAR as a true win-win that other tech firms might seek to emulate. "Microsoft, which signed deals with NASCAR and Hendrick Motorsports , has used NASCAR as a validator of their technology," Phelps said. "One existing piece is an app they developed that helps us with the inspection process prior to the race. We’re doing things in half the time we used to, using a mobile inspection app as opposed to collecting information manually. This helps with data collection and storage." Phelps is quick to point out that investment in NASCAR ’s sanctioning body, its tracks and its teams extends far beyond the Fortune 500 list. " NASCAR continues to be a great place for all companies to get their marketing message across," Phelps said. "When you look at NASCAR ’s recovery over the past three years, I think it speaks volumes about how NASCAR continues to do very well in attracting businesses of all sizes. "It’s a way for business to reach the most loyal fans in all of sport who vote with their wallets. This continues to be the case in every research report we’ve done: NASCAR fans support brands that support their favorite sport. We think this is a major point of differentiation for us." Brand exposure in NASCAR is especially valuable given the loyalty of its fans. Repucom’s SponsorLink tracker shows seven out of 10 NASCAR fans are loyal to a brand when it sponsors their sport, higher than all other major sports properties. NASCAR CEO Brent Dewar echoed Phelps’ assessment in analyzing the most recent study. "We are gratified that NASCAR continues to be a place where best-in-class corporations choose our sport to drive brand awareness, preference and purchase behavior," Dewar said. "Our fans are fiercely loyal to our sport and the Fortune 500 brands that are an integral part of the NASCAR eco-system. We collaborate with partners across the industry each and every day to grow the sport and help advance sponsors’ objectives." It hasn’t hurt that NASCAR has taken a proactive approach in attracting and discussing its business environment with its investors. An example is NASCAR ’s Fuel for Business Council, which meets quarterly, and gets business leaders talking about opportunities in NASCAR , including branding and business-to-business opportunities. This month’s meeting in San Francisco featured presentations by Microsoft and by Fanatics, which is in the process of revolutionizing the sport’s at-track merchandising operations. "It’s an opportunity for companies to talk to each other, and that’s really important," Phelps said. "Microsoft’s presentation answered the question: 'Why are we in NASCAR ?’ In the end, we do business-to-business better than any sport on the planet – an important point of differentiation for investors." Phelps points out that investment extends far beyond the scope of Fortune 500 corporations and does not include dozens of companies advertising with NASCAR ’s media partners or the hundreds of small- and mid-sized businesses with direct ties to the sport. To be eligible for the Fortune 500, a company must be based in the U.S. and be publicly traded. Though many more Fortune 500 companies advertise on NASCAR -related television programming, only those that are partners or licensees with the sanctioning body, teams and / or tracks were counted in the analysis. Although being a Fortune 500 company is the "gold standard" of success for publicly-traded companies in the U.S., several global corporations currently involved in NASCAR were not included in the analysis because they do not meet Fortune 500 criteria. Those include Ingersoll Rand, MillerCoors, Mars, McLaren and Toyota. FULL SERIES COVERAGE • Latest news • Standings • Schedule
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