NASCAR to honor 2016 Sprint Cup victor at Champion's week in Las Vegas
RELATED: Live streaming schedule for Champion's Week Editor's note: This story was originally published on Nov. 3, 2016. DAYTONA BEACH, Fla. -- After millions watched as a new champion was crowned at Homestead-Miami Speedway , the NASCAR Sprint Cup Series trophy will make its way to Las Vegas for postseason celebrations as NASCAR hosts its annual Champion's Week festivities. Fans across the nation will gather for a week of events honoring the 2016 NASCAR Sprint Cup Series Champion, the Chase for the NASCAR Sprint Cup drivers, the NASCAR Sunoco Rookie of the Year and numerous other season-ending award winners. Beginning Tuesday, Nov. 29 and culminating on Friday, Dec. 2, NASCAR Champion's Week will feature events including the Motorsports Marketing Forum presented by SportsBusiness Journal at Mandalay Bay Resort and Casino, and the annual NASCAR National Motorsports Press Association (NMPA) Myers Brothers Awards Luncheon at Wynn Las Vegas. Guests can visit the NASCAR Fan Lounge at Beerhaus Presented by Coors Light at The Park just outside New York-New York Hotel & Casino throughout the week for information on the Champion's Week schedule and details about how to secure access to the NASCAR Sprint Cup Series Awards red carpet. On Thursday, Dec. 1, the 16 Chase drivers will get behind the wheel on Las Vegas Boulevard for NASCAR Victory Lap Fueled by Sunoco , followed by NASCAR After The Lap Sponsored by Chevrolet, Ford & Toyota . That evening, Coors Light will once again present the NASCAR Silver Bullet Bash at XS at Encore Las Vegas to celebrate the end of the NASCAR Sprint Cup Series season. The private event will feature a special live performance by American Authors, best-known for hit songs "Best Day of My Life" and "What We Live For." Festivities will conclude with the NASCAR Sprint Cup Series Awards, a black-tie event featuring the Champion, 16 Chase drivers, special guests and celebrity performers at Wynn Las Vegas. NBCSN presents this year’s awards Friday, Dec. 2, at 9 p.m. ET, while Motor Racing Network and SiriusXM NASCAR Radio, channel 90 will carry the show live at 8 p.m. ET. For more information on NASCAR Sprint Cup Series Champion's Week in Las Vegas, please visit ChampionsWeek. NASCAR .com . NASCAR SPRINT CUP SERIES CHAMPION'S WEEK EVENTS All times are Pacific time unless otherwise noted. Tuesday, Nov. 29 • NASCAR Live : Motor Racing Network will broadcast a special one-hour show featuring interviews with the 2016 NASCAR Sprint Cup Series Champion and crew chief to discuss their journey throughout the Chase. Fans can tune-in with host Mike Bagley from 4 – 5 p.m. for an in-depth look at their road to the championship. Wednesday, Nov. 30 – Thursday, Dec. 1 • Motorsports Marketing Forum: The annual event presented by SportsBusiness Journal brings together industry decision-makers again this year for a comprehensive business forum on the state of motorsports. The forum will be held at the Mandalay Bay Resort and Casino. Click here to register for required media credentials. • NASCAR Fan Lounge at Beerhaus Presented by Coors Light : Located at The Park just outside New York-New York, fans can enjoy giveaways, special appearances and check out the cars of the 16 Chase drivers at the NASCAR Fan Lounge at Beerhaus. Presented by Coors Light, the fan headquarters will also feature music and photo opportunities with the NASCAR Sprint Cup Series trophy. Thursday, Dec. 1 • NASCAR NMPA Myers Brothers Awards Luncheon: The annual awards luncheon and industry gathering will take place from 11 a.m. – 1:15 p.m. at Wynn Las Vegas, where several team and individual awards will be presented. Hosted by Mike Joy, the event will be live-streamed on NASCAR .com . -- Watch NMPA Myers Brothers Awards Luncheon, 2-4:15 p.m. ET • NASCAR Victory Lap Fueled by Sunoco : All 16 Chase for the NASCAR Sprint Cup drivers will parade their race cars down Las Vegas Boulevard and perform burnouts beginning at the Miracle Mile Shops at Planet Hollywood Resort & Casino and finishing in front of The Park. Fans can catch pre-race introductions hosted by Jamie Little at 2:45 p.m. followed by green flag at 3:30 p.m. For a list of burnout locations, fans can visit the NASCAR Fan Lounge at Beerhaus or ChampionsWeek. NASCAR .com . The event will be simulcast live on SiriusXM NASCAR Radio and NASCAR .com . -- Watch Victory Lap Fueled by Sunoco , 5:45-6:30 p.m. ET • NASCAR After The Lap Sponsored by Chevrolet, Ford & Toyota : Beginning at 5 p.m., all 16 Chase Challengers will appear on stage at the Pearl Theater inside the Palms Casino Resort for NASCAR After The Lap sponsored by Chevrolet, Ford and Toyota. Hosted by Rutledge Wood and restauranteur Guy Fieri, fans can watch live by purchasing tickets here or tune-in to NASCAR .com and SiriusXM NASCAR Radio for behind-the-scenes insight into the drivers’ lives both on and off the track. -- Watch After The Lap Sponsored by Chevrolet, Ford & Toyota, 8 p.m. ET • NASCAR Silver Bullet Bash Presented by Coors Light : To commemorate and celebrate the NASCAR Sprint Cup Series season and toast the 2016 Champion, Coors Light will host the NASCAR Silver Bullet Bash starting at 10 p.m. in XS at Encore Las Vegas. Recording artists American Authors will give a special performance at the invite-only event. Friday, Dec. 2 • Claire B. Lang’s annual Championship Year in Review on SiriusXM NASCAR Radio, Channel 90: SiriusXM NASCAR Radio host Claire B. Lang will be joined by the NASCAR Sprint Cup Series champion, crew chief, team owner and team members live from 1 – 3 p.m. for a two-hour retrospective on their championship-winning season. • NASCAR Sprint Cup Series Awards : This exclusive black-tie celebration will be held at Wynn Las Vegas, where the 2016 NASCAR Sprint Cup Series champion, team owner and other Chase drivers will be honored. The red carpet will take place at 4 p.m. followed by the awards show at 5 p.m. NBCSN presents complete coverage from Wynn Las Vegas beginning at 7 p.m. ET with “ NASCAR America,” followed by red carpet coverage at 8 p.m. ET and subsequent coverage of the 2016 NASCAR Sprint Cup Series Awards at 9 p.m. ET. Motor Racing Network and SiriusXM NASCAR Radio, channel 90 will broadcast the show live at 8 p.m. ET.
Sneak Peek at 'NASCAR Decades' on NBCSN
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Sunoco Fueled : Victory Lap returns to Vegas
RELATED: Champion's Week sweepstakes In just four short weeks, the 2016 NASCAR Sprint Cup Series champion will be crowned at Homestead-Miami Speedway . Eight drivers, representing five different teams and all three manufacturers, are competing to etch their name in the NASCAR history books, with the designation as champion. Once the new champion hoists the Sprint Cup trophy over his head, closing yet another exciting Chase for the NASCAR Sprint Cup , the industry will collectively set its sights on Las Vegas, and the week-long celebration of the season titled Champion's Week. During the first week of December, the NASCAR industry will converge on Las Vegas for the seventh consecutive year. This year, all 16 Chase drivers will be in attendance to celebrate the 2016 Champion, with an array of live fan events, appearances and banquets. Possibly the most iconic moment during Champion’s Week is Victory Lap fueled by Sunoco , when the drivers parade down Las Vegas Boulevard in their race cars. Fans have the opportunity to experience the excitement of NASCAR with two burnout sessions and viewing areas along the route. For the first time, NASCAR Victory Lap will have a title sponsor, a brand familiar to all NASCAR fans due to its crucial role in the sport, Sunoco . "We are very excited to be fueling this year's NASCAR Victory Lap. This tremendous event has been a fan favorite, as well as a favorite of ours. We are proud to be part of bringing the celebration back to the streets of Las Vegas," said Drew Kabakoff, Director Brand Marketing, Sunoco . "After this year's launch of Burnt Rubbèr, the most exclusive fragrance in motorsports, we felt it only made sense to cap the year off with NASCAR's top drivers burning some rubber of their own on Las Vegas Boulevard." Fans have turned this into one of the most anticipated moments of Champion's Week. So to thank them, Sunoco is offering one lucky fan and their guest the opportunity to win a trip to Las Vegas for a VIP experience during NASCAR Victory Lap fueled by Sunoco . The grand prize includes hotel, airfare and an exclusive opportunity to experience the Essence of Racing by joining the field of 16 Chase for the NASCAR Sprint Cup Challengers as they drive the Las Vegas Strip. In addition, Sunoco is giving away hundreds of bottles of Burnt Rubbèr to daily winners. Fans can enter at www.essenceofracing.com for a chance to win. "We thought this would be a great way to bring our fans closer to the action and raise the level of excitement around this year's event," said Kabakoff. Just like the field of race cars competing on the track each weekend, NASCAR Victory Lap will be fueled by Sunoco .
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NASCAR enhances business executive team
DAYTONA BEACH, Fla. (August 3, 2016) – NASCAR today announced several changes within its leadership structure. Effective immediately, Steve Phelps will assume the role as NASCAR Executive Vice President and Chief Global Sales and Marketing Officer. The business areas that Phelps will oversee include Global Marketing, Partnership and Series Marketing, Business Development, Integrated Marketing Communications, Licensing & Consumer Products, and NASCAR Digital Media . He will continue to serve as NASCAR ’s top Officer in the Charlotte office. NASCAR has enjoyed tremendous global growth and is now being distributed in 185 countries and territories around the world. Phelps will now lead a strategic global marketing effort, as NASCAR digital and social platforms create the potential to lead further global growth and direct engagement through NASCAR .com and key social platforms. The strategy will be to transition International admirers of the sport into more engaged, passionate fans. Jill Gregory has been named Senior Vice President and Chief Marketing Officer. Gregory joined NASCAR in July 2007 after working in executive roles at Bank of America and Sprint. She was among the inaugural group of executives honored as "Game Changers" in 2011 by Sports Business Journal, recognizing the top female executives in the sports world. The business areas that Gregory will oversee include Brand and Consumer Marketing, Brand Platforms, Entertainment Marketing, Driver Marketing, Team Marketing, Social Media and Analytics and Insights. Gregory revised NASCAR's marketing strategy this year so the organization now leads with fan engagement and digital and social media first, which has been reflected in the popular "Ready. Set. Race" marketing campaign. The #Hashtag500 social media program that Gregory spearheaded saw the highest volume of NASCAR -related conversation ever measured on record, while NASCAR also won three Silver CLIO Sports Awards this year for Integrated Campaign, Social Media and Film. Norris Scott has been named Vice President, Analytics and Insights, a new position within NASCAR . Scott, who joined NASCAR in 2005 in Partnership Marketing after working at ESPN and the NFL, now will oversee the growing consumer research functions at NASCAR including Social Analytics ( NASCAR Fan & Media Engagement Center), Digital Research, Sponsorship Valuation, and Media and Market Research. NASCAR's research activities will continue to evolve and expand to serve the industry with best-in-class analytics and insights. Under his leadership, Scott will take this function to the next level. Lou Garate has been promoted to Vice President, Partnership Marketing. Garate has been at NASCAR for nearly 10 years, working closely with official partners such as Chevrolet, Ford, Goodyear, MillerCoors and Toyota. He has developed and strengthened many partner assets including the Coors Light Pole Award, Coors Light Silver Bullet Bash, NASCAR Evening Series and Victory Lap fueled by Sunoco . Garate is an industry veteran with experience on the property side (NFL) and agency side (Millsport). He now will expand his role working with NASCAR's growing stable of sponsors and partners. "We've been bold in our efforts to modernize and diversify our business and executive team, and these changes further reflect that fact,"said Brian France, NASCAR chairman and CEO. "Today's announcement underlines the importance that NASCAR puts on specific areas of our business, and has been done in sync with structure and personnel changes made last month in the racing area. "I'm delighted to see the growth of a number of our colleagues throughout NASCAR . All changes announced today will pay significant and immediate dividends for the sport."
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NASCAR's year-end party hits Champion's Week in Vegas
RELATED: Champion's Week live streaming schedule Jimmie Johnson made history Nov. 20 at Homestead-Miami Speedway with a record-tying seventh championship in NASCAR's premier series. Just over a week removed from the accomplishment, the spirit of celebration is still going, but with a fitting change of venue. NASCAR Champion's Week is here culminating in a season-ending toast Friday night at the NASCAR Sprint Cup Series Awards at the Wynn Las Vegas. The black-tie gala will be broadcast on NBCSN, MRN and SiriusXM NASCAR Radio beginning at 8 p.m. ET. Comedian and talk-show host Jay Mohr will play host to the awards for the sixth time. Grammy Award-winning artist Sting headlines a collection of acts providing the musical entertainment. Before the formal festivities, Wednesday gets the party started with a Champion's Week kick-off event at 9:30 p.m. ET/6:30 p.m. PT, with appearances by Johnson, XFINITY Series champ Daniel Suarez and Camping World Truck Series champion Johnny Sauter . The Tony Marques Band performs at 10:30 p.m. ET/7:30 p.m. PT. Thursday's activities open with the annual NASCAR NMPA Myers Brothers Awards Luncheon (2 p.m. ET/11 a.m. PT), where the Myers Brothers Award for outstanding contributions to the sport of stock-car racing will be handed out as well as several team and individual awards. You can watch this event here on NASCAR .com . Thursday continues with the NASCAR Victory Lap Fueled by Sunoco (5:45 p.m. ET/2:45 p.m. PT), a tire-smoking parade on the famed strip of Las Vegas Boulevard. The day's scheduled fun and games wrap at The Palms Casino Hotel with NASCAR After The Lap, a rambunctious tell-all and roast sponsored by Chevrolet, Ford and Toyota. All these events can be watched live here on NASCAR .com . Friday's NBCSN broadcast schedule opens with a special live edition of NASCAR America at 7 p.m. ET, continues with a red-carpet special at 8 p.m. ET and concludes with the NASCAR Sprint Cup Series Awards at 9 p.m. ET. In addition to this event honoring the champion, the winner of the Sprint NMPA Most Popular Driver Award will be revealed. Dale Earnhardt Jr . has won the award for the past 13 seasons. MORE: Champion's Week information </p>
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