PEAK becomes title sponsor of NASCAR Mexico Series
RELATED: Peak becomes new sponsor for Mexico Series DAYTONA BEACH, Fla. (October 18, 2016) -- During an event with team owners, drivers, local dignitaries and media at the InterContinental Presidente Hotel in Mexico City, NASCAR today announced plans to strengthen its presence in Mexico for years to come with a full slate of races in 2017 and beyond. Also announced was a multi-year agreement with Old World Industries (OWI) to make PEAK® title sponsor of the NASCAR PEAK Mexico Series, only the third title sponsor in series history. Additionally, PEAK becomes an Official NASCAR Partner along with other key brands such as BlueDEF®. "The NASCAR PEAK Mexico Series is a place where young drivers are honing their skills and competing for a championship against the toughest competition in Latin America," said Steve O'Donnell, NASCAR executive vice president and chief racing development officer. "The series drives interest in stock car racing in Mexico, while cultivating talented drivers and pit crew members aspiring to compete at the NASCAR national series level." The NASCAR PEAK Mexico Series will make its return with an exhibition race on Dec. 3-4 in Mexico City. Celebrating its 10th season, the series will officially get underway in 2017, with a full championship schedule that will be announced at a later date. The NASCAR PEAK Mexico Series has helped develop some of NASCAR's best young drivers, including Daniel Suárez, who is the first Mexican-born driver to capture Sunoco Rookie of the Year honors; win a NASCAR national series race; lead a national series in points; and compete in the NASCAR XFINITY Series Chase for a championship – which he is currently pursuing. Furthermore, the continued development of young Mexican drivers, like reigning NASCAR PEAK Mexico Series Champion Ruben Garcia Jr., exemplifies the wealth of talent competing throughout the series. "I am extremely proud to be a Mexican driver competing against the best young drivers making a name for themselves in the NASCAR XFINITY Series," said Suárez, driver of the No. 19 ARRIS Toyota Camry for Joe Gibbs Racing . "I am lucky to have had the support of NASCAR's developmental programs along the way – including the NASCAR Mexico Series. I am excited to see that other talented Latin American drivers will continue to have similar opportunities for many years to come." "We remain steadfast in our commitment to develop young talent and engage our passionate fan base in Mexico," said Lou Garate, vice president, partnership marketing, NASCAR . "PEAK is a world-class brand, and its three decades of experience in motorsports will help elevate NASCAR -sanctioned racing in Mexico." Old World Industries' PEAK, BlueDEF and HURCULINER brands have a storied history in motorsports. PEAK held race entitlements in NASCAR throughout the 1990s and 2000s. In 2016, PEAK sponsored Clint Bowyer 's No. 15 Chevrolet, including two primary races and a season-long associate sponsorship. PEAK is also the title sponsor of NASCAR's eSports partner, iRacing.com, which has helped produce current NASCAR Camping World Truck Series points leader William Byron. "Old World Industries products have been a recognized part of the racing industry for decades, and we're proud to help bring NASCAR to the passionate fans in Mexico and the U.S. for years to come," said Bryan Emrich, chief marketing officer at Old World Industries. "Whether in the garage or on the track, we'll continue to deliver quality products that auto enthusiasts can count on." As an Official NASCAR Partner, race fans will see the NASCAR bar mark on select products including: PEAK Antifreeze & Coolant (Official Antifreeze/Coolant of NASCAR ®), PEAK Windshield Washer Fluid and Wipers (Official Washer Fluid and Wiper Blade of NASCAR ®), BlueDEF Diesel Exhaust Fluid and Equipment (Official Diesel Exhaust Fluid of NASCAR ® and Official Diesel Exhaust Fluid Equipment of NASCAR ®) and Herculiner Truck & Bed Liners (Official Roll-On and Spray-On Bed Liner of NASCAR ®). For more information on OWI products and the company's involvement in motorsports, please visit www.PeakAuto.com .
Junior celebrates 'Jeansboro Day ,' says he expects to race '17 Daytona
GREENSBORO, N.C. -- Dale Earnhardt Jr . may not be competing in NASCAR's Sprint Cup Series as the 2016 season begins to wind down, but the series' most popular driver still has plenty to keep him busy. "Going to the races, doing all my (sponsor) appearances, doing everything I was doing before, just not driving," Earnhardt said Wednesday during a stop at the corporate headquarters of Wrangler. "Take the driving part out of it and everything else I'm still doing." Earnhardt was joined by team owner Richard Childress to help kick off the second annual "Jeansboro Day " celebration and reminisce about the long relationship Wranger has enjoyed with Childress and Earnhardt. Earnhardt has been sidelined since midseason after suffering concussion-like symptoms following a pair of crashes. In his absence, drivers Jeff Gordon and Alex Bowman have handled the driving duties in the Hendrick Motorsports No. 88 Chevrolet. MORE: See: Bowman in the No. 88 car After missing two races in 2012, this marks the second time in his premier series career that Earnhardt has missed races due to a concussion or concussion-like symptoms. Although he won't be back behind the wheel this season, Earnhardt told the crowd that he plans to be back in the car when the 2017 season gets underway at Daytona International Speedway . "It's coming along pretty good," Earnhardt said when asked about his recovery. "We got dinged up, had a lot of wrecks this year, got dinged up pretty good. … "(I'm) starting to feel real good, starting to be able to get out and do things, enjoy myself. "I miss being in the car but we have every expectation of being in the car come February for the Daytona 500 ." The Sprint Cup Series heads to Talladega Superspeedway this weekend for Sunday's Hellmann's 500 (2 p.m. ET, NBCSN, MRN, SiriusXM NASCAR Radio). It is the final race of the Round of 12 in this year's Chase, with only the top eight advancing to the next round. Earnhardt, who has six career victories on the 2.66-mile track, said he plans to be at Talladega "all three days." But just watching. Not driving, yet. &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/p&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;
FOX Sports, NASCAR return for 'Beyond the Wheel'
DAYTONA BEACH, Fla. and CHARLOTTE, N.C. -- FS1 and NASCAR Productions will present the second season of the acclaimed documentary series Beyond the Wheel as part of FS1's NASCAR RACE HUB . Created to depict the sport's most pivotal moments and compelling narratives, the short films focus on influential characters -- both past and present -- and the unique stories that have shaped NASCAR as a sport since its inception. The first film premieres on Wednesday, Oct. 26 at 6 p.m. ET during NASCAR RACE HUB on FS1. The second season of the documentary short film series is comprised of the following: · Bonneville 71 details how NASCAR Hall of Fame driver Bobby Isaac set 28 land speed records with a banned Dodge Charger Daytona on the Bonneville Salt Flats in 1971, accompanied only by his crew members, a USAC official and a Chrysler engineer. Using the authentic No. 71 K&K Charger and featuring interviews with original crew members Buddy Parrott and Ken Troutt, the documentary pays homage to Isaac's historical runs by revisiting the Salt Flats to shoot all-new footage down a 10-mile straightaway. A remarkable story of innovation, the short film depicts Isaac's desire and dedication to always test the limits of speed, no matter the barriers. · Sueños de NASCAR follows NASCAR XFINITY Series driver Daniel Suárez from his roots in Monterrey, Mexico, to his rise in one of the sport's top series through the NASCAR Drive for Diversity program. As Suárez returns home to visit family and friends, the film explores his place in Mexican racing culture, how the country has embraced stock car racing, and the impact of Mexican drivers on the future of the sport. Illustrating the young driver as a source of inspiration, the documentary also examines Suárez's success as the first Mexican-born driver to win a NASCAR national series race and his current pursuit of the NASCAR XFINITY Series championship. · Miracle at Daytona -- The Tiny Lund Story recounts how DeWayne "Tiny" Lund risked his life to rescue fellow driver, Marvin Panch, from his burning Maserati at Daytona International Speedway before going on to win the 1963 Daytona 500 just days later. The true story of a journeyman driver who was one of the most likeable characters of his era, Lund was also awarded the Carnegie Hero's Medal for his selfless bravery in what became one of the greatest Daytona 500 stories of all time. The second film in the series featuring Daniel Suárez will premiere on Nov. 9 at 6 p.m. ET, while the original special on Tiny Lund will air in early 2017. Each documentary will also be available on FOX Sports GO and FOXSports.com following its premiere.
PEAK introduced as title sponsor of NASCAR's Mexico Series
NASCAR announced plans to strengthen its presence in Mexico with a full slate of races in 2017 along with making PEAK the title sponsor of the NASCAR PEAK Mexico Series.
Backed by Junior Nation, Alex Bowman sees opportunity at Talladega
RELATED: Ailing Bowman presses on, nabs career-best finish With Dale Earnhardt Jr . slated to miss his first Sprint Cup Series race at Talladega Superspeedway since he broke into the big leagues full time as a rookie in 2000, many wonder which driver will replace the superspeedway ace as the one to beat in Sunday's Hellmann's 500 (2 p.m. ET, NBCSN/NBC Sports App). How about, you know, the guy actually replacing him? Fresh off a seventh-place showing at Kansas Speedway on Sunday, Alex Bowman is set to drive Earnhardt's No. 88 Hendrick Motorsports Chevrolet for the third consecutive week and the seventh time this season as the driver recovers from concussion-related symptoms. This weekend is perhaps Bowman's most significant start of the year. Because it's at Earnhardt's own Talladega. RELATED: Earnhardt-Talladega streak to continue Sunday "He's got a couple fans out there," Bowman told NASCAR .com at Kansas. "Man, I'm excited about (racing at Talladega). Speedway racing is always stressful, but … ( Hendrick Motorsports ) brings such fast race cars to the race track and their speedway stuff is amazing. Always fast. Especially the 88. So, just really looking forward to having a chance to win. "I'm going to sit Dale down and have a couple-hour conversation with him about speedway racing. If there's a speedway racer left in this garage, it's him, for sure." The man's got a point. From a wins standpoint, Talladega ranks as Junior's best track with six, only closely followed by four wins at Daytona, another Earnhardt cornerstone -- and another superspeedway. Bowman's 'Dega stats don't match Junior's, of course, but he did pilot the No. 7 Tommy Baldwin Racing Chevrolet to a 16th-place finish just last year. And while it's almost jarring to hear a driver say that he is "excited" for Talladega, it's unsurprising coming from Bowman, who'll have the roar of the crowd on his side -- a fanbase that has named the man he's replacing NASCAR's Most Popular Driver for 13 years running. "Junior Nation has been great," said Bowman, 23. "It's been really cool; they've just been really supportive. Every now and then there's one fan that hates me, but for the most part they've been awesome. Casey Mears fans hate me after (Charlotte), because apparently it was my fault that we blew a tire and wrecked him, but Junior Nation has been awesome." RELATED: Dale Jr. to join broadcasts for Talladega, Martinsville Not only does Bowman have full access to Earnhardt's Talladega insight, a wealth of knowledge so deep it likely needs its own Dewey Decimal System, he's sharing substitute driving duties with a four-time Sprint Cup champ and six-time 'Dega winner in Jeff Gordon . "It’s been really cool (to share a ride with Gordon). Jeff was my favorite driver growing up when I was a kid," Bowman said. "It's been really good to learn from him. He's an open book. All five of my teammates are complete open books. It's great to lean on them and learn as much as I can, but Jeff just has so much experience and has a really interesting view on a lot of things. "It's been a great time just listening and observing and learning everything I can from him." The lessons taken at "Gordon Drivers Ed, Inc." appear to be working, too. While the final results might not show the whole picture, Bowman, at times, has looked like the more competitive driver behind the wheel of the No. 88, and owns the car's best finish -- seventh -- since Earnhardt placed second at Pocono way back in June. Bowman says that some people joke with him and say "Oh, I'm glad to see you've finally learned how to drive." He's always known how to drive, it's just been more about opportunities. And if luck is what happens when preparation meets opportunity, "Bad Luck Bowman" -- a driver that once learned he'd been fired via Twitter -- knows the magnitude of the opportunity presented to him this weekend and in his remaining races. And you can be sure he'll be prepared. "I hope (this opportunity has put my name out there)," Bowman said. "We've talked to a lot of people and it always comes back to money. It's always 'Well, do you have any sponsorship?' 'Do you have any funding?' I don't, so it's just … the sport's such a business at this point that it really kind of limits what I can and can't get into and that's what's limited what I can and can't get into for the last four years. "I don't have anything lined up (for next year yet). I think my role that I had at Hendrick Motorsports before all this happened is still going to be the same. Still being a part of the team, still doing all the simulator stuff and helping as much as I can. I don't think that will change. Obviously, when Dale comes back and all that, I don't really know what that leaves for me as far as driving anything. "I don't know what the future holds there. I don't have anything going forward, really." In the short-term, at least, he'll have the full support of Junior Nation at Talladega.
NASCAR announces penalties after Kansas
NASCAR .com's Chuck Bush gets you caught up after penalties were announced following the race weekend at Kansas Speedway.
2015 NASCAR Las Vegas Victory Lap replay
Watch the NASCAR Sprint Cup Series Chase drivers do burnouts on the Las Vegas Strip in 2015 NASCAR Victory Lap Fueled by Sunoco .
Catch Bonneville 71 on NASCAR RaceHub
Watch a sneak peak of Bonneville 71, which premieres on NASCAR RaceHub Wednesday, October 26th, at 6:00 PM
Chase By The Numbers: Talladega
As four more drivers face elimination in the Chase for the NASCAR Sprint Cup, here are some statistics to keep in mind at the most unpredictable track in NASCAR .
NASCAR enhances business executive team
DAYTONA BEACH, Fla. (August 3, 2016) – NASCAR today announced several changes within its leadership structure. Effective immediately, Steve Phelps will assume the role as NASCAR Executive Vice President and Chief Global Sales and Marketing Officer. The business areas that Phelps will oversee include Global Marketing, Partnership and Series Marketing, Business Development, Integrated Marketing Communications, Licensing & Consumer Products, and NASCAR Digital Media . He will continue to serve as NASCAR ’s top Officer in the Charlotte office. NASCAR has enjoyed tremendous global growth and is now being distributed in 185 countries and territories around the world. Phelps will now lead a strategic global marketing effort, as NASCAR digital and social platforms create the potential to lead further global growth and direct engagement through NASCAR .com and key social platforms. The strategy will be to transition International admirers of the sport into more engaged, passionate fans. Jill Gregory has been named Senior Vice President and Chief Marketing Officer. Gregory joined NASCAR in July 2007 after working in executive roles at Bank of America and Sprint. She was among the inaugural group of executives honored as "Game Changers" in 2011 by Sports Business Journal, recognizing the top female executives in the sports world. The business areas that Gregory will oversee include Brand and Consumer Marketing, Brand Platforms, Entertainment Marketing, Driver Marketing, Team Marketing, Social Media and Analytics and Insights. Gregory revised NASCAR's marketing strategy this year so the organization now leads with fan engagement and digital and social media first, which has been reflected in the popular "Ready. Set. Race" marketing campaign. The #Hashtag500 social media program that Gregory spearheaded saw the highest volume of NASCAR -related conversation ever measured on record, while NASCAR also won three Silver CLIO Sports Awards this year for Integrated Campaign, Social Media and Film. Norris Scott has been named Vice President, Analytics and Insights, a new position within NASCAR . Scott, who joined NASCAR in 2005 in Partnership Marketing after working at ESPN and the NFL, now will oversee the growing consumer research functions at NASCAR including Social Analytics ( NASCAR Fan & Media Engagement Center), Digital Research, Sponsorship Valuation, and Media and Market Research. NASCAR's research activities will continue to evolve and expand to serve the industry with best-in-class analytics and insights. Under his leadership, Scott will take this function to the next level. Lou Garate has been promoted to Vice President, Partnership Marketing. Garate has been at NASCAR for nearly 10 years, working closely with official partners such as Chevrolet, Ford, Goodyear, MillerCoors and Toyota. He has developed and strengthened many partner assets including the Coors Light Pole Award, Coors Light Silver Bullet Bash, NASCAR Evening Series and Victory Lap fueled by Sunoco . Garate is an industry veteran with experience on the property side (NFL) and agency side (Millsport). He now will expand his role working with NASCAR's growing stable of sponsors and partners. "We've been bold in our efforts to modernize and diversify our business and executive team, and these changes further reflect that fact,"said Brian France, NASCAR chairman and CEO. "Today's announcement underlines the importance that NASCAR puts on specific areas of our business, and has been done in sync with structure and personnel changes made last month in the racing area. "I'm delighted to see the growth of a number of our colleagues throughout NASCAR . All changes announced today will pay significant and immediate dividends for the sport."