NASCAR reveals start times for 2017 races
RELATED: What's new about 2017 schedule times? DAYTONA BEACH, Fla. -- NASCAR , along with FOX Sports and NBC Sports, today announced 2017 race start times and network coverage for the NASCAR Cup Series, NASCAR XFINITY Series and NASCAR Camping World Truck Series -- based on the previously released schedule dates . Through collaborative efforts with its broadcast partners, race teams and tracks, NASCAR was able to finalize full 2017 start times for all three national series almost six months earlier than in recent seasons. Seventeen national series events will start closer to primetime, helping to bring NASCAR's photo finishes and close, side- by -side racing to larger audiences. Seventeen NASCAR Cup Series points races will air on broadcast television next year, including the DAYTONA 500 and Coca-Cola 600 on FOX; and the Brickyard 400 and the NASCAR Cup Series championship race, the Ford EcoBoost 400 from Homestead-Miami Speedway, on NBC. "It's our responsibility, collectively as an industry, to ensure the sport is healthy, strong and growing by delivering great racing in a way that best meets the needs of our fans," said Steve Herbst, senior vice president, broadcasting and production at NASCAR . "Earlier insight on start times benefits not only fans, but also our teams and tracks, as it provides more opportunities to plan travel and to purchase race tickets." Since the initial release of the 2017 schedule, NASCAR and its partners have shifted two dates for the NASCAR XFINITY Series and the NASCAR Camping World Truck Series. The NASCAR XFINITY Series race at Road America will move to Sunday, August 27, on NBC. The NASCAR Camping World Truck Series race at Canadian Tire Motorsports Park will now take place on Sunday, September 3, airing on FS1 prior to the NASCAR Cup Series event at Darlington Raceway on NBCSN. Looking ahead to the 2018 season, the DAYTONA 500 will move to Sunday, February 18, during Presidents Day weekend. NASCAR and its partners are working collaboratively on the remainder of the 2018 schedule, which will be finalized and released at a later date. In addition to watching the live broadcast, fans can catch all the on-track action by visiting NASCAR .com, downloading the NASCAR Mobile app or live streaming on FOX Sports Go and the NBC Sports app. Fans can also listen to Motor Racing Network (MRN), Performance Racing Network (PRN), IMS Radio Network and SiriusXM NASCAR Radio, channel 90, throughout the season. 2017 NASCAR Cup Series Schedule Date Location Network Race Start Radio 2/18 The Unlimited at Daytona International Speedway FS1 8 p.m. MRN / SiriusXM 2/19 DAYTONA 500 Qualifying at Daytona International Speedway FOX 3 p.m. MRN / SiriusXM 2/23 Can-Am Duel at Daytona International Speedway FS1 7 p.m. MRN / SiriusXM 2/26 DAYTONA 500 at Daytona International Speedway FOX 2 p.m. MRN / SiriusXM 3/5 Atlanta Motor Speedway FOX 2:30 p.m. PRN / SiriusXM 3/12 Las Vegas Motor Speedway FOX 3:30 p.m. PRN / SiriusXM 3/19 Phoenix International Raceway FOX 3:30 p.m. MRN / SiriusXM 3/26 Auto Club Speedway FOX 3:30 p.m. MRN / SiriusXM 4/2 Martinsville Speedway FS1 2 p.m. MRN / SiriusXM 4/9 Texas Motor Speedway FOX 1:30 p.m. PRN / SiriusXM 4/23 Bristol Motor Speedway FOX 2 p.m. PRN / SiriusXM 4/30 Richmond International Raceway FOX 2 p.m. MRN / SiriusXM 5/7 Talladega Superspeedway FOX 2 p.m. MRN / SiriusXM 5/13 Kansas Speedway FS1 7:30 p.m. MRN / SiriusXM 5/20 NASCAR All-Star Race at Charlotte Motor Speedway FS1 6 p.m. MRN / SiriusXM 5/28 Coca-Cola 600 at Charlotte Motor Speedway FOX 6 p.m. PRN / SiriusXM 6/4 Dover International Speedway FS1 1 p.m. MRN / SiriusXM 6/11 Pocono Raceway FS1 3 p.m. MRN / SiriusXM 6/18 Michigan International Speedway FS1 3 p.m. MRN / SiriusXM 6/25 Sonoma Raceway FS1 3 p.m. PRN / SiriusXM 7/1 Coke Zero 400 Powered by Coca-Cola at Daytona International Speedway NBC 7:30 p.m. MRN / SiriusXM 7/8 Kentucky Speedway NBCSN 7:30 p.m. PRN / SiriusXM 7/16 New Hampshire Motor Speedway NBCSN 3 p.m. PRN / SiriusXM 7/23 Indianapolis Motor Speedway NBC 3 p.m. IMS / SiriusXM 7/30 Pocono Raceway NBCSN 3 p.m. MRN / SiriusXM 8/6 Watkins Glen International NBCSN 3 p.m. MRN / SiriusXM 8/13 Michigan International Speedway NBCSN 3 p.m. MRN / SiriusXM 8/19 Bristol Motor Speedway NBC 7:30 p.m. PRN / SiriusXM 9/3 Darlington Raceway NBCSN 6 p.m. MRN / SiriusXM 9/9 Richmond International Raceway NBCSN 7:30 p.m. MRN / SiriusXM 9/17 Chicagoland Speedway NBCSN 3 p.m. MRN / SiriusXM 9/24 New Hampshire Motor Speedway NBCSN 2 p.m. PRN / SiriusXM 10/1 Dover International Speedway NBCSN 2 p.m. MRN / SiriusXM 10/7 Charlotte Motor Speedway NBCSN 7 p.m. PRN / SiriusXM 10/15 Talladega Superspeedway NBC 2 p.m. MRN / SiriusXM 10/22 Kansas Speedway NBCSN 3 p.m. MRN / SiriusXM 10/29 Martinsville Speedway NBCSN 1 p.m. MRN / SiriusXM 11/5 Texas Motor Speedway NBC 2 p.m. PRN / SiriusXM 11/12 Phoenix International Raceway NBC 2:30 p.m. MRN / SiriusXM 11/19 Homestead-Miami Speedway NBC 2:30 p.m. MRN / SiriusXM 2017 NASCAR XFINITY Series Schedule Date Location Network Race Start Radio 2/25 Daytona International Speedway FS1 3:30 p.m. MRN / SiriusXM 3/4 Atlanta Motor Speedway FS1 1:30 p.m. PRN / SiriusXM 3/11 Las Vegas Motor Speedway FS1 4 p.m. PRN / SiriusXM 3/18 Phoenix International Raceway FOX 4 p.m. MRN / SiriusXM 3/25 Auto Club Speedway FS1 4 p.m. MRN / SiriusXM 4/8 Texas Motor Speedway FOX 1:30 p.m. PRN / SiriusXM 4/22 Bristol Motor Speedway FS1 12:30 p.m. PRN / SiriusXM 4/29 Richmond International Raceway FS1 12:30 p.m. MRN / SiriusXM 5/6 Talladega Superspeedway FOX 1 p.m. MRN / SiriusXM 5/27 Charlotte Motor Speedway FS1 1 p.m. PRN / SiriusXM 6/3 Dover International Speedway FS1 1 p.m. MRN / SiriusXM 6/10 Pocono Raceway FOX 1 p.m. MRN / SiriusXM 6/17 Michigan International Speedway FS1 1:30 p.m. MRN / SiriusXM 6/24 Iowa Speedway FS1 8:30 p.m. MRN / SiriusXM 6/30 Daytona International Speedway NBCSN 7:30 p.m. MRN / SiriusXM 7/7 Kentucky Speedway NBCSN 8 p.m. PRN / SiriusXM 7/15 New Hampshire Motor Speedway NBCSN 4 p.m. PRN / SiriusXM 7/22 Indianapolis Motor Speedway NBCSN 3:30 p.m. IMS / SiriusXM 7/29 Iowa Speedway NBC 3:30 p.m. MRN / SiriusXM 8/5 Watkins Glen International NBCSN 2 p.m. MRN / SiriusXM 8/12 Mid-Ohio Sports Car Course NBCSN 3:30 p.m. MRN / SiriusXM 8/18 Bristol Motor Speedway NBCSN 7:30 p.m. PRN / SiriusXM 8/27 Road America NBC 3 p.m. MRN / SiriusXM 9/2 Darlington Raceway NBCSN 3:30 p.m. MRN / SiriusXM 9/8 Richmond International Raceway NBCSN 7:30 p.m. MRN / SiriusXM 9/16 Chicagoland Speedway NBCSN 3:30 p.m. MRN / SiriusXM 9/23 Kentucky Speedway NBCSN 8 p.m. PRN / SiriusXM 9/30 Dover International Speedway NBCSN 3 p.m. MRN / SiriusXM 10/6 Charlotte Motor Speedway NBCSN 8 p.m. PRN / SiriusXM 10/21 Kansas Speedway NBC 3 p.m. MRN / SiriusXM 11/4 Texas Motor Speedway NBCSN 8:30 p.m. PRN / SiriusXM 11/11 Phoenix International Raceway NBC 3:30 p.m. MRN / SiriusXM 11/18 Homestead-Miami Speedway NBCSN 3:30 p.m. MRN / SiriusXM 2017 NASCAR Camping World Truck Series Schedule Date Location Network Race Start Radio 2/24 Daytona International Speedway FS1 7:30 p.m. MRN / SiriusXM 3/4 Atlanta Motor Speedway FS1 4:30 p.m. MRN / SiriusXM 4/1 Martinsville Speedway FS1 2:30 p.m. MRN / SiriusXM 5/12 Kansas Speedway FS1 8:30 p.m. MRN / SiriusXM 5/19 Charlotte Motor Speedway FS1 8:30 p.m. MRN / SiriusXM 6/2 Dover International Speedway FS1 5:30 p.m. MRN / SiriusXM 6/9 Texas Motor Speedway FS1 8 p.m. MRN / SiriusXM 6/17 Gateway Motorsports Park FS1 8:30 p.m. MRN / SiriusXM 6/23 Iowa Speedway FS1 8:30 p.m. MRN / SiriusXM 7/6 Kentucky Speedway FS1 7:30 p.m. MRN / SiriusXM 7/19 Eldora Speedway FS1 9 p.m. MRN / SiriusXM 7/29 Pocono Raceway FS1 1 p.m. MRN / SiriusXM 8/12 Michigan International Speedway FS1 1 p.m. MRN / SiriusXM 8/16 Bristol Motor Speedway FS1 8:30 p.m. MRN / SiriusXM 9/3 Canadian Tire Motorsport Park FS1 2:30 p.m. MRN / SiriusXM 9/15 Chicagoland Speedway FS1 8:30 p.m. MRN / SiriusXM 9/23 New Hampshire Motor Speedway FS1 1 p.m. MRN / SiriusXM 9/30 Las Vegas Motor Speedway FS1 8:30 p.m. MRN / SiriusXM 10/14 Talladega Superspeedway FOX 1 p.m. MRN / SiriusXM 10/28 Martinsville Speedway FS1 1:30 p.m. MRN / SiriusXM 11/3 Texas Motor Speedway FS1 8:30 p.m. MRN / SiriusXM 11/10 Phoenix International Raceway FS1 8:30 p.m. MRN / SiriusXM 11/17 Homestead-Miami Speedway FS1 8 p.m. MRN / SiriusXM All times eastern. Subject to change.
NASCAR releases 2017 start times
NASCAR .com's Jonathan Merryman brings you up to speed on NASCAR's 2017 start times for its national touring series.
NASCAR Inside Track: Ad sales and sponsorship opportunities
Rick Horrow talks about NASCAR Digital bringing back its ad sales internally from Turner, NASCAR looking to expand their hispanic market and selling new 'restart zones' sponsorship to interested companies.
NASCAR gives P3 penalty to No. 4 Sprint Cup team
Rodney Childers, crew chief of Kevin Harvick's No. 4 Stewart-Haas Racing Chevrolet, has been fined $20,000 and suspended through this weekend's race at Pocono Raceway after the No. 4 team was assessed a P3 penalty following last weekend's race at Indianapolis, NASCAR announced Wednesday. The penalty fell under section 12.1; section 10.11.3.4, lug nuts not properly installed. Other penalties assessed following the Crown Royal Presents the Combat Wounded Coalition 400 at The Brickyard at Indianapolis Motor Speedway included written warnings for twice failing LIS inspection pre-race to: No. 5 team of Kasey Kahne (first warning), No. 27 team of Paul Menard (third warning) and No. 83 team of Matt DiBenedetto (fourth warning). Written warnings also were given to the No. 41 team of Kurt Busch (second warning) and the No. 43 team of Aric Almirola (second warning) for failing template inspection twice, pre-qualifying. In the NASCAR Camping World Truck Series, the No. 22 team of Austin Wayne Self received a writing warning (third warning) on opening day inspection at the Aspen Dental Eldora Dirt Derby for truck trailing arms not meeting specifications.
Kahne: A NASCAR race should have Tony Stewart in it
Kasey Kahne reflects on what racing in the NASCAR Sprint Cup Series will be like without Tony Stewart on track.
2015 NASCAR Las Vegas Victory Lap replay
Watch the NASCAR Sprint Cup Series Chase drivers do burnouts on the Las Vegas Strip in 2015 NASCAR Victory Lap Fueled by Sunoco .
NASCAR to race potential 2017 aero package at Michigan
NASCAR's Senior Vice President of Innovation and Racing Development, Gene Stefanyshyn, says NASCAR will race the potential 2017 aero package in August at Michigan International Speedway.
Sunoco Fueled : Victory Lap returns to Vegas
RELATED: Champion's Week sweepstakes In just four short weeks, the 2016 NASCAR Sprint Cup Series champion will be crowned at Homestead-Miami Speedway . Eight drivers, representing five different teams and all three manufacturers, are competing to etch their name in the NASCAR history books, with the designation as champion. Once the new champion hoists the Sprint Cup trophy over his head, closing yet another exciting Chase for the NASCAR Sprint Cup , the industry will collectively set its sights on Las Vegas, and the week-long celebration of the season titled Champion's Week. During the first week of December, the NASCAR industry will converge on Las Vegas for the seventh consecutive year. This year, all 16 Chase drivers will be in attendance to celebrate the 2016 Champion, with an array of live fan events, appearances and banquets. Possibly the most iconic moment during Champion’s Week is Victory Lap fueled by Sunoco , when the drivers parade down Las Vegas Boulevard in their race cars. Fans have the opportunity to experience the excitement of NASCAR with two burnout sessions and viewing areas along the route. For the first time, NASCAR Victory Lap will have a title sponsor, a brand familiar to all NASCAR fans due to its crucial role in the sport, Sunoco . "We are very excited to be fueling this year's NASCAR Victory Lap. This tremendous event has been a fan favorite, as well as a favorite of ours. We are proud to be part of bringing the celebration back to the streets of Las Vegas," said Drew Kabakoff, Director Brand Marketing, Sunoco . "After this year's launch of Burnt Rubbèr, the most exclusive fragrance in motorsports, we felt it only made sense to cap the year off with NASCAR's top drivers burning some rubber of their own on Las Vegas Boulevard." Fans have turned this into one of the most anticipated moments of Champion's Week. So to thank them, Sunoco is offering one lucky fan and their guest the opportunity to win a trip to Las Vegas for a VIP experience during NASCAR Victory Lap fueled by Sunoco . The grand prize includes hotel, airfare and an exclusive opportunity to experience the Essence of Racing by joining the field of 16 Chase for the NASCAR Sprint Cup Challengers as they drive the Las Vegas Strip. In addition, Sunoco is giving away hundreds of bottles of Burnt Rubbèr to daily winners. Fans can enter at www.essenceofracing.com for a chance to win. "We thought this would be a great way to bring our fans closer to the action and raise the level of excitement around this year's event," said Kabakoff. Just like the field of race cars competing on the track each weekend, NASCAR Victory Lap will be fueled by Sunoco .
Hard tires, reworked curbing present challenges at repaved Watkins Glen
RELATED: Before and after: Watkins Glen repave WATKINS GLEN, N.Y. -- NASCAR Sprint Cup Series teams wrapped up a two- day organizational test Wednesday at newly repaved Watkins Glen International, emerging with better ideas of the challenges they'll face when the series returns for the Aug. 4-7 race weekend. Among those challenges: reworked curbing, a fast circuit and a harder-compound tire that has made grip elusive. A total of 16 Sprint Cup teams -- one permitted from each organization -- tried to unlock the novelty of the $12 million resurfacing project, using a Goodyear tire that emphasizes durability at the expense of traction and wear. The rubber compound chosen is similar to that used July 9 at Kentucky Speedway, site of the Sprint Cup Series' most recent race on a repaved track. At Kentucky, the tire selection made for treacherous conditions in certain spots and made passing a delicate process. Though road courses don't lend themselves to the multi-groove racing seen at several well-aged oval tracks, Watkins Glen might still be a tricky place to maneuver when the series reconvenes for the Cheez-It 355 at The Glen. "The main thing we've learned so far is how hard the tire is," said Jamie McMurray, driver of the Chip Ganassi Racing No. 1 Chevrolet. "It just seems to be no wear at all or lap time fall-off right now. This place didn't ever wear tires like Sonoma, but it seems like the tire is pretty hard." Sonoma, the other road course where the Sprint Cup Series races, is a much more intricate circuit with qualifying speeds roughly 30 mph slower than at Watkins Glen's open, free-wheeling layout. The Goodyear tire compound designated for both the Watkins Glen test and the race weekend is the same used for right-side tires in XFINITY Series competition at Iowa Speedway. Those Iowa right-sides will be used at all four corners for the Sprint Cup event at the 2.45-mile road course. Racing with a softer tire with more adhesion would potentially introduce the threat of excessive wear or blistering. It's a trade-off that Sunoco Rookie of the Year candidate Chase Elliott says he's willing to accept. "I think a lot of it is just having a fresh surface like this, you've got to have a tire that's pretty hard," said Elliott, Hendrick Motorsports' driver representative for the two- day test. "It's fast, and to ask a tire to hold up, you've got to bring something that's durable. It puts Goodyear in a tough spot, but I think they do a good job of trying to make the most of tough situations. There's been a lot of repaves here lately and I know they're working hard." David Groseclose, NASCAR's lead tire engineer, said Wednesday that the benefits of competing with a more rigid rubber compound outweighed the potential drawbacks. "As with all repaves -- same thing as Kentucky -- if you don't have a hard tire, you're going to blister them up," Groseclose said. "The way that works is if you've got a soft compound and you use it, the soft compounds tend to retain heat. It's just the nature of a soft compound. But on a repave, it's not going to wear so that heat's not going to be dissipated out of the tire. It has nowhere to go, so it stays in the tire, so that's why it blisters up. That's what we saw at Kentucky with the XFINITY and Truck Series." In addition to the surface itself, the track features new concrete for the rumble strips that border the circuit's turns and run-off areas. Some drivers found the differences barely noticeable, but Kurt Busch discovered a distinction the hard way with an early Tuesday spin as he bounded over the apex points in the backstretch chicane on one of his initial laps. "It's a lot different," said Tony Gibson, Busch's crew chief on the Stewart-Haas Racing No. 41 Chevrolet. "Kurt's like, 'I've got to learn all the curbs again.' The curbs over in the bus stop (chicane) are probably the biggest change. They're way more aggressive, and they've tightened up, so it's a lot tighter lane through there." Said Elliott, who will race here in Sprint Cup for the first time next weekend: "Some of the curbs may be a little different here or there, some a little rougher, a little smoother just depending on how they laid the asphalt in or however it worked. It's as close as you could make a track from an old surface to a repave, for sure." Five Sprint Cup teams participated in a Goodyear tire test May 10-11, and another 16 were present for this week's organizational test. For the remaining half of the field, the work toward finding the proper handle begins with opening practice on Friday, Aug. 5. "If you get your balance right, it'll be a no-drama," Gibson said. "Man, I told Kurt earlier, 'I'd hate to know I had to come here next Friday and hit the track for the first time and try to figure out these curbs and how much the race track has changed.' It'll be a handful in the short amount of time we get to practice. "It'll be interesting to see when we come back who has issues and who doesn't. But it's definitely going to be a plus to come and learn the race track, even if your car is not right or whatever, just getting here and getting behind the wheel and getting time on the race track is going to mean more." Pit notes: -- The full roster (in alphabetical order) of drivers and teams participating in the test: AJ Allmendinger (JTG Daugherty Racing), Ryan Blaney (Wood Brothers Racing), Clint Bowyer (HScott Motorsports), Chris Buescher (Front Row Motorsports), Kurt Busch (Stewart-Haas Racing), Kyle Busch (Joe Gibbs Racing), Austin Dillon (Richard Childress Racing), Chase Elliott (Hendrick Motorsports), Brad Keselowski (Team Penske), Michael McDowell (Circle Sport-Leavine Family Racing), Jamie McMurray (Chip Ganassi Racing), Casey Mears (Germain Racing), Brian Scott (Richard Petty Motorsports), Regan Smith (Tommy Baldwin Racing), Ricky Stenhouse Jr. (Roush Fenway Racing), Martin Truex Jr. (Furniture Row Racing). -- Casey Mears turned the fastest lap in the two- day test, which was divided into four sessions of four hours apiece. Mears pushed the Germain Racing No. 13 Chevrolet in the closing session to a best lap of 126.7 mph, a good bit slower than the track qualifying record of 129.491 mph set by Marcos Ambrose in August 2014. -- Brad Keselowski returned to the track Wednesday, one day after his severe, nearly head-on crash in Turn 1. He turned 74 laps over both sessions in a reserve Team Penske No. 2 Ford. -- Two teams -- Furniture Row Racing (driver Martin Truex Jr.) and Circle Sport-Leavine Family Racing (driver Michael McDowell) -- were absent from testing's opening day , arriving in the Watkins Glen garage Wednesday in time for the two closing sessions. -- Wednesday's final session was extended 30 minutes to a 5:30 p.m. ET close because of a nearly hour-long clean-up for fluid on the track. After Chase Elliott's No. 24 Chevrolet suffered a broken axle, Clint Bowyer's No. 15 Chevy ran over the part, damaging the car's transmission. -- NASCAR XFINITY Series teams are scheduled to turn their first laps on the new Watkins Glen surface next Thursday. The NASCAR K&N Pro Series East will stage a support race the following day on the 2.45-mile course.
NASCAR season launch campaign honored at 2016 CLIO Sports Awards
DAYTONA BEACH, FLA. (July 8, 2016) – Inspired by the simple truth that all human beings love to race, NASCAR's season launch marketing campaign, Ready. Set. Race, was celebrated as the winner of three Silver CLIO Sports Awards during the ceremony last night in New York. The overall campaign was awarded Silver honors in the Integrated Campaign category, while the unique social media promotion, the Hashtag 500, and lead creative spot were recognized in the Social Media and Film categories, respectively. Developed by Ogilvy & Mather New York, Ready. Set. Race introduced the 2016 NASCAR Sprint Cup Series™ season leading up to the 2016 Daytona 500 ® through a blend of digital and social media activation, and advertising creative. "Ready. Set. Race is a significant campaign for NASCAR in that it represents an evolved approach to how we market the sport," said Jill Gregory, NASCAR senior vice president, Marketing and Industry Services. "We're prioritizing fan engagement above all else and leading campaigns with digital and social marketing, and that's created a more immersive experience for NASCAR fans." The Hashtag 500 was designed to engage fans around the Great American Race and last month garnered awards at the annual Cannes Lions festival in France. The social promotion, where fans tweeted custom hashtags to win race-used memorabilia from drivers and the Daytona 500 , won a Cannes Silver Lion in the sports entertainment category, and a Cannes Bronze Lion in Digital & Social for best use of social platforms. The Ready. Set. Race campaign and "It's In Our Blood" spot were shortlist honorees at Cannes Lions 2016. "Our goal for Ready. Set. Race was to help NASCAR engage with its fans in new and different ways," said Teddy Lynn, chief creative officer, Content & Social, Ogilvy & Mather. "This year we created a campaign that encouraged consumers to bring their natural-born racing mentality to life. We're thrilled with the response the work received at the CLIO Sports Awards and last month in Cannes, but even more so with the reaction from our most important audience: NASCAR fans." Another NASCAR creative spot, titled "What If," received a Bronze CLIO Sports award in the Short Form category. The 90-second spot launched in 2015 and recounts the history of NASCAR , from the earliest days of stock car racing through to today's action-packed events at iconic race tracks like Daytona International Speedway. Halfway through the 2016 season, the combination of great racing and a marketing strategy driven by digital and social media have helped drive fan consumption of the sport. From January through June, NASCAR has more than doubled its follower growth compared to the same period last season. In addition, engagement with social content has increased by 83 percent year-over-year, with more than 114 million total engagements. The 2016 Daytona 500 saw more NASCAR -related social conversation than any single day since the inception of the NASCAR Fan and Media Engagement Center (FMEC). Social conversation was up 44 percent compared to last year’s race. The Hashtag 500 fan race on Twitter to win Dale Earnhardt Jr. 's firesuit generated the most NASCAR -related mentions in one minute (13,000) since the inception of the FMEC.