NASCAR to honor 2016 Sprint Cup victor at Champion's week in Las Vegas
RELATED: Live streaming schedule for Champion's Week Editor's note: This story was originally published on Nov. 3, 2016. DAYTONA BEACH, Fla. -- After millions watched as a new champion was crowned at Homestead-Miami Speedway , the NASCAR Sprint Cup Series trophy will make its way to Las Vegas for postseason celebrations as NASCAR hosts its annual Champion's Week festivities. Fans across the nation will gather for a week of events honoring the 2016 NASCAR Sprint Cup Series Champion, the Chase for the NASCAR Sprint Cup drivers, the NASCAR Sunoco Rookie of the Year and numerous other season-ending award winners. Beginning Tuesday, Nov. 29 and culminating on Friday, Dec. 2, NASCAR Champion's Week will feature events including the Motorsports Marketing Forum presented by SportsBusiness Journal at Mandalay Bay Resort and Casino, and the annual NASCAR National Motorsports Press Association (NMPA) Myers Brothers Awards Luncheon at Wynn Las Vegas. Guests can visit the NASCAR Fan Lounge at Beerhaus Presented by Coors Light at The Park just outside New York-New York Hotel & Casino throughout the week for information on the Champion's Week schedule and details about how to secure access to the NASCAR Sprint Cup Series Awards red carpet. On Thursday, Dec. 1, the 16 Chase drivers will get behind the wheel on Las Vegas Boulevard for NASCAR Victory Lap Fueled by Sunoco , followed by NASCAR After The Lap Sponsored by Chevrolet, Ford & Toyota . That evening, Coors Light will once again present the NASCAR Silver Bullet Bash at XS at Encore Las Vegas to celebrate the end of the NASCAR Sprint Cup Series season. The private event will feature a special live performance by American Authors, best-known for hit songs "Best Day of My Life" and "What We Live For." Festivities will conclude with the NASCAR Sprint Cup Series Awards, a black-tie event featuring the Champion, 16 Chase drivers, special guests and celebrity performers at Wynn Las Vegas. NBCSN presents this year’s awards Friday, Dec. 2, at 9 p.m. ET, while Motor Racing Network and SiriusXM NASCAR Radio, channel 90 will carry the show live at 8 p.m. ET. For more information on NASCAR Sprint Cup Series Champion's Week in Las Vegas, please visit ChampionsWeek. NASCAR .com . NASCAR SPRINT CUP SERIES CHAMPION'S WEEK EVENTS All times are Pacific time unless otherwise noted. Tuesday, Nov. 29 • NASCAR Live : Motor Racing Network will broadcast a special one-hour show featuring interviews with the 2016 NASCAR Sprint Cup Series Champion and crew chief to discuss their journey throughout the Chase. Fans can tune-in with host Mike Bagley from 4 – 5 p.m. for an in-depth look at their road to the championship. Wednesday, Nov. 30 – Thursday, Dec. 1 • Motorsports Marketing Forum: The annual event presented by SportsBusiness Journal brings together industry decision-makers again this year for a comprehensive business forum on the state of motorsports. The forum will be held at the Mandalay Bay Resort and Casino. Click here to register for required media credentials. • NASCAR Fan Lounge at Beerhaus Presented by Coors Light : Located at The Park just outside New York-New York, fans can enjoy giveaways, special appearances and check out the cars of the 16 Chase drivers at the NASCAR Fan Lounge at Beerhaus. Presented by Coors Light, the fan headquarters will also feature music and photo opportunities with the NASCAR Sprint Cup Series trophy. Thursday, Dec. 1 • NASCAR NMPA Myers Brothers Awards Luncheon: The annual awards luncheon and industry gathering will take place from 11 a.m. – 1:15 p.m. at Wynn Las Vegas, where several team and individual awards will be presented. Hosted by Mike Joy, the event will be live-streamed on NASCAR .com . -- Watch NMPA Myers Brothers Awards Luncheon, 2-4:15 p.m. ET • NASCAR Victory Lap Fueled by Sunoco : All 16 Chase for the NASCAR Sprint Cup drivers will parade their race cars down Las Vegas Boulevard and perform burnouts beginning at the Miracle Mile Shops at Planet Hollywood Resort & Casino and finishing in front of The Park. Fans can catch pre-race introductions hosted by Jamie Little at 2:45 p.m. followed by green flag at 3:30 p.m. For a list of burnout locations, fans can visit the NASCAR Fan Lounge at Beerhaus or ChampionsWeek. NASCAR .com . The event will be simulcast live on SiriusXM NASCAR Radio and NASCAR .com . -- Watch Victory Lap Fueled by Sunoco , 5:45-6:30 p.m. ET • NASCAR After The Lap Sponsored by Chevrolet, Ford & Toyota : Beginning at 5 p.m., all 16 Chase Challengers will appear on stage at the Pearl Theater inside the Palms Casino Resort for NASCAR After The Lap sponsored by Chevrolet, Ford and Toyota. Hosted by Rutledge Wood and restauranteur Guy Fieri, fans can watch live by purchasing tickets here or tune-in to NASCAR .com and SiriusXM NASCAR Radio for behind-the-scenes insight into the drivers’ lives both on and off the track. -- Watch After The Lap Sponsored by Chevrolet, Ford & Toyota, 8 p.m. ET • NASCAR Silver Bullet Bash Presented by Coors Light : To commemorate and celebrate the NASCAR Sprint Cup Series season and toast the 2016 Champion, Coors Light will host the NASCAR Silver Bullet Bash starting at 10 p.m. in XS at Encore Las Vegas. Recording artists American Authors will give a special performance at the invite-only event. Friday, Dec. 2 • Claire B. Lang’s annual Championship Year in Review on SiriusXM NASCAR Radio, Channel 90: SiriusXM NASCAR Radio host Claire B. Lang will be joined by the NASCAR Sprint Cup Series champion, crew chief, team owner and team members live from 1 – 3 p.m. for a two-hour retrospective on their championship-winning season. • NASCAR Sprint Cup Series Awards : This exclusive black-tie celebration will be held at Wynn Las Vegas, where the 2016 NASCAR Sprint Cup Series champion, team owner and other Chase drivers will be honored. The red carpet will take place at 4 p.m. followed by the awards show at 5 p.m. NBCSN presents complete coverage from Wynn Las Vegas beginning at 7 p.m. ET with “ NASCAR America,” followed by red carpet coverage at 8 p.m. ET and subsequent coverage of the 2016 NASCAR Sprint Cup Series Awards at 9 p.m. ET. Motor Racing Network and SiriusXM NASCAR Radio, channel 90 will broadcast the show live at 8 p.m. ET.
NASCAR's year-end party hits Champion's Week in Vegas
RELATED: Champion's Week live streaming schedule Jimmie Johnson made history Nov. 20 at Homestead-Miami Speedway with a record-tying seventh championship in NASCAR's premier series. Just over a week removed from the accomplishment, the spirit of celebration is still going, but with a fitting change of venue. NASCAR Champion's Week is here culminating in a season-ending toast Friday night at the NASCAR Sprint Cup Series Awards at the Wynn Las Vegas. The black-tie gala will be broadcast on NBCSN, MRN and SiriusXM NASCAR Radio beginning at 8 p.m. ET. Comedian and talk-show host Jay Mohr will play host to the awards for the sixth time. Grammy Award-winning artist Sting headlines a collection of acts providing the musical entertainment. Before the formal festivities, Wednesday gets the party started with a Champion's Week kick-off event at 9:30 p.m. ET/6:30 p.m. PT, with appearances by Johnson, XFINITY Series champ Daniel Suarez and Camping World Truck Series champion Johnny Sauter . The Tony Marques Band performs at 10:30 p.m. ET/7:30 p.m. PT. Thursday's activities open with the annual NASCAR NMPA Myers Brothers Awards Luncheon (2 p.m. ET/11 a.m. PT), where the Myers Brothers Award for outstanding contributions to the sport of stock-car racing will be handed out as well as several team and individual awards. You can watch this event here on NASCAR .com . Thursday continues with the NASCAR Victory Lap Fueled by Sunoco (5:45 p.m. ET/2:45 p.m. PT), a tire-smoking parade on the famed strip of Las Vegas Boulevard. The day's scheduled fun and games wrap at The Palms Casino Hotel with NASCAR After The Lap, a rambunctious tell-all and roast sponsored by Chevrolet, Ford and Toyota. All these events can be watched live here on NASCAR .com . Friday's NBCSN broadcast schedule opens with a special live edition of NASCAR America at 7 p.m. ET, continues with a red-carpet special at 8 p.m. ET and concludes with the NASCAR Sprint Cup Series Awards at 9 p.m. ET. In addition to this event honoring the champion, the winner of the Sprint NMPA Most Popular Driver Award will be revealed. Dale Earnhardt Jr . has won the award for the past 13 seasons. MORE: Champion's Week information </p>
Comcast XFINITY earns NASCAR's Marketing Achievement Award
DAYTONA BEACH, Fla. -- Comcast will be honored with the 2016 NASCAR Marketing Achievement Award for its support of the NASCAR XFINITY Series™, known as the series "Where Names Are Made." The company, which also serves as the Official Entertainment Provider of NASCAR ®, will be recognized at the NASCAR NMPA Myers Brothers Awards today. Entering the sport with a historic 10-year entitlement agreement last year, XFINITY is changing the way fans experience NASCAR by introducing live race stats and data directly to the TV through their XFINITY X1 platform. XFINITY X1 provides an insider's look at the action taking place across NASCAR ’s three national series each race weekend, along with custom video content, weekly exclusive VOD content, live leaderboards, up-to-the-second race stats, interactive championship point standings, and much more. At the track, Comcast engaged fans, the industry and media at its state-of-the-art activation space, the XFINITY Zone. The award-winning fan zone allowed thousands of fans to interact with drivers and utilize the technology that is changing the live sports TV experience. Off the track, Comcast is working to recognize charitable efforts of NASCAR team members through the Comcast Community Champion of the Year Award, which was created in 2015. "The innovation that Comcast delivers through its XFINITY brand drives deeper engagement and is transforming the way fans consume our sport," said Brent Dewar, NASCAR Chief Operating Officer. "Our partnership with Comcast is one of the most unique and powerful in all of sports, and our work together this year has helped elevate the NASCAR XFNITY Series to new heights." In year two of the partnership, NASCAR and XFINITY collaborated on changes that differentiated the series and further integrated the XFINITY brand into the sport. The introduction of an elimination-style Chase and a new Dash 4 Cash format enhanced competition, spiked fan interest, and generated even more drama around the series. The competition changes were accompanied by a new visual identity, providing the NASCAR XFINITY Series with its own distinct look across digital, social, at-track and on broadcast. "We are honored and excited to accept this year's NASCAR Marketing Achievement Award, as it is a direct reflection of the successful and progressive partnership we've had with NASCAR since entering the sport in 2015," said Matt Lederer, Executive Director of Sports Marketing at Comcast. "All of us at Comcast are committed to continuing to find new and innovative ways to bring fans closer to the sport they love through XFINITY products and services." Comcast's integrated marketing strategy was expansive: · NASCAR XFINITY Series drivers captured more than 70 unique, first-person social videos that were shared as part of Comcast’s "My Chase" program · Produced original television creative promoting the series throughout the season · Created the XFINITY Zone, an 85-foot- by -85-foot display area that showed off X1 technology, and hosted fans across 14 NASCAR events · Hosted the first-ever "off-campus" NASCAR Fuel For Business Council meeting in Philadelphia, welcoming nearly 50 Official Partners to facilitate business to business opportunities · Comcast and Pocono Raceway hosted NASCAR XFINITY Series drivers around the Road 2 Pocono, which included a City Hall proclamation and a parade lap down the streets of Philadelphia. Other previous winners of the NASCAR Marketing Achievement Award include Sunoco ; Coca-Cola; Mars, Incorporated; Nationwide Insurance; Sprint; and Toyota. NASCAR Sprint Cup Series Champion's Week will culminate with the NASCAR Sprint Cup Series Awards. NBCSN presents complete coverage of the NASCAR Sprint Cup Series Awards on Friday, Dec. 2 beginning at 7 p.m. ET with " NASCAR America," followed by the red carpet at 8 p.m. ET and the awards broadcast at 9 p.m. ET. Motor Racing Network and SiriusXM NASCAR Radio will also begin coverage at 8 p.m. ET.
Elliott accepts Sunoco Rookie of the Year Award
Chase Elliott accepts the 2016 Sunoco Rookie of the Year Award at the Myers Brothers Awards Banquet in Las Vegas.
NASCAR digital and social media numbers continue to grow in 2016
During his State of the Sport press conference prior to the Championship 4 race at Homestead-Miami Speedway earlier this month, NASCAR Chairman and CEO Brian France relayed an anecdote about watching a scaled-down, highlight-driven Duke college basketball game on his laptop. The story painted a broad picture of the shift in fan consumption habits. And for NASCAR , that has meant a shift in strategy to serve fans who want an immersive experience, whether attending live in-person, watching on TV, or engaging with sports at home or on the go. By all metrics, NASCAR ’s digital and social media numbers have shown strong growth over the 2016 season, validating a strategic choice to reach race fans in the multifaceted ways they opt to consume NASCAR content. Consider these numbers: Overall, NASCAR drew 256 million social engagements across all its digital platforms, an 87 percent increase year-over-year, and a massive increase of video content views. NASCAR saw a 14 percent growth in followers across its social and digital platforms. Of particular note was a spike in the growth of Snapchat followers after NASCAR announced its partnership with that platform in February. NASCAR competitors and fans provided live content from four races, starting with the Daytona 500 , under the aegis of "Snapchat Live Story." The Daytona 500 itself saw a 63-percent increase in race day impressions, while engagement with NASCAR content tripled. "It’s been fantastic," said Jill Gregory, NASCAR senior vice president and chief marketing officer. "I think that what it has done is validated our strategy that we set out at the very beginning of this season, when we talked about leading with digital and social and really trying to talk to our fans where they were and going to reach them at all the places they consume NASCAR . "We started that with our 'Ready.Set.Race' campaign and the Hashtag 500 around the Daytona 500 , and it’s really just continued to build throughout the whole season." The Hashtag 500, the race to win Dale Earnhardt Jr .'s firesuit, generated 13,000 NASCAR -related mentions in a single minute, a high-water mark for NASCAR content since the advent of the sanctioning body’s Fan and Media Engagement Center. Central to the success of the 2016 digital and social media campaign was heavy promotion of #TheChase across all platforms, leveraging Twitter, Vine, Periscope, Facebook, Instagram and Snapchat to engage fans throughout the 10-week playoff. Capturing the drama of the Chase, which concluded with Jimmie Johnson claiming his record-tying seventh NASCAR Sprint Cup Series Championship, was the digital film series "Ready.Set.Chase." All told, the five-film series garnered more than 13 million views. "I think we’re seeing it at NASCAR , and obviously we see it happening across the sports and entertainment landscape, that fans want to customize their experience regardless of what they’re watching or looking at," Gregory said. "If we want to talk to those fans, we have to go places that are convenient for them. "If they’re watching on their mobile app, if they’re watching via NASCAR .com, if they’re watching on television, it’s our job as the league to provide all of that great content in all of those places and then make sure that we deliver the right experience for each of those platforms."
Myers Brothers Awards recognize NASCAR's best, remember Betty Jane France
RELATED: NASCAR , Monster Energy announce entitlement deal LAS VEGAS -- On what turned into a remarkable day on all accords, NASCAR introduced Monster Energy as the new premier series entitlement sponsor, celebrated Jimmie Johnson 's historic seventh championship and honored the late Betty Jane France with the prestigious NASCAR NMPA Myers Brothers Award for her decades of philanthropic work Thursday afternoon. Approximately 500 people attended the traditional Myers Brothers Awards Luncheon at the Wynn Las Vegas resort -- an afternoon later capped off with the big entitlement announcement before the industry's drivers, teams and corporate stalwarts. Fittingly one of NASCAR's ascending stars, Chase Elliott started the day off accepting the Sunoco Rookie of the Year award. The Hendrick Motorsports driver, who celebrated his 21st birthday on Monday, thanked his parents -- including father NASCAR Hall of Famer Bill Elliott -- his team and many people important in his high-accelerating career and life. He also made a point to recognize Jeff Gordon ’s six-year old son Leo for an important high-five just before the season-opening Daytona 500 -- a race Elliott started from the pole position. "That was a neat moment and it put everything in perspective," Elliott said, smiling. "I can say I truthfully feel at home now, and I think that says a lot."
Watch NASCAR's Victory Lap on the Vegas Strip
Watch the full replay of NASCAR's Victory Lap on the Las Vegas Strip as all 16 drivers in the Chase for the NASCAR Sprint Cup take to the streets with their best burnouts.
NASCAR to surpass 10 million miles on Sunoco Green E15
DAYTONA BEACH, Fla. (November 11, 2016) -- NASCAR announced today that it will surpass 10 million competition miles on Sunoco Green E15, a biofuel blended with 15 percent American-made ethanol, by the end of the 2016 season. The achievement will be celebrated during the NASCAR Sprint Cup Series™ race at Phoenix International Raceway this weekend. The 10 million miles will have been accumulated across practice, qualifying and racing laps since the biofuel was adopted by the sport. Six years ago, NASCAR entered into a groundbreaking partnership with Sunoco and American Ethanol, launching its long-term biofuels program to reduce emissions across its three national series. After an exhaustive analysis, Sunoco formulated Sunoco Green E15 to allow for a seamless transition, and the biofuel made its debut at Daytona International Speedway in 2011. All the ethanol for Green E15 is produced from American-grown corn at Sunoco ’s ethanol manufacturing facility in Fulton, N.Y. "As we approach 10 million miles on Sunoco Green E15 across our three national series, it's evident that the renewable, higher ethanol blended fuel performs flawlessly against our rigorous racing conditions," said Brent Dewar, NASCAR Chief Operating Officer. "This remarkable milestone is the result of an industry-wide commitment to demonstrate high performance racing with reduced emissions, while educating our fans about the benefits of sustainable and renewable American ethanol." Since transitioning to the biofuel, NASCAR has helped validate the fuel's qualities in front of an audience of millions of NASCAR fans and is helping shift attitudes and behaviors around the use of ethanol. According to new research conducted in July, when compared to non-fans, NASCAR fans are more likely to support the use of ethanol blended gasoline to fuel NASCAR race cars, their own car, and cars on the road today to increase U.S. energy independence. Source: Custom Environment-Related Tracker commissioned by NASCAR and conducted by Toluna (July 2016). "We are thrilled to reach this important milestone with NASCAR and to be a part of the effort to reduce the sport's impact on the environment with Sunoco Green E15, while increasing horsepower and standing up to the most demanding conditions on the track," said Emily Skor, CEO of Growth Energy. "Like their favorite NASCAR drivers, consumers are now utilizing a fuel with a blend of 15 percent ethanol. Americans have already driven over 500 million miles on E15. Today, nearly 400 stations across 28 states sell E15 and those numbers continue to climb. Consumer demand is on the rise because Americans are finding out that E15 is the right choice for their engines, their wallets and the environment." The move to Sunoco Green E15 coincided with the incorporation of more technology into NASCAR race cars. In 2012, the NASCAR Sprint Cup Series transitioned from carbureted engines to electronic fuel injection using an electronic control unit (ECU) -- the first computer technology used in a NASCAR race car. In addition, the series moved from analog gauges to a digital dashboard this season. "As a lifelong fan and a proud team owner, I am certain that the switch to an ethanol blend has been a great move by NASCAR ," said Richard Childress, Chairman and CEO of RCR. "We're proud of our connection to the ethanol industry and all of the good that it’s doing for our country, and could not be more pleased to celebrate passing 10 million miles with the industry." During the pace car laps at the start of the race on Sunday at Phoenix International Raceway , NASCAR fans at the start/finish line will be asked to participate in a coordinated American Ethanol green flag wave to help commemorate the 10 million-mile achievement. The Chase for the NASCAR Sprint Cup will continue with the Can-Am 500 at Phoenix International Raceway on Sunday, Nov. 13 at 2:30 p.m. ET on NBC, MRN and SiriusXM NASCAR Radio. &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/p&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;
Drivers get real at NASCAR After the Lap
All 16 Chase for the NASCAR Sprint Cup drivers let loose during NASCAR's After the Lap in Las Vegas and a surprise guest shows up to help send Tony Stewart off in style.
NASCAR , Monster Energy announce premier series entitlement partnership
RELATED: Official NASCAR release " NASCAR Nation reacts to news LAS VEGAS – NASCAR announced on Thursday at Wynn Las Vegas a multi-year deal that will make Monster Energy only the third entitlement sponsor in premier series history. The length and terms of the deal were not disclosed, but both parties hailed the partnership as the perfect fit for both brands. "Monster Energy is a brand built on excitement and enthusiasm, qualities that align with NASCAR ," said Brian France, NASCAR Chairman and CEO. "This sponsorship position is the most unique in all of sports and entertainment, and we are thrilled to have a partner that will help us further elevate the series. Today's announcement is the culmination of a thorough search, one that resulted in the right partner at this important time in our sport’s history." Monster Energy has existing sponsorships with a number of motorsports sanctioning bodies, athletes and teams, but the NASCAR deal signals the biggest sponsorship step in the company's history. "Monster has built its brand on racing and motorsports, and NASCAR is the pinnacle of motorsports in America," said Mitch Covington, vice president of sports marketing at Monster Beverage Company. "It's American racing; we're an American brand that's a global company, and NASCAR is, too. When the opportunity came along to further associate yourself with a sport like NASCAR , it was the perfect fit for us. … NASCAR is just a hard-hitting, close-racing, fun property to be associated with." Along with naming rights to NASCAR's top series, Monster Energy will also hold race sponsorship to the NASCAR All-Star Race and become the Official Energy Drink of NASCAR . Monster Energy also said it will continue to sponsor Stewart-Haas Racing 's No. 41 car. Thursday's announcement is the culmination of a lengthy and thorough search by NASCAR to find the successor to Sprint, whose entitlement sponsorship will end on December 31, 2016. Steve Phelps, NASCAR executive vice president and chief global sales and marketing officer, said that the sanctioning body spoke with numerous companies throughout the process, ultimately choosing Monster Energy for a number of reasons, not the least of which was its lifestyle culture. "We have the good fortune of finding a brand that we believe works for our sport," Phelps said. "They're going to bring their lifestyle to their activation. … They're going to bring their brand, their excitement, their energy to this partnership, and the fans are going to be the winners. It's all about engaging the fans and having the fans have unique, fun experiences whether at the race track or through different mediums, through social, digital, content." Phelps said a number of ancillary details will be announced in the coming weeks. Among those still under discussion is the name of the series, the series mark and the championship trophy. Under the agreement, energy drink sponsors already involved in NASCAR may remain in place. Potential sponsors from the energy drink category will not be eligible for future sponsorship if not already involved in the sport.