RELATED: See the throwback schemes for Darlington Just when it looked like Darlington Raceway 's 1970s "throwback" promotion couldn't get any groovier with retro race car paint schemes and a return to the track's historical Labor Day weekend calendar spot, NBC Sports upped the game again. The network announced Tuesday that iconic broadcaster Ken Squier will team with NASCAR Hall of Famers -- and father and son -- Ned and Dale Jarrett in the broadcast booth for a portion of Sunday's Bojangles' Southern 500 telecast on NBC (7 p.m. ET, NBC, MRN, SiriusXM NASCAR Radio). Not only will the race look like a blast from the past, it will sound like one, too. "Something I'm looking extremely forward to is to have a chance to call some of the race with my dad and Ken Squier , who really helped put our sport on the map,'' said Dale Jarrett, who appears on NBC's pre-race show along with Krista Voda and Kyle Petty. Viewers can expect to be transported to a different era in the sport with approximately 30 cars running retro paint schemes and the broadcast set to adjust even fine details, like making its graphics and logo authentic to the time. The track nicknamed "Too Tough to Tame" is itself a perennial "throwback" to some of the most noteworthy historical times in NASCAR. Described Squier , "Darlington is truly like no other, its imperfections ... it's the perfect competitive place for NASCAR." "Authentic" was the buzzword Tuesday afternoon as the NASCAR on NBC team shared its collective thoughts about one of the sport's most traditional races, the Southern 500 and its long-awaited move back to its Labor Day weekend position on the schedule for the first time since 2003. Squier called it "the best move NASCAR has made in a decade." Others spoke at length about how this weekend's race at the notoriously tough Darlington venue also represents a bridge between the longtime NASCAR purists and the new generation of fans. "I think it's really important to understand where you came from to know where you're going, and what a perfect weekend to do it,'' NBC analyst and former Darlington winner Jeff Burton said. "At a time we look back and celebrate the past, we can celebrate what's going on now too." Fellow analyst Petty agreed the weekend would please those who hang onto the memories of Richard Petty battling David Pearson, Ned Jarrett's record 14-lap margin of victory, Dale Earnhardt's afternoons charming "The Lady in Black" and Bill Elliott winning $1 million in the old Winston Million incentive program. At the same time, there is hope the attention generated this weekend will pique the interest of new fans who have a wide field of young new talent ready to follow in the legends footsteps here. "It's a time to wax nostalgic, but also an opportunity to educate fans to the history of the sport at a place that has that much history … and at the same time introduce them to what the sport has now," Petty said. "There are certain places that evoke history and the guys that came before you, and Darlington's that place. It's still the exact same place my granddad drove around 50-60 years ago. "I was ecstatic when they moved it back to Labor Day. ... This is where it should be. "All is right with the world this week for me because we'll be in Darlington and it's Labor Day."
Veteran motorpsports journalist Tom Higgins will join the 2015 NASCAR Hall of Fame class as the Squier -Hall Award recipient.
NASCAR Unveiles the Squier -Hall Award for NASCAR Media Excellence in honor of famous broadcasters Ken Squier and Barney Hall.
Ken Squier and Barney Hall will be recognized as the first two recipients of the Squier -Hall Award for NASCAR Media Excellence nwhich is named in their honor.
Take a look back at the legendary careers of Ken Squier and Barney Hall as they prepare to be recipients of the Squier -Hall Award.
Studio host, pit reporter enjoyed 30-year NASCAR broadcasting career
Nominee for the Landmark Award
Charlotte Observer stalwart was first NASCAR newspaper beat writer
Longtime newspaper beat reporter covered NASCAR for decades
RELATED: Vote for your favorite paint scheme May 6: Harvick unveils paint scheme, talks schedule adjustment NASCAR Sprint Cup Series points leader Kevin Harvick was the first of many drivers to unveil his Darlington throwback paint scheme. His No. 4 Stewart-Haas Racing Chevrolet will feature a nostalgic Budweiser look. " Read the full story May 27: SHR reveals Stewart's throwback Darlington Look Tony Stewart was the second SHR driver to reveal his car's paint scheme for the throwback weekend at Darlington. The No. 14 Chevrolet will have a retro look to it for the Bojangles' Southern 500 . " Read the full story June 9: SHR unveils Busch's Darlington paint scheme SHR continued to unveil its drivers' throwback looks, this time with Kurt Busch 's car being on display. His No. 41 Chevrolet will pay tribute to past Haas-Automation schemes run at "The Lady in Black." " Read the full story July 8: RCR reveals Newman's Darlington throwback look See Ryan Newman 's paint scheme set for the Bojangles' Southern 500 . Newman's No. 31 Chevrolet honors Caterpillar's history. " Read the full story July 21: Danica's Darlington paint scheme revealed NASCAR's leading lady, Danica Patrick , will appropriately honor the track nicknamed "The Lady in Black" with black livery for her No. 10 Chevrolet. " Read the full story Aug 4: Wood Bros. reveals Blaney's Darlington throwback scheme The No. 21 Ford of Ryan Blaney has quite a historic throwback look as it includes more than 2,000 photos of the Wood Brothers team's history, dating back 60 years. " Read the full story Aug 15: Jimmie Johnson 's Darlington scheme revealed Jimmie's No. 48 Chevrolet is one of the many cars set to rock a vintage look for the Bojangles' Southern 500 . The three-time Darlington winner will have a Lowe's Home Improvement logo on his car that was used throughout the 1940s and '50s. " See Jimmie's paint preview Aug 18: Stenhouse Jr. reveals Darlington throwback look Ricky Stenhouse Jr .'s No. 17 Ford is getting a new (or rather old) paint scheme. The look will honor David Pearson, 105-time winner in NASCAR's premier series and Darlington's all-time winner with a total of 10 wins. " See Stenhouse Jr.'s paint scheme Aug 18: Ragan's Darlington look to honor his father David Ragan is taking the opportunity to honor his father, Ken Ragan, during the Bojangles' Southern 500 . His No. 55 MWR Toyota will feature a paint scheme that his father often featured on his cars. " Read the full story Aug 18: Gallery: Darlington's throwback paint schemes With drivers fully embracing the throwback theme that Darlington has to offer, NASCAR.com made it easy and put all the paint schemes in one place. " See the full gallery Aug 24: Bowyer's Darlington throwback look unveiled Clint Bowyer is one of many to be rocking an old-school look to his car. The No. 15 Toyota will sport a dedication to two NASCAR greats -- Bud Moore and the late Buddy Baker. " Read the full story Aug 25: BK Racing unveils Jeb Burton throwback, driver swap In this driver swap, Burton will be taking over the No. 23 of J.J. Yeley, who will be driving Burton's No. 26 Toyota. The No. 23 will honor Jeb's father, Ward Burton. " Read the full story Aug 27: Two JGR teams to serve practice penalties at Darlington Kyle Busch and Matt Kenseth will serve penalties for the practice rounds at Darlington due to failed pre-qualifying and pre-race inspections at Bristol. " Read the full story Aug 27: Aric Almirola 's throwback paint scheme for Darlington revealed Aric Almirola 's No. 43 Ford is the latest to get a vintage makeover before the throwback weekend begins. The No. 43 will be sporting a Richard Petty-inspired look. " Read the full story Aug 27: Terry Labonte to be Southern 500 grand marshal Two-time Sprint Cup champion Terry Labonte will serve as grand marshal for the Bojangles' Southern 500 . Labonte won at Darlington when the race was last held during Labor Day weekend. " Read the full story Aug 27: Darlington Paint Scheme: Brad Keselowski Take a look at the paint scheme Brad Keselowski 's No. 2 Team Penske Ford will be sporting, paying homage to the Darlington throwback weekend. " Watch the video Aug 27: Darlington Paint Scheme: Denny Hamlin Glimpse Denny Hamlin 's retro scheme that is paying tribute to NASCAR legend Cale Yarborough. " Watch the video Aug 27: Darlington Paint Scheme: Chase Elliott Check out the original paint scheme that Chase Elliott will be honoring at Darlington Raceway . " Watch the video Aug 27: Darlington Paint Scheme: Austin Dillon Keeping it in the family, Austin Dillon will be honoring his grandfather and will be using a paint scheme patterned after Richard Childress's No. 3. " Watch the video Aug 30: Complete schedule for Darlington Don't miss any of the exciting action. Check out the complete schedule to find out when on-track action begins. " Read more Aug 31: Drivers, officials, fans pumped for Darlington throwback weekend Everyone is geared up and ready for the throwback weekend at Darlington for the Bojangles' Southern 500 . " Read more Sept. 1: Not a typical throwback NASCAR.com's Kenny Bruce explains why Darlington is different, with help from legends like Cale Yarborough. " Read more Sept. 2: Kahne's look revealed The scheme for Kasey Kahne 's No. 5 gives a nod to Geoff Bodine and Hendrick Motorsports ' beginnings. " Read more Sept. 2: How Darlington's distinctive design was made Darlington Raceway was designed back in 1949, preparing for the first 500-mile NASCAR race to be held at "The Lady in Black" in 1950. " Read more Sept. 2: Behind-the-scenes at the Mello Yello shoot Kyle Larson and Kyle Petty team up for the Mello Yello shoot where Larson gets a pretty interesting makeover. Do you like his new look? " See more Sept. 2: 1970 Southern 500 Promo The throwback weekend at Darlington Raceway is bringing back a lot of retro looks with the abundance of paint schemes. Take a look into our archive and see what the 1970 Southern 500 race was all about. " Watch the video Sept. 2: Chase-clinching scenarios at Darlington With two races away before the Chase, drivers who have yet to clinch a spot are in panic mode. See how drivers need to perform at Darlington if they want to be on the Chase Grid. " Read more Sept. 3: What if Darlington race included throwback drivers? Darlington is all about the throwback theme, with most of the drivers sporting a retro paint scheme for the weekend. But what if the race included throwback drivers? See who some of the NASCAR community would pick. " Read more Sept. 3: @nascarcasm presents: Rejected Darlington throwback ideas @nascarcasm drafts up some rejected ideas for throwback weekend at Darlington. " Read more Sept. 3: Darlington most talked about race since Daytona 500 The Bojangles' Southern 500 is all the NASCAR community can talk about, and for good reason with drivers honoring throwback paint schemes from some NASCAR legends. " Read more Sept. 3: Driver reports: Previewing Darlington See how all the drivers currently on the Chase Grid fare at "The Lady in Black." Will they maintain their spot or will they go? " See more