Food City -Bristol partnership roots run deep
RELATED: Bristol quick facts " Full weekend schedule BRISTOL, Tenn. – It began with a promotion to help former series sponsor RJ Reynolds sell product. Today, 25 years later, the Food City sponsorship of Bristol Motor Speedway 's spring NASCAR Sprint Cup Series event is as strong as ever. It is the second-longest race entitlement in NASCAR – trailing only the Coca-Cola sponsorship of the 600-mile May race at Charlotte Motor Speedway . "We started in 1992, followed up the Valleydale 500 ," Steve Smith , Food City President and CEO, said Thursday at BMS. "That was back when it was still Winston Cup. We worked with RJ Reynolds on a promotion ... that was the whole genesis of us getting involved in racing." Initially, it wasn't a long-term deal, but by the time the next season had arrived, officials with the grocery chain were ready and willing to return. "We signed the (initial) agreement and we had a great first race," Smith said. "Alan Kulwicki actually won our first race in 1992; I remember that well. We were off and running." Kulwicki, an owner/driver, went on to win the series title that season. Tragically, the following year he was killed in a plane crash while en route to BMS to defend his Food City 500 title. Smith said his company, founded by his father Jack, became involved at the right time in the sport, when the fan base was on the upswing, TV coverage was gaining traction and sponsorship dollars were flowing. "What happened with Bristol was really indicative of what was happening with NASCAR, it was just growing and growing," he said. "Five years later Bruton (Smith, Speedway Motorsports Inc. founder) bought the track and things just really started to escalate here with the amenities and the things that they did for the race fans. ... Folks love coming here, they love the racing environment, and they love, I think, the southern hospitality. "We try, as a sponsor, to do a lot of things to get them in here a little bit early, whether it's Food City Race Night or other events to really make it a full week of fun for the race fan." In addition to the Sprint Cup race sponsorship, the company also sponsors the August NASCAR XFINITY Series event at Bristol. While there have been times that spending money on race entitlement rights might have been questionable, Smith said "I don't think there's ever been a time when we really thought about dropping the race. "Now, we've negotiated pretty tough with Speedway Motorsports because obviously the fan base dropped a little bit, the viewership dropped a little bit, but when you've got folks like (former BMS General Manager) Jeff Byrd and (current GM) Jerry Caldwell that you know are going to do everything they can to give the race fan, our customers, that experience, it makes it pretty easy to continue to spend the dollars and continue to keep our associates that work in our stores involved in racing, and that's a big part of it, too." The return for Food City , he said, comes in many forms. No. 1 is name recognition. "We're a relatively small regional company -- we're in four states, 135 stores, 16,000 associates," Smith said. "It sounds like a lot but in the scheme of things compared to some of our competition, it's not. But it's a sense of pride for our associates, our customers who know we sponsor racing. "NASCAR fans are very loyal, they're loyal to the brands that are involved whether it's Food City or other consumer products sponsors. We think it helps us sell more products and bring more people in to our stores." In February of 2014, Food City and BMS officials announced a five-year extension for the naming rights of the track's spring Sprint Cup race. "At the end of the day, it's hard to put a financial statement together that proves that it's a great spend, but we've been doing good ever since we been sponsoring racing so we don't want to stop there," Smith said.
GarageCam brings out the sunshine at Bristol
XFINITY Series GarageCam chases away an afternoon shower during a stroll through the garage at Bristol Motor Speedway.
Denny debuts the 'Flying 11' for Darlington throwback weekend
Joe Gibbs Racing driver Denny Hamlin unveils his special 'Flying 11' paint scheme he will run on throwback weekend at Darlington Raceway for the Southern 500 .
Four-Time turns 46: Happy Birthday Jeff Gordon
Join NASCAR.com in wishing Jeff Gordon a happy 46th birthday.
Full Race Replay: 2017 Daytona 500
Relive the start of the 2017 season with the full Daytona 500 , from the drop of the green flag to the frenetic final lap.
Food City , Bristol celebrate partnership milestone
BUY TICKETS: See the races at Bristol Next weekend's Food City 500 at Bristol Motor Speedway (April 24, 1 p.m. ET, FOX, PRN, SiriusXM NASCAR Radio) marks the 25-year sponsorship anniversary between the grocery chain and the track. Yes, 25 years. The Silver Anniversary is a testament, of course, to a perfect pairing of brands that both receive great value from their partnership. Even now, the Food City sponsorship of Bristol Motor Speedway's spring Monster Energy NASCAR Cup Series event is as strong as ever. It is the second-longest race entitlement in NASCAR, trailing only the Coca-Cola sponsorship of the 600-mile May race at Charlotte. Initially, it wasn't a long-term deal between the two, but after the 1992 Food City 500 , officials were ready to return as soon as the next season. "We signed the (initial) agreement and we had a great first race," Steve Smith, Food City President and CEO, previously told NASCAR.com. "Alan Kulwicki actually won our first race in 1992; I remember that well. We were off and running." Smith said his company, founded by his father, Jack, became involved at the right time in the sport, when the fan base was on the upswing, TV coverage was gaining traction and sponsorship dollars were flowing. "What happened with Bristol was really indicative of what was happening with NASCAR -- it was just growing and growing," he said. "Five years later, Bruton (Smith, Speedway Motorsports Inc., founder) bought the track and things just really started to escalate here with the amenities and the things that they did for the race fans. ... Folks love coming here, they love the racing environment, and they love, I think, the southern hospitality. "We try, as a sponsor, to do a lot of things to get them in here a little bit early, whether it's Food City Race Night or other events to really make it a full week of fun for the race fan." RELATED: Learn more about the track In addition to the Monster Energy Series sponsorship, the company also sponsors the August NASCAR XFINITY Series event at Bristol. While there have been times that spending money on race entitlement rights might have been questionable, Smith said, "I don't think there's ever been a time when we really thought about dropping the race." The return for Food City , he said, comes in many forms. No. 1 is name recognition. "We're a relatively small regional company," Smith said. "But it's a sense of pride for our associates, our customers who know we sponsor racing. NASCAR fans are very loyal, they're loyal to the brands that are involved whether it's Food City or other consumer products sponsors. We think it helps us sell more products and bring more people in to our stores." In February 2014, Food City and BMS officials announced a five-year extension for the naming rights of the track's spring race. So the relationship will continue through 2019 -- at least. "At the end of the day, it's hard to put a financial statement together that proves that it's a great spend, but we've been doing good ever since we been sponsoring racing so we don't want to stop there," Smith said. -- Kenny Bruce contributed to this article &amp;amp;amp;amp;amp;amp;lt;/p&amp;amp;amp;amp;amp;amp;gt;
Rain postpones Food City 500 to Monday
NASCAR.com's Jonathan Merryman brings you up to speed on the postponement of the Food City 500 at Bristol Motor Speedway.
The First-timer's guide to the Daytona 500
BUY TICKETS: See the Daytona 500 live! RELATED: Read more Inside Groove So, you’ve decided to attend your first NASCAR race -- how exciting! You’ve chosen the Daytona 500 , the greatest spectacle of stock car racing, conquered by heroes like Jeff Gordon , Dale Earnhardt, Richard Petty, Darrell Waltrip, and Trevor Bayne . Here are some tips and tricks on how you can make your maiden trip to this year's Daytona 500 the most enjoyable experience at the track possible. -- Wear sunscreen! The sun is hot in Daytona Beach. It's common practice to wear a sunscreen with an SPF (sun protection factor) of your favorite driver's car number. Don't have a favorite driver yet? Jamie McMurray is a popular choice -- he's No. 1, really. --During the race, you'll hear a lot of people seated around you shouting, "Go Dale Jr.!" This is normal. Junior Nation has been asked to remind their driver to keep going -- he's been out of the car for a few months and his fans are trying to be helpful in case he forgot how to do his job. -- Purchase tickets well in advance of the Daytona 500 ! You can no longer arrive at the hallowed grounds of motorsports and expect to answer the Grand Marshal's three riddles to gain entry to the race. Times have indeed changed. -- Bump drafting is NOT encouraged in the line for the bathrooms. Trust me. Leave it to the professionals. -- On Lap 14 of the Daytona 500 , you'll be asked to hold up 14 fingers in honor of the now-retired Tony Stewart . Be sure to comply, lest you be ribbed and taunted by fellow racegoers for the remainder of the event. -- It's customary to perform "the wave" on each of the race's 200 laps as the pack races by where you're seated. Remind your neighbors of this if they forget. -- If you fall off your boat into Lake Lloyd, simply put yourself in a bag of rice for 24 hours to dry off. -- It'll be SUPER awkward walking into the track wearing your Scott Speed 2012 team t-shirt. Stop by the merchandise tent as soon as possible if that's the case. -- Upon gaining entry to the track, you'll be handed a race program that explains the race festivities. It's part of your ticket agreement with the track that you list the program for sale on eBay immediately following completion of the race. -- When 40 cars bolt past you at full speed after the green flag waves, the noise can be rather startling. Most race car drivers, however, are quite respectful if you give them a "shush" as they race on. Don't be shy -- race car drivers are people, too, and they're happy to comply with a fan's polite request! -- In the event of rain, the race will be delayed until the track is sufficiently dried. Avoid sitting in the grandstands for hours, thinking the cars will come back around the track any time now -- it's quite likely the cars are actually stopped on pit road, disguised by car covers! -- Do not utter the words, "Drivers, start your engines!" before the official command is given by the Grand Marshal. Reciting this phrase could startle drivers into accidentally starting their race cars sooner than expected -- and you don't want responsibility for that magnitude of disaster on your hands. -- Open bowls of cereal are not permitted in the facility. Finish those flakes and leave your bowl in the car before you attend The Great American Race! Better yet, meet up with other racing/cereal enthusiasts at one of the designated "cereal bowl zones" in the parking lot outside the track. -- You'll notice the cars look quite a bit different in person than they do on TV. That's simply because the camera adds ten pounds. Enjoy your slimmed and unfettered view of those speed machines! -- When there's a crash on the track, the cars always seem to end up at the end of skid marks. That means trouble! When you start to see skid marks appear, recite the customary Daytona skid marks chant to alert race fans around you: " Women and men 'round these hallowed grounds; hark -- now rise -- for trouble abounds!" -- Before the race begins, airplanes will fly in formation over the track -- this is called the "fly-over" and it's perfectly normal. Don't feel embarrassed -- you didn't accidentally go to the air show instead of the biggest race of the NASCAR season! -- Most food vendors within the gates of the race track do not offer free refills on cans of Monster Energy. -- Speaking of food vendors, try out some Daytona 500 specialties! Ask for the secret menu to get access to delicacies like "Race Puppies," "Busch Ears," "Cassill Greens," "Dale's Famous Gus Drops," and Daytona's own "Pasta Logano," named after the 2015 winner of The Great American Race. -- Fellow fans wearing a shirt bearing your favorite driver are required to return all high-fives and fist bumps. Promptly report any suspicious refusals to return high-fives to track security. -- If you forget to print out this guide and bring it with you to the track, just remember DAYTONA: -- DAY le Earnhardt, Jr. is a common driver for whom you can cheer in case you forget the name of your favorite driver -- TON y Stewart isn't racing in the Daytona 500 this year -- he retired. (Remember, 14 fingers on Lap 14!) -- A good idea would have been to print out the First Timer's Daytona 500 Guide. Most of all, have fun and enjoy yourself! In most cases, you can head back home at the conclusion of the race. It's the mark of a Daytona novice to accidentally sit in the grandstands for weeks following the race -- don't embarrass yourself! &amp;amp;lt;/p&amp;amp;gt;
Darlington most talked about event since Daytona 500
RELATED: Complete Darlington schedule " Darlington's throwback schemes Officials with Darlington Raceway and International Speedway Corp., which owns the South Carolina facility, should be congratulated for their efforts leading into this weekend's Bojangles' Southern 500 .The retro-themed weekend has been the talk of NASCAR in recent months, garnering more attention than any event outside of the season-opening Daytona 500 back in February. Copious amounts of content -- print, Internet and broadcast -- have been devoted to this weekend's race. And rightfully so. The fact that the program coincides with the return of the historic event to the Labor Day weekend is icing on the cake. When the seed for the throwback plan was planted, there was no indication that this year's race would be return to its long-held September date -- the 2015 schedule wasn't officially announced until August of '14, and track officials weren't privy to potential changes much earlier than that. After a one-year dalliance with a November stop in 2004, the 500 had a nine-year run on Mother's Day weekend in May where it did well. Last year's race was held in April in yet another schedule shuffle. But the Southern 500 in April or May is not the Southern 500 on Labor Day weekend. "Having the extra time from last April until Labor Day this year has been really helpful because truly it's just a small group of people that have put this together," Chip Wile, President of Darlington Raceway , said recently. "And it's been a learning process but it's been really fun." The platform is the kickoff of what Wile describes as a five-year plan to revitalize the track’s lone NASCAR race weekend, which includes Saturday's XFINITY Series race as well as Sunday's Sprint Cup event. For decades, the Southern 500 was considered one of the most difficult races on the series' circuit. The track's unusual shape -- a 1.336-mile layout with distinct differences between Turns 1-2 and 3-4 -- favors no particular driving style. Winners are often determined by a combination of skill and good fortune. The oppressive heat and humidity that hung over the track nearly every September race weekend took its toll as well -- the list of drivers that required relief at some point is a lengthy one. That difficulty, combined with the fact that the track is the oldest paved speedway to host NASCAR events (it opened in 1950), earned Darlington a lofty position in NASCAR's early years. The race is still considered one of NASCAR's crown jewel events -- along with the Daytona 500 and the Coca-Cola 600 . But the praise for this weekend's program shouldn't stop with track officials. Teams have bought into the idea wholeheartedly, developing amazing throwback paint schemes, many of which honor some of the sport's legendary drivers and organizations. Sponsors and various stakeholders, such as Goodyear, have gotten on board. Broadcast teams will incorporate the throwback platform into their programming. It's been a win-win situation for everyone involved. It also couldn't have come at a better time. Wile and his group wanted to make his track's lone Sprint Cup race stand out above the crowd, and it certainly seems as if that has been accomplished. Darlington isn't the only track that's been able to develop an idea that resonates with those in the sport as well as those in the stands. Not as large in scope but certainly just as entertaining, the annual night race at Bristol Motor Speedway in August generates interest not only for the competition on the track, but its pre-race show is perhaps the most popular on the schedule. Anchoring the program are drivers entering the track to music they have chosen and the Motor Racing Outreach effort that has children of drivers and other personnel singing the National Anthem (an idea generated by former track president Jeff Byrd ). The product on the track remains of primary importance, and fortunately that's been a constant at Darlington -- the racing there rarely fails to excite and entertain. And if there's a bit of a history lesson included, so much the better. "I really love the history and the heritage of the sport," former championship-winning crew chief Ray Evernham said. "I think it's really important if we're going to bring new fans, younger fans, that demographic, they've got to understand why. When you start telling some of the history and the tradition, and showing that, I think it gets people really interested. "Now they understand why people are so passionate about it or why somebody will come sit in the same seat for 50 years or why we work so hard on these cars. I think it's really important that we go back and show the steps that it took to get here in order to engage new fans." And there's no better place or time than Darlington Raceway . On Labor Day weekend.
Top 10 Bristol Moments: 7-4
NASCAR.com goes back in time to show off some of Bristol Motor Speedways top moments. Here are moments 7-4.
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