After rejecting 'easy' decision to leave, veteran embraces team's new outlook Play: NASCAR Fantasy Live CHARLOTTE, N.C. -- For all the change that Roush Fenway Racing has undergone entering the 2015 NASCAR season, Greg Biffle remains the organization's constant, a cornerstone driver who first started his career with team owner Jack Roush in the Camping World Truck Series in 1998. But with the team firmly in rebuilding mode after its recent slide toward substandard performance, Biffle shed light on just how close he came to following the path of two prominent former teammates out the door. Biffle plumbed the depths of the company's recent low points Wednesday during the annual Charlotte Motor Speedway Media Tour presented by Technocom, saying that he had fielded offers from "great teams" to drive elsewhere. Ultimately, the 45-year-old driver made the choice to stay, in an effort to help lead the team out of its dark days. "You know, loyalty in this world only goes so far," Biffle said. "… I felt like I had to wrestle with the decision on whether I leave or not. It makes it easy to leave, it's easy to kick a guy when he's down, right? So we were having tremendous trouble last year, and I've been there through three of these cycles, and we're not going to sugar-coat it -- last year, we were at the bottom of the heap compared to the teams. We just were, and no light at the end of the tunnel, and so it would've been an easy way for me to leave at that point. "But knowing that the stock is at the lowest price that it's been at, sometimes that's the opportunity. It's going to go up. It doesn't have to, but logic says it's going to go up, and so I wrestled with it and sat long and hard about it and said, 'I want to be the guy that brings this organization back out of where we're at. We're in a bad place. I could jump ship right now.' And I decided I didn't want to do that. I was going to give it another opportunity." Biffle's tenure with Roush Fenway includes an enviable collection of career highlights -- 19 victories in the top-level Sprint Cup Series and championships in both the XFINITY Series (2002) and the truck circuit (2000). Even though he managed to qualify for last season's Chase for the NASCAR Sprint Cup playoffs, his losing streak stretched to 57 -- nearing the longest dry spell of his career. Only Carl Edwards won races at the Sprint Cup level for RFR last year, and he departed in the offseason to restart his career at Joe Gibbs Racing . That move followed a similar career shift by Matt Kenseth -- another longtime Roush Fenway competitor -- just two years earlier. Biffle could've been the third domino to fall, but even with all the frayed emotions, the connections he'd established over the years kept him from severing those ties. "I stayed for relationships and things that I had built for a long period of time that I really cared about, and that was one of my decisions that really weighed on me to stay," Biffle said. "After I elected to stay, other people didn't and so I was left holding the bag a little bit, but I can't say enough about the partnerships that we've created since then. "I can talk forever about what's gone on, and I hate to keep -- so to speak, the cliché -- beat the dead horse. We all recognized the position we were in last year. We were drowning and we were trying to get to the surface, and it was difficult on all of us. All the relationships were all taxed, between me and my crew chief, the other drivers, the team engineers, the simulation group, and then fabrication, the guys hanging the (car) bodies. We were all taxed because we were not performing." Roush Fenway president Steve Newmark admitted that the offseason mission of rebuilding the team's stature in the sport had come with some soul searching. The organization has made plenty of offseason strides to meet the goals -- primarily through digging to the root cause of what went wrong in 2014 and closing the gap on its rivals in the technology department. But it's also revamped its mindset in more subtle ways, freshening the look of the shop and bringing it up to more state-of-the-art standards. Even though the overhaul has been dramatic, Newmark said losing Biffle was a change the team couldn't afford to withstand. "It was critical," Newmark said. " Greg and I spent a lot of time talking. He was solicited by a lot of teams, which I would expect with a driver of that caliber. After a lot of the discussions, I think he felt like Roush was the right fit for him and the right place, and he and Jack had some unfinished business. But he brings an element that we wouldn't have had without him. We have a lot of other talented drivers, but none of them has had the history with both our organization and the championships, so he's been fantastic." Though Biffle cracked in his opening remarks that Jack Roush, 72, had been racing Ford products since 1901, it's clear the team has begun to skew younger as it enters its 28th year in NASCAR. Biffle will race alongside third-year driver Ricky Stenhouse Jr ., 27, and 23-year-old Trevor Bayne , promoted to his first full season in the Sprint Cup Series. Change isn't all bad, as Biffle was quick to mention the championship fruits of the first-year partnership between Kevin Harvick and Stewart-Haas Racing last season. Taken a step further, Biffle said Roush Fenway's expectations equal those of the title-winning No. 4 team. "We're all that confident," Biffle said. "We all feel that good that that's the position we're in now. Everyone's so excited about the way our company looks, about how everybody's getting along and how excited everybody is to work together again, and on a common goal. We all feel really good." FULL SERIES COVERAGE • Latest news • Standings • Schedule
Get the latest Greg Biffle news, media, stats, and standings for the NASCAR Sprint Cup Series driver only on the official site of NASCAR.
Veteran looks to lead the way for revamped Roush Fenway organization MORE: Full schedule of season previews Team: Roush Fenway Racing No. 16 Ford Rank in final 2014 standings: 14th Wins: 0 Year in photos: Greg Biffle 2014 highlights Strides: In a year of struggles, The Biff showed some of his brightest glimmers in some fairly unlikely places. Most known for its performance on intermediate-sized tracks, the No. 16 team led at least a lap at all four restrictor-plate races last season and posted a sweep of top-10 finishes at both road courses, cementing Biffle's status as an underrated road racer. But the 45-year-old veteran's most clutch moment came in a must-have late-summer surge to clinch a berth in the 16-driver Chase for the NASCAR Sprint Cup playoffs. Biffle rose from 19th place on the outside of the provisional postseason grid after Indianapolis by patching together five straight top-10 finishes and a hard-fought 19th in the pressure-packed regular-season finale at Richmond International Raceway . "Those last three were like the last three of the championship (hunt) in '05 for me, just to get in the Chase," said Biffle , who qualified for NASCAR's playoffs for the sixth time in the last seven years. "Because I've said forever if you're not in the Chase, you're a nobody. I don't mean that in a negative way, but the media focus and attention in this sport is about the Chase, it's about the playoffs, and if you're one of the 16 that make the Chase, you're one of the top brands in this sport, in my opinion." Setbacks: Last season's results on 1.5-mile and 2-mile tracks -- venues formerly in Biffle's bailiwick -- illustrated the full breadth of the performance deficit for one of Roush Fenway's most venerable teams. Biffle's best efforts came in April with a sixth place at Texas and a fifth at Darlington, but at Michigan -- arguably his best track -- he managed just a 20th and a 10th. The winless season was only the third of Biffle's 12-year career with team owner Jack Roush, and his tally of three top-five finishes in 2014 matched a career low. But the downturn in speed, Biffle indicated, hasn't been a sudden development for the Concord, North Carolina-based organization. "We'd have to start years back and look at the way we've gotten to this position," Biffle said. "We've probably missed opportunities to change our simulation program and … it kind of turned technical faster than we did as a company. So the amount of engineers, how organized that process has to be, and how seamless you have to get that data, formulate that and get it to the race track, that's where we had some holes in our program as well. It's going to take a bit to fix that, too. You're not going to fix that overnight, so we're working hard at shoring that up." Quoteworthy: "There wasn't anywhere we were good at last year, really. All across the board, our performance was down. Pit stops were good, but you gain two or three spots on a pit stop and you lose them when they throw the green flag, it doesn't really help you. Or if you don't qualify good, and then in 20 laps you're 20th, that doesn't help you either. We've just got to find speed in our cars." What's next: The No. 16 Ford's primary colors will be in flux for 2015, with Ortho Insect Control and the Kellogg Company's Cheez-It brand helping fill the void of departing sponsor 3M. But the driver-crew chief combination will remain intact as Biffle will continue to work with Matt Puccia, who's called the shots for the team since the middle of the 2011 season. Recent changes to the Roush Fenway driver lineup may have more of an impact. Carl Edwards completed his long-running tenure at Roush last season, not far behind Matt Kenseth 's exit from two years before; both now wheel Toyotas for Joe Gibbs Racing . In their place are twenty-somethings Ricky Stenhouse Jr ., back in Roush's No. 17 for a third year, and Trevor Bayne , moving up from the XFINITY ranks for his first full season at the Sprint Cup level. The new teammate dynamic leaves Biffle firmly in a position of senior leadership as the team tries to build momentum. "When you lose Matt and then lose Carl, they were a wealth of information when it comes to setting up the cars and we could look at their data and things like that," Biffle said. "So it's going to be a little bit of a learning curve for us, but we're up for the challenge." FULL SERIES COVERAGE • Latest news • Standings • Schedule
Cheez-It to serve as a primary sponsor for 'The Biff' starting in 2015 RELATED: Play NASCAR Fantasy Live " Sign up for RaceView today Greg Biffle has picked up a new primary sponsor for the 2015 Sprint Cup Series season. Roush Fenway Racing announced that the Cheez-It brand will serve as a primary partner of the No. 16 Ford. The deal is a multiyear partnership with other Kellogg's brands, such as Frosted Flakes, which have appeared on the No. 99 car of Carl Edwards . With Edwards moving on to Joe Gibbs Racing in 2015, that sponsorship will now be on Biffle's No. 16. "It's going to be really great to have Cheez-It on the car next season," Biffle said in a team release. "My family and I have been enjoying Cheez-It snacks for years and I could not be more excited to represent them. The Cheez-It cars have always looked really good on the track and they are going to look even better with the No. 16 on the side." Check out the short clip below, posted on YouTube by Roush Fenway Racing to announce the news. Biffle will also carry sponsorship for Ortho Insect Control next season for approximately half of his races. Biffle's longtime primary sponsor, 3M, is moving to Hendrick Motorsports next season to sponsor the No. 24 Chevrolet of Jeff Gordon . Biffle qualified for the 2014 Chase for the NASCAR Sprint Cup but was among the four drivers eliminated following the final race of the opening Challenger Round at Dover. He is currently 14th in the points standings. MORE: READ: Latest Chase news PLAY: Monitor your Chase Grid Game picks WATCH: Latest NASCAR video FOLLOW LIVE: Get RaceView FULL SERIES COVERAGE • Latest news • Standings • Schedule
Biffle's only win last season was at Michigan International Speedway
Alan Cavanna brings you Up To Speed on Greg Biffle's new sponsorship deal and sticking with Roush Fenway Racing.
Clint Bowyer talks about missing out on making the Chase while Greg Biffle expresses excitement about making NASCAR's postseason.
Recap Greg Biffle's big moments of the 2013 season. He finished ninth in the NASCAR Sprint Cup Series Chase.
Biffle looks at 2014 as an opportunity to reset, regroup and come back fighting
From 2004-06 nobody could stop Biffle in Miami