James Buescher wins the Fan Appreciation 200 Presented by New Holland at Iowa Speedway.
Fans are invited to attend event on January 31 Come one, come all. NASCAR's annual Fan Appreciation Day will take place Saturday, January 31. The event will run all day, from 8 a.m. to 5 p.m. ET at the NASCAR Hall of Fame in Charlotte, North Carolina. Fans are encouraged to come out to the free event and experience the history and heritage of NASCAR throughout the Hall's unique and interactive exhibits. In addition, fans will have the opportunity to see some of their favorite NASCAR drivers, NASCAR Hall of Famers and other special guests. Check back on Jan. 12 for the driver Q&A and autograph schedule. Reservations for autograph sessions will be available on Saturday, Jan. 17 at 10 a.m. ET MORE: READ: Latest Chase news PLAY: Monitor your Chase Grid Game picks WATCH: Latest NASCAR video FOLLOW LIVE: Get RaceView FULL SERIES COVERAGE • Latest news • Standings • Schedule
• 2014 Season In Review Also Features Year In Photos, Video Highlights Package FORT WORTH, Texas (December 16, 2014) - The year at Texas Motor Speedway opened with pyrotechnics celebrating the unveiling of the world's largest, high-definition LED video board in March and culminated in November with additional fireworks courtesy of the post-race melee involving combatants Brad Keselowski and Jeff Gordon in the NASCAR Sprint Cup Series AAA Texas 500 Eliminator 8 Chase race. There also was plenty of action and excitement in between as Texas Motor Speedway played host to its annual Duck Commander 500 NASCAR doubleheader in April, Firestone 600 INDYCAR/NASCAR twin bill in June and played host to its inaugural Red Bull Air Race World Championship event in September. The Texas Motor Speedway 2014 Season In Review recaps those major event weekends, in addition to the momentous "Big Hoss TV" unveiling, while the accompanying Texas Motor Speedway Year in Photos captures all those key moments in addition to other noteworthy speedway-related events throughout the year. The Texas Motor Speedway Year in Photos features 90 images - primarily from the speedway's official photo agency Getty Images - that were chosen for their significance and/or artistic value and are presented in chronological order. A three-minute video recap of the top on-track moments, including the AAA Texas 500 post-race skirmish, also is available in HD by clicking here. All photos and video are free for media outlets to utilize, especially for their year-end, wrap-ups and can be previewed by visiting www.texasmotorspeedway.com or downloaded by visiting www.image.net/tmsinreview2014 . Let's take a look back: "Big Hoss TV" Unveiling / Wednesday, March 19 The Skinny: The world's largest, high-definition LED video board is unveiled amid fanfare and will be one of the most impactful fan enhancements in the history of Texas Motor Speedway and the world of motorsports. The Recap: Texas Motor Speedway unveiled the world's largest, high-definition LED video board in grand fashion as the evening featured fireworks, motorsports stars, reality television celebrities, dignitaries and the showing of an episode from A&E's hit reality show "Duck Dynasty" for more than 8,000 fans situated in the infield of the world-class sports facility. The official debut of the Panasonic-built "Big Hoss TV" was part of a star-studded evening that included appearances by Duck Commander CEO and "Duck Dynasty" star Willie Robertson and his wife, Korie, along with the heralded racing duo of NASCAR's Kyle Busch and INDYCAR's Helio Castroneves. Also in attendance were dignitaries such as NASCAR President Mike Helton, Hulman & Co. CEO Mark Miles, Panasonic Eco Solutions North America Vice President Richard Ballard, Speedway Motorsports, Inc. Chairman Bruton Smith, SMI President and COO Marcus Smith and Fort Worth Mayor Betsy Price. Positioned in the middle of the backstretch and stretching 218 feet wide by 94.6 feet tall, "Big Hoss TV" features 20,633.64 square feet of HD LED imagery that contains 281 trillion colors. The video board, constructed in just four months, surpassed fellow Speedway Motorsports, Inc. facility Charlotte Motor Speedway (16,000 square feet) as the Guinness World Record holder for the world's largest HD LED video board. The size of "Big Hoss TV" is staggering as it is 79 percent larger than the video board at AT&T Stadium, home of the Dallas Cowboys, which is 11,520 square feet. "It is the ultimate fan amenity," Texas Motor Speedway President Eddie Gossage said. "To have the biggest one in the world, that's just one of those 'Everything is Bigger in Texas' stories that we are really proud to be a part of." NASCAR Sprint Cup Series Duck Commander 500 / Monday, April 7 The Skinny: Rain forces a Monday matinee for only the third time in speedway history and Joey Logano wins the Duck Commander 500 for an automatic berth in the reformatted Chase for the NASCAR Sprint Cup . The Recap: With Duck Commander on board as the title sponsor and the "Duck Dynasty" stars on hand en masse, the weather was more conducive for duck hunting that NASCAR racing. The Duck Commander 500 , moved from its Saturday night slot to Sunday afternoon to avoid a conflict with the NCAA Final Four men's college basketball tourney being in Arlington, was washed out due to continual rain showers and rescheduled for a Monday matinee. It was just the third time in Texas Motor Speedway 's 18-year history that a NASCAR Sprint Cup Series race was run on Monday due to inclement weather, the most recent coming in 2010 when both the Sprint Cup and Nationwide Series races were run on the same day. Penske Racing's Joey Logano punched his ticket for a berth in the restructured Chase for the NASCAR Sprint Cup format after surviving a green/white-checkered finish to win the Duck Commander 500 . Logano was cruising to victory with a two-second lead over teammate Brad Keselowski with just over one lap remaining in the scheduled 334-lap event, but a caution for debris forced a two-lap overtime shootout. Logano restarted third after pitting for four tires while Jeff Gordon and Brian Vickers opted for two tires and restarted first and second, respectively. Gordon held off Logano on the first lap, but Logano got a strong run inside on the frontstretch and was able to overtake him in Turn 1 and pull away to a 0.476 of a second margin of victory in the race that was extended to 340 laps. The victory was Logano's first since August of 2013 at Michigan and the fourth of his career. It also was his first Sprint Cup win at Texas Motor Speedway , which was highlighted by him becoming the youngest Cup winner in TMS history at 23 years, 10 months and 14 days. NASCAR Nationwide Series O'Reilly Auto Parts 300 / Friday, April 4 The Skinny: Rookie Chase Elliott , the 18-year-old son of NASCAR great Bill Elliott , lands his first career Nationwide Series victory in the O'Reilly Auto Parts 300 to become the second-youngest winner in series history. The Recap: Nationwide Series O'Reilly Auto Parts 300 provided a historic milestone for a second-generation NASCAR driver and a glimpse into the talent that would flourish and lead to a series championship. Rookie Chase Elliott , the 18-year-old high school senior and son of NASCAR great Bill Elliott , needed just six starts in the Nationwide Series for his first career win that came in the O'Reilly Auto Parts 300 . Elliott made a bold move on the high side of Kevin Harvick in the elbow of the frontstretch to take the lead on Lap 185 and then held on for a 2.251-second victory over Kyle Busch in the 200 -lap event. Elliott became the second-youngest winner in series history at 18 years, 4 months and 8 days. Verizon IndyCar Series Firestone 600 / Saturday, June 7 The Skinny: Will Power's late pit lane penalty opens the door for Ed Carpenter to capture the Firestone 600 and become the first American winner at TMS since Sam Hornish Jr . in 2007. The Recap: The annual INDYCAR/NASCAR summer doubleheader yielded two first-time Texas Motor Speedway winners as Matt Crafton won the Camping World Truck Series WinStar World Casino 350 and Ed Carpenter was victorious in the Verizon IndyCar Series Firestone 600. Carpenter took advantage of a strong second-half race performance and a critical late pit lane penalty by Will Power to record his first series victory since 2012 in the Firestone 600. The victory was the third of Carpenter's career and his first since winning the 2012 season finale at Fontana. In his previous 12 starts at Texas Motor Speedway , he had just one top-five finish and led one lap (2009) before breaking through to become the first American to win at Texas since Sam Hornish Jr . in 2007. Carpenter led 66 of the final 67 laps of the 248-lap event and avoided a potential shootout for the win with Power, who was running second when he was caught speeding in pit lane on his final green-flag pit stop. With 36 to go, Carpenter and Power pitted together and came out 1-2, but Power received a drive-thru penalty for speeding and fell a lap down. Carpenter suddenly had a nine-plus second cushion over second-place Tony Kanaan and was coasting to victory with an 18.5-second lead before a final caution came out with seven laps remaining. The race became a two-lap shootout and Carpenter was able to stave off Juan Pablo Montoya and the hard-charging Power, who moved from sixth to second and finished 0.52 of a second behind Carpenter. NASCAR Camping World Truck Series WinStar World Casino & Resort 400 / Friday, June 6 The Skinny: Defending Camping World Truck Series champ Matt Crafton snaps a 26-race winless streak at TMS with a dominant victory in the WinStar World Casino & Resort 400. The Recap: Defending NASCAR Camping World Truck Series champion Matt Crafton had it easy compared to Verizon IndyCar Series driver Ed Carpenter in earning his first career win at Texas Motor Speedway . He led a career-best 118 laps en route to the victory in the WinStar World Casino & Resort 400 that snapped a 26-race winless streak at the speedway. Crafton led 118 of the 167 laps - the most he led in a single race in his 14-year career - and cruised to a 13.302-second victory over runner-up Justin Lofton . It was the fifth win of Crafton's career and second of the season, marking the first time in his career that he had recorded multiple wins in a season. His dominant performance established a track record for largest margin of victory in that series, eclipsing the previous mark of 11.817 seconds set by Dennis Setzer in this event in 2004. Red Bull Air Race World Championship / Saturday, Sept. 6, & Sunday, Sept. 7 The Skinny: Texas Motor Speedway plays host to the first race in the United States since 2010 for the Red Bull Air Race World Championship, which returned to competition after a three-year hiatus. The Recap: The Red Bull Air Race World Championship made its return to the United States for the first time since 2010 as Texas Motor Speedway played host to the sixth stage of the eight-event international plane racing series. Before a crowd of more than 20,000 for the first of two U.S. stops, Frenchman Nicolas Ivanoff captured his first victory of the season in the elite Master Class on the challenging, seven air gate, 3.7-mile course that was built in the infield of the motorsports venue. Ivanoff posted an individual two-lap run of 54.118 seconds to defeat Great Britain's Nigel Lamb, Canada's Pete McLeod and Germany's Matthias Dolderer in the Final 4 showdown on Sunday. Ivanoff gave his country a sweep of the weekend competition as fellow Frenchman Mikael Brageot won the Challenger Cup race the day prior. NASCAR Sprint Cup Series AAA Texas 500 / Sunday, Nov. 2 The Skinny: A post-race confrontation between Jeff Gordon and Brad Keselowski and ensuing melee steals national headlines from six-time series champion Jimmie Johnson winning the AAA Texas 500 for a third year in a row. The Recap : With the remaining eight Chase for NASCAR Sprint Cup drivers looking to win the AAA Texas 500 and automatically advance to the championship round, six-time series champion Jimmie Johnson played the role of spoiler as he won the Eliminator 8 race in a dramatic second green/white-checkered overtime finish. Johnson, eliminated from championship contention in the previous round, won the AAA Texas 500 for a record third consecutive year, but it was the post-race scuffle that made national headlines the following day. While Johnson was celebrating his track-record fourth Cup win with burnouts on the frontstretch, chaos ensued on pit lane after an angry Jeff Gordon confronted Brad Keselowski and a fray quickly developed between the Chase contenders. Fellow Chase competitor Kevin Harvick pushed Keselowski while Gordon was jawing with him and the situation quickly escalated as the crews got involved and transformed into a melee. The disagreement stemmed from the first GWC finish, where Gordon took the restart with the lead and Johnson beside him on the front row. Johnson grabbed the lead when a bold move by Keselowski resulted in contact with Gordon, which ultimately led to a flat tire, contact with the wall and a 29th-place finish that would derail his title aspirations. The caution flew for Gordon that set up the second GWC finish, where Keselowski found himself lining up front against the leader Johnson on the restart. Johnson, on the inside, maintained the lead on the restart while Keselowski found himself also trying to fend off a charging Harvick. Harvick got past Keselowski on that lap but didn't have enough time to chase down Johnson, who won by 0.513 of a second for his fourth victory of the season and 70th of his career. Johnson led nine times for 191 laps, but a record 13 cautions continually bunched the field as well as changed race strategies to give a number of drivers a shot at the victory.Johnson, Harvick and Keselowski took the top three positions, respectively, while Kyle Busch , who was looking to sweep all three NASCAR races after truck and Nationwide wins earlier, finished fourth. NASCAR Nationwide Series O'Reilly Auto Parts Challenge / Saturday, Nov. 1 The Skinny: Kyle Busch gives Joe Gibbs Racing its 100th career Nationwide Series win and sets his sights on rare NASCAR tripleheader weekend sweep after winning the O'Reilly Auto Parts Challenge . The Recap: Kyle Busch added to the weekend drama and intrigue when he secured the second leg of a rare NASCAR tripleheader weekend sweep with a win in the Nationwide Series O'Reilly Auto Parts Challenge . Busch completed the Nationwide Series/ Camping World Truck Series sweep for the second time in his career at Texas Motor Speedway , with the first coming in the fall of 2009. That only left Sunday's AAA Texas 500 as the missing prize for the triple, which had only been accomplished by Busch (Bristol 2010) in the history of NASCAR. Busch extended his record for career Nationwide Series victories at Texas Motor Speedway by adding his seventh with a 1.562-second win over Joey Logano . Busch, who led six times for a race-high 116 laps, and Logano, who led five times for 59 laps, exchanged the lead six times over the final 85 laps in the 200 -lap event before Busch took control late. It also was his seventh NNS victory of the season, 70th in his career and a milestone 100th for Joe Gibbs Racing . NASCAR Camping World Truck Series WinStar World Casino & Resort 350 / Friday, Oct. 31 The Skinny: Kyle Busch wins the WinStar World Casino & Resort 350 as Kyle Busch Motorsports ties the Camping World Truck Series record for most victories in a season. The Recap: Kyle Busch , competing in all three NASCAR races during the weekend and chasing a rare sweep, endured a green/white-checkered overtime finish to secure the first leg with a victory in the WinStar World Casino & Resort 350. Busch, who led a race-high 80 of 152 laps, was cruising to victory when two late cautions put a scare into his bid to secure his seventh win in just nine NCWTS starts this season. Following the final caution that led to the two-lap shootout, Busch got a strong restart on the outside of leader German Quiroga and took command of the lead coming out of Turn 2. He was pulling away with one lap to go when Quiroga hit the wall in Turn 2 to force the conclusion of the final lap to finish under caution. Busch's series-leading seventh win was his third truck victory at Texas Motor Speedway that pushed his career total in the series to 42. It also was the 12th victory overall for Kyle Busch Motorsports in 20 starts this season, tying the series record for season victories set by Ultra Motorsports in 2001. MORE: READ: Latest Chase news PLAY: Monitor your Chase Grid Game picks WATCH: Latest NASCAR video FOLLOW LIVE: Get RaceView
NASCAR COO highlights SportsBusiness Journal Motorsports Marketing Forum LAS VEGAS -- Brent Dewar has a unique perspective when it comes to recognizing the progress NASCAR has made over the past year. After a 30-year career at General Motors, where he retired in 2010 as senior vice president of global Chevrolet, Dewar came to NASCAR a year ago as chief operating officer. In the past 12 months, Dewar has gotten a first-hand look at the inner workings of a sanctioning body he once viewed from a markedly different perspective as the representative of an OEM. "Five years ago, when I left General Motors, I met with Brian France, and he talked about his vision of where he wanted the sport to go," Dewar said Tuesday on the opening day of the NASCAR Motorsports Marketing Forum presented by SportsBusiness Daily/Global/Journal at the Aria. "And he talked about technology and change and driving new fans and being more open and transparent and things of that nature. "I remember thinking at the time, 'Wow! Good luck with that, Brian.' "I went off and (did) some other things for a few years, and it's really gratifying to see, five years later, some of the things Brian talked to me about at that lunchtime in New York are really coming to bear." Dewar answered a multitude of questions in a session titled "Fireside Chat: A Year in Review and the Plan Moving Forward," but much of what he addressed was the positive response to the new elimination-style Chase for the NASCAR Sprint Cup format introduced this year. As Dewar pointed out, this year's playoff succeeded not only in attracting new fans to the sport but also in recovering what he termed "lapsed fans," as the buzz around the Chase reached critical mass. In addition, the intensity of the competition in the Chase enhanced the fundamental nature of the competition itself. "In my first weeks at NASCAR, we were rolling out the concept to the teams," Dewar said. "Brian France, he was the brainchild of the change... He approached the drivers about 'Listen, you guys aren't racing hard enough,' and a number of them, really, said, 'That's not true -- we race every weekend, we race to win.' "And he said, 'Look, guys, I'm not a race car driver…' But you take Brian, who's been around the sport since he was a child, with his father and grandfather, and he felt and saw a difference. And this format really brought that out." EMBRACING TECHNOLOGY It's easy to enumerate a long list of technological innovations in NASCAR racing -- from the NASCAR Green agenda to the Fan and Media Engagement Center to the Air Titan track-drying system to the online rulebook and parts database -- but one of the most innovative changes is yet to come, according to NASCAR Executive Vice President and Chief Racing Development Officer Steve O'Donnell. "Next year, starting at Daytona, we'll be implementing technology as a referee in our sport," O'Donnell said Wednesday at the NASCAR Motorsports Marketing Forum. Not only will race officials have a database at their disposal for inspections, but calls on pit road also will be made based on real-time video observation of every aspect of a pit stop. "We believe we'll be the first sport to incorporate technology in every second of every race," O'Donnell said. "Everything will be under review." From May on, NASCAR ran the "technological refereeing" as a redundant system to the human officiating. O'Donnell said the Chase race at Phoenix would have yielded 75 penalties on the technological side, for example, something the sanctioning body will have to address with the teams. Accordingly, NASCAR is taking crew chiefs and pit crew coaches through the system next week to familiarize them with the new "referee" before the system goes live at Daytona. TOYOTA CELEBRATES 10th ANNIVERSARY Toyota may be the most recent manufacturer to join the NASCAR ranks, but Keith Dahl, the automaker's corporate manager of motorsports and engagement marketing, doesn't consider the brand the new kid on the block any more. In fact, in terms of its presence in the sport, Toyota, which debuted in the NASCAR Camping World Truck Series in 2004, has come a long way since its first foray into the NASCAR Sprint Cup Series at the 2007 Daytona 500 . There, Toyota's activation of the brand took place in the parking lot of the now-defunct Cancun Lagoon restaurant across from the speedway. Today, Toyota maintains an increasingly pervasive presence in the sport, with race entitlements, official pace cars and such partnerships with NASCAR as "Chase Grid Live" in Chicago and official truck status for the Air Titan track-drying system. For Dahl, of course, the bottom line in NASCAR marketing is driving showroom traffic and increasing opinion and purchase consideration among NASCAR fans. "We are delighted with NASCAR's partnership," Dahl said. "It's opened up a lot of doors for us. It's a substantial part of our investment, but it's an easy business case to make." MORE: READ: Latest Chase news PLAY: Monitor your Chase Grid Game picks WATCH: Latest NASCAR video FOLLOW LIVE: Get RaceView FULL SERIES COVERAGE • Latest news • Standings • Schedule
Michael Tatoian maintains roles as EVP and COO of Dover Motorsports, Inc.
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Johnson, Byrnes: Sport evolves with new format to grow fan base RELATED: Subscribe to NASCAR Illustrated Jimmie Johnson stood outside his motorcoach two days prior to the 2014 season finale at Homestead-Miami Speedway , expounding on an answer about the new Chase for the NASCAR Sprint Cup format and its impact on the sport. "Times have changed, the world has changed, there isn't an easy answer for it," Johnson said. "What I'm trying to do is look at the statistics. Is viewership up? Is attendance up? I don't know the viewership answer, I've heard mixed reviews." Johnson was informed that ratings were up the previous two weeks at Texas and Phoenix. "That's a good sign. I know attendance, it looks like, has been up at a lot of tracks in the Chase. Phoenix was sold out, Chicago was really full, that's what I'm really looking at," he said. "Especially when I'm getting older in my career, I want the sport to be around, I want it to be around for generations to come. The world has changed, and we need to change with it." The revolution will, of course, continue to be televised (and tweeted, and instagrammed, etc.). Viewership was up for the 36th and final race at Homestead, which produced a sellout crowd, while the rating remained level with last year. Steve Byrnes, who has been a stalwart presence in NASCAR television for three decades, assessed the state of the sport prior to Homestead. "I still think that we are a work in progress, meaning we had this amazing growth and popularity, and everybody was kind of puffing their chest out," Byrnes said. "Then when the economy staggered, we staggered with it. I think we're still trying to catch up and find out what the fans really want. They’re trying everything they can." Those efforts produced a strong finish to the 2014 season and valuable momentum for NASCAR heading into the New Year. SUBSCRIBE NOW!