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Aspen Dental becomes lead sponsor for Danica Patrick
BUY TICKETS: See the Daytona 500 live! Stewart-Haas Racing and Aspen Dental expanded their partnership on Tuesday, with the dental company becoming the lead sponsor for Danica Patrick in the Monster Energy NASCAR Cup Series . Aspen Dental will debut on the No. 10 Ford Fusion for the season-opening Daytona 500 on Feb. 26 and will be the primary sponsor for a double-digit slate of races, the team announced Tuesday. Aspen Dental has had a relationship with SHR since 2012, and Patrick has been aligned with the brand since 2014. Notably Patrick's car featured an Aspen Dental paint scheme in 2015 at Chicagoland Speedway in which the names of 2, 200 veterans adorned it as part of the Healthy Mouth Movement, an initiative that has contributed $7.5 million in donated dentistry for veterans. "From the first time I visited Aspen Dental's headquarters in 2013, I was struck by their commitment to helping people and changing lives," Patrick said in a team release. "I love working with organizations that care about people, and teaming up with a group that has such an important mission -- breaking down barriers and helping patients get the dental care they need -- is very rewarding." This will be Patrick's fifth full-time season in a premier series ride for SHR; one of her highlights was winning the pole for the 2013 Daytona 500 . "Our commitment to Danica Patrick goes back almost four years and our relationship with SHR even further," said Bob Fontana, chairman and CEO of Aspen Dental Management, Inc. "She is a strong advocate for the Aspen Dental brand and a wonderful ambassador for programs like the Healthy Mouth Movement." In addition to the Healthy Mouth Movement, Patrick's other work with Aspen Dental included "A Taste of the Future," a hidden-camera video campaign designed to raise awareness about the long-term consequences of delaying dental care. "Aspen Dental has been a great partner for Stewart-Haas Racing for many years," said Tony Stewart , co-owner for SHR. "We've both grown with this sponsorship and we know we can achieve even more thanks to their increased role with Danica and our No. 10 team." &amp;amp;amp;lt;/p&amp;amp;amp;gt;
Full stage lengths for every race revealed
RELATED: Fast facts on race enhancements BUY TICKETS: See the Daytona 500 live! DAYTONA BEACH, Fla. -- NASCAR today announced the 2017 stage lengths for each race in all three of its national series. A number of factors went into determining the lap count for Stage 1, Stage 2 and the Final Stage of each race, with a singular goal in mind -- the best racing for NASCAR fans. "Every track is unique for its characteristics in length, surface and overall racing conditions," said Scott Miller, NASCAR senior vice president of competition. "We worked closely with race teams on expected fuel and tire runs over the entirety of an event when considering stage lengths. And in the end, stage lengths were decided based upon what would provide the best race for fans." Last week, NASCAR announced the stage lengths for the Monster Energy NASCAR Cup Series season-opening DAYTONA 500 (Feb. 26 at 2 p.m. ET on FOX, MRN and SiriusXM NASCAR Radio). For "The Great American Race," the stages are scheduled to end on Lap 60, Lap 120 and Lap 200 . For the full list of stages for the remainder of the Monster Energy NASCAR Cup Series season, as well as the NASCAR XFINITY Series and NASCAR Camping World Truck Series seasons, see below. * Note: Laps listed below are what lap each segment will end
Kyle Petty Charity Ride route announced for its 23rd annual trek
BUY TICKETS: See the Daytona 500 live! CHARLOTTE, N.C. -- The Kyle Petty Charity Ride Across America, one of the most successful and popular charity rides in the country, today announced the route for its 23rd annual motorcycle trek. For the first time in almost a decade, the Ride led by former NASCAR driver and NBC Sports racing analyst Kyle Petty, will travel across the Pacific Northwest. With Manheim, North America's leading provider of used vehicle services, as returning presenting sponsor, the Ride will leave Portland, Oregon, on May 13 and arrive in Milwaukee, Wisconsin, on May 19, covering eight states in seven days. Petty will lead 200 bikers on the weeklong, 2,400-mile route to raise funds and awareness for Victory Junction - a camp dedicated to providing life-changing camping experiences for children with chronic or life-threatening illnesses. What started out as Petty and a small group of friends riding together for fun in 1995, has grown into one of the most successful and popular charity rides in the country. This year, more than 20 first-time riders will join the dedicated team of men and women riding for the cause, along with new sponsors and a continued sense of passion. "It's pretty straightforward: every single mile we ride is for one cause, and that is to send chronically ill children to camp at Victory Junction at no cost to their families," said Petty. "The Ride is an enriching experience for everyone involved, and this year we'll be riding through some spectacular parts of the country like Mount Rushmore, and for the very first time the Columbia River Gorge." The Ride will see many of our country's historic landmarks including Yellowstone and Badlands National Parks; Bighorn National Forest; and the iconic Harley-Davidson Museum, the birthplace of the all-American motorcycle manufacturing company. Emblematic of the American open road, riders will also take in roadside attractions, including the world's largest ball of twine rolled by one man in Darwin, Minnesota. Fans are encouraged to come support the cause and greet riders at one of the Ride's seven overnight stops or daily pit stops. Spectators along the route may also purchase memorabilia or contribute to the Ride's "Small Change. Big Impact." program, which accepts donations at each stop. 23rd Anniversary Kyle Petty Charity Ride Across America Schedule: (Information about scheduled pit stops can be found on the Ride's Facebook page.) Day 1, Saturday, May 13 - Portland, Oregon to Walla Walla, Washington Day 2, Sunday, May 14 - Walla Walla, Washington to Missoula, Montana Day 3, Monday, May 15 - Missoula, Montana to Cody, Wyoming Day 4, Tuesday, May 16 - Cody, Wyoming to Deadwood, South Dakota Day 5, Wednesday, May 17 - Deadwood, South Dakota to Mitchell, South Dakota Day 6, Thursday, May 18 - Mitchell, South Dakota to Minneapolis, Minnesota Day 7, Friday, May 19 - Minneapolis, Minnesota to Milwaukee, Wisconsin As a result of the Ride, 7,985 children have attended Victory Junction at no cost to their families. Last year alone, the Ride raised more than $1 million, sending 100 children to camp. Victory Junction has served as the Ride's primary beneficiary since its establishment by Petty and his family in 2004 in honor of his late son, Adam. This year's Ride will feature several celebrity riders, including: NASCAR Hall of Famer and seven-time champion Richard Petty NASCAR legends Harry Gant, Hershel McGriff and Donnie Allison Former NFL great and ESPN's 2016 Coaches Poll greatest college football player of all time, Herschel Walker Heisman Trophy winner (1980) and Super Bowl champion (XXII) George Rogers NBC Sports NASCAR personalities Rick Allen and Rutledge Wood Harley-Davidson Museum president, Bill Davidson, who comes from a long list of Harley-Davidson greats starting with his great grandfather who founded the company. "As we travel to new parts of our country - or ones we haven't seen in a while - the Ride brings with it a passion for sharing the great work of Victory Junction and a comradery that can't be matched. That's what makes it one of the most popular motorcycle rides in the country," said Kyle's father Richard Petty. The 2017 Ride is made possible by presenting sponsor Manheim, as well as Coca-Cola, Harley-Davidson Motor Company, FCA Fleet, Racing Electronics, WinCraft Racing, FLUIDYNE Racing Products, Petty Family Foundation, Krispy Kreme Doughnuts, Headbands of Hope, Piedmont Moving Systems, ArticBlu, Select-A-Vision and Goody's. "Giving back to the community is a core value of Manheim, so we're thrilled once again to be supporting Victory Junction and the children who camp there," said Janet Barnard, president, Cox Automotive Inventory Solutions. "Our teams are excited to welcome the Ride at two of our operating locations, Manheim Portland and Manheim Minneapolis, and offering their local support to this worthwhile cause." To keep up with Petty and the riders live, follow along on social media: Facebook: www.facebook.com/kpcharityride and www.facebook.com/kylepetty45 Instagram: www.instagram.com/kpcharityride and www.instagram.com/kylepetty Twitter: www.twitter.com/kpcharityride and www.twitter.com/kylepetty For more information about the 23rd Annual Kyle Petty Charity Ride Across America or to make a donation, please visit www.kylepettycharityride.com .
TV star Ty Pennington to serve as Atlanta grand marshal
BUY TICKETS: Special Chase Elliott-inspired plan HAMPTON, Ga. -- Acclaimed television personality and designer Ty Pennington has been named grand marshal for the Folds of Honor QuikTrip 500 Monster Energy NASCAR Cup Series race at Atlanta Motor Speedway Sunday, March 5, 2017. An Atlanta native and alumnus of The Art Institute of Atlanta, Pennington will return to his home state to visit with race fans, attend the pre-race drivers' meeting and give the command as part of his grand marshal duties. "I am very excited to be coming home to Atlanta to work with Atlanta Motor Speedway ," said Pennington of the opportunity. "The fans at their events are always filled with energy and love to have a good time. I can't wait." Pennington first won national attention as the quirky and creative carpenter on the groundbreaking home-improvement series Trading Spaces. Later, as host of Extreme Makeover: Home Edition, Pennington helped transform the lives of thousands while inspiring millions more around the world to volunteer their time to help others. Pennington recently was the host of Food Network's American Diner Revival , a hit show that showcases both design and food in an emotionally charged format. Ty travels the country breathing new life into the heart and soul of many communities and local diners. Ty also worked with the legendary Chef Emeril Lagasse in the TBS show On The Menu. The Mark Burnett-produced show is "the first cooking competition show to give viewers at home the chance to taste the dishes they see on screen." NASCAR racing returns to Atlanta Motor Speedway March 3-5, 2017, featuring the Rinnai 250 XFINITY Series and Active Pest Control 200 Camping World Truck Series doubleheader on Saturday, March 4 and the Folds of Honor QuikTrip 500 Monster Energy NASCAR Cup Series race on Sunday, March 5. For more information or to purchase tickets today, contact the Atlanta Motor Speedway ticket office at (770) 946-4211, (877) 9-AMS-TIX or visit www.atlantamotorspeedway.com .
Updated deterrence system aims to 'police within the event'
RELATED: Stage lengths revealed for 2017 races NASCAR competition officials issued an updated deterrence system Thursday for its three national series, shifting toward an officiating process that penalizes pre-race infractions within a given race weekend. The updated system is months in the making, with the sanctioning body and teams working concurrently on the new procedures. The move was one of several fundamental changes made to the penalty structure ahead of on-track activity this week at Daytona International Speedway. The new system replaces the P1-through-P6 penalty classification which had been in effect since the start of the 2014 season. The new structure grades significant penalties into Levels 1 and 2, both of which involve points deductions and crew chief or team member suspensions that increase with a given violation's severity. Elton Sawyer, NASCAR Vice President of Officiating and Technical Inspection, said that in the event that less severe infractions are found before a race, teams or crew members would be disciplined from a menu of penalty options available to NASCAR's three series directors. Those range from the loss of practice time to loss of lap(s) at the start of a race. "Our goal was to be able to, more like football or basketball or any sporting event to where we could officiate and police within the event," Sawyer told NASCAR.com. "I think the real message is that we want to get these infractions, the smaller infractions, we want to get them corrected at the race track. "It's very similar to a 15-yard penalty. If you can get three 15-yard penalties and you can still win the game or drive down and score a touchdown, then good for you. If we can issue these penalties and you lose pit selection or you start at the back or a drive-through (penalty), and you can still come back and win the race, well then we feel like what that infraction was, the penalty fits the crime." A chief reasoning behind the updated policy is to mete out potential penalties more closely to the time – and at the event – in which they occur. "The Tuesday penalties, they wouldn't necessarily go away," Sawyer told NASCAR.com. "We're hoping that we don't have to write those penalties. That's not what we look forward to. We want all the positive storylines to be around the excitement of the race, and as the stewards of the sport -- or the umpires, if you will -- we want to kind of be in the background. But we have a role and responsibility in this as well to make sure it's a level playing field for all." RELATED: Tire limits among '17 rules updates " Learn about the rules package The updates also detail the schematics of a new pre-race inspection protocol, which requires that vehicles must proceed through all four inspection stations, regardless of whether issues are found in any stage in the process. Fixes must now be made in each team's garage stall, rather than off to the side of any given station, and then vehicles must proceed through all four inspection sites again. Sawyer said that the additional time it takes to make a full inspection pass serves as a deterrent for teams, which could miss portions of practice or qualifying in the event of an issue. Eliminating repairs made off to the side of inspection stations also tightens up any gray areas on the fringes of the garage. "I think it's fair to say that if we make them go back to the garage, then that's a central location for all cars to be fixed," Sawyer told NASCAR.com. "They know they have to come back through every station again, so it does put the deterrent back on the teams and puts the responsibility back on the teams to present their vehicles in compliance with the rule book." RELATED: New participation guidelines put limits in place for 2017 Among the other highlights from Thursday's updates to the rule book: • The penalty structure for violations that rise to the L1 or L2 level were unveiled, subject to enforcement at the following event(s): L1 penalties concern areas of minimum heights and weights, the Laser Inspection Station (LIS), gear ratios, and flagrant lug nut violations where 17 or fewer are properly secured. L2 penalties involve more egregious infractions concerning tampering with the three "no man's land" technical areas of tires, engine and fuel. Major safety violations, the use of telemetry or traction control, plus breaches of the testing policy also fall under the L2 designation. Penalty options for all three NASCAR national series call for the deduction of 10 to 40 points for L1 violations and 75 points for L2 infractions. In the Monster Energy NASCAR Cup Series, L1 penalties call for crew chief or team member suspensions for 1 to 3 races, plus a $25,000 to $75,000 fine. L2 penalties in the Monster Energy NASCAR Cup Series come with a six-race suspension and fines ranging from $100,000 to $ 200 ,000. The disciplinary action is scaled back in the other two national series. In the NASCAR XFINITY Series, L1 penalties will result in the same one- to three-race suspension range, but with fines from $10,000-$40,000. L2 violations in XFINITY events also come with a six-race suspension guideline, but a $50,000-$100,000 range for fines. In the NASCAR Camping World Truck Series, L1 penalties carry a one- or two-race suspension with fines from $5,000 to $20,000. L2 infractions will result in a four-race suspension with monetary penalties of $25,000 to $50,000. • Specific penalties were outlined for lug-nut and LIS violations in the Monster Energy Series. LIS infractions discovered after Coors Light Pole Qualifying will result in a team's time being disallowed. Post-race, the violation falls under an L1 heading with a three-race crew chief suspension, a $65,000 fine and the loss of 35 championship points. Teams with one improperly attached or missing lug nut post-race are subject to a $10,000 fine. That fine doubles and includes a one-race suspension for the crew chief if two lug nuts are improperly attached or missing. If three or more lug nuts are in violation of the rules, the penalty rises to the L1 level with three-race suspension for the crew chief, a $65,000 fine and the deduction of 35 championship points. • "Encumbered" finishes -- a rules concept introduced before the Monster Energy Series' playoffs last year -- will remain in effect this season for post-race L1 and L2 violations. The rules allow a victory to stand in the event of an infraction, but a winning team will be stripped of the benefits associated with the win. • The list of pre-race penalties within a race weekend at the series directors' disposal, in order of increasing severity: Loss of annual "hard card" credential, loss of practice time, loss of pit selection position, tail of the field penalty, a green-flag pass-through on pit road after the initial start, a green-flag stop-and-go in the pits after the start, and lap(s) penalty. • Sawyer said that NASCAR competition officials will continue the practice of taking select cars back to the R&D center for further inspection after a race weekend. &amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/p&amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;
All-time records a part of NASCAR's rich history
BUY TICKETS: See the Daytona 500 live! NASCAR's extensive history spans all the way back to its founding in 1948. Over the course of those nearly 69 years, plenty of races -- from the first starts on Daytona Beach sand to today's modern speedways -- have taken place. In that time, a colorful blend of pioneers and superstars have etched their names into NASCAR's record books. Some all-time milestones may never be repeated while still other categories await new benchmarks to be written. Going inside the numbers and traditions of the sport at racing-reference.info reveals plenty of all-time statistics and figures in what is now the Monster Energy NASCAR Cup Series . A sampling: • All-time wins: 200 by Richard Petty. " See more • All-time pole positions: 123 by Richard Petty. • Most series championships: 7 by Dale Earnhardt, Jimmie Johnson and Richard Petty. • Most road-course wins: 9 by Jeff Gordon . " See more • Most restrictor-plate wins: 12 by Jeff Gordon . " See more • Most wins on dirt: 42 by Lee Petty. " See more • All-time best winning percentage: 21.05 percent by Herb Thomas (48 wins in 228 career starts) • All-time best average finish, career: 7.602 by Lee Petty. • All-time best average starting position, career: 4.874 by Dick Hutcherson. • All-time most laps completed: 307,836 by Richard Petty. • All-time most laps led: 51,406 by Richard Petty. • All-time lead-lap finishes: 588 by Jeff Gordon . • Most all-time wins by car number: 209 by cars carrying No. 11. " See more
Elgin Sweeper renews partnership as official sweeper of NASCAR Green
BUY TICKETS: See the Daytona 500 live! ELGIN, Ill. – Elgin Sweeper , the leading manufacturer of street sweepers for general street maintenance, special industrial and airport applications, has renewed its partnership with NASCAR Green™ for three years and will continue to serve as the Official Sweeper of NASCAR Green . "Elgin Sweeper has provided trackside support for NASCAR for more than 15 years. Since we entered into our NASCAR Green partnership four years ago, we have experienced incredible success," said Mike Higgins, vice president and general manager of Elgin Sweeper. "Our company shares NASCAR's passion for, and commitment to, protecting the environment through sustainable practices." "Elgin Sweepers are essential to maintaining a clean and dry surface during our events," said Jim Cassidy, senior vice president, racing operations at NASCAR. "Every race weekend, Elgin Sweepers deliver dependable and clean technology that helps us return to green flagging racing more efficiently." Official Sweeper of NASCAR Green As the Official Sweeper of NASCAR Green, Elgin Sweeper is present at each NASCAR race event weekend to support NASCAR's Air Titan equipment to dry rain-soaked racetracks, saving jet fuel and reduce NASCAR's overall carbon footprint. In addition to supporting the Air Titan equipment with the revolutionary Elgin Crosswind ® Specialty Track Sweeper , the company helps clean and dry the tracks during caution periods when necessary. "For years, most racetracks borrowed a local street sweeper, or used a small machine designed for sweeping parking lots," Higgins said. "As the Official Sweeper of NASCAR Green, Elgin Sweeper has raised the bar in terms of racetrack sweeping, drying and conditioning, mitigating dust left behind from absorbent products used to clean fuel spills on the track, and removing rubber and debris in and around the pit area." Elgin Crosswind Specialty Track Sweeper In 2016, the Elgin Track Sweeper helped with drying rain-soaked tracks and vacuuming up standing water, rubber and debris around the pit area at 76 races of the National Series and more than 200 National Series practice sessions. "Based on our Crosswind GRS unit used to vacuum liquid glycol from airport runways, the Elgin Track Sweeper includes unique technology features developed specifically for a racetrack setting," said James Crockett, product manager at Elgin Sweeper. "These features include a thermal imaging camera that helps the operator locate liquids that may be camouflaged from the naked eye; a side air-blast nozzle capable of moving air at 270 mph for locations such as grass on the inside field, pit areas and weepers; a reverse sweep system equipped with radar; a 20,000 CFM-rated fan; a hydraulically-driven side broom with plastic bristles; and a soft-wall attachment to vacuum out behind the cracks on the racetrack and the soft wall before and after each race. "By speeding up the time it takes to clean and dry the track, the Elgin Track Sweeper assists the overall process of keeping the race event on schedule," Crockett said. "By doing so, the overall operations energy usage around the track – electricity used in the suites, media centers and lighting systems – is also significantly reduced." Crockett added that the powerful and effective technology incorporated in the Elgin Track Sweeper has been used in sweepers purchased globally by military customers to help keep their respective air force and navy runways clean of debris. Shared Power technology The company's proprietary shared technology system diverts the formerly wasted energy from the sweeper's chassis engine back to power the Elgin Track Sweeper itself. "This technology offsets about 16 metric tons of carbon dioxide being put into the environment over the course of a full NASCAR season, which is the equivalent of planting 372 new tree seedlings," Crockett said. Elgin Track Sweeper by the numbers • The first Elgin Track Sweeper was built in 2001 for the Kansas Speedway . • The sweeper picks up to 50 gallons of water per minute. • The sweeper saves roughly one gallon of diesel fuel per hour. • The sweeper's 10-foot sweep path covers the width of 1.5 race cars. • 16 NASCAR-certified drivers operate the Elgin Track Sweeper throughout the race season.
Sport Clips continues partnership with JGR, adds Furniture Row
BUY TICKETS: See the Daytona 500 live! GEORGETOWN, Texas, -- Sport Clips Haircuts announced today its continued partnership with Joe Gibbs Racing and driver Denny Hamlin for the 2017 season, and the addition of Furniture Row Racing and driver Erik Jones . Sport Clips will increase its sponsorship in the Monster Energy NASCAR Cup Series to include two races with Hamlin and four races with Jones. In addition, Sport Clips will continue to have a presence in the XFINITY Series with one race with Hamlin. Veteran Denny Hamlin will pilot the No. 11 Sport Clips Toyota Camry for two Monster Energy NASCAR Cup Series races during the 2017 season beginning at Auto Club Speedway on March 26 and at Darlington Raceway on Sept. 3. In addition, the 2016 Daytona 500 winner will return to the XFINITY Series behind the wheel of the No. 18 Sport Clips Toyota Camry for the Sport Clips-sponsored Help A Hero 200 at Darlington Raceway on Sept. 2. No stranger to the Sport Clips Toyota Camry, Hamlin visited victory lane at Atlanta Motor Speedway in 2012 in the Cup Series and twice in the XFINITY Series at Richmond International Raceway in 2011 and most recently at Darlington Raceway in 2015. New to the Sport Clips program for the 2017 season will be Furniture Row Racing with Monster Energy NASCAR Cup Series Sunoco Rookie of the Year contender Erik Jones . Entering his first season with Furniture Row Racing , Jones will pilot the No. 77 Sport Clips Toyota Camry for four races beginning at Bristol Motor Speedway on April 23 followed by Daytona International Speedway on July 1, Indianapolis Motor Speedway on July 23 and ending with Sport Clips' home track, Texas Motor Speedway on Nov. 5. Jones has previously represented Sport Clips for two races in the No. 20 Sport Clips Toyota Camry for Joe Gibbs Racing in the NASCAR XFINITY Series , earning one pole and a best finish of second, both coming in 2016 at Pocono Raceway . "When Denny began driving for Sport Clips, we had a few more than 700 locations open at the time, and we now have more than 1,600 locations in the U.S. and Canada – a milestone we were proud to reach in 2016. We are pleased to have Denny, and now Erik, along for the ride in 2017!" said Gordon Logan, founder and CEO of Sport Clips. " Joe Gibbs Racing and its drivers have been excellent ambassadors for our brand over the years, and we're thrilled to add another partner in Furniture Row Racing . We look forward to an exciting and successful race season!" The 2017 season will mark the ninth season that Sport Clips has been involved with the Joe Gibbs Racing family of partners and the first season as a partner of Furniture Row Racing . 2017 NASCAR SCHEDULE Monster Energy NASCAR Cup Series March 26: Auto Club Speedway – Denny Hamlin – No. 11 Sport Clips Camry April 23: Bristol Motor Speedway – Erik Jones – No. 77 Sport Clips Camry July 1: Daytona International Speedway – Erik Jones – No. 77 Sport Clips Camry July 23: Indianapolis Motor Speedway – Erik Jones – No. 77 Sport Clips Camry Sept. 3: Darlington Raceway – Denny Hamlin – No. 11 Sport Clips Camry Nov. 5: Texas Motor Speedway – Erik Jones – No. 77 Sport Clips Camry XFINITY Series Sept. 2: Darlington Raceway – Denny Hamlin – No. 18 Sport Clips Camry
Talent, persistence and couch surfing lead Briscoe to Truck ride
BUY TICKETS: See the Daytona 500 live! For Chase Briscoe, stock car racing seemed an unrealistic goal. Having excelled on dirt, switching to pavement racing was never really the plan. Then he participated – and finished second – in the 2013 PEAK Stock Car Challenge. Soon thereafter, Briscoe made a move to North Carolina, slept on couches, and volunteered at shops while looking for a big break. Three years later, Briscoe's a success story. "I ended up going to one shop, and they let me have a test session, and that's the team I drove for last year and won the championship with," Briscoe said of Cunningham Motorsports in the ARCA Racing Series. However, entering the year, Briscoe had just a handful of asphalt starts under his belt. Which made his unstoppable season hard to ignore. In 20 races, Briscoe earned six wins, six poles, with 14 top-five and 18 top-10 finishes, and 949 laps led. This year, Briscoe takes the next step with a full-time ride in the NASCAR Camping World Truck Series . In the Ford Performance driver development program, Briscoe will pilot Brad Keselowsk i Racing's No. 29 truck. "The biggest thing going from dirt to asphalt is the patience when it comes to racing on pavement," Briscoe said. "Two-hundred miles is a long time, and I'm used to 25 laps. There's a lot more that can happen and a lot more you can control in longer races. "There's many opportunities to throw a race away when you're going 200 miles, whether it's on pit road or restarts. So, I think the biggest thing (I've learned) is trying to execute an entire race. That's the one thing I've really tried to make myself better at over the past year." Briscoe's quick adaption to pavement is as impressive as his signing with BKR. During his time volunteering at race shops, Briscoe crossed paths with Brian Keselowski , who encouraged his move south. Brian was also in brother and team owner Brad's ear about Briscoe. Briscoe didn't wait around. When Austin Theriault was hurt driving for BKR in late 2015, Briscoe went and offered his services. Then during his ARCA tear, Briscoe was introduced to Brad. By the time Briscoe won the championship, he was offered the truck deal. "My goal is going to be just like it was in the ARCA," Briscoe said. "William Byron set the bar really high as far as rookie wins go. I'd love to beat that and hopefully beat it by a couple. Winning the championship (would) be big, it's a different format than what I ran with ARCA, but if you can win races, it rewards you. So, win races and hopefully a championship." As for sleeping on couches, it wasn't all bad. " Christopher Bell was there," Briscoe said of his friend. "Bell had the spare bedroom with the air mattress, and I was on the couch … It'll be fun racing with him; it's nice to have somebody that I know that I can go to who has experience with trucks like he does from last year." &amp;amp;amp;amp;amp;amp;amp;lt;/p&amp;amp;amp;amp;amp;amp;amp;gt;
ISC announces multiyear, multi-track partnership with Ingenuity Sun Media
BUY TICKETS: See the Daytona 500 live! DAYTONA BEACH, Fla. -- International Speedway Corporation (ISC), owner/operator of 13 of the nation's major motorsports entertainment facilities, today announced its partnership with ISM, a pioneer and leader in sports venue digital activation, to form ISM Vision Powered by BoldVu®, the World's Largest 360-degree Digital Engagement Venue Network. The new technology will debut during Speedweeks, beginning Feb. 18 and running through the 59th DAYTONA 500 on Feb. 26, at Daytona International Speedway . In addition, ISM Vision Powered by BoldVu® will be employed at all ISC facilities beginning in 2017. "I look forward to working with ISC to revolutionize fan engagement at large sporting venues," said ISM CEO Nelson Martinez. "ISC's long and distinguished history in motorsports, its power as a brand and distinctive collection of key sports venues, is the ideal partner for ISM's far-reaching and ambitious rethinking of how to better engage with and improve the fan experience." ISC's trackside network of modular, large-format digital video boards will become ISM Vision Powered by BoldVu®. Displaying thrilling racing action, driver interviews and promotional content, ISM Vision Powered by BoldVu® will also be fully integrated with each track's and Motor Racing Network's (MRN) mobile app allowing fans to utilize way-finding technologies, and realize real-time traffic and weather alerts and event schedules. The ISM platform allows for a more integrated marketing experience and provides rich onsite activation opportunities. In addition, ISC and its advertisers and partners will benefit from expanded consumer analytics and for the first time, consumer insights on fan behavior, campaign engagement and the overall visitor experience. "We are very excited about the long-term partnership with ISM to reinvent our digital video boards across the enterprise," said ISC CMO Daryl Wolfe. "Our modular program puts the fans first and ISM has gone above and beyond to create an even more entertaining product which continues to improve the overall fan experience." Manufacturing Resources International (MRI), the technology leader in outdoor LCD displays, has partnered with ISM to be the cornerstone sponsor of ISM Vision Powered by BoldVu® at all ISC facilities. ISM Vision, Powered by BoldVu®, will include nearly 200 IP-connected digital displays, including each track's large-format digital screens and dozens of 86-inch BoldVu® displays. Initially temporary, these displays will become permanent by the end of 2017. "The ISM platform is a fan-focused technology that allows the venue, sponsors, and teams to interact in a way they have never been able to before," said Jeff Hutchins, president of ISM. &amp;amp;amp;amp;amp;amp;lt;/p&amp;amp;amp;amp;amp;amp;gt;