- Did you mean:
Ready. Set. Chase ! NASCAR launches Chase for the NASCAR Sprint Cup campaign
RELATED: Breaking down the Chase field DAYTONA BEACH, Fla. (Sept. 13, 2016) -- NASCAR is bringing to life the drama and excitement of The Chase ® for fans online and on their mobile devices with Ready. Set. Chase , a new, integrated marketing campaign leading with digital and social media to promote the 2016 Chase for the NASCAR Sprint Cup ™. This year, to complement a robust, multi-platform social media push, NASCAR will engage and entertain fans with a heart-pounding action film series, starring NASCAR Sprint Cup Series™ drivers re-enacting the action and intensity of The Chase . The first digital video in the five-part series debuted today and can be viewed on NASCAR .com/TheChase . Inspired by the iconic chase scenes in classic Hollywood action films, the creative features reigning NASCAR Sprint Cup Series Champion Kyle Busch , on foot and being pursued by his Chase competitors. An original television spot, titled " The Chase is On," officially launched Ready. Set. Chase on Saturday during the regular season finale at Richmond International Raceway . "All season long NASCAR fans have been treated to some incredible racing on the track, but even still there’s nothing quite like The Chase ," said NASCAR Senior Vice President and Chief Marketing Officer Jill Gregory. "Ready. Set. Chase plays off the passion, drama and tension that underscores these next 10 weeks, while creating multiple ways for fans to engage and be part of the fun." For the first time, all three NASCAR OEMs are inviting fans to get in on the action by participating in Chase sweepstakes on NASCAR .com . Chevrolet, Ford and Toyota will each award one grand prize winner a new vehicle and VIP trip for two to NASCAR Champion's Week in Las Vegas in December. Fans can register for a chance to win a Chevrolet SS, Ford Fusion Sport and Toyota Camry XSE by visiting the Chevrolet, Ford and Toyota sweepstake sites, or after making their weekly picks in the Chase Grid Game on NASCAR .com . "We're thrilled to have all three manufacturers activating around Ready. Set. Chase and creating unique content that elevates the overall Chase experience for our loyal and dedicated fans," said Gregory. In the Chase Grid Game, fans that correctly pick drivers to advance to each Chase round will be entered for a chance to win real gear from the drivers and race tracks, including firesuits, helmets and sheet metal from the race cars. NASCAR will promote #TheChase heavily across all platforms during the sport’s most social postseason ever, leveraging Twitter, Vine, Periscope, Facebook, Instagram and Snapchat to engage fans throughout the 10-week Chase for the NASCAR Sprint Cup . For each round leading up to Championship Weekend, NASCAR will execute unique activations on specific platforms in an effort to highlight its broad and extensive reach across the social media landscape. Beginning with the Round of 16, NASCAR fans will have access to a custom emoji for anytime they use #TheChase on Twitter. In addition, NASCAR will highlight its presence on Twitter, Vine and Periscope via a continued focus on compelling content and behind- the -scenes experiences. The Round of 12 will feature a Snapchat Live Story from the October 8 race at Charlotte Motor Speedway , and as The Chase field gets narrowed down to eight, NASCAR will go all in with social storytelling across all platforms, highlighted by innovations on Facebook and Instagram. Facebook Live, Instagram Stories, freelance designers and original production will tell the story of the most epic championship battle in sports. The Ready. Set. Chase digital films, developed with Ogilvy & Mather New York, will be shot after each Chase round and recreate the on-track highlights as part of dramatic chases. Last month, Chase drivers began hitting the road for social and traditional media blitzes to promote the Chase for the NASCAR Sprint Cup . Kyle Busch kicked off Chase Across America in Boston and each week different drivers will crisscross the nation to make special appearances and build excitement for The Chase . NASCAR will crown its 2016 NASCAR Sprint Cup Champion at the Ford Ecoboost 400 at Homestead-Miami Speedway in the fourth and final round of The Chase on Nov. 20 (2:30 p.m. ET, NBC, MRN and SiriusXM NASCAR Radio). Tickets for all Chase events in the NASCAR Sprint Cup Series are available at NASCAR .com/tickets . The 2016 Chase for the NASCAR Sprint Cup kicks off with the Teenage Mutant Ninja Turtles 400 on Sunday, Sept. 18 at 2:30 p.m. ET. The race will be broadcast live on NBCSN, MRN and SiriusXM NASCAR Radio, with additional coverage on NASCAR .com.
Chase for the NASCAR Sprint Cup timeline: 2016
With the Sprint Cup Series postseason in full swing, stay on top of all news concerning the 2016 Chase for the NASCAR Sprint Cup .
All 16 Chase cars clear post-race inspection
WATCH LIVE: Inspection from the R&D Center at 8 a.m. ET RELATED: Full race results LOUDON, N.H. -- Only Kevin Harvick emerged victorious Sunday afternoon at New Hampshire Motor Speedway , but his other 15 Chase for the NASCAR Sprint Cup playoff foes salvaged some shred of consolation alongside him. All 16 championship-eligible cars won the race after the race Sunday, clearing without issue through the Laser Inspection Station (LIS) platform after the Bad Boy Off Road 300. Those cleared included the winning Stewart-Haas Racing No. 4 Chevrolet driven by Harvick, who damaged his car's left-rear fender with a smoky, tire-ripping burnout after his third victory of the season. Only the Joe Gibbs Racing No. 18 Toyota of third-place finisher Kyle Busch went through the inspection bay a second time, and that was due to the car failing to meet the weight limit by a nominal amount. After topping off fluids as permitted in the rules, the No. 18 also was cleared. Scrutiny for the post-race inspection process rose after last weekend's Chase opener at Chicagoland Speedway , leading to midweek rules updates from NASCAR's competition department. Last weekend, the Furniture Row Racing No. 78 of race winner Martin Truex Jr . and the Hendrick Motorsports No. 48 for Jimmie Johnson both were flagged for being outside of the allowable measurements at the LIS station. NASCAR officials responded by scratching penalties for minor infractions. But they also required the full Chase field to make its way through the LIS inspection bay, a process that added a sidelight to the usual busy atmosphere in the post-race garage area. Following stern warnings in the pre-race drivers' and crew chiefs' meeting against circumventing the LIS platform, the new post-race check was largely a breeze. All 16 cars received a thumbs up from competition officials in a tidy span of roughly 45 minutes. As is customary, race officials announced that they would take a handful of cars back to the NASCAR Research & Development Center in Concord, North Carolina, for further inspection. Those are: -- Stewart-Haas Racing No. 4 Chevrolet driven by race winner Kevin Harvick -- Joe Gibbs Racing No. 18 Toyota driven by runner-up Matt Kenseth -- Team Penske No. 2 Ford driven by fourth-place finisher Brad Keselowski That process will be live streamed on NASCAR .com on Tuesday from 8 a.m. to 11:30 a.m. ET. RELATED: Watch live inspection here
Dillon wrecks in Larson-led first Sprint Cup practice
Related: Practice 1 results " Top 10 consecutive lap averages Chase for the NASCAR Sprint Cup driver Austin Dillon crashed into the outside wall of New Hampshire Motor Speedway 's Turn 1 late in Friday's first Sprint Cup Series practice session, and suffered significant damage to the right rear of the No. 3 Chevrolet that will require a move to a backup car. He finished the session 32nd (132.813 mph). WATCH: Dillon hit the wall The session was led by Kyle Larson , who topped the leaderboard at 135.941 mph in the No. 42 Chip Ganassi Racing Chevrolet. Right behind him was Chase Elliott in the No. 24 Hendrick Motorsports Chevrolet at 135.893 mph. Rounding out the top five were Kevin Harvick in the No. 4 Stewart-Haas Racing Chevrolet at 135.757 mph, Carl Edwards in the No. 19 Joe Gibbs Racing Toyota at 135.738 mph and series points leader Martin Truex Jr . in the No. 78 Furniture Row Racing Toyota 135.709 mph. Sprint Cup drivers return to the track at 4:45 p.m. ET for Coors Light Qualifying (NBCSN, NBC Sports App). The next practice session is Saturday at 9 a.m. ET (CNBC, NBC Sports App).
Keselowski takes on 'The Big Apple' for Chase media tour
Team Penske 's Brad Keselowski entered the Chase for the NASCAR Sprint Cup 's Chicagoland opener as one of the favorites thanks to his four regular-season wins. He finished a strong fifth at Chicago and enters the New Hampshire weekend with an average finish of 10.7. Ahead of Sunday's Bad Boy Off Road 300, (2 p.m. ET, NBCSN, PRN SiriusXM NASCAR Radio) Keselowksi traveled to New York City Thursday for his Chase media day to discuss NASCAR's playoff season. See what was on the 2012 Sprint Cup champion's docket. Getting ready for Live With Kelly. Tune in now! pic.twitter.com/HJo0fErSpl — Team Penske (@Team_Penske) September 22, 2016 Off to a good start to the NYC media day for @keselowski with @LiveKelly pic.twitter.com/jJjBU70lA9 — Team Penske (@Team_Penske) September 22, 2016 . @keselowski dishing on the @Lions on NFL Radio at the @SIRIUSXM studio #TheChase pic.twitter.com/2BRaseDJBT — Team Penske (@Team_Penske) September 22, 2016 . @keselowski live now on the @RoadandTrack Facebook page. Tune in to ask questions — Team Penske (@Team_Penske) September 22, 2016
NASCAR introduces rules updates for Chase
NASCAR introduced rules updates for the Chase for the NASCAR Sprint Cup playoffs on Wednesday, giving competition officials the power to issue more stringent rulings on technical infractions involving post-race laser inspections and lug nuts. The developments were announced just days before the series visits Chicagoland Speedway for Sunday's Teenage Mutant Ninja Turtles 400 (2:30 p.m. ET, NBCSN, MRN, SiriusXM), the opening event in the 10-race Chase playoffs. Similar clarifications, where applicable, will also be in place for the inaugural Chase events in NASCAR's XFINITY Series and Camping World Truck Series, which get underway in two weeks, at Kentucky and New Hampshire, respectively. The updates allow NASCAR officials to strip race-winning teams of the benefits associated with a Chase victory, which include the automatic advancement into the next elimination round and any tiebreaker implications, should those teams fail the post-race lug-nut check or the post-race Laser Inspection Station (LIS) platform. Previously, lug-nut infractions have resulted in a one-race suspension and a fine for the crew chief while LIS failures have carried a point deduction in the drivers' and owners' championship points, in addition to the crew chief fine. Going into the Chase , post-race failure of the LIS platform now will be deemed a P4 level penalty if a vehicle's rear toe measurements exceed the allowed measurements on both sides. In the Sprint Cup Series, the first violation would result in an encumbered finishing position, the loss of 35 championship driver and owner points, as well as a three-race suspension and $65,000 fine for the crew chief. In the XFINITY Series, the penalties would be the same, but the crew chief fine would be $20,000. The LIS platform is not a part of the NCWTS inspection process. The penalties will be the same as those for an LIS infraction if a vehicle is found to have 17 or fewer lug nuts in place following the completion of the event (in Sprint Cup , XFINITY or Camping World Truck ). " The changes are made to assure that we have a level playing field and make sure that there's not a carrot out there for the team to have excessive violations when it comes to lug nuts and the LIS post-race measurements," Scott Miller, NASCAR senior vice president of competition, told NASCAR .com. "As we worked with those penalties during the season we realized we probably needed to have a little bit more in place as Chase time rolled around. " The Chase obviously changes a lot of scenarios for both NASCAR and the teams; it's ramped up the intensity and there is a lot of scrutiny, as there is every week on everything (involving) technical infractions. This is really just a matter of us putting something in place so that should something happen, we have a means to effectively deal with it." Miller noted that the "encumbered finish" is already a part of the NASCAR rule book. "This just adds a little bit of definition to how we will use it moving forward," he said. NASCAR officials cracked down on lug nut penalties with new rules this spring, making sure the wheel is securely fastened on all five studs at a pit-road checkpoint after the race. At least five teams have been found in violation during post-race inspection, including those of drivers Kevin Harvick ( Stewart-Haas Racing ) and Kyle Busch ( Joe Gibbs Racing ). The LIS platform has been used to measure cars' chassis with precision since the start of the 2013 season. The majority of failures this year have centered on rear toe alignment. Six Sprint Cup Series drivers and teams have been penalized this year for failing the LIS portion of the post-race inspection process -- Kasey Kahne , Hendrick Motorsports No. 5 Chevrolet (Dover); Matt Kenseth , Joe Gibbs Racing No. 20 Toyota (New Hampshire), Brad Keselowski , Team Penske No. 2 Ford (Michigan), Kyle Larson , Chip Ganassi Racing No. 42 Chevrolet (Darlington), Ryan Newman , Richard Childress Racing No. 31 Chevrolet (Darlington) and Martin Truex Jr ., Furniture Row Racing No. 78 Toyota (Richmond). Miller said he expects the rules to remain in place for the 2017 season as well. LIS failures during pre-race inspection result in written warnings, with the potential for lost track time after a team's fourth violation. Should an infraction involving post-race LIS or lug nut inspection occur during the championship race at Homestead for any of the three series, the finish of the team found to be in violation would not count toward the determination of the series champion, or for any other positions that might be determined via tiebreakers. Busch is the defending Sprint Cup Series champion while Harvick was the first to win a title under the current Chase format, which debuted in 2014. These latest changes were made in collaboration with industry partners. "It should be no surprise to anybody where we landed," Miller said. "As we convened with some of the team principals and competition guys, it became pretty obvious that we needed to do something like this."
Who can finish strong before the Chase for the NASCAR Sprint Cup ?
Marty Snider and Chris Rice make their NASCAR Fantasy Live picks for the Federated Auto Parts 400 at Richmond International Raceway.
Second-best thrills Logano as he readies for Chase long haul
LOUDON, N.H. -- As the engines cooled from last weekend's Chase for the NASCAR Sprint Cup opener at Chicagoland Speedway , Joey Logano and his Team Penske No. 22 crew shared emphatic high-fives back at the team hauler. The celebration might have been unbefitting for a runner-up effort, but for Logano, the strength his over- the -wall outfit showed in a pressure-packed situation provided a window for added optimism. Logano's second-place finish last weekend kept him lodged in the top half of the Chase grid heading into Sunday's Bad Boy Off Road 300 (2 p.m. ET, NBCSN, PRN, SiriusXM) at New Hampshire Motor Speedway . He sits fifth in the Sprint Cup standings, just seven points back of series leader Martin Truex Jr ., last weekend's winner. As last week's race headed to overtime, Logano's No. 22 Ford benefited from speedy service and emerged from pit road ahead of Denny Hamlin 's No. 11 Toyota -- which happens to be the Joe Gibbs Racing team with one of the best pit-stop crews in the business. The fast stop allowed Logano to restart on the outside line, following Truex's charge through to the front in the two-lap dash to the checkers. "If it wasn't for that pit stop, we wouldn't have been in position for a great finish like we had," Logano said Friday at the 1.058-mile track in the cradle of the Connecticut native's New England stomping grounds. "That pressure and the way you handle it is, to me, the definition of a true athlete. There are a lot of athletes that can practice really well and when it becomes game time and you put the pressure on them, it goes the wrong way. And then there's an athlete that you put the pressure on and they get better, and that's what I saw in the 22 team last weekend, and I couldn't be more proud to be a part of that." The finish provides some needed breathing room for Logano, who's claimed two of his 15 Sprint Cup victories at New Hampshire. The cushion he obtained last weekend is hardly a failsafe, but it hasn't altered his team's tack in the Chase's Round of 16, the opening three-race series in the postseason. "We talk about this round as being base hits and don't have to do anything crazy," Logano said, taking a cue from the "small-ball" tactics of baseball strategy. "We did that exactly last week, so we'll just come up here and do the same exact thing. If something happens, something happens and we'll approach Dover in a different way, but, right now, let's go out here and if we can win the race, let's win the race. If not, let's try to top-5 it and that will give us a good sense of security heading into Dover. It's one race at a time, one step at a time." The pressure of the opening round may not drastically sway the game plan for either Logano or teammate Brad Keselowski , but there's already some incentive coming from within the walls of Team Penske 's Mooresville, North Carolina, headquarters. Simon Pagenaud locked up the IndyCar championship last weekend for team owner Roger Penske, leading a 1-2-3 sweep of Penske-owned cars in the series' final standings. The IndyCar title and podium monopoly have given Team Penske one crowning highlight to its 50th anniversary season. Your move, Joey and Brad. "It makes the NASCAR guys want to go out here and continue this awesome year that Team Penske has had so far, and Brad and I have a great shot at it," Logano said. "What if we finished 1-2 at Homestead? How cool would that be? We have an amazing opportunity to do that. We've got a long ways to go to get there, but we can do it."
Fan mistakes crew chief Ives for his driver Bowman
With 40 drivers starting any given Sprint Cup Series race, 40 corresponsing crew chiefs and a sea of other crew members, there are a lot of faces for NASCAR fans to remember. Sometimes they mix them up. A fan learned the hard way on Monday morning that she did not meet 23-year-old Alex Bowman , fill-in driver of the No. 88 Hendrick Motorsports Chevrolet, on Sunday at New Hampshire Motor Speedway , site of the second Chase for the NASCAR Sprint Cup race. Instead, it was Bowman's tall, lanky, 37-year-old crew chief, Greg Ives. Bowman, who was tagged in the since-deleted tweet, was quick to point out that it was actually Ives in the photos, not him. lol that's actually my crew chief @Ives_Greg https://t.co/Z3txMPFPVK — Alex Bowman (@AlexBRacing) September 26, 2016 And fellow driver Landon Cassill was quick to point out that Bowman wasn't typical Bowman-like behavior, anyway. @AlexBRacing @Ives_Greg @meganparrott10 yeah Alex would never do that — landon cassill (@landoncassill) September 26, 2016
Phone call changes Jimmie Johnson's Chase outlook
RELATED: See the Chase Grid LOUDON, N.H. -- Jimmie Johnson felt certain he'd be facing a much larger deficit in the second event of the 10-race Chase for the NASCAR Sprint Cup playoffs. A points penalty for his Hendrick Motorsports No. 48 Chevrolet failing its post-race pass through the Laser Inspection Station (LIS) platform last week likely would have dropped him into the bottom four of the 16-driver postseason field. But Johnson said he received a phone call Wednesday afternoon on his way back from his race shop that altered his outlook. NASCAR competition officials had just implemented a midweek update regarding minor LIS infractions, offering a reprieve for both himself and the Furniture Row Racing No. 78 team of last weekend's race winner, Martin Truex Jr . "I was just taking my lumps and going on with my business and then kind of Christmas showed up in September," Johnson said Friday after qualifying fourth for Sunday's Bad Boy Off Road 300 (2 p.m. ET, NBCSN, PRN, SiriusXM) at New Hampshire Motor Speedway . "Just unexpected, but happy." NASCAR's competition department announced Wednesday that P2 and P3-level penalties would be eliminated for lesser LIS violations found in post-race inspections, leaving the stricter P4-grade punishments in place for more egregious infractions. Truex, who automatically advanced to the Chase's next round with his victory at Chicagoland Speedway , and Johnson were not penalized in the points standings. Johnson said he was pleasantly surprised, though he knew his car was slightly outside of the allowable measurements for its rear axle offset, or "skew." "I really feel NASCAR was trying to create a penalty system that was more forgiving," Johnson said. "Stuff bends, stuff moves, and they set those tolerances up to really help the garage area and then to keep cars failing out of the headlines. But it's tough. There's a lot of moving parts in these cars and of course we're trying to get as much skew as we can and we failed. "I'm sure directionally, it was an advantage. Everybody will take every hundredth of an inch they can get. I think we were four thousandths over. I don't know how much of an advantage you can get in four thousandths. That's awfully, awfully small, but we're in a world now where it's black or white." The non-penalty kept Johnson in the heart of the Chase's opening round, slotted eighth with a 13-point spread behind series leader Truex. Four drivers will be eliminated from championship eligibility after next weekend's race at Dover International Speedway , where Johnson has won a record 10 times. Johnson's current ranking could be worse had the penalty taken effect, but it could have been better as well. Johnson was solidly on the verge of a top-five finish last week at Chicagoland, but a pit-road speeding penalty on his penultimate stop bumped him outside the top 10. Johnson said he began to accelerate just 2 feet too early at the pit-exit line, sending him over the speed limit for the final timing section and offsetting the performance strides the No. 48 team had made in recent weeks. "We've definitely been showing speed over the last month and a half," Johnson said. "That's been something that's very welcomed and it's been a lot of hard work to get to that point. Unfortunately, mistakes still are continuing to happen and last week was on me." RELATED: Hear Johnson's reaction on the scanner