By the Numbers : Petty vs. Earnhardt vs. Johnson
Jimmie Johnson tied Richard Petty and Dale Earnhardt with his seventh premier series title this year. Below is a comparison of stats between the three drivers, with the obvious caveat that Johnson is still an active driver. Note : Graphic by Mike Sales
By the Numbers : Tony Stewart
Find out some of the most interesting statistics from Tony Stewart's 18-year NASCAR Sprint Cup Series career.
NASCAR digital and social media numbers continue to grow in 2016
During his State of the Sport press conference prior to the Championship 4 race at Homestead-Miami Speedway earlier this month, NASCAR Chairman and CEO Brian France relayed an anecdote about watching a scaled-down, highlight-driven Duke college basketball game on his laptop. The story painted a broad picture of the shift in fan consumption habits. And for NASCAR, that has meant a shift in strategy to serve fans who want an immersive experience, whether attending live in-person, watching on TV, or engaging with sports at home or on the go. By all metrics, NASCAR’s digital and social media numbers have shown strong growth over the 2016 season, validating a strategic choice to reach race fans in the multifaceted ways they opt to consume NASCAR content. Consider these numbers : Overall, NASCAR drew 256 million social engagements across all its digital platforms, an 87 percent increase year-over-year, and a massive increase of video content views. NASCAR saw a 14 percent growth in followers across its social and digital platforms. Of particular note was a spike in the growth of Snapchat followers after NASCAR announced its partnership with that platform in February. NASCAR competitors and fans provided live content from four races, starting with the Daytona 500 , under the aegis of "Snapchat Live Story." The Daytona 500 itself saw a 63-percent increase in race day impressions, while engagement with NASCAR content tripled. "It’s been fantastic," said Jill Gregory, NASCAR senior vice president and chief marketing officer. "I think that what it has done is validated our strategy that we set out at the very beginning of this season, when we talked about leading with digital and social and really trying to talk to our fans where they were and going to reach them at all the places they consume NASCAR. "We started that with our 'Ready.Set.Race' campaign and the Hashtag 500 around the Daytona 500 , and it’s really just continued to build throughout the whole season." The Hashtag 500, the race to win Dale Earnhardt Jr .'s firesuit, generated 13,000 NASCAR-related mentions in a single minute, a high-water mark for NASCAR content since the advent of the sanctioning body’s Fan and Media Engagement Center. Central to the success of the 2016 digital and social media campaign was heavy promotion of #TheChase across all platforms, leveraging Twitter, Vine, Periscope, Facebook, Instagram and Snapchat to engage fans throughout the 10-week playoff. Capturing the drama of the Chase, which concluded with Jimmie Johnson claiming his record-tying seventh NASCAR Sprint Cup Series Championship, was the digital film series "Ready.Set.Chase." All told, the five-film series garnered more than 13 million views. "I think we’re seeing it at NASCAR, and obviously we see it happening across the sports and entertainment landscape, that fans want to customize their experience regardless of what they’re watching or looking at," Gregory said. "If we want to talk to those fans, we have to go places that are convenient for them. "If they’re watching on their mobile app, if they’re watching via NASCAR.com, if they’re watching on television, it’s our job as the league to provide all of that great content in all of those places and then make sure that we deliver the right experience for each of those platforms."
Watch NASCAR's Victory Lap on the Vegas Strip
Watch the full replay of NASCAR's Victory Lap on the Las Vegas Strip as all 16 drivers in the Chase for the NASCAR Sprint Cup take to the streets with their best burnouts.
Chase by the Numbers : Texas
As the Round of 8 moves to the the Lone Star State, find out all the best stats from the remaining drivers in the Chase for the NASCAR Sprint Cup.
Chase by the Numbers : Martinsville
As drivers head into the Round of 8 in the Chase for the NASCAR Sprint Cup, here are some statistics to keep in mind at NASCAR's shortest track.
Chase by the Numbers : Charlotte
Take a look at the numbers from NASCAR’s only night race in the Chase for the NASCAR Sprint Cup and which drivers have the numbers to back up their performances at Charlotte Motor Speedway.
Chase by the Numbers : Chicagoland
As the Chase for the NASCAR Sprint Cup kicks off at Chicagoland Speedway, here are some useful facts you should know about the opening race in NASCAR's postseason.
Chase By The Numbers : Talladega
As four more drivers face elimination in the Chase for the NASCAR Sprint Cup, here are some statistics to keep in mind at the most unpredictable track in NASCAR.
Chase by the Numbers : Dover
Here's all the info you need to know for the first cutoff race in the Chase for the NASCAR Sprint Cup, including some surprising statistics for two of the first-time Chase competitors.