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Brian , Amy France lending helping hands at children's hospital
NASCAR Chairman and CEO Brian France and his wife Amy visited with patients at Hassenfeld Children's Hospital at NYU Langone on April 26.
France family makes special visit, honored at gala
NASCAR Chairman and CEO Brian France and his wife Amy were front and center at Hassenfeld Children's Hospital at NYU Langone on April 26, visiting with patients and taking in a race of a different kind -- the pinewood derby variety. Yes, racing runs deep in the France family roots. So does charity. Wednesday's visit illustrates a deep relationship with helping children. Last year, The NASCAR Foundation announced plans to donate $1 million to Hassenfeld Children's Hospital at NYU Langone as part of a multi-year partnership to enhance the delivery of medical care to children. Since that time, The NASCAR Foundation has supported the Child Life Program to minimize the emotional stress on children when enduring illness, injury and medical treatments. "When you come to this kind of treatment center and hospital and see the good work they're doing, it moves you. It just does," Brian France said. "We met this entire group of people last fall at a (NASCAR) Foundation event. We committed at that time to be a part of their treatment center for children going forward, and here we are getting the tour and meeting the kids. We're happy to be here." It's The NASCAR Foundation's first multi-year partnership with NYU Langone Medical Center and marks its commitment to reach more kids nationally. NASCAR's charitable arm has donated more than $30 million and impacted more than one million children since its inception in 2006. " Learn more about The NASCAR Foundation's Speediatrics Children's Fund Joe Gibbs Racing driver Matt Tifft joined the Frances, rolling up his sleeves and pitching in on building an entry into the pinewood derby -- No. 19, of course, to match his entry for Joe Gibbs Racing. The event perhaps had special meaning for the 20-year-old Tifft, a member of the 2016-17 NASCAR Next class. Last year Tifft put his racing career -- and life -- on hold after doctors discovered a tumor on his brain. Successful surgery on July 1 removed the brain tumor, which was benign, as Tifft learned first-hand the importance of world-class care. The Frances and The NASCAR Foundation also were honored at the KiDS of NYU Langone Springfling Gala on April 27 for their tireless commitment in improving the lives of children. Brian France and Amy France represented The NASCAR Foundation at the gala. Together, they are continuing the legacy of Betty Jane France , Brian's mother, who created the vision for the Speediatrics Children's Fund, a program of The NASCAR Foundation to enhance the delivery of high-quality medical care to needy children across the country. Further carrying on the tradition of the France family's legacy of giving back, Brian and Amy France spend much of their personal time driving progress on issues that threaten the health and wellness of children. The Frances personally partner with dozens of world-class charitable organization, have been honored for their contributions to pediatric cancer and work tirelessly to combat a wide-range of issues related to disease, poverty, abuse and education. "You feel a stronger pull toward helping these children and doing something small to put some cheer into their life by supporting a world-class facility such as NYU Langone," said Amy France during the visit. &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/p&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;
France : Young drivers give NASCAR deep talent pool
RELATED: France family makes special hospital visit RICHMOND, Va. -- NASCAR Chairman and CEO Brian France said Sunday that NASCAR is in a state of transition within its deep, talented driver pool, drumming up support for incoming young talent in NASCAR's national ranks. France's remarks came during an impromptu media session at Richmond International Raceway about an hour before Sunday's Toyota Owners 400. France acknowledged the new wave of drivers' growing connection to the sport's fans will not be an overnight process, but that being steadfast when it comes to on-track performance should help their names resonate. "The good news is, and you guys have seen it in the talent pool that's coming, and it is deep, so we're excited about that," France said, mentioning the moments enjoyed already by Monster Energy NASCAR Cup Series points leader Kyle Larson, age 24. "I think the big thing is -- and I always tell them this -- they've got to compete at a high level. They can't be humble about that. They can't be humble as they race out there with veteran stars who they looked up to. They can't be humble to say 'I'm happy to be here.' They're here for a reason. They're very, very good." France's Q&A came five days after Dale Earnhardt Jr., the sport's Most Popular Driver, announced that the 2017 season would be his last in the Monster Energy Series . France paid tribute to Earnhardt in his opening remarks, saluting both his driving career and his efforts to improve the sport with his collaborative spirit. PHOTOS: Dale Jr. through the years "He's meant a lot to this sport in many ways, on and off the track -- not just his popularity, but carrying on the Earnhardt name in such a good way," France said. "He was always competitive on the track, always raced at a high level, and always worked with NASCAR to make the sport better, just like his father did." France also discussed the impact of Monster Energy as the premier series' entitlement sponsor, a partnership announced five months ago. Since the two sides joined forces, France said Monster Energy has played a key role in trying to introduce the sport to a new, younger demographic. "I'd say in one word -- great," France said. "I think that they are bringing what we hoped they would bring, that sort of youthful, kind of edgy … they do it in entertainment, if you were out in California, with a massive crowd interacting with our fan base. And then digitally, socially, they're one of the leading companies in the country in how to manage that new frontier."
France : Young drivers will have a lot of big moments
Brian France reflects on Dale Earnhardt Jr.'s retirement news and said he believes Kyle Larson and other young drivers will carry the sport forward.
Brian France happy with NASCAR’s stage racing
NASCAR Chairman and CEO Brian France joined SiriusXM NASCAR Radio to talk about NASCAR's new stage racing format.
Brian France : 'We get that' emotions boil over sometimes
NASCAR Chairman and CEO Brian France joined SiriusXM NASCAR Radio to talk about the on and off track altercation between Joey Logano and Kyle Busch.
Brian France : 'We want everybody to be a NASCAR fan'
LAS VEGAS -- NASCAR Chairman & CEO Brian France took the stage Friday at the Consumer Electronics Show to discuss how the sanctioning body is using technology to enhance the fan experience and engage with the next generation of fans. France was on the Sports Business Innovation panel with National Hockey League (NHL) Commissioner Gary Bettman and United States Olympic Committee (USOC) CEO Scott Blackmun. Here are the high points France delivered: On how diversity and globalization are critical to success: "We have a unique challenge because kids don't play our sport in the playground," France said. "We are the only ones in auto racing investing millions of dollars on combines for diversity drivers. These programs take time, but we just saw the benefit. We just had a Mexican driver, Daniel Suarez , win our second largest national series and that would not have happened without our diversity program. We don't do this because it is socially smart, which it is, but because that is where you find the best talent, and we want everybody to be a NASCAR fan." On how the Monster Energy partnership will help NASCAR reach new fans: "In our case aligning with the right sponsor is important. They help us tell our story and we count on their activation to take us to places and channels we would not normally be in. I am very happy about our new entitlement partner Monster Energy, they have incredible reach with Millennial customers and fans, auto racing is in their DNA and they have a smart digital approach." On fans' consumption habits: "The ways in which fans consume their favorite sports has changed in an unprecedented way, and that is the great challenge and opportunity that all leagues face," France said. "We want to be smart about how we attract (the younger generation) and balance that with our core fans and connect with all of them in ways that we have never seen before." On how technology can improve competition, safety and fan engagement: "We want to use technology and innovation to make our core product better," France said. "We all want to make our sport safer, and our games and races better. We are using technology to drive our sport in ways that we could not have even imagined only 10 years ago." On how technology, developed at the 61,000-square-foot NASCAR Research & Development Center in Concord, North Carolina, has helped: "The combination of innovation and technology can solve almost all problems," France said. "One of the challenges of outdoor sports is rain delays. We developed the Air Titan, which cut the time to dry the track. This was a huge thing for us to be able to retain our TV audience." On the introduction of the digital dash, which uses 16 customizable screens to monitor and record 24 different elements such as RPM, oil temperature and lap times: "This is the new frontier," France said. "We have an enormous amount of telemetry at our races between the drivers, crew chiefs and their strategy, and we are in the early stages of looking to deliver that data to fans in their seat, at home or through streaming."
Key moments in France family history
RELATED: NASCAR is France family business MORE: Daytona Days: A France family affair December 1947: Bill France Sr. organizes a meeting at the Streamline Hotel in Daytona Beach, Fla., to discuss the future of stock car racing. NASCAR is incorporated. 1971: RJ Reynolds is introduced as the entitlement sponsor of NASCAR's premier series, creating a sponsorship structure that still exists today and introducing the "modern era" of NASCAR. 1972: The founder of NASCAR, Bill France Sr., hands over the reins of leadership to his son Bill France Jr., who becomes the second president in NASCAR's history. 1996: Lesa France Kennedy’s leadership launches Daytona USA (known later as the Daytona 500 Experience) at Daytona International Speedway , opening the destination’s first year-round motorsports attraction and museum. 1999: Brian France , Bill Jr.'s son, leads effort to consolidate the television package. NASCAR announces multi-year partnerships with FOX, NBC and Turner Sports. 2000: Bill France Jr. announced that he would serve as chairman of a newly formed five-member board of directors for NASCAR that consisted of him, Jim France , Brian France , Lesa France Kennedy and Mike Helton with responsibility for developing policy and vision for the sport. 2002: Kennedy led two development projects, creating Kansas Speedway and Chicagoland Speedway , and expanding ISC’s portfolio into two major Midwest markets. 2003: As a result of Brian France ’s major successes consolidating the television rights, increasing sponsorship and various other areas, he is named NASCAR Chairman and CEO. NASCAR also opens the 61,000-square foot NASCAR Research and Development Center. This has led to the safest era in NASCAR history and the unveiling of cutting-edge technology including the Air Titan, Pit Road Technology and the Digital Dashboard. 2004: Brian France announces the formation of The Chase, a playoff format for the NASCAR Sprint Cup Series. He also creates NASCAR’s Drive for Diversity program dedicated to bringing more minority and female drivers into the sport. 2013: Brian France negotiates the largest television deals in NASCAR history, with 10-year agreements with FOX and NBC reported to be worth $8.2 billion. 2014: Brian France enhances the Chase format, introducing the first-ever elimination style playoff format in motorsports. 2016: Kennedy opens the World’s First Motorsports Stadium, a $400 million reimagining of an American icon – Daytona International Speedway , for the Rolex 24 Hours At Daytona and DAYTONA 500. Brian France leads the industry in forming a Charter business model for the teams. At the end of the season, he announces that Monster Energy will be the new premier series partner of NASCAR. 2017: Brian France leads the industry in the introduction of a new three-stage format of racing across all three national series racing. On the eve of Daytona Speedweeks, Kennedy unveils a flagship tenant, Bass Pro Shops, at ISC’s ONE DAYTONA, a 300,000-square foot premier mixed-use and entertainment destination across the street from Daytona International Speedway .
Daytona Days: A France family affair
RELATED : Key moments in family history " NASCAR is France family business It's been one year since a red ribbon was cut to signal the official opening of DAYTONA Rising, a $400-million overhaul of NASCAR's iconic venue—the Daytona International Speedway (DIS). It was an exciting time for Brian France , Chairman and CEO of NASCAR, and his sister, Lesa France Kennedy, CEO of International Speedway Corporation (ISC) and Vice Chairperson of the NASCAR and ISC Board of Directors. This year brings similar excitement as they gather for Daytona’s three NASCAR national series races, highlighted by Sunday's 59th running of the DAYTONA 500. There are a number of reasons why. A green-and-white checkered flag will wave twice during each race, followed by the traditional black-and-white checkered flag at the finish. More than just colorful flags, they will usher in a dynamic format in which races will be contested in three stages designed to deliver more dramatic moments over an entire race, where every lap matters and every moment can have a massive impact on a season. While Kennedy’s ISC projects include a modernization of Phoenix Raceway and construction of ONE DAYTONA, the premier mixed-use retail and entertainment destination sprouting across the street from DIS, France looks to continue to build on the collaboration that has impacted the NASCAR industry over the past several years. MORE: France talks key to running family business “ Brian has such diverse talents,” says Kennedy. “He has a great feel for the racing side of the sport, yet he’s also great at marketing, a true visionary. He doesn't always get the credit he deserves for running this sport, but he was there early thinking ‘big’ alongside my father (Bill France Jr.), and he’s still thinking big today, not only with our family but also now with the entire industry.” "I am so proud of what Lesa has done here, from DAYTONA Rising to ONE DAYTONA -- and that's only in the last few years,” says France . “She's done it with passion and persistence, two of her biggest attributes. Lesa is without a doubt the best developer in the family. We are ushering in the next era of motorsports entertainment facilities, something this industry needs as our sport continues to focus on modernizing itself for the next 10, 20 and 30 years.” IN-DEPTH: Daytona rises even higher
NASCAR is the France family business
RELATED: Key moments in family history MORE: Daytona Days: A France family affair • Bill France Sr.: Founder and President from 1947 – 1972 • Anne Bledsoe France : Secretary and Treasurer of NASCAR and International Speedway Corporation (ISC) from 1959 – 1992 • Bill France Jr.: President from 1972 – 2003 • Betty Jane France : Chairwoman/Chairwoman Emeritus of The NASCAR Foundation from 2006 to 2016 • Jim France : Vice Chairman of NASCAR and Chairman of International Speedway Corporation (ISC) and International Motor Sports Association (IMSA) • Brian France : Chairman and CEO of NASCAR from 2003 – present (Son of Bill France Jr.) • Lesa France Kennedy: CEO and Vice Chairperson of the Board of Directors for ISC. She also serves as a Vice Chairperson of NASCAR. (Daughter of Bill France Jr.) • Ben Kennedy : NASCAR XFINITY Series driver (Son of Lesa France Kennedy)