Betty Jane France named Myers Brothers Award Recipient
RELATED: Full schedule for Champion's Week DARLINGTON, S.C. (Thursday, Dec. 1, 2016) – Betty Jane France , whose philanthropic endeavors away from the race track rivaled those of the well-known family business of NASCAR, has been chosen as the 2016 recipient of the National Motorsports Press Association's prestigious Myers Brothers Award. France , who passed away Aug. 29, 2016, is the mother of NASCAR Chairman and CEO Brian France and International Speedway Corporation CEO Lesa France Kennedy. She was the widow of former NASCAR Chairman and CEO William C. France . While auto racing has been the cornerstone of the family profession, Betty Jane France's reach far exceeded the boundaries of the track. Kind and compassionate, France was the guiding force behind the formation of the NASCAR Foundation, the charitable arm of the sanctioning body that seeks to improve the lives of children most in need. She served as chairwoman of the Foundation upon its inception more than a decade ago and was later named chairwoman emeritus. In 2011, the Betty Jane France Humanitarian Award, presented by Nationwide, was established in her honor. Each year, the award recognizes outstanding charitable and volunteer efforts of NASCAR fans. Active in her Daytona Beach community as well as abroad, France also helped establish the Speediatrics children's care unit at Halifax Health in Daytona Beach as well as Homestead Hospital in Homestead, Fla. The Myers Brothers Award is named in honor of former NASCAR competitors Billy and Bobby Myers. Determined by a vote of the NMPA membership, it recognizes individuals and/or groups who have provided outstanding contributions to the sport of stock car racing. It has been presented annually since 1958. Myers Brothers Award Winners 2016, Betty Jane France ; 2015, Darlington Raceway ; 2014, Dale Earnhardt Jr .; 2013, Tony Stewart ; 2012, Jeff Gordon ; 2011, Drs. Joseph & Rose Mattioli; 2010, Jim Hunter; 2009, Barney Hall; 2008, T. Taylor Warren; 2007, Bill France Jr.; 2006, Benny Parsons; 2005, Rusty Wallace; 2004, Kyle and Patti Petty; 2003, R.J. Reynolds Tobacco Co.; 2002, Mike Helton; 2001, Dale Earnhardt; 2000, Kyle Petty; 1999, Junie Donlavey; 1998, T. Wayne Robertson; 1997, R.J. Reynolds Tobacco Co.; 1996, Rick Hendrick; 1995, TNN: The Nashville Network; 1994, Brickyard 400/ Indianapolis Motor Speedway ; 1993, Goody's Manufacturing Co.; 1992, Richard and Lynda Petty; 1991, Harry Gant; 1990. Dick Beaty; 1989, Bill France Jr.; 1988 Richmond International Raceway ; 1987, ESPN; 1986, Hayride 500; 1985, R.J. Reynolds Tobacco Co.; 1984, Charlotte Motor Speedway ; 1983, CBS-TV; 1982, MRN; 1981, Junior Johnson; 1980, STP & Champion Spark Plug Co.; 1979, R.J. Reynolds Tobacco Co.; 1978, Busch Beer; 1977, First National City Travelers Checks; 1976, Junior Johnson; 1975, Bill France Sr.; 1974, H. Clay Earles; 1973, Wood Brothers; 1972, Winston Cigarettes; 1971, Richard Petty; 1970, Richard Howard; 1969, David Pearson; 1968, Wood Brothers; 1967, Richard Petty; 1966, Norris Friel; 1965, Ned Jarrett; 1964, Richard Petty; 1963, Marvin Panch; 1962, Hank Schoolfield; 1961, Ned Jarrett; 1960, Russ Catlin; 1959, Lee Petty; 1958, Bob Colvin. Here is the complete list of Thursday’s award winners from the NASCAR NMPA Myers Brothers Awards Luncheon : · NMPA Myers Brothers Award: Betty Jane France · Buddy Shuman Award: Jack Roush · NASCAR Marketing Achievement Award: Comcast XFINITY · Chevrolet Cross Flags Award: Tony Stewart · American Ethanol Green Flag Restart Award: Kevin Harvick · Coors Light Pole Award: Carl Edwards · Duralast Brakes "Brake in the Race" Award: Kyle Busch · Goodyear NASCAR Series Champion Award: Jimmie Johnson · Ingersoll Rand Power Move Award: Dave Rogers, Joe Gibbs Racing No. 19 Crew Chief · MAHLE Clevite Engine Builder of the Year Award: Scott Vester, Hendrick Engines No. 4 team · Mechanix Wear Most Valuable Pit Crew Award: Hendrick Motorsports No. 48 team · Mobil 1 Driver of the Year Award: Kyle Busch · MOOG Steering & Suspension Problem Solver of the Year Award: Alan Gustafson, crew chief No. 24 Hendrick Motorsports team · Sherwin-Williams Fastest Lap Award: Kyle Busch · Sunoco Diamond Performance Award: Jimmie Johnson · Sunoco Rookie of the Year Award: Chase Elliott · Champion Sponsor Award: Lowe's · Champion Crew Chief Award: Chad Knaus · Betty Jane France Humanitarian Award Presented by Nationwide: Andy Hoffman &amp;amp;amp;amp;amp;amp;amp;amp;lt;/p&amp;amp;amp;amp;amp;amp;amp;amp;gt;
Amy, Brian France continue their fight against cancer
Following a historic NASCAR Championship weekend, which saw the best drivers in the world fight for championships, Amy France and NASCAR Chairman and CEO Brian France switched gears last night to continue their fight against cancer. The Frances lent their support to Gabrielle's Angel Foundation and its annual Angel Ball which has raised $27 million for blood cancer research since 1996. After the Frances were honorees at last year's event, Amy France took a larger role this year, assuming the position of co-chair helping to plan the annual benefit and maximize its impact. As part of their support this year, the Frances gave a personal donation and also donated behind-the-scenes race packages that will be sure to put smiles on the faces of children with cancer at NASCAR races in 2017. In addition, the Frances agreed to match any money raised by families affiliated with Gabrielle’s Angel Foundation who are involved in their own fundraising efforts. The Frances began personally hosting child cancer survivors at races in 2015. The Angel Ball took place at Cipriani Wall Street in New York City and honored the work of Carl H. June, M.D., Director of the Center for Cellular Immunotherapies and Director of the Parker Institute for Cancer Immunotherapy at the University of Pennsylvania, the late Robert Kardashian and Heloise Pratt AM, Chair of The Pratt Foundation. The event featured live performances from Earth, Wind & Fire, Dave Stewart, Vanessa Amorosi, Jon Stevens and CeeLo Green. This is the latest effort from the Frances who founded the Luke and Meadow Foundation -- named after their 5-year old twins -- in 2011. The Foundation’s mission is to drive progress on issues that threaten the health and wellness of children. The Frances partner with dozens of world-class charitable organizations, devote significant time and make multimillion dollar donations to combat a wide-range of issues related to disease, poverty, abuse and education. The Luke and Meadow Foundation, which is a personal passion of the Frances, complements NASCAR's long history of social responsibility. As NASCAR Chairman and CEO, Brian is championing meaningful changes within the industry through the NASCAR Foundation , NASCAR Green and a commitment to diversity and inclusion.
Brian France talks family business, NASCAR at Phoenix conference
PHOENIX, Ariz. -- During a keynote presentation Friday at Transitions West 2016, a family business conference held in Phoenix, Arizona, NASCAR Chairman and CEO Brian France shared stories of advice provided to him by his grandfather William H.G. France and father Bill France Jr. -- and how he now is doing the same with his nephew Ben Kennedy , a driver in the NASCAR Camping World Truck Series. "I sat (Kennedy) down a while back and I told him, 'You better figure out where is your value going to come in the business,' " said France . "He's going to get an opportunity. He deserves an opportunity. He's a great guy, a great student and he deserves every opportunity you'd want any other family member to get. "But on the other hand, I want him to really think long and hard about coming into the business where he can add value. That's harder and harder to do when businesses are more mature." Each generation of the France family passed down that specific piece of advice, Brian France said Friday, and NASCAR's current leader said he took it to heart. France saw his value in ushering NASCAR into the 21st Century, making bold decisions while using the constantly growing technology space to help bring the sport closer to fans.
Family affair: Brian France ’s NASCAR legacy
Learn about the emergence of NASCAR and how Brian France , along with his family, took his grandfathers dream and created a sport enjoyed by race fans worldwide.
Brian France talks Chase success, diversity efforts
RELATED: France talks business, family at conference HOMESTEAD, Fla. -- NASCAR Chairman & CEO Brian France reaffirmed his endorsement of stock-car racing's postseason format Sunday, saying he "wouldn't change a thing" about the spirited competition created by the elimination system. France's remarks came Sunday in his annual "State of the Sport" question-and-answer session at Homestead-Miami Speedway , site of the season-ending Ford EcoBoost 400 (2:30 p.m. ET, NBC, MRN, SiriusXM NASCAR Radio) that will determine the champion of its premier series. NASCAR adopted the 10-race Chase playoff system for its top division in 2004. After 10 seasons of determining a series champion by cumulative points in the postseason, NASCAR competition officials introduced the current format with three rounds of eliminations and a four-driver championship shootout in the season finale. That format was adopted this year by NASCAR's other two national tours, a move that France said produced worthy champions this weekend in Daniel Suarez ( XFINITY Series) and Johnny Sauter ( Camping World Truck Series). "That's a big deal for auto racing. We're bold enough to do that," France said. "Anywhere in the world, that doesn't always happen. Our drivers have been great because it requires a different mindset to compete at this level. They're up to it. They may have had some reservations early on, but they're up to it, so it's great." France also addressed potential enhancements to the postseason structure, including the notion of greater incentives or rewards for regular-season performance. "I think that's a fair thing for us to consider, to make sure that the regular season is as important as it is," France said. "So I don't know exactly how we'll do that, but we'll look at that." MORE: Suarez makes history " Sauter claims Truck Series title
Brian France explains the key to running a family business
NASCAR Chairman and CEO, Brian France , talks about the most important thing he has learned while running a family business.
NASCAR reveals multi-year partnership with Monster Energy for Premier Series Entitlement
RELATED: NASCAR, Monster Energy announce deal " NASCAR Nation reacts DAYTONA BEACH, Fla. -- NASCAR and Monster Energy announced today a multi-year agreement for the premier series entitlement as well as the prestigious annual NASCAR All-Star Race. Monster Energy, which will begin its tenure as naming rights partner on Jan. 1, 2017, will become only the third company to serve as the entitlement sponsor in NASCAR premier series history, following RJ Reynolds and Sprint/Nextel. As part of the agreement, the brand also becomes the Official Energy Drink of NASCAR. "Monster Energy is a brand built on excitement and enthusiasm, qualities that align with NASCAR," said Brian France , NASCAR Chairman and CEO. "This sponsorship position is the most unique in all of sports and entertainment, and we are thrilled to have a partner that will help us further elevate the series. Today's announcement is the culmination of a thorough search, one that resulted in the right partner at this important time in our sport’s history." NASCAR premier series races long have been a bucket-list destination for sports fans throughout the country, and starting next season, Monster Energy will elevate the event experience to an even higher level. As part of the agreement, Monster Energy will engage with fans in creative, innovative ways at all race tracks where the premier series will race. " Monster Energy has an established and versatile history in motorsports, and we’re thrilled to take this historic next step," said Rodney Sacks, Monster Beverage Chairman and CEO. "We feel strongly that our brand is a perfect fit for this sport and its star athletes. We look forward to interacting with the millions of passionate NASCAR fans week-in, week out."
NASCAR digital and social media numbers continue to grow in 2016
During his State of the Sport press conference prior to the Championship 4 race at Homestead-Miami Speedway earlier this month, NASCAR Chairman and CEO Brian France relayed an anecdote about watching a scaled-down, highlight-driven Duke college basketball game on his laptop. The story painted a broad picture of the shift in fan consumption habits. And for NASCAR, that has meant a shift in strategy to serve fans who want an immersive experience, whether attending live in-person, watching on TV, or engaging with sports at home or on the go. By all metrics, NASCAR’s digital and social media numbers have shown strong growth over the 2016 season, validating a strategic choice to reach race fans in the multifaceted ways they opt to consume NASCAR content. Consider these numbers: Overall, NASCAR drew 256 million social engagements across all its digital platforms, an 87 percent increase year-over-year, and a massive increase of video content views. NASCAR saw a 14 percent growth in followers across its social and digital platforms. Of particular note was a spike in the growth of Snapchat followers after NASCAR announced its partnership with that platform in February. NASCAR competitors and fans provided live content from four races, starting with the Daytona 500 , under the aegis of "Snapchat Live Story." The Daytona 500 itself saw a 63-percent increase in race day impressions, while engagement with NASCAR content tripled. "It’s been fantastic," said Jill Gregory, NASCAR senior vice president and chief marketing officer. "I think that what it has done is validated our strategy that we set out at the very beginning of this season, when we talked about leading with digital and social and really trying to talk to our fans where they were and going to reach them at all the places they consume NASCAR. "We started that with our 'Ready.Set.Race' campaign and the Hashtag 500 around the Daytona 500 , and it’s really just continued to build throughout the whole season." The Hashtag 500, the race to win Dale Earnhardt Jr .'s firesuit, generated 13,000 NASCAR-related mentions in a single minute, a high-water mark for NASCAR content since the advent of the sanctioning body’s Fan and Media Engagement Center. Central to the success of the 2016 digital and social media campaign was heavy promotion of #TheChase across all platforms, leveraging Twitter, Vine, Periscope, Facebook, Instagram and Snapchat to engage fans throughout the 10-week playoff. Capturing the drama of the Chase, which concluded with Jimmie Johnson claiming his record-tying seventh NASCAR Sprint Cup Series Championship, was the digital film series "Ready.Set.Chase." All told, the five-film series garnered more than 13 million views. "I think we’re seeing it at NASCAR, and obviously we see it happening across the sports and entertainment landscape, that fans want to customize their experience regardless of what they’re watching or looking at," Gregory said. "If we want to talk to those fans, we have to go places that are convenient for them. "If they’re watching on their mobile app, if they’re watching via NASCAR.com, if they’re watching on television, it’s our job as the league to provide all of that great content in all of those places and then make sure that we deliver the right experience for each of those platforms."
NASCAR, Monster Energy announce premier series entitlement partnership
RELATED: Official NASCAR release " NASCAR Nation reacts to news LAS VEGAS – NASCAR announced on Thursday at Wynn Las Vegas a multi-year deal that will make Monster Energy only the third entitlement sponsor in premier series history. The length and terms of the deal were not disclosed, but both parties hailed the partnership as the perfect fit for both brands. "Monster Energy is a brand built on excitement and enthusiasm, qualities that align with NASCAR," said Brian France , NASCAR Chairman and CEO. "This sponsorship position is the most unique in all of sports and entertainment, and we are thrilled to have a partner that will help us further elevate the series. Today's announcement is the culmination of a thorough search, one that resulted in the right partner at this important time in our sport’s history." Monster Energy has existing sponsorships with a number of motorsports sanctioning bodies, athletes and teams, but the NASCAR deal signals the biggest sponsorship step in the company's history. "Monster has built its brand on racing and motorsports, and NASCAR is the pinnacle of motorsports in America," said Mitch Covington, vice president of sports marketing at Monster Beverage Company. "It's American racing; we're an American brand that's a global company, and NASCAR is, too. When the opportunity came along to further associate yourself with a sport like NASCAR, it was the perfect fit for us. … NASCAR is just a hard-hitting, close-racing, fun property to be associated with." Along with naming rights to NASCAR's top series, Monster Energy will also hold race sponsorship to the NASCAR All-Star Race and become the Official Energy Drink of NASCAR. Monster Energy also said it will continue to sponsor Stewart-Haas Racing 's No. 41 car. Thursday's announcement is the culmination of a lengthy and thorough search by NASCAR to find the successor to Sprint, whose entitlement sponsorship will end on December 31, 2016. Steve Phelps, NASCAR executive vice president and chief global sales and marketing officer, said that the sanctioning body spoke with numerous companies throughout the process, ultimately choosing Monster Energy for a number of reasons, not the least of which was its lifestyle culture. "We have the good fortune of finding a brand that we believe works for our sport," Phelps said. "They're going to bring their lifestyle to their activation. … They're going to bring their brand, their excitement, their energy to this partnership, and the fans are going to be the winners. It's all about engaging the fans and having the fans have unique, fun experiences whether at the race track or through different mediums, through social, digital, content." Phelps said a number of ancillary details will be announced in the coming weeks. Among those still under discussion is the name of the series, the series mark and the championship trophy. Under the agreement, energy drink sponsors already involved in NASCAR may remain in place. Potential sponsors from the energy drink category will not be eligible for future sponsorship if not already involved in the sport.
NASCAR announces premier series partnership
NASCAR Chairman and CEO Brian France announced a multi-year agreement with Monster Energy for the premier series entitlement as well as the prestigious annual NASCAR All-Star Race.