Ready. Set. Chase! NASCAR launches Chase for the NASCAR Sprint Cup campaign
RELATED: Breaking down the Chase field DAYTONA BEACH , Fla. (Sept. 13, 2016) -- NASCAR is bringing to life the drama and excitement of The Chase ® for fans online and on their mobile devices with Ready. Set. Chase, a new, integrated marketing campaign leading with digital and social media to promote the 2016 Chase for the NASCAR Sprint Cup ™. This year, to complement a robust, multi-platform social media push, NASCAR will engage and entertain fans with a heart-pounding action film series, starring NASCAR Sprint Cup Series™ drivers re-enacting the action and intensity of The Chase. The first digital video in the five-part series debuted today and can be viewed on NASCAR.com/TheChase . Inspired by the iconic chase scenes in classic Hollywood action films, the creative features reigning NASCAR Sprint Cup Series Champion Kyle Busch , on foot and being pursued by his Chase competitors. An original television spot, titled " The Chase is On," officially launched Ready. Set. Chase on Saturday during the regular season finale at Richmond International Raceway . "All season long NASCAR fans have been treated to some incredible racing on the track, but even still there’s nothing quite like The Chase," said NASCAR Senior Vice President and Chief Marketing Officer Jill Gregory. "Ready. Set. Chase plays off the passion, drama and tension that underscores these next 10 weeks, while creating multiple ways for fans to engage and be part of the fun." For the first time, all three NASCAR OEMs are inviting fans to get in on the action by participating in Chase sweepstakes on NASCAR.com . Chevrolet, Ford and Toyota will each award one grand prize winner a new vehicle and VIP trip for two to NASCAR Champion's Week in Las Vegas in December. Fans can register for a chance to win a Chevrolet SS, Ford Fusion Sport and Toyota Camry XSE by visiting the Chevrolet, Ford and Toyota sweepstake sites, or after making their weekly picks in the Chase Grid Game on NASCAR.com . "We're thrilled to have all three manufacturers activating around Ready. Set. Chase and creating unique content that elevates the overall Chase experience for our loyal and dedicated fans," said Gregory. In the Chase Grid Game, fans that correctly pick drivers to advance to each Chase round will be entered for a chance to win real gear from the drivers and race tracks, including firesuits, helmets and sheet metal from the race cars. NASCAR will promote #TheChase heavily across all platforms during the sport’s most social postseason ever, leveraging Twitter, Vine, Periscope, Facebook, Instagram and Snapchat to engage fans throughout the 10-week Chase for the NASCAR Sprint Cup . For each round leading up to Championship Weekend, NASCAR will execute unique activations on specific platforms in an effort to highlight its broad and extensive reach across the social media landscape. Beginning with the Round of 16, NASCAR fans will have access to a custom emoji for anytime they use #TheChase on Twitter. In addition, NASCAR will highlight its presence on Twitter, Vine and Periscope via a continued focus on compelling content and behind- the -scenes experiences. The Round of 12 will feature a Snapchat Live Story from the October 8 race at Charlotte Motor Speedway , and as The Chase field gets narrowed down to eight, NASCAR will go all in with social storytelling across all platforms, highlighted by innovations on Facebook and Instagram. Facebook Live, Instagram Stories, freelance designers and original production will tell the story of the most epic championship battle in sports. The Ready. Set. Chase digital films, developed with Ogilvy & Mather New York, will be shot after each Chase round and recreate the on-track highlights as part of dramatic chases. Last month, Chase drivers began hitting the road for social and traditional media blitzes to promote the Chase for the NASCAR Sprint Cup . Kyle Busch kicked off Chase Across America in Boston and each week different drivers will crisscross the nation to make special appearances and build excitement for The Chase. NASCAR will crown its 2016 NASCAR Sprint Cup Champion at the Ford Ecoboost 400 at Homestead-Miami Speedway in the fourth and final round of The Chase on Nov. 20 (2:30 p.m. ET, NBC, MRN and SiriusXM NASCAR Radio). Tickets for all Chase events in the NASCAR Sprint Cup Series are available at NASCAR.com/tickets . The 2016 Chase for the NASCAR Sprint Cup kicks off with the Teenage Mutant Ninja Turtles 400 on Sunday, Sept. 18 at 2:30 p.m. ET. The race will be broadcast live on NBCSN, MRN and SiriusXM NASCAR Radio, with additional coverage on NASCAR.com.
Matt Kenseth: 'The last restart is my fault'
RELATED: Full race results " Series standings " Chase Grid SHOP: Chase gear Joe Gibbs Racing driver Matt Kenseth put the blame squarely on his own shoulders after his second-place finish Sunday at New Hampshire Motor Speedway . Kenseth -- who led 105 of 300 laps, including from Laps 243-294 -- ceded the lead on the final restart to eventual race winner Kevin Harvick . Kenseth held on for second place, .442 seconds behind at the checkered flag, but expressed regret as he emerged from his No. 20 Toyota post-race. " The last restart was my fault," said Kenseth, who had his modest win streak at the 1.058-mile track snapped at two. " The one before that I thought I did right and we heard from the (race control) tower down that they thought I slowed up before I restarted or something. So the last one I let Kevin lay back on me, which we're supposed to be side-by-side. "I should have known better. I should have just went really late in the (restart) zone and waited until he had to get up to my nose because he anticipated it just right and laid back. Plus, I spun the tires and I got beat through (Turns) 1 and 2 and then it was over." The late-race slip-up paralleled a restart miscue by Martin Truex Jr ., last week's winner and the driver of the JGR-affiliated Furniture Row Racing No. 78 Toyota. Truex lost ground with a sluggish jump on the next-to-last restart after leading a race-high 141 laps. He wound up seventh. Kenseth sits fourth in the 16-driver Chase standings with one race remaining until the Round of 12 is set. A New Hampshire win would have removed any guesswork for the 44-year-old driver ahead of next Sunday's Citizen Soldier 400 (2 p.m. ET, NBCSN, MRN, SiriusXM NASCAR Radio) at Dover International Speedway . "You always want to win," Kenseth said. "I thought we had a top-two or -three car today, but we didn't win. They put me in position to do that and I let them down there so I feel bad about that. We ran good last week and we ran decent today, too, so we'll just go to Dover and try to race them there."
Recap: Harvick charges his way into the Round of 12
NASCAR.com's Costner Merrifield recaps the second race in the Chase for the NASCAR Sprint Cup as Kevin Harvick reedems himself by holding off Matt Kenseth in the final laps at New Hampshire Motor Speedway to clinch his way into the Round of 12.
Miller: 'It's them pushing the envelope'
NASCAR Senior Vice President of Competition, Scott Miller, talks about the number of cars having trouble passing inspection before qualifying at New Hampshire Motor Speedway.
Edwards rallies to sixth-place finish at Loudon after penalty
RELATED: Results " Chase Grid " Standings WATCH: Edwards receives penalty LOUDON, N.H. – Coors Light Pole Award winner Carl Edwards hovered in and around the top five for nearly all of Sunday's Bad Boy Off Road 300 at New Hampshire Motor Speedway but nearly had his afternoon derailed due to a costly penalty with less than 40 laps remaining. During the fourth caution of the day, the Joe Gibbs Racing driver came to pit road and incurred a commitment line violation, sinking his running position all the way back to 19th on the ensuing restart on Lap 268. For a minute there, it certainly appeared Edwards would be fighting for Chase for the Sprint Cup survival next week at Dover International Speedway in the final race of the Round of 16. But Edwards rallied hard over the final 30-plus laps to salvage a sixth-place finish and now holds a 16-point cushion over the cutoff line. He'll need to avoid similar gaffes moving forward -- though he doesn't necessarily agree he even made a gaffe -- and realizes he may have gotten away with one here. "I gotta see the replay, but I was pretty sure I made it onto pit road. I felt pretty comfortable," Edwards said on pit road after the race. "I don't know about that (penalty), but we still recovered well. I think we could've been top three or four because we got off sequence, but as it turned out to finish sixth with that penalty is pretty much a gift. My guys didn't quit, I'm proud of them. "Now we head to Dover with a little bit of a point cushion, and Dover is one of my favorite race tracks, one of my best tracks and this team should have won this race in the spring so hopefully we can go there and lock ourselves into the next round. … Anything can happen, but there's no better race for us to be a cutoff race." Following the race, Edwards' crew chief Dave Rogers had a discussion with NASCAR officials to get clarity on the penalty. "Yeah, NASCAR showed me the notes, and the notes that they had were all four tires below the orange box and our right-rear (tire) touched it," Rogers told NASCAR.com. "So it's one of those deals where we knew it was close, and we didn't intentionally drive over the box, first of all. It was a last-minute call to pit. We thought the rule was all four on or below and it wasn't. The rule's all four under, so hence the penalty." Edwards' teammate Denny Hamlin also was victim to a pit road penalty on the same stop, as an errant tire got away from his No. 11 Toyota crew. Hamlin, however, was not as fortunate as Edwards and finished 15th. The 2016 Daytona 500 winner declined post-race interviews and sits seventh on the Chase Grid, still higher than Edwards despite the worse finish. "Unfortunately, we had a pit road penalty; two stops in the end that got us really far behind and just got kind of shuffled out of the mix on a couple restarts and finished about five to 10 spots worse than we should have, but still alive," said Hamlin's crew chief Mike Wheeler. "Hit the restart button and try again. Dover is a decent track for Denny. He hasn't had a win there yet, but has had some good runs and hopefully we can have another good run there."
Larson sweeps all three Sprint Cup practices at New Hampshire
RELATED: Full results for final practice " Fastest 10-lap averages Kyle Larson made it a perfect sweep of NASCAR Sprint Cup Series practices, as his No. 42 Chip Ganassi Racing with Felix Sabates Chevrolet flew to the top of the leaderboard at 132.577 mph in Saturday's final practice session at New Hampshire Motor Speedway . Larson paced the field in Friday's lone session and tied Martin Truex Jr . for the fastest speed/time in Saturday's morning practice. Joe Gibbs Racing 's Denny Hamlin made a late surge to nab the second spot on the speed charts, wheeling his No. 11 Toyota at 132.549 mph. Hendrick Motorsports ' Kasey Kahne laid down the third-fastest speed, his No. 5 Chevrolet peaking at 132.489 mph. Kahne and teammate Alex Bowman (10th), who is driving the No. 88 Chevrolet for Dale Earnhardt Jr . this weekend, were the only non-Chase drivers to record top-15 speeds in the final session. Pole sitter Carl Edwards came up fourth in his No. 19 Joe Gibbs Racing Toyota (132.420 mph), while Hendrick Motorsports ' Jimmie Johnson completed the top five with a fast speed of 132.255 mph from his No. 48 Chevrolet. Points leader Truex Jr. -- who tied Larson for the fastest speed in practice earlier today -- ranked sixth in the field this session, propelling his No. 78 Furniture Row Racing Toyota at 132.250 mph. Reigning race winner Matt Kenseth was seventh-fastest, his No. 20 JGR Toyota topping out at 132.222 mph. Jamie McMurray (18th), Austin Dillon (22nd) and Chris Buescher (28th) were the only Chase drivers to record practice speeds outside the top 15. The Sprint Cup Series returns to the track Sunday for the Bad Boy Off Road 300 (2 p.m. ET, NBCSN/NBC Sports App, PRN, SiriusXM NASCAR Radio). RELATED: Full results for Practice 2 Kyle Larson and Martin Truex Jr . both reached 132.186 mph early in the second Sprint Cup Series practice at New Hampshire Motor Speedway on Saturday morning. The Chip Ganassi Racing with Felix Sabates driver also paced the field during Friday's lone Sprint Cup practice session in his No. 42 Chevrolet. Last weekend's Chicagoland winner, Truex Jr. in his No. 78 Furniture Row Racing Toyota laid down the exact same speed (132.186 mph) and lap time (28.814 seconds) as Larson in the 55-minute session. Reigning race winner Matt Kenseth was third-fastest, his No. 20 Joe Gibbs Racing Toyota reaching a top speed of 132.085 mph, while his JGR teammate Denny Hamlin came up fourth in the field (132.030 mph). Hendrick Motorsports ' Chase Elliott rounded out the top five with a top speed of 131.980 mph in his No. 24 Chevrolet. Coors Light Pole winner Carl Edwards was sixth-fastest in his No. 19 Joe Gibbs Racing Toyota. The top-nine performers in the second session were all Chase drivers and Chasers made up 11 of the top-15; Brad Keselowski (18th), Tony Stewart (19th), Austin Dillon (23rd) and Chris Buescher (33rd) were the outlying Chase competitors.
Myers Family continues legacy at The Battle At The Beach
Gary, Burt and Jason Myers talk about their family legacy and hopes going in the first ever UNOH Battle At The Beach .
The Climb: On the move at the Magic Mile
NASCAR.com's Matthew Dillner and Regan Smith tell you which drivers will climb through the field at New Hampshire Motor Speedway for the second Chase for the NASCAR Sprint Cup race of 2016.
Sadler wins first XFINITY Chase race at Kentucky
RELATED: Results " Standings " Chase Grid SPARTA, KY – A huge push from Daniel Suárez on a restart with four laps to go in Saturday night's eventful VisitMyrtleBeach.com 300 sent Elliott Sadler ahead of Ryan Blaney to win the opening race of the NASCAR XFINITY Series Chase at Kentucky Speedway . Sadler's third win of the season and 13th of his XFINITY Series career was about more than just stamping his way into Round 2 of the Chase. The Emporia, Virginia, native fought for the win while thinking of his mother, Bell, who was released from the hospital Saturday, after a week of hospitalization and two surgeries. "We fought through a lot tonight," Sadler said in Victory Lane. "I'm going to get a little emotional on you, I've been in the hospital all week with my mom in ICU watching her fight and fight through a lot of pain and suffering. (She) made her way back home tonight to watch the race. Mom, I love you. She leads so much by example." Sadler also credited his team, who helped Sadler battle from outside the top 15 earlier in the race. "These guys are my heroes," Sadler said. "We had a 10th or 15th place car at best. Still had to come in and really take our time and work on it. Great pit calls by Kevin (Meendering, crew chief) and the guys to get us in position. Got a good push there at the end. I do want to say thanks to Josh Berry for helping me a ton tonight. That kid did some cool things on the restarts. This OneMain Financial team has no quit in them. We just fight till the end. This is a great way to start the Chase." Suárez, who finished second, said he struggled with a tight condition all night but was best at the end of the race. "Right at the end, we were pretty good, maybe just a little tight but we were strong," he said. "I feel like we were the fastest car out there at the end. I just needed one or two laps more to get the win." The inaugural XFINITY Series Chase race offered plenty of excitement and drama. With the "win and advance" format putting a greater premium on victories, drivers found themselves on the edge of control at a track where the racing groove was extremely tight since undergoing a repave in May. " At halfway, we were running 20th," Sadler said. "By my calculations, we were probably 10th or 11th in points, so to fight back that last 100 laps to gain that kind of momentum probably means a lot for us and these guys. I'm so proud of these guys. Dale (Earnhardt Jr., team owner) and Kelley (Earnhardt-Miller, team manager) and all of our partners for Hunt Bros., and Chevrolet and everyone that does so much for us at JR Motorsports. This is a great way to start off the Chase and keeps the momentum on our side, we can relax and go to Dover and have fun there and Charlotte and get ready for the second round." XFINITY Chase drivers Ty Dillon , Brandon Jones and Erik Jones all found themselves in a deep hole after being collected in accidents throughout a caution-filled race. Dillon and Erik Jones tangled while racing for second with 12 laps remaining. The event was red-flagged for five minutes, 34 seconds for cleanup of the Turn 3 incident. RELATED: See the wreck " Jones' take " Dillon's take Jones, the pole sitter who led a race-high 100 laps, took responsibility for the crash. "I just got sucked around," Jones said after the incident. "I tried to slow down but Ty was holding me down there pretty tight on the restart, slamming doors through (Turns) 1 and 2. It was my fault but it's a pretty tough aero situation to be in. "I just couldn't hang on to it. I tried to slow down but he kept slamming down on my door and I did all I could to hang on to it. It definitely looks like we're going to have to run really well at Dover and Charlotte or even win." Behind Sadler and Suárez, Sprint Cup rookie Ryan Blaney finished third while Sam Hornish Jr . and Matt Tifft completed the top five. Tifft, a NASCAR Next alumnus made his XFINITY Series return after undergoing brain surgery in July to remove a remove a benign, low-grade glioma. Sadler leaves Kentucky Speedway with an eight-point lead in the standings and guaranteed admission to the next round of the Chase at Kansas Speedway in three weeks. Suárez (+27 points above the cutoff line) is second in the Chase standings, followed by Brendan Gaughan (+21), Ryan Reed (+19), Darrell Wallace Jr . (+19), Justin Allgaier (+17), Brennan Poole (+16), Blake Koch (+15), Erik Jones (-3), Ryan Sieg (-5), Brandon Jones (-15) and Ty Dillon (-15). &amp;amp;amp;amp;amp;amp;amp;lt;/p&amp;amp;amp;amp;amp;amp;amp;gt;
Suarez, Coby win UNOH Battle at the Beach
Suarez has two wins to start the K&N Pro Series East season