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NASCAR may get 'the Boot' at Watkins Glen
RELATED: Learn more about Watkins Glen " Course breakdown by turn WATKINS GLEN, N.Y. – Now that Watkins Glen has started repaving its racing surface, running "the Boot" may be back on the table for NASCAR races. The current configuration of the Glen for NASCAR Sprint Cup and XFINITY Series races eliminates the Boot, which contains Turns 6 through 9, and shortens the course from 3.40 miles to 2.45 miles. But with repaving already having taken place in the Boot, smoothing the bumps in that portion of the track, NASCAR is considering running the full Grand Prix Course, which currently is used for the Tudor United Sports Car Championship. "We could," NASCAR Executive Vice President and Chief Racing Development Officer Steve O’Donnell told the NASCAR Wire Service before Sunday’s Cheez-It 355 at the Glen. "We're discussing it with the track. It's something we're looking at down the road." Even with the addition of the Boot, Watkins Glen wouldn't be the longest road course on the NASCAR rotation. Road America in Elkhart Lake, Wisconsin, which hosts the XFINITY Series, measures 4.048 miles.
NASCAR unveils huge social media effort surrounding Daytona 500
DAYTONA BEACH, Fla. -- At heart, we're all racers. That's the crux of NASCAR's massive marketing and social media platform surrounding Sunday’s Daytona 500 (1 p.m. ET, FOX, MRN, SiriusXM NASCAR Radio), one that includes activation on Twitter and Snapchat and gives fans a chance to win prized race-used memorabilia by "racing" each other in the Hashtag 500. In an integrated marketing campaign titled Ready.Set.Race, combining television creative and social engagement, NASCAR seeks to highlight the racers in all of us. "When you're a kid riding a bike and racing the other kids in the neighborhood," says Jill Gregory, NASCAR senior vice president, marketing and industry services. "Or when you're at the gym on the treadmill, and you're trying to secretly race the person next to you. "To us, all that just reinforces that love of racing, and what better way to get your racing fix than watching or attending a NASCAR race. We're absolutely focused on that in our television creative, but this digital and social component, where we're encouraging fans to race each other during one of our events, is a new and innovative way to make that love of racing come to life." MORE: Race-day experience elevated with Snapchat partnership During the Daytona 500 , fans wishing to compete for race-used memorabilia must watch the FOX broadcast (pre-race coverage starts at noon ET) and follow @ NASCAR on Twitter to receive a custom hashtag for each of 10 memorabilia items. Once each hashtag is unveiled, the 500th person to tweet that hashtag in concert with #DAYTONA500 will win that race and the prize that goes with it. That's not the only aspect of Twitter's expanded support around the Great American Race. Other activations will include the use of Vine and Periscope; Twitter Moments; @ NASCAR tweets featuring such celebrities as John Cena, Florida Georgia Line and Ken Griffey Jr.; Twitter Mirror, a tablet based application where celebrities pose for their own photos; and infield branding in Daytona International Speedway . RELATED: Exclusive Daytona content via Twitter To help tell the story of what it's like to attend a NASCAR race, Snapchat will at least double its Live Story coverage of NASCAR events in 2016, beginning with Sunday’s Daytona 500 . "(There will be) a curated stream of photos and videos submitted by fans at the race, and Snapchat will provide people outside the race track and outside the sport an inside look at what NASCAR's all about." The thousands of submitted Snaps from each event will be curated and packaged by Snapchat into a video stream that is shared globally with Snapchat's more than 100 million daily active users right on their mobile devices. Each NASCAR Live Story will be available to view on Snapchat for 24 hours. Facilitating the social media engagement is the recently completed $400-million Daytona Rising project, which transformed the Birthplace of Speed into the first true motorsports stadium. One of the many benefits of Daytona Rising includes enhanced WiFi capability designed to heighten social media engagement of fans at the races. In addition, broadcast partner FOX is asking fans to submit video content from Daytona 500 week for inclusion in a crowd-sourced documentary titled "100,000 Cameras," to air on FS1 in late February. NASCAR also offers a full range of digital and mobile products offering fans everything from in-car cameras to driver audio to social feeds and fantasy scoring. RaceView , for example, provides a 3-D representation of every car and track, real-time driver stats and multiple viewing angles for each NASCAR Sprint Cup Series race in real-time. Last year, NASCAR set a record with 1.1 billion page views across its NASCAR .com website and digital platforms, a 20-percent increase over 2014. "We know that our core fans are engaged quite a bit with these (social and digital) platforms, and we know younger, more diverse fans are users of these platforms," Gregory says. "So for us it's a win/win, because fans across all our segments have a way to engage with NASCAR ."
Bobby Isaac joins NASCAR Hall of Fame Class 2016
RELATED: Learn more about the NASCAR Hall of Fame In a different era, in which stock cars driven to and past their limits didn't break with frequency, there's no telling how many races or championships Bobby Isaac might have won. Isaac, the 1970 NASCAR premier series champion, won 37 of his 309 starts. But he was a DNF -- did not finish -- 129 times. His 49 poles rank 10th all-time, with 19 -- a still-standing, single-season mark -- coming in 1969. Only 38 drivers have won 19 or more poles in a career. Nobody ever had to tell Isaac to "stand on it." "Bobby was a never-give-up kind of guy," said Buddy Parrott, a member of Isaac's No. 71 K&K Insurance Dodge crew and a 49-time winner as a premier series crew chief for NASCAR Hall of Famers Richard Petty, Rusty Wallace and Darrell Waltrip among others. "Bobby had no fear." Isaac's accomplishments are such that he'll join the NASCAR Hall of Fame's Class of 2016 along with Jerry Cook, Terry Labonte , O. Bruton Smith and Curtis Turner. Their induction will take place Jan. 22 in Charlotte, N.C. The ceremonies will be broadcast live at 8 p.m. ET by NBCSN. Isaac, born on a farm near Catawba, North Carolina in 1932, saw his first stock car race at nearby Hickory (N.C.) Motor Speedway and at age 17 bought a 1937 Ford and put roll bars in it. He flipped the car on the race's second lap but that didn’t dampen his desire. Working at a variety of low-paying jobs, Isaac began racing the NASCAR late model sportsman circuit. He survived but sometimes just barely. "One time I drove 200 miles to drive a fellow's modified car with $4 in my pocket," he once said. "I figured that I'd have enough to buy gas and get down there and eat a hot dog before the race. The gas was $3 but I had to put two quarts of oil in my car so I was broke when I left town. When the feature started my stomach was not only growling but I didn’t have enough gas to get back home. "I drove that car as hard as I could and won. I had to win." Isaac, described by some as "mercurial," went sportsman racing fulltime in 1958, driving for Ralph Earnhardt. He won 28 feature events, competing against the likes of NASCAR Hall of Famers Ned Jarrett and David Pearson. Isaac, at age 28, competed in his first premier series event in 1961. Driving a Dodge for Ray Nichels, he won his first race in 1964 -- a 50-lap Daytona 500 qualifier in which he edged Jimmy Pardue in a photo finish after Richard Petty ran out of fuel. With factory-supported teams jumping in and out of the sport in the mid-1960s, Isaac went from top ride to no seat at all. His fortunes changed in 1968 when he was hired by Indiana insurance magnate Nord Krauskopf and paired with legendary crew chief Harry Hyde, whose larger than life persona was captured as Harry Hogg in the film "Days of Thunder." Over the course of five seasons, 1968 to 1972, the trio's "Poppy Red" Dodges won 36 times -- 17 alone in 1969 when Isaac won 17 times in 50 starts. Bedeviled by 19 failures to finish, Isaac wound up sixth in the championship standings. Isaac "only" won 11 times in his championship season, but the DNFs were reduced to just nine. The K&K team is remembered best for its winged Dodge Charger Daytona, the needle-nosed, high rear-wing version of the standard Charger. Remarkably, Isaac visited Victory Lane only once in that model, at Texas World Speedway in 1969, his 20th career win and first on a superspeedway. "We won a lot of short-races, but we couldn't pull it all together on the big tracks until the last race of the season," said Isaac in Greg Fielden's book " NASCAR : The Complete History." "Winning the championship gave me personal satisfaction, but I'd rank it second to the Texas win. "The way I look at it, it took me seven years to win a superspeedway race and only three years to win the championship." In September 1971 the team took its winged car to the Bonneville Salt Flats in western Utah where Isaac set 28 speed records, including a 217.368 mph "flying kilometer" mark. "That car weighed 3,900 pounds and it had 650 horses in the motor," Hyde told Car and Driver's Bob Zeller in May 2002. "And when Bobby set it sideways, it looked like a hydroplane on water. He came by at 200 mph broadside with a big rooster tail of salt comin' out the back." Driving part-time schedules for a number of owners, Isaac ran his last premier series race in 1976. He returned to Hickory Motor Speedway the following year where, on Aug. 14, he pulled out of a sportsman race feeling ill and was taken to a local hospital where he succumbed to heart failure at age 45. Isaac was inducted into the National Motorsports Hall of Fame in 1979 and the International Motorsports Hall of Fame in 1996. In 1998, NASCAR honored him as one of its 50 Greatest Drivers of all time. Tickets are available for the NASCAR Hall of Fame Induction Dinner and Ceremony (limited quantities available). Individual ticket and ticket packages are available at ticketmaster.com, the NASCAR Hall of Fame Box Office or by calling 800.745.3000.
Modified great Jerry Cook to go in NASCAR Hall of Fame
RELATED: Learn more about the NASCAR Hall of Fame Jerry Cook never intended to support his family driving a modified stock car. It kind of snuck up on the young resident of Rome, New York. Cook, who built his first modified at the age of 13, took the wheel by happenstance, when his hired driver wrecked two of the race cars he owned. That was in 1963, well before Cook won his first of six NASCAR modified championships. But Cook soon discovered he had a knack for winning races – and finishing well enough to cash a decent check when he didn't. "Every time I reached into my pocket, it had money in it," Cook would say later. "So I kept racing." And indeed Cook did – all the way into the NASCAR Hall of Fame, into which he’ll be inducted Jan. 22 as part of the Class of 2016 that also includes Bobby Isaac, Terry Labonte , O. Bruton Smith and Curtis Turner. Induction ceremonies will be live on NBCSN, Motor Racing Network and SiriusXM NASCAR Radio beginning at 8 p.m. ET. Cook won modified championships in 1971-72 and 1974-77. Before retiring at the conclusion of the 1982 season, Cook also posted six championship points finishes of second and two of third. He won 342 NASCAR modified races in 1,474 career starts – and countless other non-sanctioned events. Cook finished among the top 10 an amazing 85% of the time. Cook joins fellow Roman and career-long modified racing rival Richie Evans in the NASCAR Hall of Fame. The late Evans, a nine-time NASCAR modified champion, was inducted in 2012 as the first Hall member whose career wasn't connected to NASCAR's premier series. Cook is the second. "We've now finished off the battle of Rome," said Cook. "For me and Ritchie to both be in the NASCAR Hall of Fame, it kind of tops it off." Cook and Evans made upstate New York the epicenter of NASCAR modified racing in the 1960s, '70s and '80s. Each driver had his legion of fans – vociferous on behalf of the merits of their favorite charioteer. Cook and Evans were respectful of each other and friends off the track, yet as different as night and day. Evans was the flamboyant one, famous for living life to its fullest with rock and roll music as the race shop's background noise. A writer calling Cook’s home, however, would find the telephone answered by the driver’s wife, Sue, who would refer him to the backyard garage where preparing or repairing Cook's red cars was quietly taking place. Ray Evernham, a former modified driver, NASCAR Sprint Cup Series championship crew chief and television analyst had this to say about Cook: "Jerry was not a guy who raced on the edge. Jerry won his share no doubt. But if he didn't win, he was still going to be in the top five." In some years, Cook's team would run nearly 100 races, at up to 19 tracks of all sizes, shapes and surfaces from New England to Virginia. Some of Cook's signature wins took place outside New York and New England. Cook’s first major victory was the 1969 Dogwood 500 at Martinsville Speedway . He won a trio of 200-lap races at the tough, Bowman-Gray Stadium (in North Carolina) quarter mile between 1977 and 1980. The closest Cook came to the NASCAR premier series was a Daytona 500 qualifying race in 1973. His car's engine blew seven laps from the end. Cook, with a wife and two children, took a look at what non-factory-supported drivers were winning and decided to stay in the modifieds. "So that's why I stuck with what I did best," he said. Cook retired after winning the Spencer Speedway championship in 1982. For more than 30 years he was a key member of NASCAR's competition department and was instrumental in the formation of the current NASCAR Whelen Modified Tour and NASCAR K&N Pro Series East. Cook, 72, was named one of NASCAR ’s 50 greatest drivers in 1998. He is a member of the International Motorsports Hall of Fame, National Motorsports Press Association Hall of Fame and New York Stock Car Hall of Fame.
Brent Dewar sums up successful NASCAR season
The 2015 NASCAR season wasn't just about hitting important metrics, though the sport did precisely that. As NASCAR Chief Operating Officer Brent Dewar noted on Wednesday at the SportsBusiness Journal's Daytona Rising/ NASCAR Motorsports Marketing Forum, the 2015 season has been one of change, both in terms of business models and the sanctioning body's quest for a new entitlement sponsor for its foremost series. Dewar said he talks almost daily with Race Team Alliance leader Rob Kauffman, and those discussions have far-ranging implications for the ownership model in the sport, including a possible charter system for team ownership. "Like Rob, I'm cautiously optimistic that we can get something that really helps provide a foundation for the future," Dewar said, stressing the importance of building stability in the sport. In that same vein, Dewar expressed pride in the recently completed and unprecedented five-year sanctioning agreements with race tracks that host NASCAR events. Asserting that NASCAR racing is more popular today than ever before, Dewar noted that the sanctioning body is in an excellent position to broaden its base of potential replacements for Sprint, which will leave its role as title sponsor for the Sprint Cup Series after 2016. Fundamental changes in the sport, such as an elimination-based Chase format, give NASCAR executives the opportunity to re-introduce the sport to a wider audience. "If you haven't been around NASCAR in the last two or three years, you really haven't been around NASCAR ," Dewar said. "It's really allowing us an opportunity to talk to a wide group, whether it's blue-chip domestic companies, to internationals, to regional companies -- and we have a great story to tell. "It's casting a wide net. We're in a nice place, and we've been to some really cool companies, talking about our sport. We hope to find a partner that will deliver equally the strength that we've gotten from Sprint." Dewar said there's no specific timetable for finding a new partner but added that, "I'm as excited today as I've ever been in the sport."
NASCAR TV schedule: May 30-June 5
RELATED: Find FS1 in your area All times ET Monday, May 30 6 a.m., Empty Cup: Quest for the 1992 NASCAR Championship (re-air), FS1 6:30 a.m., NASCAR XFINITY Series Hisense 4K TV 300 (re-air), FS1 8:30 a.m., NASCAR Sprint Cup Series Coca-Cola 600 (re-air), FS1 5 p.m., NASCAR Race Hub, FS1 5 p.m., NASCAR America, NBCSN Tuesday, May 31 6 a.m., NASCAR Sprint Cup Series Coca-Cola 600 (re-air), FS1 9 a.m., NASCAR XFINITY Series Hisense 4K TV 300 (re-air), FS1 11:30 a.m., NASCAR XFINITY Series Hisense 4K TV 300 (re-air), FS1 2 p.m., NASCAR Sprint Cup Series Coca-Cola 600 (re-air), FS1 5 p.m., NASCAR America, NBCSN 5:30 p.m., NASCAR Race Hub, FS1 6 p.m., NASCAR America (re-air), NBCSN Wednesday, June 1 7 a.m., NASCAR America (re-air), NBCSN 8 a.m., NASCAR America (re-air), NBCSN 5 p.m., NASCAR America, NBCSN 5 p.m., NASCAR Race Hub, FS1 2:30 a.m., NASCAR The List: Rookie Seasons (re-air), NBCSN Thursday, June 2 5 p.m., NASCAR America, NBCSN 5 p.m., NASCAR Race Hub, FS1 6 p.m., NASCAR K&N Pro Series Race: Dominion Raceway (taped), NBCSN Friday, June 3 7 a.m., NASCAR America (re-air), NBCSN 8 a.m., NASCAR America (re-air), NBCSN 11 a.m., NASCAR Sprint Cup Series practice, FS1 12:30 p.m., NASCAR XFINITY Series practice, FS1 3 p.m., NASCAR XFINITY Series final practice, FS1 4 p.m., NASCAR Sprint Cup Series Coors Light Pole Qualifying, FS1 Saturday, June 4 9 a.m., NASCAR XFINITY Series Coors Light Pole Qualifying, FS1 11 a.m., NASCAR Race Hub - Weekend Edition, FS1 11:30 a.m., NASCAR Sprint Cup Series final practice, FS1 12:30 p.m., WeatherTech Sportscar Championship: Belle Isle Park, FS1 12:30 p.m., NASCAR XFINITY Series FOX Pre-Race Show, FOX 1 p.m., NASCAR XFINITY Series Pocono Green 250, FOX Sunday, June 5 8:30 a.m., NASCAR XFINITY Series Pocono Green 250 (re-air), FS1 11:30 a.m., NASCAR RaceDay, FS1 1 p.m., NASCAR Sprint Cup Series: Axalta "We Paint Winners" 400, FS1 &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;nbsp;
NBCSN's 'NASCAR America' to move to 6 p.m. time slot
NBCSN's " NASCAR America" will move to a new time beginning June 13, the network announced Tuesday. The one-hour evening program will move from a 5 p.m. ET start time to a 6 p.m. ET start time. "It's a shift that we think is going to be a great move, not only for us at NBC, but also for all of the viewers," Vice President of NASCAR Productions Jeff Behnke told NASCAR .com. "We feel like there's going to be more people at home to be able to be able to watch it (at 6 p.m.), whether they're watching it on NBCSN, whether they're watching it on the Live Extra app. "We just feel like 6 o'clock is a window that we can get more eyeballs on it and whenever we can do something that we can help grow the sport and push things forward, that's what we want to do." In addition to the start-time shift, the show will also feature "90-Minute Mondays" on select Mondays throughout the year, which involves the show extending from 60 to 90 minutes in length. This -- in combination with two NBC studios located in NASCAR's home base of Charlotte, North Carolina, where many of the race shops are located -- will allow more for more in-depth coverage of the sport, Behnke said. "The backbone of NBC Sports is storytelling," Behnke said. "By going to '90-Minute Mondays,' it's going to allow us to continue to tell the stories of these drivers. The different things we do on the show, we feel like certainly help the viewers. … We'll be able to spend more time at race shops, we'll certainly be able to have more time with highlights, more time with opinion and just breakdown sessions with our announcers." The announcer lineup for the network is star-studded, featuring former drivers and crew chiefs such as Hall of Famer Dale Jarrett, renowned drivers Kyle Petty and Jeff Burton , and former Hendrick Motorsports crew chief Steve Letarte. "We feel like the talent that we have is going to be a big part of what we do and what they have to offer is going to be a big part of what we do in those 90-minute shows," Behnke said. NBC Sports will resume race coverage of NASCAR beginning with the Coke Zero 400 at Daytona International Speedway on July 2.
Kenseth holds off Larson, wins at chaotic Dover
RELATED: Race results " Updated series standings " SHOP: Kenseth gear Matt Kenseth roared to victory Sunday afternoon at Dover International Speedway , holding off a hard-charging Kyle Larson to score his first win of the season in the NASCAR Sprint Cup Series. Kenseth led 48 of 400 laps in the Joe Gibbs Racing No. 20 Toyota. His triumph in the AAA 400 Drive for Autism was his third at the 1-mile track and the 37th of his Sprint Cup career. But the victory also helped stem a rough start to the 2016 season as he virtually clinched a berth in the Chase for the NASCAR Sprint Cup playoffs. "It all worked out for us, kind of the opposite as I feel like it's been going the last couple months," said Kenseth, who has just one other top-five run this year -- a fourth place last weekend at Kansas. "We've had really fast race cars. We've been in position to win a lot. This wasn't our fastest car by any means. But we were able to be there at the end of the race and pull it off." RELATED: See all of Kenseth's wins in the sport's top series Larson, seeking his first premier series win, held on for second in the Chip Ganassi Racing No. 42 Chevrolet. He led 85 laps and wound up just .188 seconds behind at the checkered flag after a stirring challenge for the lead down the stretch. Sunoco Rookie of the Year candidate Chase Elliott surged within striking distance of the front-running pair, but settled for a career-best third-place finish. Kasey Kahne and Kurt Busch completed the top five in a topsy-turvy day. A massive, 18-car crash brought out an extended red flag on Lap 354, thinning the field of contenders. After a stoppage of 11 minutes, 22 seconds, the race restarted on Lap 360, with Kenseth leading. But on the restart lap, contact from Larson's No. 42 Chevrolet sent Carl Edwards ' No. 19 Toyota spinning hard against the inside wall. That set up the final restart on Lap 366, with Kenseth and Larson coming to the line side-by-side. On Lap 381, Elliott passed Larson for second but surrendered the position in traffic three laps later. During the final five laps, Larson pulled alongside Kenseth but couldn't complete the pass from the inside lane. "I had gotten close to his bumper a couple times. I may have even got into him once," Larson said of his close-quarters battle with Kenseth. "I didn't want to do anything dirty. I respect Matt Kenseth a lot. He's definitely in my eyes the cleanest racer out there. He always races me with respect. I try to do the same with him." Two pre-race favorites -- Jimmie Johnson and Kevin Harvick -- had rallied from their share of issues at the Monster Mile, including their involvement in the event's sixth yellow flag before the fateful 11th caution period and ensuing red flag. RELATED: Botched restart sets off 18-car wreck Johnson's No. 48 Chevrolet suffered a mechanical failure trying to get up to speed on a restart, with Martin Truex Jr ., Harvick and others piling in behind him. The chain reaction blocked the frontstretch, collecting several other cars in the melee. Harvick had started from the pole position and led three times for a race-high 117 laps, but lost ground on a series of early pit stops. "We just keep getting further and further back," Harvick radioed his Stewart-Haas Racing No. 4 Chevrolet crew on Lap 172, during the fourth caution period. Johnson, a 10-time Dover winner, started 21st in the 40-car field, but gradually moved up in the running order. But Johnson spun during the sixth caution, looping his Hendrick Motorsports No. 48 Chevy after Reed Sorenson 's spinning car dropped fluid through the first and second turns on Lap 212. Johnson avoided contact, catching a fortunate break when Harvick slowed his car to a halt just shy of a collision. Those strokes of luck for the two favorites went for naught after the large pileup nearly 140 laps later. Brad Keselowski , a winner two weeks ago at Talladega, led once for 49 laps Sunday, but dropped from contention after crunching into Austin Dillon 's slower car, damaged from an earlier wreck. Keselowski made multiple pit stops for repairs and rallied for a sixth-place finish. Tony Stewart finished 34th in just his fourth start of the season since missing the first eight Sprint Cup races with a back injury. His hopes were dimmed by a mechanical failure -- a broken track bar that punctured the oil tank -- that caused his Stewart-Haas Racing No. 14 Chevrolet to slow in the 341st lap. The result kept him 37th in the driver standings. He needs to finish the regular season 30th or better in the rankings and post a victory to qualify for the 10-race Chase for the NASCAR Sprint Cup playoffs. The series returns Saturday night for its traditional mid-spring invitational, the NASCAR Sprint All-Star Race (9 p.m. ET, FS1, MRN, SiriusXM) at Charlotte Motor Speedway . Note: Kahne's No. 5 Chevrolet failed post-race laser inspection station and will be taken to the NASCAR Research and Development Center in Concord, North Carolina, for further evaluation. If penalties are warranted, they will be announced later this week. Contributing: Reid Spencer, NASCAR Wire Service
NASCAR reacts to Truex's Coca-Cola 600 dominance
RELATED: Full race results " Post-Charlotte standings " Updated Chase Grid Being cancer free, at our home track, and having my nephew here to celebrate with us. Priceless. ❤️❤️❤️#winning pic.twitter.com/F4brUxKwsa — Sherry Pollex (@SherryPollex) May 30, 2016 Happy for my great friend @MartinTruex_Jr . Domination. It was only a matter of time for that group. — Dale Earnhardt Jr . (@DaleJr) May 30, 2016 Very happy for @MartinTruex_Jr and @SherryPollex .. Such great people that deserve great things!! — Elliott Sadler (@Elliott_Sadler) May 30, 2016 So so so happy for two of the most genuine and wonderful people I know @SherryPollex & @MartinTruex_Jr — Erin CrockerEvernham (@ErinEvernham) May 30, 2016 WHAT A STORY! SO Awesome for @SherryPollex and @MartinTruex_Jr I LOVE your hair Sherry. You look great!!! — Kenny Wallace (@Kenny_Wallace) May 30, 2016 Extremely happy for @SherryPollex good to see you. Look amazing — Todd Bodine (@Team_Onion) May 30, 2016 Awesome to see @MartinTruex_Jr @SherryPollex in victory lane. Congrats! — Ben Kennedy (@BenKennedy33) May 30, 2016 Welp, never want to lose, but couldn't think of anyone I'd rather lose too... Congrats @MartinTruex_Jr and @SherryPollex !!!! — DeLana Harvick (@DeLanaHarvick) May 30, 2016 I'd say this is the ultimate pic for #SelfieSunday ! Looking great @SherryPollex & @MartinTruex_Jr ! #CocaCola600 -JW pic.twitter.com/A1DTegXrnH — Miss Sprint Cup (@MissSprintCup) May 30, 2016 Happy for you bud! Great job @MartinTruex_Jr @ NASCAR pic.twitter.com/TpqODx0pPx — Michael Waltrip (@MW55) May 30, 2016 Congrats @MartinTruex_Jr , y'all showed everybody how it's done tonight. — Chase Elliott (@chaseelliott) May 30, 2016 Now that was a victory lane celebration by @MartinTruex_Jr THAT'S how you do it! Raw emotion & jubilation! That's what we all want to see — Brendan Gaughan (@Brendan62) May 30, 2016 Congrats @MartinTruex_Jr @SherryPollex ! — Jeb Burton (@JebBurtonRacing) May 30, 2016
NASCAR sees Fortune 500 involvement increase
NASCAR CMO Phelps: 'Technology is incredibly important for us' RELATED: NASCAR news release Technology, in the form of Fortune 500 investment, is reinforcing the notion that NASCAR makes good business sense. For the third consecutive year, the number of Fortune 500 companies utilizing NASCAR as part of their marketing mix has increased. In fact, nearly half of America’s Fortune 100 companies invest with NASCAR to help drive their business and more than one in four Fortune 500 companies are on board. The new analysis, conducted and released by NASCAR on Wednesday, indicated a 7 percent increase in Fortune 500 corporate involvement since the 2014 study. The 130 Fortune 500 companies now involved in the sport reflect a 20 percent increase since 2008. Now, investment is back in a big way, led by high tech involvement in the sport. "Technology is incredibly important for us," says Steve Phelps, NASCAR chief marketing officer. "It’s not only about helping us grow, financially, but how technology helps change people’s perception of NASCAR . Technology helps us on the race track with things like safety initiatives and brings fans closer to the sport they love in many ways." Phelps said the sport began to notice tech’s impact with Hewlett-Packard’s involvement three years ago. Now, NASCAR ’s partnership with Microsoft has other tech companies taking note. Tech corporation involvement is up 66 percent since 2013. "No question, this is great news for us," Phelps says. "We want our fan base to become younger and more diverse. Technology brings those fans. It’s important for us to be there, working with these companies." Phelps sees Microsoft’s collaboration with NASCAR as a true win-win that other tech firms might seek to emulate. "Microsoft, which signed deals with NASCAR and Hendrick Motorsports , has used NASCAR as a validator of their technology," Phelps said. "One existing piece is an app they developed that helps us with the inspection process prior to the race. We’re doing things in half the time we used to, using a mobile inspection app as opposed to collecting information manually. This helps with data collection and storage." Phelps is quick to point out that investment in NASCAR ’s sanctioning body, its tracks and its teams extends far beyond the Fortune 500 list. " NASCAR continues to be a great place for all companies to get their marketing message across," Phelps said. "When you look at NASCAR ’s recovery over the past three years, I think it speaks volumes about how NASCAR continues to do very well in attracting businesses of all sizes. "It’s a way for business to reach the most loyal fans in all of sport who vote with their wallets. This continues to be the case in every research report we’ve done: NASCAR fans support brands that support their favorite sport. We think this is a major point of differentiation for us." Brand exposure in NASCAR is especially valuable given the loyalty of its fans. Repucom’s SponsorLink tracker shows seven out of 10 NASCAR fans are loyal to a brand when it sponsors their sport, higher than all other major sports properties. NASCAR CEO Brent Dewar echoed Phelps’ assessment in analyzing the most recent study. "We are gratified that NASCAR continues to be a place where best-in-class corporations choose our sport to drive brand awareness, preference and purchase behavior," Dewar said. "Our fans are fiercely loyal to our sport and the Fortune 500 brands that are an integral part of the NASCAR eco-system. We collaborate with partners across the industry each and every day to grow the sport and help advance sponsors’ objectives." It hasn’t hurt that NASCAR has taken a proactive approach in attracting and discussing its business environment with its investors. An example is NASCAR ’s Fuel for Business Council, which meets quarterly, and gets business leaders talking about opportunities in NASCAR , including branding and business-to-business opportunities. This month’s meeting in San Francisco featured presentations by Microsoft and by Fanatics, which is in the process of revolutionizing the sport’s at-track merchandising operations. "It’s an opportunity for companies to talk to each other, and that’s really important," Phelps said. "Microsoft’s presentation answered the question: 'Why are we in NASCAR ?’ In the end, we do business-to-business better than any sport on the planet – an important point of differentiation for investors." Phelps points out that investment extends far beyond the scope of Fortune 500 corporations and does not include dozens of companies advertising with NASCAR ’s media partners or the hundreds of small- and mid-sized businesses with direct ties to the sport. To be eligible for the Fortune 500, a company must be based in the U.S. and be publicly traded. Though many more Fortune 500 companies advertise on NASCAR -related television programming, only those that are partners or licensees with the sanctioning body, teams and / or tracks were counted in the analysis. Although being a Fortune 500 company is the "gold standard" of success for publicly-traded companies in the U.S., several global corporations currently involved in NASCAR were not included in the analysis because they do not meet Fortune 500 criteria. Those include Ingersoll Rand, MillerCoors, Mars, McLaren and Toyota. FULL SERIES COVERAGE • Latest news • Standings • Schedule