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Ready. Set. Chase ! NASCAR launches Chase for the NASCAR Sprint Cup campaign
RELATED: Breaking down the Chase field DAYTONA BEACH, Fla. (Sept. 13, 2016) -- NASCAR is bringing to life the drama and excitement of The Chase ® for fans online and on their mobile devices with Ready. Set. Chase , a new, integrated marketing campaign leading with digital and social media to promote the 2016 Chase for the NASCAR Sprint Cup ™. This year, to complement a robust, multi-platform social media push, NASCAR will engage and entertain fans with a heart-pounding action film series, starring NASCAR Sprint Cup Series™ drivers re-enacting the action and intensity of The Chase . The first digital video in the five-part series debuted today and can be viewed on NASCAR .com/TheChase . Inspired by the iconic chase scenes in classic Hollywood action films, the creative features reigning NASCAR Sprint Cup Series Champion Kyle Busch , on foot and being pursued by his Chase competitors. An original television spot, titled " The Chase is On," officially launched Ready. Set. Chase on Saturday during the regular season finale at Richmond International Raceway . "All season long NASCAR fans have been treated to some incredible racing on the track, but even still there’s nothing quite like The Chase ," said NASCAR Senior Vice President and Chief Marketing Officer Jill Gregory. "Ready. Set. Chase plays off the passion, drama and tension that underscores these next 10 weeks, while creating multiple ways for fans to engage and be part of the fun." For the first time, all three NASCAR OEMs are inviting fans to get in on the action by participating in Chase sweepstakes on NASCAR .com . Chevrolet, Ford and Toyota will each award one grand prize winner a new vehicle and VIP trip for two to NASCAR Champion's Week in Las Vegas in December. Fans can register for a chance to win a Chevrolet SS, Ford Fusion Sport and Toyota Camry XSE by visiting the Chevrolet, Ford and Toyota sweepstake sites, or after making their weekly picks in the Chase Grid Game on NASCAR .com . "We're thrilled to have all three manufacturers activating around Ready. Set. Chase and creating unique content that elevates the overall Chase experience for our loyal and dedicated fans," said Gregory. In the Chase Grid Game, fans that correctly pick drivers to advance to each Chase round will be entered for a chance to win real gear from the drivers and race tracks, including firesuits, helmets and sheet metal from the race cars. NASCAR will promote #TheChase heavily across all platforms during the sport’s most social postseason ever, leveraging Twitter, Vine, Periscope, Facebook, Instagram and Snapchat to engage fans throughout the 10-week Chase for the NASCAR Sprint Cup . For each round leading up to Championship Weekend, NASCAR will execute unique activations on specific platforms in an effort to highlight its broad and extensive reach across the social media landscape. Beginning with the Round of 16, NASCAR fans will have access to a custom emoji for anytime they use #TheChase on Twitter. In addition, NASCAR will highlight its presence on Twitter, Vine and Periscope via a continued focus on compelling content and behind- the -scenes experiences. The Round of 12 will feature a Snapchat Live Story from the October 8 race at Charlotte Motor Speedway , and as The Chase field gets narrowed down to eight, NASCAR will go all in with social storytelling across all platforms, highlighted by innovations on Facebook and Instagram. Facebook Live, Instagram Stories, freelance designers and original production will tell the story of the most epic championship battle in sports. The Ready. Set. Chase digital films, developed with Ogilvy & Mather New York, will be shot after each Chase round and recreate the on-track highlights as part of dramatic chases. Last month, Chase drivers began hitting the road for social and traditional media blitzes to promote the Chase for the NASCAR Sprint Cup . Kyle Busch kicked off Chase Across America in Boston and each week different drivers will crisscross the nation to make special appearances and build excitement for The Chase . NASCAR will crown its 2016 NASCAR Sprint Cup Champion at the Ford Ecoboost 400 at Homestead-Miami Speedway in the fourth and final round of The Chase on Nov. 20 (2:30 p.m. ET, NBC, MRN and SiriusXM NASCAR Radio). Tickets for all Chase events in the NASCAR Sprint Cup Series are available at NASCAR .com/tickets . The 2016 Chase for the NASCAR Sprint Cup kicks off with the Teenage Mutant Ninja Turtles 400 on Sunday, Sept. 18 at 2:30 p.m. ET. The race will be broadcast live on NBCSN, MRN and SiriusXM NASCAR Radio, with additional coverage on NASCAR .com.
Chase for the NASCAR Sprint Cup timeline: 2016
With the Sprint Cup Series postseason in full swing, stay on top of all news concerning the 2016 Chase for the NASCAR Sprint Cup .
Sprint Cup qualifying canceled at Dover; Keselowski on pole
RELATED: Complete Dover lineup " See the field " Updated Chase Grid Friday's NASCAR Sprint Cup Series qualifying session at Dover International Speedway was canceled because of rain. The lineup was set according to the NASCAR rule book, putting Brad Keselowski on the pole for Sunday's Citizen Solider 400 (2 p.m. ET, NBCSN, MRN, SiriusXM NASCAR Radio). Martin Truex Jr ., in the No. 78 Furniture Row Racing Toyota, will start on the front row alongside the No. 2 Team Penske Ford. "We earned it because, obviously, we've been having a great season, maybe not with what we've done on track today, but with what we've done throughout the course of the year in scoring a lot of points and winning races," Keselowski said. "But it's certainly still something to be very proud of, to be this far into the season and be in the points lead. These are the perks you get when you're in that position. We'll take it, and of course, being up front gives us a very advantageous pit road selection for this race, which I think is very critical." The three-round, group qualifying effort at the 1-mile concrete oval was scheduled to begin at 3:40 p.m. ET, but wet weather delayed that schedule. This marks the third straight Sprint Cup event at Dover that qualifying has been washed out by rain. Kevin Harvick , Paul Menard , Michael Annett , AJ Allmendinger and Jeff Gordon will select pit stalls for Sunday's race last as their respective teams received a fourth written warning from NASCAR . Sunday's Citizen Soldier 400 is the final event in the 10-race Chase's opening Round of 16. The results will determine which 12 drivers remain championship-eligible and which four fail to advance in the postseason. Kyle Larson holds the final transfer spot entering the Dover race with a five-point lead over Chip Ganassi Racing with Felix Sabates teammate Jamie McMurray and Richard Childress Racing 's Austin Dillon . Larson will start 12th, with McMurray and Dillon directly behind him in 13th and 14th, respectively. The second of two NASCAR XFINITY Series practices was cut short by rain. The practice lasted about nearly half of its scheduled 85 minutes before being put on hold and eventually called due to rain. Contributing: NASCAR Wire Service &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/p&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;
Penalties hamper Nemechek, NEMCO team in Chase
NASCAR issued penalties Thursday to the No. 8 NEMCO Motorsports team and Camping World Truck Series driver John Hunter Nemechek for P2 infractions found last weekend at New Hampshire Motor Speedway . Nemechek's No. 8 Chevrolet failed to meet the minimum ride height during an inspection after last Saturday's UNOH 175 , the opening race of the Camping World Truck Series Chase playoffs. Competition officials docked the team 10 championship points in both the owners' and drivers' standings. The penalty dropped Nemechek, who rallied from an early spin to finish ninth last weekend, from fourth to seventh on the Chase Grid with two races remaining before cuts are made to the championship-eligible field. NASCAR officials also fined crew chief Gere Kennon $6,000 and NASCAR probation for the crew chief continues through Dec. 31, 2016. It's the second such violation this season for the NEMCO team, which also failed the ride-height minimum at Iowa Speedway in June for a P2-grade infraction. NASCAR abandoned ride-height rules for its Sprint Cup Series ahead of the 2014 season. Those restrictions remain in effect for its other two national series. This week's penalty report for the Sprint Cup and XFINITY Series was marked by written warnings and lesser violations. From the Sprint Cup Series race weekend in New Hampshire, the following teams were cited: -- The No. 7 Tommy Baldwin Racing team of driver Regan Smith received written warnings for failing pre-race LIS twice and pre-qualifying LIS twice. -- The No. 4 Stewart-Haas Racing team of driver Kevin Harvick , No. 5 Hendrick Motorsports team of driver Kasey Kahne , No. 16 Roush Fenway Racing team of driver Greg Biffle and No. 83 BK Racing team of driver Matt DiBenedetto all received written warnings for failing pre-qualifying LIS twice. -- The No. 11 Joe Gibbs Racing team for driver Denny Hamlin received a written warning for failing pre-qualifying template inspection twice. The pre-qualifying LIS failures of Nos. 4, 5, 7 and 16 teams were each their third infractions, meaning the next such infraction will see those teams penalized with the last selection of a pit stall on the weekend that violation occurs. Of those cars, only the 4 of Harvick is in the Chase for the NASCAR Sprint Cup . Warnings from the XFINITY Series' event at Kentucky Speedway : -- The No. 18 Joe Gibbs Racing team and No. 51 Jeremy Clements Racing team of driver Jeremy Clements received written warnings for failing pre-race LIS twice. Warnings from the Camping World Truck Series' event at New Hampshire Motor Speedway : -- The No. 50 MAKE Motorsports team of driver Travis Kvapil received a written warning for failing pre-race template inspection four times and also a loss of 15 minutes of practice time this weekend at Las Vegas Motor Speedway .
Chase by the Numbers: Dover
Here's all the info you need to know for the first cutoff race in the Chase for the NASCAR Sprint Cup , including some surprising statistics for two of the first-time Chase competitors.
Chase trivia with Kyle Larson and Tony Stewart
NASCAR .com's Jonathan Merryman quizzes Chase for the NASCAR Sprint Cup rookie Kyle Larson and three-time NASCAR Sprint Cup Series champion Tony Stewart on their Chase knowledge.
NASCAR introduces rules updates for Chase
NASCAR introduced rules updates for the Chase for the NASCAR Sprint Cup playoffs on Wednesday, giving competition officials the power to issue more stringent rulings on technical infractions involving post-race laser inspections and lug nuts. The developments were announced just days before the series visits Chicagoland Speedway for Sunday's Teenage Mutant Ninja Turtles 400 (2:30 p.m. ET, NBCSN, MRN, SiriusXM), the opening event in the 10-race Chase playoffs. Similar clarifications, where applicable, will also be in place for the inaugural Chase events in NASCAR's XFINITY Series and Camping World Truck Series, which get underway in two weeks, at Kentucky and New Hampshire, respectively. The updates allow NASCAR officials to strip race-winning teams of the benefits associated with a Chase victory, which include the automatic advancement into the next elimination round and any tiebreaker implications, should those teams fail the post-race lug-nut check or the post-race Laser Inspection Station (LIS) platform. Previously, lug-nut infractions have resulted in a one-race suspension and a fine for the crew chief while LIS failures have carried a point deduction in the drivers' and owners' championship points, in addition to the crew chief fine. Going into the Chase , post-race failure of the LIS platform now will be deemed a P4 level penalty if a vehicle's rear toe measurements exceed the allowed measurements on both sides. In the Sprint Cup Series, the first violation would result in an encumbered finishing position, the loss of 35 championship driver and owner points, as well as a three-race suspension and $65,000 fine for the crew chief. In the XFINITY Series, the penalties would be the same, but the crew chief fine would be $20,000. The LIS platform is not a part of the NCWTS inspection process. The penalties will be the same as those for an LIS infraction if a vehicle is found to have 17 or fewer lug nuts in place following the completion of the event (in Sprint Cup , XFINITY or Camping World Truck ). " The changes are made to assure that we have a level playing field and make sure that there's not a carrot out there for the team to have excessive violations when it comes to lug nuts and the LIS post-race measurements," Scott Miller, NASCAR senior vice president of competition, told NASCAR .com. "As we worked with those penalties during the season we realized we probably needed to have a little bit more in place as Chase time rolled around. " The Chase obviously changes a lot of scenarios for both NASCAR and the teams; it's ramped up the intensity and there is a lot of scrutiny, as there is every week on everything (involving) technical infractions. This is really just a matter of us putting something in place so that should something happen, we have a means to effectively deal with it." Miller noted that the "encumbered finish" is already a part of the NASCAR rule book. "This just adds a little bit of definition to how we will use it moving forward," he said. NASCAR officials cracked down on lug nut penalties with new rules this spring, making sure the wheel is securely fastened on all five studs at a pit-road checkpoint after the race. At least five teams have been found in violation during post-race inspection, including those of drivers Kevin Harvick ( Stewart-Haas Racing ) and Kyle Busch ( Joe Gibbs Racing ). The LIS platform has been used to measure cars' chassis with precision since the start of the 2013 season. The majority of failures this year have centered on rear toe alignment. Six Sprint Cup Series drivers and teams have been penalized this year for failing the LIS portion of the post-race inspection process -- Kasey Kahne , Hendrick Motorsports No. 5 Chevrolet (Dover); Matt Kenseth , Joe Gibbs Racing No. 20 Toyota (New Hampshire), Brad Keselowski , Team Penske No. 2 Ford (Michigan), Kyle Larson , Chip Ganassi Racing No. 42 Chevrolet (Darlington), Ryan Newman , Richard Childress Racing No. 31 Chevrolet (Darlington) and Martin Truex Jr ., Furniture Row Racing No. 78 Toyota (Richmond). Miller said he expects the rules to remain in place for the 2017 season as well. LIS failures during pre-race inspection result in written warnings, with the potential for lost track time after a team's fourth violation. Should an infraction involving post-race LIS or lug nut inspection occur during the championship race at Homestead for any of the three series, the finish of the team found to be in violation would not count toward the determination of the series champion, or for any other positions that might be determined via tiebreakers. Busch is the defending Sprint Cup Series champion while Harvick was the first to win a title under the current Chase format, which debuted in 2014. These latest changes were made in collaboration with industry partners. "It should be no surprise to anybody where we landed," Miller said. "As we convened with some of the team principals and competition guys, it became pretty obvious that we needed to do something like this."
Dillon wrecks in Larson-led first Sprint Cup practice
Related: Practice 1 results " Top 10 consecutive lap averages Chase for the NASCAR Sprint Cup driver Austin Dillon crashed into the outside wall of New Hampshire Motor Speedway 's Turn 1 late in Friday's first Sprint Cup Series practice session, and suffered significant damage to the right rear of the No. 3 Chevrolet that will require a move to a backup car. He finished the session 32nd (132.813 mph). WATCH: Dillon hit the wall The session was led by Kyle Larson , who topped the leaderboard at 135.941 mph in the No. 42 Chip Ganassi Racing Chevrolet. Right behind him was Chase Elliott in the No. 24 Hendrick Motorsports Chevrolet at 135.893 mph. Rounding out the top five were Kevin Harvick in the No. 4 Stewart-Haas Racing Chevrolet at 135.757 mph, Carl Edwards in the No. 19 Joe Gibbs Racing Toyota at 135.738 mph and series points leader Martin Truex Jr . in the No. 78 Furniture Row Racing Toyota 135.709 mph. Sprint Cup drivers return to the track at 4:45 p.m. ET for Coors Light Qualifying (NBCSN, NBC Sports App). The next practice session is Saturday at 9 a.m. ET (CNBC, NBC Sports App).
Who can finish strong before the Chase for the NASCAR Sprint Cup ?
Marty Snider and Chris Rice make their NASCAR Fantasy Live picks for the Federated Auto Parts 400 at Richmond International Raceway.
Keselowski takes on 'The Big Apple' for Chase media tour
Team Penske 's Brad Keselowski entered the Chase for the NASCAR Sprint Cup 's Chicagoland opener as one of the favorites thanks to his four regular-season wins. He finished a strong fifth at Chicago and enters the New Hampshire weekend with an average finish of 10.7. Ahead of Sunday's Bad Boy Off Road 300, (2 p.m. ET, NBCSN, PRN SiriusXM NASCAR Radio) Keselowksi traveled to New York City Thursday for his Chase media day to discuss NASCAR's playoff season. See what was on the 2012 Sprint Cup champion's docket. Getting ready for Live With Kelly. Tune in now! pic.twitter.com/HJo0fErSpl — Team Penske (@Team_Penske) September 22, 2016 Off to a good start to the NYC media day for @keselowski with @LiveKelly pic.twitter.com/jJjBU70lA9 — Team Penske (@Team_Penske) September 22, 2016 . @keselowski dishing on the @Lions on NFL Radio at the @SIRIUSXM studio #TheChase pic.twitter.com/2BRaseDJBT — Team Penske (@Team_Penske) September 22, 2016 . @keselowski live now on the @RoadandTrack Facebook page. Tune in to ask questions — Team Penske (@Team_Penske) September 22, 2016