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Dale Jr.'s 2017 No. 88 Nationwide scheme unveiled
Dale Earnhardt Jr .'s No. 88 Nationwide Chevrolet for the 2017 season in NASCAR's premier series was revealed on Tuesday via Nationwide 88's Facebook page. BREAKING NEWS: Check out @DaleJr 's 2017 @ Nationwide paint scheme. #NW88JR pic.twitter.com/gB5c3v8Z9q — Nationwide 88 (@nationwide88) November 29, 2016 Earnhardt tweeted out a preview of his car's new paint job a day prior to the unveil. 2017 @nationwide88 production today and tomorrow. Unveiling new car Tuesday. pic.twitter.com/AUAeK4LA2R — Dale Earnhardt Jr . (@DaleJr) November 28, 2016 The company has been a primary partner with Hendrick Motorsports since 2014 and was featured as a primary sponsor on the No. 88 ride for 21 races in 2016. Here is a look at the 2016 scheme on track. Earnhardt, who was sidelined for 18 races in 2016 due to a concussion, is expected to return to make his first start since July in the 2017 season-opening Daytona 500 on Feb. 26. Both the driver as well as team owner Rick Hendrick have expressed their confidence that Earnhardt will be cleared for the start of the season. &amp;lt;/p&amp;gt;
Comcast XFINITY earns NASCAR's Marketing Achievement Award
DAYTONA BEACH, Fla. -- Comcast will be honored with the 2016 NASCAR Marketing Achievement Award for its support of the NASCAR XFINITY Series ™, known as the series "Where Names Are Made." The company, which also serves as the Official Entertainment Provider of NASCAR®, will be recognized at the NASCAR NMPA Myers Brothers Awards today. Entering the sport with a historic 10-year entitlement agreement last year, XFINITY is changing the way fans experience NASCAR by introducing live race stats and data directly to the TV through their XFINITY X1 platform. XFINITY X1 provides an insider's look at the action taking place across NASCAR’s three national series each race weekend, along with custom video content, weekly exclusive VOD content, live leaderboards, up-to-the-second race stats, interactive championship point standings, and much more. At the track, Comcast engaged fans, the industry and media at its state-of-the-art activation space, the XFINITY Zone. The award-winning fan zone allowed thousands of fans to interact with drivers and utilize the technology that is changing the live sports TV experience. Off the track, Comcast is working to recognize charitable efforts of NASCAR team members through the Comcast Community Champion of the Year Award, which was created in 2015. "The innovation that Comcast delivers through its XFINITY brand drives deeper engagement and is transforming the way fans consume our sport," said Brent Dewar, NASCAR Chief Operating Officer. "Our partnership with Comcast is one of the most unique and powerful in all of sports, and our work together this year has helped elevate the NASCAR XFNITY Series to new heights." In year two of the partnership, NASCAR and XFINITY collaborated on changes that differentiated the series and further integrated the XFINITY brand into the sport. The introduction of an elimination-style Chase and a new Dash 4 Cash format enhanced competition, spiked fan interest, and generated even more drama around the series . The competition changes were accompanied by a new visual identity, providing the NASCAR XFINITY Series with its own distinct look across digital, social, at-track and on broadcast. "We are honored and excited to accept this year's NASCAR Marketing Achievement Award, as it is a direct reflection of the successful and progressive partnership we've had with NASCAR since entering the sport in 2015," said Matt Lederer, Executive Director of Sports Marketing at Comcast. "All of us at Comcast are committed to continuing to find new and innovative ways to bring fans closer to the sport they love through XFINITY products and services." Comcast's integrated marketing strategy was expansive: · NASCAR XFINITY Series drivers captured more than 70 unique, first-person social videos that were shared as part of Comcast’s "My Chase" program · Produced original television creative promoting the series throughout the season · Created the XFINITY Zone, an 85-foot-by-85-foot display area that showed off X1 technology, and hosted fans across 14 NASCAR events · Hosted the first-ever "off-campus" NASCAR Fuel For Business Council meeting in Philadelphia, welcoming nearly 50 Official Partners to facilitate business to business opportunities · Comcast and Pocono Raceway hosted NASCAR XFINITY Series drivers around the Road 2 Pocono, which included a City Hall proclamation and a parade lap down the streets of Philadelphia. Other previous winners of the NASCAR Marketing Achievement Award include Sunoco; Coca-Cola; Mars, Incorporated; Nationwide Insurance; Sprint; and Toyota. NASCAR Sprint Cup Series Champion's Week will culminate with the NASCAR Sprint Cup Series Awards. NBCSN presents complete coverage of the NASCAR Sprint Cup Series Awards on Friday, Dec. 2 beginning at 7 p.m. ET with "NASCAR America," followed by the red carpet at 8 p.m. ET and the awards broadcast at 9 p.m. ET. Motor Racing Network and SiriusXM NASCAR Radio will also begin coverage at 8 p.m. ET.
NASCAR, Monster Energy announce premier series entitlement partnership
RELATED: Official NASCAR release " NASCAR Nation reacts to news LAS VEGAS – NASCAR announced on Thursday at Wynn Las Vegas a multi-year deal that will make Monster Energy only the third entitlement sponsor in premier series history. The length and terms of the deal were not disclosed, but both parties hailed the partnership as the perfect fit for both brands. "Monster Energy is a brand built on excitement and enthusiasm, qualities that align with NASCAR," said Brian France, NASCAR Chairman and CEO. "This sponsorship position is the most unique in all of sports and entertainment, and we are thrilled to have a partner that will help us further elevate the series . Today's announcement is the culmination of a thorough search, one that resulted in the right partner at this important time in our sport’s history." Monster Energy has existing sponsorships with a number of motorsports sanctioning bodies, athletes and teams, but the NASCAR deal signals the biggest sponsorship step in the company's history. "Monster has built its brand on racing and motorsports, and NASCAR is the pinnacle of motorsports in America," said Mitch Covington, vice president of sports marketing at Monster Beverage Company. "It's American racing; we're an American brand that's a global company, and NASCAR is, too. When the opportunity came along to further associate yourself with a sport like NASCAR, it was the perfect fit for us. … NASCAR is just a hard-hitting, close-racing, fun property to be associated with." Along with naming rights to NASCAR's top series , Monster Energy will also hold race sponsorship to the NASCAR All-Star Race and become the Official Energy Drink of NASCAR. Monster Energy also said it will continue to sponsor Stewart-Haas Racing 's No. 41 car. Thursday's announcement is the culmination of a lengthy and thorough search by NASCAR to find the successor to Sprint, whose entitlement sponsorship will end on December 31, 2016. Steve Phelps, NASCAR executive vice president and chief global sales and marketing officer, said that the sanctioning body spoke with numerous companies throughout the process, ultimately choosing Monster Energy for a number of reasons, not the least of which was its lifestyle culture. "We have the good fortune of finding a brand that we believe works for our sport," Phelps said. "They're going to bring their lifestyle to their activation. … They're going to bring their brand, their excitement, their energy to this partnership, and the fans are going to be the winners. It's all about engaging the fans and having the fans have unique, fun experiences whether at the race track or through different mediums, through social, digital, content." Phelps said a number of ancillary details will be announced in the coming weeks. Among those still under discussion is the name of the series , the series mark and the championship trophy. Under the agreement, energy drink sponsors already involved in NASCAR may remain in place. Potential sponsors from the energy drink category will not be eligible for future sponsorship if not already involved in the sport.
NASCAR reveals multi-year partnership with Monster Energy for Premier Series Entitlement
RELATED: NASCAR, Monster Energy announce deal " NASCAR Nation reacts DAYTONA BEACH, Fla. -- NASCAR and Monster Energy announced today a multi-year agreement for the premier series entitlement as well as the prestigious annual NASCAR All-Star Race. Monster Energy, which will begin its tenure as naming rights partner on Jan. 1, 2017, will become only the third company to serve as the entitlement sponsor in NASCAR premier series history, following RJ Reynolds and Sprint/Nextel. As part of the agreement, the brand also becomes the Official Energy Drink of NASCAR. "Monster Energy is a brand built on excitement and enthusiasm, qualities that align with NASCAR," said Brian France, NASCAR Chairman and CEO. "This sponsorship position is the most unique in all of sports and entertainment, and we are thrilled to have a partner that will help us further elevate the series . Today's announcement is the culmination of a thorough search, one that resulted in the right partner at this important time in our sport’s history." NASCAR premier series races long have been a bucket-list destination for sports fans throughout the country, and starting next season, Monster Energy will elevate the event experience to an even higher level. As part of the agreement, Monster Energy will engage with fans in creative, innovative ways at all race tracks where the premier series will race. " Monster Energy has an established and versatile history in motorsports, and we’re thrilled to take this historic next step," said Rodney Sacks, Monster Beverage Chairman and CEO. "We feel strongly that our brand is a perfect fit for this sport and its star athletes. We look forward to interacting with the millions of passionate NASCAR fans week-in, week out."
NASCAR announces premier series partnership
NASCAR Chairman and CEO Brian France announced a multi-year agreement with Monster Energy for the premier series entitlement as well as the prestigious annual NASCAR All-Star Race.
Betty Jane France named Myers Brothers Award Recipient
RELATED: Full schedule for Champion's Week DARLINGTON, S.C. (Thursday, Dec. 1, 2016) – Betty Jane France, whose philanthropic endeavors away from the race track rivaled those of the well-known family business of NASCAR, has been chosen as the 2016 recipient of the National Motorsports Press Association's prestigious Myers Brothers Award. France, who passed away Aug. 29, 2016, is the mother of NASCAR Chairman and CEO Brian France and International Speedway Corporation CEO Lesa France Kennedy. She was the widow of former NASCAR Chairman and CEO William C. France. While auto racing has been the cornerstone of the family profession, Betty Jane France's reach far exceeded the boundaries of the track. Kind and compassionate, France was the guiding force behind the formation of the NASCAR Foundation, the charitable arm of the sanctioning body that seeks to improve the lives of children most in need. She served as chairwoman of the Foundation upon its inception more than a decade ago and was later named chairwoman emeritus. In 2011, the Betty Jane France Humanitarian Award, presented by Nationwide , was established in her honor. Each year, the award recognizes outstanding charitable and volunteer efforts of NASCAR fans. Active in her Daytona Beach community as well as abroad, France also helped establish the Speediatrics children's care unit at Halifax Health in Daytona Beach as well as Homestead Hospital in Homestead, Fla. The Myers Brothers Award is named in honor of former NASCAR competitors Billy and Bobby Myers. Determined by a vote of the NMPA membership, it recognizes individuals and/or groups who have provided outstanding contributions to the sport of stock car racing. It has been presented annually since 1958. Myers Brothers Award Winners 2016, Betty Jane France; 2015, Darlington Raceway ; 2014, Dale Earnhardt Jr .; 2013, Tony Stewart ; 2012, Jeff Gordon ; 2011, Drs. Joseph & Rose Mattioli; 2010, Jim Hunter; 2009, Barney Hall; 2008, T. Taylor Warren; 2007, Bill France Jr.; 2006, Benny Parsons; 2005, Rusty Wallace; 2004, Kyle and Patti Petty; 2003, R.J. Reynolds Tobacco Co.; 2002, Mike Helton; 2001, Dale Earnhardt; 2000, Kyle Petty; 1999, Junie Donlavey; 1998, T. Wayne Robertson; 1997, R.J. Reynolds Tobacco Co.; 1996, Rick Hendrick; 1995, TNN: The Nashville Network; 1994, Brickyard 400/ Indianapolis Motor Speedway ; 1993, Goody's Manufacturing Co.; 1992, Richard and Lynda Petty; 1991, Harry Gant; 1990. Dick Beaty; 1989, Bill France Jr.; 1988 Richmond International Raceway ; 1987, ESPN; 1986, Hayride 500; 1985, R.J. Reynolds Tobacco Co.; 1984, Charlotte Motor Speedway ; 1983, CBS-TV; 1982, MRN; 1981, Junior Johnson; 1980, STP & Champion Spark Plug Co.; 1979, R.J. Reynolds Tobacco Co.; 1978, Busch Beer; 1977, First National City Travelers Checks; 1976, Junior Johnson; 1975, Bill France Sr.; 1974, H. Clay Earles; 1973, Wood Brothers; 1972, Winston Cigarettes; 1971, Richard Petty; 1970, Richard Howard; 1969, David Pearson; 1968, Wood Brothers; 1967, Richard Petty; 1966, Norris Friel; 1965, Ned Jarrett; 1964, Richard Petty; 1963, Marvin Panch; 1962, Hank Schoolfield; 1961, Ned Jarrett; 1960, Russ Catlin; 1959, Lee Petty; 1958, Bob Colvin. Here is the complete list of Thursday’s award winners from the NASCAR NMPA Myers Brothers Awards Luncheon : · NMPA Myers Brothers Award: Betty Jane France · Buddy Shuman Award: Jack Roush · NASCAR Marketing Achievement Award: Comcast XFINITY · Chevrolet Cross Flags Award: Tony Stewart · American Ethanol Green Flag Restart Award: Kevin Harvick · Coors Light Pole Award: Carl Edwards · Duralast Brakes "Brake in the Race" Award: Kyle Busch · Goodyear NASCAR Series Champion Award: Jimmie Johnson · Ingersoll Rand Power Move Award: Dave Rogers, Joe Gibbs Racing No. 19 Crew Chief · MAHLE Clevite Engine Builder of the Year Award: Scott Vester, Hendrick Engines No. 4 team · Mechanix Wear Most Valuable Pit Crew Award: Hendrick Motorsports No. 48 team · Mobil 1 Driver of the Year Award: Kyle Busch · MOOG Steering & Suspension Problem Solver of the Year Award: Alan Gustafson, crew chief No. 24 Hendrick Motorsports team · Sherwin-Williams Fastest Lap Award: Kyle Busch · Sunoco Diamond Performance Award: Jimmie Johnson · Sunoco Rookie of the Year Award: Chase Elliott · Champion Sponsor Award: Lowe's · Champion Crew Chief Award: Chad Knaus · Betty Jane France Humanitarian Award Presented by Nationwide : Andy Hoffman &amp;amp;amp;amp;amp;amp;amp;amp;lt;/p&amp;amp;amp;amp;amp;amp;amp;amp;gt;
Nationwide - NASCAR Nationwide Series Highlights
Nationwide created year-end spot celebrating highlights of their seven years as series entitlement sponsor. - Heather Brigham, Director
Suarez, Sadler clinch spots in XFINITY Series Chase
RELATED: Full race results " Standings " Chase Grid Daniel Suarez and Elliott Sadler have both clinched spots in the inaugural NASCAR XFINITY Series Chase coming out of the Lilly Diabates 250 on Saturday at Indianapolis Motor Speedway. Suarez (No. 19 Joe Gibbs Racing Toyota) and Sadler (No. 1 JR Motorsports Chevrolet) already had spots locked up in the top 30 in points, but needed a new Chase-eligible driver not to win at Indianapolis. That was achieved with Kyle Busch's third straight win and seventh victory of the season in the series . Suarez and Sadler join Erik Jones (No. 20 Joe Gibbs Racing Toyota) as the only drivers to officially clinch spots in the 12-driver, elimination-style playoff that will be used in the series this fall. The drivers must start the remaining eight races of the regular season. Jones has two wins (Bristol and Dover), while Suarez and Sadler have one each (Suarez won at Michigan, Sadler at Talladega). The seven-race XFINITY Series Chase opens on Sept. 24 at Kentucky Speedway. MORE: All of 2016's XFINITY winners
Luke Wilson named Sonoma Sprint Cup Series pace car driver
Perhaps inspired by Darlington Raceway 's successful throwback program, Sonoma Raceway is going to be bringing a little bit of old school to its race weekend later this month. Actor Luke Wilson -- predominantly of "Old School" fame -- will drive a 2016 Toyota Camry pace car to kick off the Toyota/Save Mart 350 NASCAR Sprint Cup Series race at Sonoma Raceway on Sunday, June 26. Wilson is also known for his comedic roles in films including "Anchorman: The Legend of Ron Burgundy," "Legally Blonde," "Idiocracy," "Rushmore" and "The Royal Tenenbaums." The Texas native currently stars in Showtime’s new series "Roadies," which also premieres on June 26. The show follows the lives of a tight-knit group of rock-n roll-roadies working on the tour for a famous rock band. The show marks the first television series created by renowned film director Cameron Crowe ("Almost Famous") and his partnership with J.J. Abrams ("Lost", "Star Wars: The Force Awakens" ) , who is executive producer. "I feel incredibly honored to be asked to lead the field of cars to the green," said Wilson in a track release. "I have never done anything like this before and I'm really excited to start off the race at the Toyota/Save Mart 350 ." This will mark the first time Wilson has served as an Official Pace Car Driver at a NASCAR Sprint Cup Series event. He will also be recognized during pre-race ceremonies and greet each NASCAR driver on stage during driver introductions. With Wilson on board, Sonoma is shaping up to be a nice little Sunday. Maybe after the race you can go to Lowe's. Yeah, buy some wallpaper, maybe get some flooring, stuff like that. Maybe Bed, Bath & Beyond. I don't know. I don't know if you'll have enough time.
Nationwide Series pit stall assignments
See where drivers will pit for the Ford EcoBoost 300 (4:30 p.m. ET, ESPN2) RELATED: Play NASCAR Fantasy Live " Sign up for RaceView today The NASCAR Nationwide Series pit stall assignments are out for Saturday's Ford EcoBoost 300 at Homestead-Miami Speedway . Coors Light Pole Award winner Brad Keselowski chose the first pit stall off pit road with an empty space in front of him for an easy departure. Kyle Larson, Ryan Blaney , Kyle Busch and Brendan Gaughan also have open stalls in front of them. Chase Elliott, who clinched the 2014 series title last week, chose the first pit stall onto pit road for an easy entrance. The Nationwide Series will take the track at 4:30 p.m. ET with TV coverage on ESPN2. MORE: READ: Latest Chase news PLAY: Monitor your Chase Grid Game picks WATCH: Latest NASCAR video FOLLOW LIVE: Get RaceView FULL SERIES COVERAGE • Latest news • Standings • Schedule