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At NASCAR Summit, a season starts anew
CONCORD, N.C. -- NASCAR has its own version of spring training in January, but instead of the drivers or teams, it's the folks working behind the scenes who are getting in preseason reps. The annual NASCAR Summit Presented by American Medical Response (AMR) concluded its three-day run Tuesday at the Embassy Suites Hotel & Conference Center, where hundreds of dedicated track services, medical, safety, and security workers prepared for the season ahead. Now in its 16th year, the NASCAR Summit has provided open forums and sessions for those workers to learn about best practices and innovations to help make the sport go from weekend to weekend. "This meeting is really one of the best meetings of the year and it really sets our tone for the season in terms of safety," said John Bobo, NASCAR Managing Director of Racing Operations. "We have operations here, security, we have our medical personnel and we really get to look at what we did in the past season and then we get to look at the season ahead and do everything we need to do to prepare for it, but it's the special people who run toward the blue light and run toward the siren and toward the fire. These are those people and it's great to be with them and to figure out everything we need to do to make sure every event is safe and all our competitors are safe." NASCAR Vice Chairman Mike Helton echoed those sentiments before Tuesday's awards ceremony, where unsung heroes in the medical, security and track services fields were recognized for their outstanding contributions. "One of the most particular reasons that I enjoy saying hello to you and a thanks to you is because in order for NASCAR to do what it does, it has to have a heart and soul of people who are of the character that run toward a situation instead of away from it," Helton said, "and there's nobody in our organization that is as significant as the group that is in here today for this summit that represents that character of our sport." Attendees of the annual conference gathered information and learned techniques from five general sessions Monday and then chose from 11 breakout sessions Tuesday in their various fields. Subjects ranging from proper jet dryer operation, injury trends among NASCAR pit crews, track painting and preparation and an update on the NASCAR Green Initiative were among the offerings. Summit participants also sampled wares from 26 exhibitors and vendors. Among the presenters was new premier series entitlement sponsor, Monster Energy, handing out stickers and free samples as its relationship with stock-car racing grows. "I think we're as interested in Monster as the general fan is interested in Monster and what changes that'll bring and how things are presented, what life is like at-track," Bobo said. "We certainly do appreciate Monster being here at the Summit and all they've done to support us. They've certainly kept us (going) through some of the sessions late in the afternoon, so it's been great." During the Summit's awards ceremony, the NASCAR Foundation announced that $4,845 had been raised from Sunday's Trivia Night, a charity raffle and other donations over the three-day convention. The honorees for exceptional service from the 2016 season were: Track Services • Mission Award: Daytona International Speedway • Teamwork Award: Kentucky Speedway • Innovation Award: Pocono Raceway • Excellence in Track Services Award: Jay Donnay, Homestead-Miami Speedway Medical • Above and Beyond Award: Dr. Angela Fiege, Dr. John Maino, Dr. Brian Nao • Nursing Director Award: Jackie Coats, Watkins Glen International • Teamwork Award: Darlington Raceway , Bristol Motor Speedway Security • Security Director's Award: George Brazzale, Las Vegas Motor Speedway ; Jim Hosfelt, Dover International Speedway Contributing: NASCAR Wire Service
NASCAR digital and social media numbers continue to grow in 2016
During his State of the Sport press conference prior to the Championship 4 race at Homestead-Miami Speedway earlier this month, NASCAR Chairman and CEO Brian France relayed an anecdote about watching a scaled-down, highlight-driven Duke college basketball game on his laptop. The story painted a broad picture of the shift in fan consumption habits. And for NASCAR , that has meant a shift in strategy to serve fans who want an immersive experience, whether attending live in-person, watching on TV, or engaging with sports at home or on the go. By all metrics, NASCAR ’s digital and social media numbers have shown strong growth over the 2016 season, validating a strategic choice to reach race fans in the multifaceted ways they opt to consume NASCAR content. Consider these numbers: Overall, NASCAR drew 256 million social engagements across all its digital platforms, an 87 percent increase year-over-year, and a massive increase of video content views. NASCAR saw a 14 percent growth in followers across its social and digital platforms. Of particular note was a spike in the growth of Snapchat followers after NASCAR announced its partnership with that platform in February. NASCAR competitors and fans provided live content from four races, starting with the Daytona 500 , under the aegis of "Snapchat Live Story." The Daytona 500 itself saw a 63-percent increase in race day impressions, while engagement with NASCAR content tripled. "It’s been fantastic," said Jill Gregory, NASCAR senior vice president and chief marketing officer. "I think that what it has done is validated our strategy that we set out at the very beginning of this season, when we talked about leading with digital and social and really trying to talk to our fans where they were and going to reach them at all the places they consume NASCAR . "We started that with our 'Ready.Set.Race' campaign and the Hashtag 500 around the Daytona 500 , and it’s really just continued to build throughout the whole season." The Hashtag 500, the race to win Dale Earnhardt Jr .'s firesuit, generated 13,000 NASCAR -related mentions in a single minute, a high-water mark for NASCAR content since the advent of the sanctioning body’s Fan and Media Engagement Center. Central to the success of the 2016 digital and social media campaign was heavy promotion of #TheChase across all platforms, leveraging Twitter, Vine, Periscope, Facebook, Instagram and Snapchat to engage fans throughout the 10-week playoff. Capturing the drama of the Chase, which concluded with Jimmie Johnson claiming his record-tying seventh NASCAR Sprint Cup Series Championship, was the digital film series "Ready.Set.Chase." All told, the five-film series garnered more than 13 million views. "I think we’re seeing it at NASCAR , and obviously we see it happening across the sports and entertainment landscape, that fans want to customize their experience regardless of what they’re watching or looking at," Gregory said. "If we want to talk to those fans, we have to go places that are convenient for them. "If they’re watching on their mobile app, if they’re watching via NASCAR .com, if they’re watching on television, it’s our job as the league to provide all of that great content in all of those places and then make sure that we deliver the right experience for each of those platforms."
NASCAR celebrates best racing in years with return of Ready. Set. Race
BUY TICKETS: See the Daytona 500 live! DAYTONA BEACH, Fla. -- Following a season highlighted by some of the closest, side-by-side racing NASCAR ® fans have seen in years, NASCAR today announced the return of its 2017 season launch marketing campaign, Ready. Set. Race. The new integrated campaign, including television creative promoting the Monster Energy NASCAR Cup Series ™, will launch during the 2017 DAYTONA 500® on Sunday (2 p.m. ET, FOX, MRN and SiriusXM NASCAR Radio). NASCAR fans received a first look at "Sensory Overdrive" Friday on Facebook, Twitter and Instagram. A 30-second thrill ride, the spot brings to life the high-stakes drama and intensity drivers experience competing in the sport's premier series. The campaign also includes social media videos featuring Monster Energy NASCAR Cup Series drivers shared this week and throughout the season. "The Ready. Set. Race campaign was so popular with our fans last year that we couldn't wait to bring it back with even more intense racing action," said Jill Gregory, NASCAR senior vice president and chief marketing officer. "The Monster Energy NASCAR Cup Series creative is unlike any advertising we've ever done. Monster Energy has built a bold, edgy brand, so we wanted to deliver creative that first and foremost is NASCAR but that also complements our new entitlement partner." The new Ready. Set. Race creative was developed in conjunction with agency partner 77 Ventures and acclaimed commercial director Gary Land. Additional creative breaking Sunday on FOX includes "A New Season," an action-packed, 60-second spot that accentuates the NASCAR racing experience across all three national series.
'Cars 3' gears up for season-long ride with NASCAR
SHOP: Cars 3 NASCAR -related merchandise RELATED: Drivers thrilled to be a part of Cars 3 DAYTONA BEACH, FLA. -- Disney•Pixar's "Cars 3" is teaming up with NASCAR this year as crowd favorite Lightning McQueen prepares to return to the big screen June 16. Plans for the joint effort were shared by "Cars 3" director Brian Fee, Cristela Alonzo -- the voice of the film's elite trainer Cruz Ramirez -- and NASCAR's vice president of entertainment marketing and content development, Zane Stoddard, today at the Daytona International Speedway in Florida as fans gear up for the DAYTONA 500 (Sunday at 2 p.m. ET on FOX). Owen Wilson, the voice of Lightning McQueen, will serve as grand marshal for the 59th annual "Great American Race." NASCAR drivers Chase Elliott , Ryan Blaney , Daniel Suárez and Bubba Wallace will join NASCAR legends Jeff Gordon and Richard Petty as voices in the upcoming film. "'Cars 3' very much pays homage to stock car racing and its rich history," Fee said. "Our story leans into the drama, emotion and excitement NASCAR fans find at every race." "We're excited to take part in delivering the 'Cars 3' experience to our current and next generation of fans, at-track, in school, online and across the country," Stoddard added. "In addition to all the engaging NASCAR 'Cars 3' elements industry-wide, we think our fans will really enjoy the roles of several young drivers in the film." According to Lylle Breier, senior vice president worldwide marketing partnerships and special events for the Walt Disney Studios, the movie inspired an expanded program with NASCAR . "This collaboration marks the biggest between the 'Cars' franchise and NASCAR ," Breier said. "We're looking forward to a fun and exciting season-long program with a host of activities." FAST FORWARD Kicking off at the DAYTONA 500 with the premiere of a new on-air promo, the NASCAR -"Cars 3" collaboration continues throughout the entire race season. * The joint effort will include a variety of marketing initiatives, including digital and social cross promotional activities and sweepstakes. * Throughout the 2017 Monster Energy NASCAR Cup Series , races will feature a "Cars 3" at-track presence via a wide array of promotions. * A co-branded merchandise program with Fanatics -- the first of its kind for NASCAR and the "Cars" franchise -- will also kick off at the DAYTONA 500 featuring the first film-related product available for fans to purchase. Product will be available at the Fanatics Trackside Superstore continuing at race tracks throughout the season, as well as online at the NASCAR .com Superstore . * NASCAR Acceleration Nation, the sport's youth program, and the NASCAR Hall of Fame will be featured throughout the duration of a "Cars 3" nationwide tour. * Later this year, NASCAR and Disney will release NASCAR Acceleration Nation and "Cars 3" co-branded in-classroom learning materials for elementary school students. THE VOICES OF NASCAR The announcement included the introduction of NASCAR greats -- from rookie drivers and legends to the voices behind the sport -- tapped by Pixar Animation Studios to voice characters in the film. * CHASE ELLIOTT , 21, was named 2016's Sunoco Rookie of the Year after finishing last season 10th in the driver standings. Elliott, who pilots the No. 24 car previously driven by four-time champion Jeff Gordon , lends his voice to second-generation Piston Cup racer CHASE RACELOTT in "Cars 3." Racelott's blend of skills, track smarts and top-of-the-line technology make this rookie a real contender. * RYAN BLANEY , a 23-year-old, third-generation racer, pilots the No. 21 Ford in the Monster Energy NASCAR Cup series. He voices third-generation racer RYAN "INSIDE" LANEY in "Cars 3." Known for his racing passion and ability to have fun on the track, Laney races with talent, speed and precision. * DANIEL SUÁREZ , who just turned 25, pilots the No. 19 ARRIS Toyota Camry in the Monster Energy NASCAR Cup Series . The 2016 NASCAR XFINITY Series champion can be heard in the film voicing DANNY SWERVEZ, a next-gen racer who's ascending the Piston-Cup ladder against all odds. A mid-season replacement, Swervez is a quick learner who pushes himself to the limit. * BUBBA WALLACE , 23, won the NASCAR Camping World Truck Series race at Martinsville Speedway in 2013, becoming the first African-American to win in one of the top three touring divisions since Wendell Scott in 1963. In "Cars 3," Wallace voices next-gen stock car racer BUBBA WHEELHOUSE, a fast and tenacious young racer who knows how to win. * DARRELL WALTRIP , the NASCAR Hall of Fame racer-turned- NASCAR on FOX color analyst lends his voice to DARRELL CARTRIP. Cartrip, a veteran Piston-Cup announcer also heard in "Cars" and "Cars 2," may think he's seen it all -- but this new season might still have a surprise or two in store. * SHANNON SPAKE , NASCAR on FOX correspondent and college football and basketball reporter for FOX Sports, voices on-the-track reporter SHANNON SPOKES in the film. Spokes weaves her way into the middle of the action for in-the-moment interviews, and she's not afraid to ask racers the tough questions. * HOWARD AUGUSTINE "HUMPY" WHEELER JR ., the legendary NASCAR promoter and former president and general manager of Charlotte Motor Speedway , lends his voice to iconic Dinoco team owner TEX DINOCO in "Cars 3." Tex, who met Lightning McQueen in "Cars," would love nothing more than to see No. 95 decked out in Dinoco blue. * JEFF GORDON , four-time NASCAR champion, current NASCAR on FOX analyst, and story consultant for "Cars 3," lends his voice to JEFF GORVETTE. Gorvette, whose number of top-10 finishes remains unmatched, may have hung up his racing tires -- but his heart remains on the track. His ability to succeed at all levels turned hoods wherever he raced. * RICHARD "THE KING" PETTY , team owner and champion NASCAR driver with 200 wins, returns to the role of STRIP "THE KING" WEATHERS. From his humble beginnings on the Piston-Cup circuit to the glitzy sponsorship and media attention, the champion racer now serves as crew chief for his nephew, Cal Weathers. * KYLE PETTY , retired NASCAR driver and current NASCAR commentator on NBC, helps bring CAL WEATHERS to life in "Cars 3." Weathers grew up around the track watching his uncle, Strip "The King" Weathers, tear it up. The veteran racer finds himself taking a step back to make room for the next generation on the track. * MIKE JOY is FOX Sports' lead NASCAR announcer who will call his 38th DAYTONA 500 this Sunday. He lends his iconic voice to on-the-spot radio talk show host MIKE JOYRIDE in the movie. Joyride stays one step ahead in the racing news game by keeping a keen eye on where the racing season is headed. * RAY EVERNHAM , winner of three NASCAR championships as crew chief for Jeff Gordon and current consultant to Hendrick Motorsports , lends his voice to RAY REVERHAM, Jackson Storm's crew chief, and an expert at training in the cutting edge technology and tactics being used by the next-gen racers. Evernham also serves as a story consultant for filmmakers. LIFE-SIZED CHARACTERS NASCAR fans can picture themselves with Lightning McQueen and Cruz Ramirez -- or at least life-sized cars designed to look like the big-screen characters. The Cruz Ramirez lookalike premiered in Daytona on Thursday, alongside No. 95 -- the Lightning McQueen car made its debut at the North American International Auto Show (NAIAS) in January. Comedian and actress Cristela Alonzo got to hang with her character lookalike at the event. "I am excited to be here as race fans get to see these two life-sized characters together for the first time," Alonzo said. The Lightning McQueen and Cruz Ramirez lookalike cars are slated to make appearances at select races throughout the season as part of a "Cars 3" nationwide tour. Joining them on the tour will be a lookalike of Lightning McQueen's on-track rival, Jackson Storm. GOING GRAND As previously announced, Owen Wilson, the voice of Lightning McQueen, will serve as grand marshal of the DAYTONA 500 this Sunday, Feb. 26. Wilson has provided the voice of the red car in all of the "Cars" films. ABOUT THE MOVIE Blindsided by a new generation of blazing-fast racers, the legendary Lightning McQueen (voice of Owen Wilson) is suddenly pushed out of the sport he loves. To get back in the game, he will need the help of an eager young race technician, Cruz Ramirez (voice of Cristela Alonzo), with her own plan to win, plus inspiration from the late Fabulous Hudson Hornet and a few unexpected turns. Proving that No. 95 isn't through yet will test the heart of a champion on Piston Cup Racing's biggest stage! Directed by Brian Fee (storyboard artist "Cars," "Cars 2") and produced by Kevin Reher ("A Bug's Life," "La Luna" short), "Cars 3" cruises into theaters on June 16. &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/p&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;
NASCAR Snapchat: Live story from Daytona 500
BUY TICKETS: See the Daytona 500 live! Throughout the season, NASCAR takes you behind the scenes of the sport with first-person accounts from drivers and industry insiders. This exclusive content brings fans closer to race day than ever before. To add NASCAR on Snapchat, click here or search for " NASCAR " in the app when adding accounts by username. And don't miss NASCAR's latest Live Story on Snapchat this weekend as we take you inside race day at Daytona International Speedway . The Live Story will feature videos and photos submitted by drivers, teams and fans from in and around the track, showcasing behind-the-scenes access with your favorite stars along with the best of what fans experience around the track. Here's your chance to experience a day in the life at one of NASCAR's most exciting races, even if you can't make it to the track. If you're making the trip to Daytona, be sure share your race day Snaps into the Daytona 500 Live Story.
NASCAR is the France family business
RELATED: Key moments in family history MORE: Daytona Days: A France family affair • Bill France Sr.: Founder and President from 1947 – 1972 • Anne Bledsoe France: Secretary and Treasurer of NASCAR and International Speedway Corporation (ISC) from 1959 – 1992 • Bill France Jr.: President from 1972 – 2003 • Betty Jane France: Chairwoman/Chairwoman Emeritus of The NASCAR Foundation from 2006 to 2016 • Jim France: Vice Chairman of NASCAR and Chairman of International Speedway Corporation (ISC) and International Motor Sports Association (IMSA) • Brian France: Chairman and CEO of NASCAR from 2003 – present (Son of Bill France Jr.) • Lesa France Kennedy: CEO and Vice Chairperson of the Board of Directors for ISC. She also serves as a Vice Chairperson of NASCAR . (Daughter of Bill France Jr.) • Ben Kennedy : NASCAR XFINITY Series driver (Son of Lesa France Kennedy)
NASCAR may get 'the Boot' at Watkins Glen
RELATED: Learn more about Watkins Glen " Course breakdown by turn WATKINS GLEN, N.Y. – Now that Watkins Glen has started repaving its racing surface, running "the Boot" may be back on the table for NASCAR races. The current configuration of the Glen for NASCAR Sprint Cup and XFINITY Series races eliminates the Boot, which contains Turns 6 through 9, and shortens the course from 3.40 miles to 2.45 miles. But with repaving already having taken place in the Boot, smoothing the bumps in that portion of the track, NASCAR is considering running the full Grand Prix Course, which currently is used for the Tudor United Sports Car Championship. "We could," NASCAR Executive Vice President and Chief Racing Development Officer Steve O’Donnell told the NASCAR Wire Service before Sunday’s Cheez-It 355 at the Glen. "We're discussing it with the track. It's something we're looking at down the road." Even with the addition of the Boot, Watkins Glen wouldn't be the longest road course on the NASCAR rotation. Road America in Elkhart Lake, Wisconsin, which hosts the XFINITY Series, measures 4.048 miles.
Monster Energy NASCAR Cup Series: Sensory Overdrive
In a race that stimulates all five senses, you’re going to need every single one of them. Ready. Set. Race # NASCAR
The Path: NASCAR XFINITY Series
Want to know who is going to be the next big thing? These guys have an idea. The NASCAR XFINITY Series ... Names are Made Here.
NASCAR sees Fortune 500 involvement increase
NASCAR CMO Phelps: 'Technology is incredibly important for us' RELATED: NASCAR news release Technology, in the form of Fortune 500 investment, is reinforcing the notion that NASCAR makes good business sense. For the third consecutive year, the number of Fortune 500 companies utilizing NASCAR as part of their marketing mix has increased. In fact, nearly half of America’s Fortune 100 companies invest with NASCAR to help drive their business and more than one in four Fortune 500 companies are on board. The new analysis, conducted and released by NASCAR on Wednesday, indicated a 7 percent increase in Fortune 500 corporate involvement since the 2014 study. The 130 Fortune 500 companies now involved in the sport reflect a 20 percent increase since 2008. Now, investment is back in a big way, led by high tech involvement in the sport. "Technology is incredibly important for us," says Steve Phelps, NASCAR chief marketing officer. "It’s not only about helping us grow, financially, but how technology helps change people’s perception of NASCAR . Technology helps us on the race track with things like safety initiatives and brings fans closer to the sport they love in many ways." Phelps said the sport began to notice tech’s impact with Hewlett-Packard’s involvement three years ago. Now, NASCAR ’s partnership with Microsoft has other tech companies taking note. Tech corporation involvement is up 66 percent since 2013. "No question, this is great news for us," Phelps says. "We want our fan base to become younger and more diverse. Technology brings those fans. It’s important for us to be there, working with these companies." Phelps sees Microsoft’s collaboration with NASCAR as a true win-win that other tech firms might seek to emulate. "Microsoft, which signed deals with NASCAR and Hendrick Motorsports , has used NASCAR as a validator of their technology," Phelps said. "One existing piece is an app they developed that helps us with the inspection process prior to the race. We’re doing things in half the time we used to, using a mobile inspection app as opposed to collecting information manually. This helps with data collection and storage." Phelps is quick to point out that investment in NASCAR ’s sanctioning body, its tracks and its teams extends far beyond the Fortune 500 list. " NASCAR continues to be a great place for all companies to get their marketing message across," Phelps said. "When you look at NASCAR ’s recovery over the past three years, I think it speaks volumes about how NASCAR continues to do very well in attracting businesses of all sizes. "It’s a way for business to reach the most loyal fans in all of sport who vote with their wallets. This continues to be the case in every research report we’ve done: NASCAR fans support brands that support their favorite sport. We think this is a major point of differentiation for us." Brand exposure in NASCAR is especially valuable given the loyalty of its fans. Repucom’s SponsorLink tracker shows seven out of 10 NASCAR fans are loyal to a brand when it sponsors their sport, higher than all other major sports properties. NASCAR CEO Brent Dewar echoed Phelps’ assessment in analyzing the most recent study. "We are gratified that NASCAR continues to be a place where best-in-class corporations choose our sport to drive brand awareness, preference and purchase behavior," Dewar said. "Our fans are fiercely loyal to our sport and the Fortune 500 brands that are an integral part of the NASCAR eco-system. We collaborate with partners across the industry each and every day to grow the sport and help advance sponsors’ objectives." It hasn’t hurt that NASCAR has taken a proactive approach in attracting and discussing its business environment with its investors. An example is NASCAR ’s Fuel for Business Council, which meets quarterly, and gets business leaders talking about opportunities in NASCAR , including branding and business-to-business opportunities. This month’s meeting in San Francisco featured presentations by Microsoft and by Fanatics, which is in the process of revolutionizing the sport’s at-track merchandising operations. "It’s an opportunity for companies to talk to each other, and that’s really important," Phelps said. "Microsoft’s presentation answered the question: 'Why are we in NASCAR ?’ In the end, we do business-to-business better than any sport on the planet – an important point of differentiation for investors." Phelps points out that investment extends far beyond the scope of Fortune 500 corporations and does not include dozens of companies advertising with NASCAR ’s media partners or the hundreds of small- and mid-sized businesses with direct ties to the sport. To be eligible for the Fortune 500, a company must be based in the U.S. and be publicly traded. Though many more Fortune 500 companies advertise on NASCAR -related television programming, only those that are partners or licensees with the sanctioning body, teams and / or tracks were counted in the analysis. Although being a Fortune 500 company is the "gold standard" of success for publicly-traded companies in the U.S., several global corporations currently involved in NASCAR were not included in the analysis because they do not meet Fortune 500 criteria. Those include Ingersoll Rand, MillerCoors, Mars, McLaren and Toyota. FULL SERIES COVERAGE • Latest news • Standings • Schedule