NEW YORK (November 19, 2015) -- Anheuser-Busch announced today a multi-year partnership renewal with Daytona International Speedway (DIS) that extends its status as the exclusive official beer sponsor of DIS and the DAYTONA 500. The partnership will also provide Anheuser-Busch with naming rights to four locations within the new motorsports stadium as part of the DAYTONA Rising redevelopment project, which is scheduled to open in January 2016. Two of the bar locations to be featured in the new "World Center of Racing" central "neighborhood" zone and spacious concourses, while the other two will be located in other parts of the stadium. All four locations will enable Anheuser-Busch to advertise multiple brands from its portfolio of beers including Busch, Budweiser, Bud Light and Stella Artois. Anheuser-Busch will also retain naming rights to the infield area -- the Budweiser Bistro. " Daytona International Speedway has been a tremendous partner for Anheuser-Busch ever since we first introduced the Busch Clash back in 1979, which was held each year at DIS the week prior to the DAYTONA 500," said Nick Kelly, director of experiential marketing, Anheuser-Busch. "We're looking forward to continuing this relationship that allows us to have a significant marketing presence at the track, and now we'll be able to deliver an elevated experience to our fans as a result of the DAYTONA Rising project." Anheuser-Busch's partnership with DIS continues a period of investment and rededication to the sport of racing. The Busch family of beers recently announced it is reigniting its storied past in NASCAR by sponsoring Kevin Harvick and the No. 4 team of Stewart-Haas Racing for select races during the 2016 NASCAR Sprint Cup Series season beginning with the Sprint Unlimited at DIS on Feb. 13. In conjunction, Anheuser-Busch will employ a comprehensive marketing approach to celebrate Busch’s return to the sport of racing, including on-track, experiential, in-market and retail activations, as well as TV spots leading up to the DAYTONA 500. "We're thrilled to kick off the next chapter of our longstanding partnership with Anheuser-Busch," said Daytona International Speedway President Joie Chitwood III. "Our new motorsports stadium will provide enhanced opportunities to market their brands and connect with race fans." Anheuser-Busch shares a rich history with the sport of racing as well as DIS, dating back to the late 1970s. This represents the longest-standing partnership for DIS. For more information on Anheuser-Busch, visit www.anheuser-busch.com . To learn more about DIS, please visit www.daytonainternationalspeedway.com .
Denny Hamlin , driver of the No. 11 FedEx Toyota for Joe Gibbs Racing , had successful surgery on his right knee this afternoon. Hamlin, who tore his Anterior Cruciate Ligament while playing basketball in early September, is expected to make a full recovery in time for the start of the 2016 NASCAR season in February at Daytona International Speedway . The surgery was previously scheduled and was done by OrthoCarolina's Dr. Patrick Connor. The injury did not force Hamlin to miss time, and he finished ninth overall in this year's Chase for the NASCAR Sprint Cup . Team officials say Hamlin’s status for this week’s Champion’s Week festivities is uncertain at this time.
DAYTONA BEACH, Fla. -- PowerShares QQQ has entered into a multi-year partnership to serve as the title sponsor for the NASCAR XFINITY Series season opener at Daytona International Speedway (DIS), part of Speedweeks 2016. The 120-lap, 300-mile race will be known as the PowerShares QQQ 300, taking place February 20, 2016. PowerShares QQQ ™ is an exchange-traded fund based on the Nasdaq-100 Index ®. "We're excited about forming this new relationship with PowerShares QQQ," Daytona International Speedway President Joie Chitwood III said. " Daytona International Speedway and DAYTONA Rising, our $400 million redevelopment project, are great platforms for new partners to showcase their brands to our passionate NASCAR race fans at the 'World Center of Racing.' " "Invesco PowerShares QQQ ETF was created on the core principles of powerful performance, deep technology experience and building a sustainable track record," said Dan Draper, Global Head of Invesco PowerShares. "As technology evolves and the ETF business becomes faster while needing to maintain precision, we see great synergies between our goals of continuing to deliver on that track record in the same sense that NASCAR aims to execute through its races." The events during Speedweeks 2016 will be the first to be held at DIS following the completion of the $400 million DAYTONA Rising redevelopment project. Race fans will experience new amenities such as wider and more comfortable seats, spacious concourses, escalators and elevators, twice as many restrooms and three times as many concessions and merchandise stands and two new larger video display boards. Tickets for the PowerShares QQQ 300 as well as other Speedweeks 2016 events are available here or by calling 1-800-PITSHOP. Fans can stay connected with Daytona International Speedway on Twitter , Facebook , Pinterest and YouTube for the latest news throughout the season. Fans also can follow the latest on DAYTONA Rising, the $400 million frontstretch renovation at the "World Center of Racing" by using #DAYTONARising on Twitter or visiting here .
FOR IMMEDIATE RELEASE COUNTRY 500 “The Great American Music Fest at Daytona ” Luke Bryan, Florida Georgia Line, Kid Rock, Lady Antebellum, Willie Nelson and 40 More Stars To Rock Daytona International Speedway Memorial Day Weekend, May 27-29, 2016 Tickets on Sale and Complete Music Lineup to Be Released November 3 Sign up to be on the mailing list and get all the festival info as soon as it becomes available at Country500.com ; Country 500 on Facebook ; @Country500 on Twitter ( Daytona Beach, Fla.) - October 15, 2015 – Daytona International Speedway , the “World Center of Racing,” will host the inaugural Country 500 music festival featuring Luke Bryan, Florida Georgia Line, Kid Rock, TBA, Lady Antebellum, Willie Nelson and dozens more over Memorial Day Weekend—May 27, 28 & 29, 2016. The complete Country 500 lineup, including the Friday night headliner, will be released on November 3 and tickets, camping and VIP packages will go on sale to the public the same day. Fans should plan to take advantage of the special early bird pricing ($199) for weekend general admission passes beginning on November 3. Also called “The Great American Music Fest at Daytona ,” the Country 500 festival will feature the biggest stars in country music spread over three days and nights, programmed on three huge performance stages—all specially designed and built for the festival. Country 500 will take place on the infield of the world-famous Daytona International Speedway , a historic first mega-music festival inside the hallowed grounds of one of the most iconic motorsports venues in America. Just as it is for the great races at the Speedway , Country 500 will allow fans to actually camp out in the infield, literally inside the festival. A full-range of camping opportunities is available for virtually any budget, from pitching a tent to deluxe RV locations. Special VIP packages called “Crew Chief VIP Experience” and “VIP Pit Pass” (see attached) allow for an exclusive upfront, golden-circle viewing area at the main stage with side stage access at the other performances areas plus access to comfortable hospitality areas, private cash bars and many other comforts and amenities. Visit Country500.com or call 1-844-500-FEST for VIP benefits, camping information and all the Country 500 details. Fans at the festival will also have the opportunity to get up close and personal with some of their favorite country stars at artist meet-and-greets located throughout pit road and the garages. Numerous other features—a select festival menu sold from food booths and food trucks; carnival rides; arcade games; cooling water elements; country-and-western merchandise; fireworks; and more—will all be a part of the festival, as Country 500 transforms racing’s greatest venue into a festival-goer’s dream. Visit Country500.com or call 1-844-500-FEST for tickets, camping, parking, and other festival information. Make sure to sign up on the Country 500 mailing list and get all the festival info including travel packages and hotel accommodations as soon as it becomes available. “Luke Bryan closing out the Festival Sunday night; Kid Rock, Willie Nelson, and a homecoming celebration with Florida Georgia Line all on Saturday night; another superstar still to be announced to close Friday night; plus 40 more stars will be featured on the three stages over three days,” said Festival Producer Quint Davis. “The Country 500, like its older brother on the race track, will positively rock the one and only Daytona International Speedway . Be the first to get your favorite camping spot on the infield inside the Festival. Look for the full lineup and tickets on sale November 3.” “We’re proud to develop this new partnership with AEG Live and Festival Productions, Inc. – New Orleans and bring the Country 500 music festival to Daytona International Speedway ,” Track President Joie Chitwood III said. “Signature events such as the DAYTONA 500 and the Rolex 24 At Daytona have made DIS the ‘World Center of Racing’ but by securing this marquee music festival with an amazing lineup of artists, we will also be known as the ‘World Center of Entertainment.” Stay connected with Country 500 on Facebook , Country500.com on the web and #Country500 on Twitter . AEG Live and Festival Productions, Inc. – New Orleans are partnering with Daytona International Speedway to produce the Country 500. Festival Contact: Matthew Goldman, 504-410-4100, Matthew@fpi-no.com Daytona International Speedway Contact: Andrew Booth, 386-681-6714, Abooth@daytonainternationalspeedway.com PLEASE NOTE: Artist images and the official Country 500 logo can be downloaded at http://bit.ly/country500-pr and artist b-roll video is available at http://bit.ly/country500-video . ABOUT AEG & AEG LIVE AEG is one of the leading sports and entertainment presenters in the world. AEG, a wholly owned subsidiary of the Anschutz Company, owns or is affiliated with a collection of companies including over 100 of the world’s preeminent facilities. AEG Live, the company’s live-entertainment division, is the world’s second largest concert promotion and touring companies and is comprised of touring, festival, exhibition, broadcasts and special event divisions with 15 regional offices. For additional information, visit: www.aegworldwide.com . ABOUT FESTIVAL PRODUCTIONS, INC. – NEW ORLEANS Festival Productions, Inc. – New Orleans (FPI-NO) is a Louisiana company that works in partnership with AEG Live. FPI-NO is the founder and the producer of the world-famous New Orleans Jazz & Heritage Festival, which draws almost 500,000 patrons from around the world for the 10-day event. The company has also produced myriad other events over the last four decades, from the Essence Music Festival to two Presidential Inaugural public events on the National Mall, as well as special events for both the NBA and the NFL. Since 2010, FPI-NO has created and produced several major country music festivals, including Bayou Country Superfest at LSU Tiger Stadium in Baton Rouge and Buckeye Country Superfest at the Ohio State University’s legendary “Horseshoe” in Columbus. ABOUT DAYTONA INTERNATIONAL SPEEDWAY Known as the “World Center of Racing,” Daytona International Speedway has activity nearly every day of the year hosting stock cars, sports cars, motorcycles and karts. Daytona International Speedway has at least eight major race weekends a year with premier events such as the DAYTONA 500, the Coke Zero 400 Powered By Coca-Cola on Independence Day holiday weekend, the Rolex 24 At Daytona sports car event, the Daytona Supercross By Honda and the Daytona 200 motorcycle classic. In addition, Daytona International Speedway showcases daily track tours and is home to the winning Daytona 500 car. ### Country 500 Weekend Festival Passes 3-DAY GENERAL ADMISSION WEEKEND PASS – ($199 early bird all-in pricing) -3-day general admission; passes are non-transferable -Includes access to over 40 bands on three festival stages, a select menu of food and beverage offerings sold from food booths and food trucks, carnival rides, arcade games, country and western merchandise, official festival merchandise, a myriad of shade and water elements and much more VIP PIT PASS - ($599 all-in pricing) -3-day admission; passes are non-transferable -Access to the Pit, an exclusive upfront, golden circle viewing area at the Country 500 Stage and VIP viewing at the Daytona Stage and Bluebird Theater -Access to the VIP Pit Stop, a private hospitality tent where guests can cool of in the shade with access to exclusive beverage for purchase, private merchandise stand, cell phone charging stations and more. -Private air-conditioned flushable restrooms -Exclusive festival merchandise item -Express VIP entrance with re-entry all weekend -Exclusive opportunity to purchase a VIP parking space -On-site experience concierge CREW CHIEF VIP EXPERIENCE – ($999 all-in pricing) -3-day admission; passes are non-transferable -Access to the Pit, an exclusive upfront, golden circle viewing area at the Country 500 Stage and VIP viewing at the Daytona Stage and Bluebird Theater -Exclusive access to the Crew Chief Super VIP Deck at the Country 500 Stage featuring a covered viewing platform with premium views of the main stage, private cash bar and air-conditioned restrooms -Exclusive access to the Country 500 VIP Club, a private indoor air-conditioned hospitality lounge featuring cash bar, comfortable furnishings, private merchandise stand, complimentary light snacks and refreshments, massages, Wi-Fi, charging stations and more -Crew Chief VIP-only exclusive festival merchandise item -Express VIP entrance with re-entry all weekend -Exclusive opportunity to purchase a VIP parking space -On-site experience concierge -Plus a few surprises!
RELATED: Buy tickets for the 2016 Daytona 500 Editor's note: This photo is concept only DAYTONA BEACH, Fla. -- It continues to be full speed ahead for the DAYTONA Rising project at Daytona International Speedway . The track's parent company, International Speedway Corporation, announced Tuesday that Sunoco will become the speedway's fourth "founding partner" as part of the massive redevelopment project. The $400 million renovation or "re-imagining" of the iconic facility will now include a massive Sunoco presence, giving the longtime NASCAR partner naming rights to one of the five "injector" entry areas at the new-look facility set to debut its makeover in January 2016. "The thing I keep thinking about is, here with Sunoco is a partner who has been in the sport for a number of years, has a lot of good things going on and now wants to expand their footprint,'' Daytona International Speedway President Joie Chitwood III said. "It shows me this is working. There's success there. For them to want to grow the relationship and invest even more in the sport, that's a real positive for the industry." Added ISC Chief Executive Officer Lesa France Kennedy, "A brand synonymous with motorsports for many years, Sunoco will continue to be a great asset across the ISC enterprise, adding to the overall fan experience.'' Indeed fans will see plenty of Sunoco branding at the track. In addition to the entry naming rights, the company will have branding rights for one of the newly created 11 fan "neighborhoods" -- a football field-sized area along the frontstretch with dining and souvenir areas outfitted with dozens of video screens so fans don't miss a minute of the race action on track. "This represents the next chapter of our long-term partnership with ISC,'' Sunoco Executive Vice President and Chief Marketing Officer Cynthia Archer said in announcing the Daytona Rising relationship. "ISC is taking the motorsports experience to new heights by creating a visually compelling facility. Fans will be amazed when they see the new motorsports stadium and Sunoco's engaging injector experience for the first time in 2016.'' Sunoco has served as the Official Fuel of NASCAR since 2004 and is the exclusive supplier of Sunoco Green E15 racing fuel for all three of NASCAR's national series. Sunoco joins Toyota, Florida Hospital and General Motors as founding partners on the Daytona Rising project. "Across the board, we're seeing people already in sport wanting to own a piece of Daytona or someone new that that says, 'Hey, I want to be a part of Daytona , there's a lot of exciting things happening,' " Chitwood said. "I like the mix right now and really think it sends a positive message for everything we're doing with the Daytona Rising project."
RELATED: Timeline of Dillon's wreck at Daytona JOLIET, Ill. -- Daytona International Speedway track president Joie Chitwood III said Saturday that other than the necessary repairs, no changes were made to the fencing at Daytona in the wake of Austin Dillon 's scary crash there in July. Medical personnel evaluated 13 fans after Dillon's No. 3 Chevrolet went airborne and slammed into the fence on the frontstretch of the 2.5-mile speedway during a final green-white-checkered finish. Eight fans declined medical attention, four were evaluated on-site and one was transported to an area hospital following the completion of the Coke Zero 400 NASCAR Sprint Cup Series race. "We've re-installed all the appropriate poles, mesh fence, the cable, all those elements," Chitwood said following a press conference at Chicagoland Speedway . "We completed that a couple of weeks after the event. "We … went through an analysis with NASCAR, brought in our experts to review everything. (The fencing) did what it was supposed to; we went quickly to repairing it so that we're ready for racing." The fencing at Daytona and other International Speedway Corp. properties was last upgraded in 2009, according to Chitwood. Changes to the crossover areas, allowing foot-traffic flow between the grandstands and infield, were made following a similar incident involving Kyle Larson in an XFINITY Series event in 2013. The $400 million " Daytona Rising" project, expected to be completed around next year's Rolex 24 test in early January, includes changes that create slightly more distance between the fans and the race track while fencing off the area known as the ring road will remove foot traffic from the area. "We felt good about where we are, but we wanted to get the rest of the property done," Chitwood said. "So the other half of the property, with the setback and the height elevation of the first row, and with the catch fence we feel pretty good about going into next year." Approximately 15 additional feet now separate the first row of seats in the grandstands, although Chitwood said the actual distance might vary depending on location on the frontstretch. The lowest row of seats is also approximately 10 feet higher with the rebuild. • With series sponsor Sprint scheduled to leave the sport after the 2016 season, Chitwood and his group at Daytona will be looking for sponsorship for what’s currently known as the Sprint Unlimited, the annual non-points event that kicks off Speedweeks each February. Saturday, Chitwood and officials with BRP (Bombardier Recreational Products) announced that Can-Am is replacing Budweiser as the title sponsor of the two qualifying races that help set the field for the Daytona 500 next season. Can-Am is the motorcycle division of BRP. "Obviously we were disappointed when Sprint chose not to come back," he said. "For us, we've got to figure out what partner we'd like to be on that event. It never stops. Whether it's the Sprint Unlimited or the Duel, we never stop figuring out what partner we'd like to be at Daytona ."
DAYTONA BEACH, Fla. -- Award-winning country music duo Florida Georgia Line, comprised of Brian Kelley and Tyler Hubbard, will perform the DAYTONA 500 Pre-Race Show prior to the start of the 58 th annual DAYTONA 500 NASCAR Sprint Cup Series race on Sunday, Feb. 21 (FOX, FOX Deportes, MRN Radio and SiriusXM Radio), the first ever “Great American Race” to be held at Daytona International Speedway following the completion of the $400 million DAYTONA Rising frontstretch redevelopment project. "We are thrilled to secure Florida Georgia Line as the performers for the DAYTONA 500 Pre-Race Show,” Daytona International Speedway President Joie Chitwood III said. “Florida Georgia Line is country music's premier duo and will provide race fans with an energetic performance prior to the start of the DAYTONA 500." All race fans who purchase Sprint FANZONE/Pre-Race access for the DAYTONA 500 will be able to view Florida Georgia Line’s DAYTONA 500 Pre-Race Show, as well as driver introductions, from the grass tri-oval area. A limited number of DAYTONA 500 Pre-Race Concert ticket packages, available starting at $235, have been designed around Florida Georgia Line and include a DAYTONA 500 ticket, Sprint FANZONE/Pre-Race access and VIP area access to the performance. Race fans who have already purchased DAYTONA 500 tickets can add Sprint FANZONE/Pre-Race access and VIP area access for $110. All VIP ticket packages will be available beginning at 9 a.m. on Sept. 28. For Kelley, performing at the "World Center of Racing" will be a homecoming having grown up in the neighboring city of Ormond Beach. Kelley attended Seabreeze High School and Daytona State College and his father, Ed Kelley, has been the mayor of Ormond Beach since 2010. "It's a dream come true to play in the city where I was born, went to high school in and now have the honor of being a part of one of my family's favorite sporting events, the DAYTONA 500," Kelley said. "Performing at the 500 feels full circle to me as I grew up working the 500 as a fundraiser for our baseball team and was in awe then and still am." "We're extremely thankful for the opportunity to be part of such a huge day for NASCAR and our fans. We can't wait to bring the biggest party the DAYTONA 500 has ever seen," Hubbard said. Florida Georgia Line fueled with three scorching consecutive #1 hits -- GOLD-certified "Sippin’ On Fire" and "Sun Daze" and 2X PLATINUM-certified "Dirt" -- and the recently-released title track, Florida Georgia Line radiates with the GOLD-certified sophomore album ANYTHING GOES (Republic Nashville). Their latest album soared to a #1 debut on the all-genre Billboard 200 and Billboard Top Country Albums charts with music critics and fans alike embracing the superstar duo's fresh sound. FGL has skyrocketed to stardom becoming the only artist in history to join Brooks & Dunn in achieving four back-to-back, multi-week #1 singles; breaking the record for longest #1 on Billboard's Hot Country Songs chart and selling over 21 million tracks worldwide of their 2X PLATINUM debut HERE’S TO THE GOOD TIMES and ANYTHING GOES. Taking their undeniable songwriting skills to the next level and discovering new talent, FGL recently formed publishing company Tree Vibez Music, whose moniker was aptly inspired by Kelley's custom treetop recording studio built by Pete Nelson for the hit show Treehouse Masters. In addition to collaborating across genres with sensations like Nelly and Jason Derulo, FGL has racked up a plethora industry awards, closing out an epic 2014 topping four of Billboard's year-end charts and leading Forbes "30 Under 30" list. The accolades continue to pour in: FGL brought home two ACM Awards -- their second consecutive Vocal Duo of the Year title and Vocal Event of the Year ("This Is How We Roll" featuring Luke Bryan) -- a CMT Music Award for Duo Video of the Year ("Dirt") and tallied four Billboard Music Awards nominations. They are currently on tour through October 17. Those wishing to attend the 58th annual DAYTONA 500 NASCAR Sprint Cup Series race will need to act quickly as there will be a limited number of tickets available due to the reduced seating capacity in the new stadium. Fans should also note: · Tickets can be purchased by calling 1-800-PITSHOP or visiting www.DAYTONA500.com . · Hospitality and premium seat packages, including the Trioval Club, the Rolex 24 Lounge and Sprint FANZONE/Pre-Race wristbands are also available. · For all other Speedweeks events, children 12 and under are $10 in reserved grandstands and free in general admission areas and in the Sprint FANZONE. Fans can also visit PrimeSport.com, the new official ticket exchange and travel package provider of Daytona International Speedway . Offering multiple options for tickets, lodging and hospitality, https://www.primesport.com/d/ daytona -500-tickets is ideal for fans looking for the ultimate racing experience
You've heard of the Daytona 500 -- now there's the Country 500. Both events even take place at the same venue. Daytona International Speedway announced Thursday that it will host the inaugural Country 500 music festival May 27-29, 2016. The Memorial Day weekend festival will feature performances by Luke Bryan, Florida George Line, Kid Rock, Lady Antebellum, Willie Nelson and more. "We're proud to develop this new partnership … and bring the Country 500 music festival to Daytona International Speedway ," track president Joie Chitwood III said. "Signature events such as the Daytona 500 and the Rolex 24 At Daytona have made DIS the 'World Center of Racing' but by securing this marquee music festival with an amazing lineup of artists, we will also be known as the 'World Center of Entertainment.' " The complete lineup, including the Friday night headliner, will be unveiled Nov. 3 -- the same day tickets go on sale. The acts will perform on three massive performance stages throughout the infield of Daytona , which is hosting its first mega-music festival in this event. Like a NASCAR weekend, fans can camp out in the infield, either in tents or RVs. For more information on the lineup and to buy tickets, visit Country500.com.
DAYTONA BEACH, Fla. -- BRP, the manufacturer of world renowned motorized recreational vehicles and engines, will serve as the title sponsor for the 150-mile qualifying races for the DAYTONA 500 at Daytona International Speedway (DIS), part of Speedweeks 2016. The races will be known as the Can-Am Duel At Daytona . The Can-Am Duel At Daytona , scheduled for Thursday, Feb. 18, are a pair of 150-mile qualifying races that finalize the starting lineup for the 58th annual DAYTONA 500, the prestigious NASCAR Sprint Cup Series season-opening event on Sunday, Feb. 21. The Can-Am Duel At Daytona will feature every DAYTONA 500 entrant battling for a coveted starting spot in "The Great American Race." "We're excited about developing this new partnership with BRP, the world leader in recreational vehicles," Daytona International Speedway President Joie Chitwood III said. "With two thrilling and unpredictable 150-mile qualifying races, the Can-Am Duel At Daytona will provide a great platform for BRP to promote their Can-Am products at the 'World Center of Racing.' " "BRP and its Can-Am products are synonymous with innovation and performance in the powersports industry," said Anne Bélec, senior vice-president, Global Brands and Strategy. "We feel that there’s a natural fit with NASCAR racers and their fans. Thanks to our association with Kappa, Cyclops Gear and the GOFAS race team, we are now a sponsor in the NASCAR Sprint Cup Series and the title sponsor of the Can-Am Duel, the ultimate test before the Daytona 500," she concluded. With Can-Am ATVs, side-by-side vehicles and Spyder roadsters, BRP is carrying on a long tradition of conquests. More than 30 years ago, the world discovered the Can-Am brand through revolutionary motocross bikes and its legend and winning spirit live on -- with passion and exhilaration. The events during Speedweeks 2016 will be the first to be held at Daytona International Speedway following the completion of the $400 million DAYTONA Rising frontstretch redevelopment project. Race fans will experience new amenities such as wider and more comfortable seats, spacious concourses, escalators and elevators, twice as many restrooms and three times as many concessions and merchandise stands. Tickets for the Can-Am Duel At Daytona as well as other Speedweeks 2016 events are available at www.daytonainternationalspeedway.com or by calling 1-800-PITSHOP. Fans can stay connected with Daytona International Speedway on Twitter , Facebook , Pinterest and YouTube for the latest news throughout the season. Fans also can follow the latest on DAYTONA Rising, the $400 million frontstretch renovation at the “World Center of Racing” by using #DAYTONARising on Twitter or visiting www.daytonarising.com .
Project completion set for 2016; Chevrolet official partner of Daytona 500 2016 Daytona 500: Buy tickets now DAYTONA BEACH, Fla. -- Two American racing icons have further cemented a long relationship with one another as Daytona International Speedway formally welcomed Chevrolet as a long-term partner in the Daytona Rising redevelopment project. The announcement was made Wednesday at the speedway , which is undergoing a $400 million makeover. The partnership includes naming rights for Chevrolet on one of the speedway's five fan "injectors" -- a massive 20,000 square foot entry area spanning four concourse levels where Chevrolet will be able to place fan engagement activities, and new vehicle displays. Additionally Chevrolet will have branding rights on one of the track's new football field-sized "neighborhoods" adjacent to the injector. The neighborhoods -- located throughout the new front stretch -- will feature multiple large video screens, WiFi access and retail and dining areas. "Chevrolet's commitment to racing originated more than a century ago with Louis Chevrolet and remains strong today as we solidify our presence at the 'The World Center of Racing' by partnering with International Speedway Corporation, Daytona International Speedway and the Daytona Rising project," said the President of General Motors North America Alan Batey. International Speedway Corporation CEO Lesa France Kennedy spoke at the announcement, also stressing the strong history-rich bond between the companies. "Chevrolet has been an integral part of the ISC family for many years, and we look forward to continuing our strong relationship,'' Kennedy said. In addition to the naming rights on the speedway , Chevrolet will receive official pace car rights in select years and serve as an official partner of the Daytona 500 . This week's news comes as the facility prepares to host the July 5 Coke Zero 400 NASCAR Sprint Cup race. The Daytona Rising project is on scheduled to be completed in time for the 2016 Daytona Speedweeks.